In June 2012, the trio of Dom Hofmann, Rus Yusupov, and Colin Kroll created Vine, a mobile app that allowed users to create and post looping 6-second clips. In October of the same year, Twitter bought Vine for a reported $30 million. It did not see a public debut until it reached the App Store in January 2013, and the rest is history.
Despite its novel concept, it became the most used video-sharing app on the market in a matter of months, and in April 2013 became the most downloaded free iOS app.
In May 2014, an official Vine website was started to make exploring Vines more convenient.
Nothing lasts forever, though. In October 2016, Twitter announced that it would eventually shut down Vine and discontinue its app, but after outcry and negotations with creators, it will continue to live on in the future with an app called Vine Camera, allowing users to continue making 6-second-long looping videos, but they will be directly uploaded to Twitter rather than Vine's dedicated site/app.
Vine contains examples of:
- Catchphrase: Enough for them to get their own page.
- Celebrity Endorsement:
- Big Time Rush used Vines to show the track names for their album 24/Seven.
- Dunkin' Donuts compressed an entire TV ad into a Vine.
- Color-Coded for Your Convenience: The primary color for Vine is green. Just like an actual vine.
- Insistent Terminology / Flintstone Theming: A new word has been developed to define Vine: "vineography". And those who use it? "Vineographers".
- The Internet Is for Porn: Around the time Vine began, pornographic Vines were being made, and one of them actually became a featured Editor's Pick. Porn does not violate Twitter's guidelines, but does violate Apple's terms of service, so Twitter was requested to bump up the minimum age limit to 17.
- It Will Never Catch On: Vine started as an incredibly niche platform that no one thought was going to grow for much longer, it would then go on to become one of the most popular video streaming app aside from YouTube.
- Running Gag: From the actual site (those from the users get their own page):
- "Do it for the Vine!"
- "I ain't gon' do it!"
- Serious Business: In the 2013 #VeryShortFilmFest, there was a Vine that was sold for $200.