Mr. Coat is really the Prime Minster of Canada, Justin Trudeau.
Or the other way around with Mister Trudeau really being Mr. Coat. But the point still stands. Trudeau would moonlight as a web-video reviewer when he is not dwelling in politics. Their resemblance with curly hair and mustaches is quite uncanny. Mister Trudeau would just wear a wig and fake mustache to keep up with the consistent appearance in his videos.