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Video Game / Zombies, Run!

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Yeah, under the circumstances, I'd advise running.

Sam Yao: You've come down in a nest of hostiles. They've heard the noise. There are ... thirty. No, forty. No... crap. Your only safe path is toward the tower, you should be able to see that from where you are. If there's anyone alive there, just run. Run!

Zombies, Run! is a 2012 iOS, Android and WP7 app that falls somewhere between a game, a fitness app, and a Radio Drama. It also has zombies.

The game is set around Abel Township, a small settlement that's sprung up around an old farmhouse. A few motley survivors have banded together, but the secret to the town's success are the Runners; the people whose job it is to head out into the wilderness and track down supplies, leads, and at least sometimes just draw the zombies' attention away from the town. You are Runner 5. (Though you're not the first Runner 5.) You were going to be dropping government supplies to the town, but when your helicopter was shot down by a rocket launcher, you found yourself stranded. And if running's all you can do, then you might as well do it. A lot.

But that rocket launcher... who had a rocket launcher in the area? And why would they shoot down a supply chopper? Also curious: Why were you notably understocked, carrying only half the supplies you were meant to? And what is Project Greenshoot?

The actual gameplay is fairly minimal; as you run, a radio play will begin sounding in your ears, interspersed with music from your playlists. This radio play tells the story of the town and draws you into the twists and mysteries of the setting. However, as you run you'll also pick up supplies that can be used to build up the township, developing key locations such as a hospital and radio tower. Doing this in turn unlocks more missions. At other times, the game throws zombie hordes at you, and you'll need to speed up 20% in order to evade them, or drop key supplies to distract the zombies and get away.

In addition to genuinely being a fun and entertaining motivational tool for exercise, the game has the distinction of being an early success story in using crowd-funding to create a video game. The game was floated on Kickstarter and raised $72,627. At the time, this was considered quite remarkable.

Since then, the game has received a set of downloadable add-on "Race" missions that deliver story based on distance rather than time, and which also tell the story from the point of view of an antagonist group. It's also received a Spin-Off app called 5K Trainer, which is exactly that: A beginner's program that helps new runners to reach the point where they can run the standard 5K runs Zombies, Run! is based around. The COVID-19 Pandemic also saw the release of The Home Front, missions that guide players through their exercising at home. There are also New Adventures, a mixture of 5K/10K races and miniseries that has nothing to do with zombies or the world of Abel Township.

The game is currently on its ninth season.

The official website can be found here.

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     Alphabetical list of New Adventures 
  • Between The Lines: A man with mysterious motives, a long-abandoned house, and a secret that bled into the ground itself.
  • Dinosaur Dash: Join a top secret research exhibition and encounter the last of the dinosaurs!
  • Dystopia Rising: Guard the New Reach Caravan as it travels across the post-apocalyptic wasteland.
  • Grand Canyon: Explore the Grand Canyon and its history!
  • Home Run: A crossover with and classic game broadcast of Blaseball.
  • Journey to the Centre of the Eye: Enter the Eye and learn all about how we see the world around us.
  • Lewis & Clark: Embark on an epic expedition of discovery across the North American continent with Lewis and Clark!
  • Little Red: As a mercenary, being hired to escort a girl to her grandmother's house should be an easy task. But are there worse thing in the woods than wolves?
  • Matchmaker: As a consultant for Silver Bells matchmaking, can you save a match made in heaven from becoming hell?
  • Negative Space: The Starship Hephaestus has been silent for three months. Your team is there to investigate the transmission failure and
  • Nellie Bly: Travel Around the World in Seventy-Two Days with the titular journalist.
  • Olympus Mons: Climb the titular Martian mountain - the tallest in the universe.
  • Rule Britannia: Can you halt a terrible battle between the Picts and the Romans, and combat an ancient rising terror?
  • Run the Solar System: Train to become an astronaut, then run through the Solar System in this epic space race.
  • Run to the Deep: Explore the deepest depths of the ocean.
  • Run with the Ancestors: Travel one million years back in time to ancient Britain!
  • The Signals War: It's your job to get the message out... Hear the untold stories of World War I.
  • Spellcast: Places please! The Prospero Theatre is open for business, and that means you, Peasant #3, need to be ready to go onstage. Watch out for your cues, and don't mind the portal in the basement.
  • A Study in Ichor: Discover the terrible secrets that stalks the streets of London: a grand tunnel, missing workers, and a great exhibition.
  • Track the Ripper: Can you catch Jack the Ripper?
  • Volcano Race: You begin your volcanology internship with some fieldwork, but can you escape a volcanic eruption?
  • Venus Rising: Save Pandora Haze's cloud city colony.
  • Wreck Runner: Explore wrecked spaceships, rescue survivors from certain death, and try not to annoy the drones!

This game provides examples of:

     General Tropes 
  • After the End: The setting.
  • Alternate Reality Game: Has elements of this. Certain in-game items reveal real-world email addresses, phone numbers and Twitter accounts that can be contacted for further backstory.
  • And Your Reward Is Interior Decorating / Cosmetic Award: The running component of the game awards you with various supplies you can use between missions to upgrade your base. Upgrading your base can have substantial effects on the Radio Mode segments and makes the initial backdrop of the app more impressive, but doesn't actually affect game progress.
  • Apocalypse Anarchy: Inverted. The military takes control from the start, and most survivors live in settlements run by military personnel or, less commonly, politician types. A few people live on their own, but they appear to be exceptions. Even in small townships like Abel, there are still rules, chores, hierarchies, and knitting clubs.
  • Arc Words: Almost any permutation of "Just keep running", "Run!" or "Start running!"
  • Ascended Meme: When the game first came out players noticed they were collecting an awful lot of sports bras. A content update to Radio Mode included a segment that notes this rather odd habit.
  • Badass Normal: The Runners aren't immune to the virus or genetically enhanced- they're just fit.
  • Breather Episode: The Radio Segments in general, supply gathering missions and some sidequests. The Halloween episodes and side missions are also this.
  • Big Heroic Run: In almost every single damn mission. The game is built around it.
  • Brother–Sister Team: The De Luca siblings, before Algeria.
  • Celebrity Survivor: Players frequently run into or hear about celebrities in the game.
  • Cliffhanger: Common for multi-part episodes, as well as the finale for each season.
  • Creator Cameo: A variation - one possible item to come across is an iPhone with a "Chipotle Labs App" installed on it Chipotle Labs, of course, are one of the developers behind the game. Some of the creators also appear in the later Radio Abel segments.
  • Disaster Democracy: Although, technically, they do still have a king.
  • Does This Remind You of Anything?: The Home Front series of missions are designed to be this, released to help listeners during the 2020 COVID-19 pandemic. The characters are trapped inside due to an unusually large zombie horde, but everything they say is written to map onto the actual real-life situation.
  • Earn Your Fun: The very definition of the trope. If you want the full story, you'd best be prepared to work for it.
  • Everyone Is Bi: In addition to the Cast Full of Gay, nearly everyone who isn't gay casually talks about their same sex crushes and relationships at one point or another.
  • Fake Interactivity: No, the characters can't actually tell if you're changing direction. Or actually running, for that matter.
    • Averted in Airdrop mode in the second season, which will indeed give you direction specific instructions.
  • Friendly Fandoms: Zombies, Run! and The Walk. Often with a Pigeonholed Voice Actor or three, as both games are produced by the same company with almost entirely the same cast.
  • Fun with Acronyms: The post-apocalypse replacement for the Internet is ROFFLENet, the Radio-Operated Free-Form Link-layer Emergency Network.
  • Gameplay and Story Segregation: The items drops are randomized, which means that just as Runner Five is about to jump over the gap left by a collapsed bridge or flee from an approaching hoard, the game can inform you you've stopped to pick up a sports bra.
  • Gender-Equal Ensemble: The whole show, basically. The writers keep track of how many characters of each gender are in each episode and will sometimes change the gender of a character if they realize they are creating too many male characters.
  • Incongruously-Dressed Zombie: Naturally turns up often enough, as it's set in a Zombie Apocalypse world where anyone who isn't very skilled and lucky can become a zombie. Zombie scouts, zombie gym rats, and even an entire zombie wedding party make an appearance.
  • Incurable Cough of Death: Infected persons will develop a cough as an early symptom before going grey. First a cough, then a rattle, then a moan.
  • Jigsaw Puzzle Plot: And the more you run, the more of the puzzle you collect.
  • Leet Speak: ROFFLENet.
  • Mission Control: Sam fills this role for the majority of season 1, with other characters chipping in every now and again. Some of the DLC missions revolve around Nadia guiding a New Canton runner, and season 2 has both of them working together after the settlements merge.
  • Our Zombies Are Different: Quite. Early missions in the first series revolve around trying to find a vaccine. Additionally, early season 2 missions reveal that there are different kinds of zombies- the most dangerous of these being "quite good with stairs", being able to run as fast as the player and can even jump.
    • Taken even further in Season 3 with the introduction of S-Type Zombies. Half-sentient zombies, who still retain some skills and memories from their human lives, sometimes to heartbreaking effect.
    • And further yet in a later season, which introduces us to V-Type zombies. V-Types are strong, relatively slow, and almost impossible to kill. The first specimens encountered were infected Viking warriors, hence the designation "V-Type".
    • Worst of the lot is the P-Type. Born of a V-Type zombie that bit Peter Necropolis in Season 7; however, instead of Necropolis turning into a V-Type, the V-Type was the on that got infected... with Necropolis' ability to regenerate. Oops.
  • Post-Apocalyptic Dog: Bonnie. Baxter. Definitely not Runner Five. [1]
  • Preserve Your Gays: The lesbian and bisexual characters appear to be the only ones safe from dying, despite some close calls. As of season 5, couples such as Paula and Maxine and Jack and Eugene appear to be the only healthy relationships with both parties still surviving.
  • Pun: A frequent source of humour. Jack is notorious in-universe for his "Zombie Standup Comedy".
  • Real Life Writes the Plot: In response to the 2020 COVID-19 pandemic, the developers released a set of bonus missions, centered around Runner 5 being on lockdown to hide from the zoms.
  • Shout-Out: So very many!
    • The names of several main story missions from Season 2 onwards reference popular songs (for example, you have "The Final Countdown" in Season 2, "Welcome Home (Sanitarium)" in Season 3, and "Hungry Like The Wolf" in Season 5).
    • One main story mission in Season 6 is called "International Rescue".
    • A later Season 6 mission is called "Do Not Forsake Me Oh My Darling", and it takes place in a replica of The Village. (Yes, the Village from ''The Prisoner''.)
    • The thirteenth side mission in Season 2 is called "Actual Cannibal Rescue Mission".
    • The description of the Bowie knife is chock-full of references to David Bowie.
  • Separated by a Common Language: Generally averted, but there is an amusing instance of this in the in-game codex for a sharp-eyed players. Hand-held electric lights are generally referred to as flashlights by Americans, and torches by the British. In the American version of Zombies, Run! there is a supply item appropriately named flashlight... but in the otherwise-alphabetical ingame codex, it appears in the Ts.
    • Similarly the "pot plant" supply item; a British person and an American might well have wildly different ideas about what exactly it is.
  • Slice of Life: "Radio Mode", which focuses on the stories of the people living in and around Abel Township.
  • Soundtrack Dissonance: Can be invoked by the player, depending on what music they put in their playlist.
  • Synthetic Voice Actor: Your other Voice with an Internet Connection which points out what items you just collected, if any zombie hordes are coming, or when the mission is over.
  • Take That!: In the description of one of the supplies you can pick up (specifically, the DVD):
    Please don't let it be another copy of Twilight: New Moon... please don't let it be another copy of Twilight: New Moon...
  • Undead Child: In the Runner's Guide, the "graffiti wall" shows a poll asking which type of zombie is the worst. The fast moving "sprinters" are way out in front, except that a clearly scrawled in after-the-fact write in answer has earned a lot of votes too: "KIDS!". Mission Control even notes that children tend to succumb to the virus significantly faster than adults do.
  • Utopia Justifies the Means: The motivation of every Big Bad so far. Moonchild envisioned a more literal utopia, whereas Doctor Van Ark and Minister Sigrid Hakkinen envisioned more of a eugenics/evolutionary utopia.
  • Voice with an Internet Connection: Despite there being no real internet, assorted characters use 'scanners' and security cameras to give you information on how many zombies are around you and where they are.
  • You Are Number 6: Or, rather, Runner 5.
  • You Require More Vespene Gas: As of 2.0, the base builder minigame requires "Supplies" and "Materials" to build and upgrade the township. Subverted during version 1; it was equally possible to upgrade your food stores and armory to max level using only books.
  • Zombie Apocalypse: The general setting of the game.
     Season 1 

  • Abandoned Hospital: Becomes a key location.
  • As You Know: Janine is a big fan of this phrase. Sam lampshades this at one point.
  • Badass Bookworm: Runner 10, Chris McShell. Better zombie killing through statistical analysis!
  • Bland-Name Product: Demons & Darkness.
  • Book Ends:
    • "If there's anyone alive there, just run. Run!"
    • Runner Five... You can stop running now."
  • Breather Episode: Mission 14, "Virtuous Circle", comes right after one of the most emotionally gruelling sequences of the story, and instead concerns itself with lighthearted attempts to pick up games from a nearby toy shop while letting two of the main characters bond.
    • Also occurs in Season 2, crossing over with Slice of Life: side mission 14, "Zombies, Stretch!" is centered on what the runners do during their downtime.
  • Crazy Survivalist: Discussed. Janine De Luca is suggested as being one, but she's staggeringly level-headed, keen to share her resources within reason, and hopes to save people. Still, you have to wonder: Why does her farmhouse have a massive concrete bunker?
  • Distracted by the Sexy: During the mission 'Patient 29', as Sam and Maxine are going over patient files, they both stop and admire the photograph on patient 28, more than once.
  • Driving Question: Who shot down your helicopter, and why? And what caused the outbreak, and who's trying to hide it?
  • False Flag Operation: "Listen In" has it revealed that someone else is dressed up like Abel shooting at New Canton. It makes Sam and Janine nervous that someone is trying to make them go to war with each other.
  • Fire-Forged Friends: You and Runner 8. The first mission you run with her (M3) she's chilly and suspicious, but after a few runs she becomes more friendly.
  • From Bad to Worse: Hoo boy. Episode 21 begins with Abel in dire trouble, with New Canton sending ten heavily armed soldiers to finally destroy the rival outpost. The threat is averted, however, by roughly three hundred zombies inbound. One of whom has a goddamned rocket launcher. Seriously. Just... what the hell. What the hell?!
  • Government Conspiracy: There are a lot of signs that the government is not your friend in this universe.
  • Home Base: Abel Township.
  • I Call It "Vera": Jack named his trusty zombie-bashing cricket bat "W.G.".
  • Im Dying Please Take My Macguffin: Mission 8 has New Canton Runner 38, Lem, realize he was bitten and gives Runner 5 his headset so Nadia doesn’t hear him turn into a zombie. That headset allows Abel to eavesdrop on New Canton for most of the season.
  • Immortality Seeker: One interpretation of what started the plague.
    • Possibly. The ending of Mission 22 (along with various supplementary material) seems to imply that the zombie apocalypse stemmed from an attempt at mind control/turning humans into easily-controlled soldiers.
  • In Medias Res
  • Is This Thing Still On?: Sam Yao lets Janine know she just broadcast her plan for a New Canton civil war after she gave him an As You Know lecture in Mission 8.
  • Nothing Is Scarier: The sense of loneliness during "A Voice In The Dark" really starts to get to you, even with your Voice with an Internet Connection, who is constantly worried as to whether you've become a zombie or not.
  • Proud to Be a Geek: Sam Yao's geeky little interests come up enough that it's clear he's deliberately trying to project a geeky image. Dr. Maxine Myers, on the other hand, isn't proud to be a geek, but she's very matter of fact about it if it comes up. Which surprises the hell out of Sam.
  • Running Gag: Abel Township is forever hunting for the last books in the Harry Potter series.
  • Sanity Slippage: Discussed. Sam and Maxine both muse that while everyone at Abel is stable, no one is completely sane anymore. They're simply lucky that they've only gone a little crazy.
  • Shout-Out: Frequent. One example includes Sam Yao comparing another runner to Ace Rimmer.

     Season 2 
  • And There Was Much Rejoicing: They throw a party after Van Ark dies.
  • The Cameo: Margaret Atwood. Yes, that Margaret Atwood.
  • The Cavalry/Big Damn Heroes: New Canton, at the end of S2M20 ("Galvanize"). They sent fifty of their Runners out to intercept the horde of fast zombies encroaching on Abel Township.
  • Disney Death: Played straight and then subverted with Sara Smith.
  • Et Tu, Brute?: When Nadia realizes that you were the one who used Lem's headset, she tries to kill you by leading you into hostile territory. Only Sam's timely intervention saves you.
  • Feed the Mole: One of the late-game missions turns out to be this as an attempt to narrow down the list of suspects to a specific group.
  • Felony Misdemeanor: "He's sauntering? He's the man who might have engineered the entire zombie apocalypse AND HE GETS TO SAUNTER?"
  • Greater-Scope Villain: The Big Bad mentions that there are people other than him who understand the situation and may be more at fault, even though they're not directly involved in the season's main conflict.
  • Incredibly Lame Pun: One of the side missions in Season 2 has you escorting a Rofflenet journalist while you're out on a supply run. The title of the episode? "Times New Roaming".
  • It Has Been an Honor: Played with in Mission 20, "Galvanize". The anti-zombie spray that Maxine cooked up for you to use on Van Ark's approaching fast zombies is making them faster, Abel Township is practically defenseless, Sam Yao goes into the classic "it has been an honor" speech, there's nowhere for you to go except up some nearby trees... and then fifty New Canton runners with noisemakers and pistols come swooping in from behind and wreak havoc on the approaching horde. Oh, and that anti-zombie spray that made the fast zombies faster? Turns out it made them so fast they tore themselves apart.
  • Meaningful Name: Van Ark, the Big Bad of Season 2. Crosses over with Punny Name, because he's a carrier for the zombie virus - and what do vans and arks do but carry things?
  • The Mole: It's indicated partway through the season that one is present. A fair amount of the plot focuses on dealing with the impact of their actions and trying to determine their identity.
  • Oh, Crap!: Quite a few times in S2M1, most notably when Sam notes that zombies "are quite good with stairs" and can jump.
  • Sequel Escalation: Where the original season kept itself local, season two is described as: "The story’s even more tense, the risks even greater, and the rewards higher - if things go right you, Runner 5, might just save the world."
  • Scout-Out: a number of Season 2 bonus missions revolve around a group of Girl Guides who use their wilderness survival knowledge to be quite adept at surviving the Zombie Apocalypse.
  • Slice of Life: Side mission 14, "Zombies, Stretch!"; it's focused more on what the runners (and the other staff of Abel) do in their downtime. (Also counts as a Breather Episode.)
  • Star-Crossed Lovers: The universe seems to be bent on making sure that Paula and Maxine never get to be together for more than a few hours at a time.
  • Suspiciously Specific Denial: At the end of the first mission. Also comes across when Nadia protests that she wasn't trying to kill you when she lead you into territory swarming with people who shoot on sight. This comes across as particularly empty due to the fact that she replies to Sam's accusation that she was attempting to kill you with an outraged "so what?". After that, her attempts to say that it was a joke comes across as particularly feeble.
  • What the Hell, Hero?: Sam rakes Nadia backwards across the coals after she attempts to kill you. It's awesome.

     Season 3 
  • Affably Evil: Moonchild.
  • Alas, Poor Villain: Moonchild.
  • Apocalypse Cult: Mission Eight: Believe has some people who worship zombies and sacrifice people to them.
  • Back from the Dead: Simon Lauchlan, Abel Township's Runner Three who betrayed the town to Van Ark in Season 2.
  • Burial at Sea: Where Sara's ashes are scattered.
  • Dead Person Conversation: Auditory hallucinations are a recurring gimmick to give insight into what the Voiceless Protagonist is subconsciously thinking. Starts in early season 3 with Sara.
  • Exact Time to Failure: Averted in Descent. Veronica's zombie camouflage formula is estimated to give the player twenty good zombie-free minutes. They pick you back up again around the fifteen minute mark.
  • Five-Second Foreshadowing: Louise says offhand that she's never understood what the big deal about drug addiction is, since she's never had any trouble—she tried smack just because prison was boring and had no trouble kicking it. But she signed up for an addiction treatment program anyway, since participants received special privileges and time off their sentence. Almost immediately after, an attack on the prison shows that Louise and all of her fellow program participants are immune to the mind control tones. The "treatment program" was actually a Comansys experiment, with the exciting effect of preventing (and curing) not only drug addiction but the mind control of the tones.
  • Foreshadowing: A captured Moonchild claims to have been mind-controlled into attacking Abel by Diana, but her description of Diana getting to her is extremely vague—she doesn't offer any details about Diana that anyone else would recognize, only agrees with the description Janine provides. She's lying, of course.
  • Fun Personified: The projected corporate image of Comansys. They have a carousel on the roof of their building, and a giant bear the size of an escalator inside. Not to mention a roller coaster on top of their London office building.
  • Getting Smilies Painted on Your Soul: The mind control process is described as making following instructions the best feeling in the world. The end goal of the villain is to give everyone this sensation constantly.
  • Human Popsicle: The first mission has Runner 5 and the new Runner 23 Paula hunting for Abel's missing residents. The runners find a bunch of chest freezers like the kind that Paula says Van Ark used to keep his experiments in.
  • Hurricane of Puns: Eugene Woods indulges in one during a Season 3 radio mode segment.
  • "I Know You're in There Somewhere" Fight: Sam tries this on a mind-controlled Runner Five.
  • Immune to Mind Control: Five and some others, albeit a bit belatedly for the former... There are a couple of different types of Applied Phlebotinum that make one immune.
  • Mass Hypnosis: Moonchild does this to a huge chunk of people and plans to do it to the rest of the world.
  • Meaningful Name: Moonchild's real name is Cynthia Hill. Cynthia has been used as epithets for moon goddesses Artemis, Selene, and Diana.
  • Mind-Control Device: The tones. Works on zoms sometimes, too.
  • Mind Manipulation: One theory as to the cause of the Zombie Apocalypse. In this Season, it's looking more and more like the fault of Comansys.
  • Unexpected Successor: Due to some second-cousin-twice-removed genetics, Jamie is the legal king of England.
  • Well-Intentioned Extremist: What Comansys probably started out as. Then the whole Zombie Apocalypse thing happened. Also, Moonchild.

     Season 4 
  • Birth-Death Juxtaposition: Narrowly subverted when Five tranquilizes Paula and Sam turns out to be The Immune.
  • Born in an Elevator: Well, technically in an overturned van. Janine is the squeamish and totally unqualified delivery gal.
  • Brainwash Residue: Five in s4m6.
  • Clear My Name: Janine and the rest of Abel attempts to do this. Unsuccessfully.
  • Dead Person Conversation: Five frequently hallucinates Moonchild giving advice or commenting on the situation.
  • Fugitive Arc: As soon as Janine plays the incriminating tape in "Tower of Song," The Ministry paints a smear campaign against Abel and makes Janine Public Enemy Number One.
  • The Immune: Revealed in "Another Brick In The Wall"
  • Maternity Crisis: Nitroglycerin/In Da Club.
  • Meaningful Name: Sigrid Hakkinen. Hakkinen sounds a lot like Harkonnen, doesn't it?
  • Panicky Expectant Father: Sam. In his defense, there are a lot of really good reasons to panic.
  • Shadow Archetype: Moonchild is this to Sara Smith.
    • Both women are voices in your head after their deaths.
    • Moonchild frequently mimics Sara in an attempt to gain Five's trust, perhaps. "Never Let Me Go" is an easy example.
      • "Just finding the right neuron to press, honey." (Compare to Sara frequently calling Five "Hon."
      • "Just imagine..." Moonchild says it repeatedly near the end of s4m7, whereas Sara said it in S1M9.
    • Both women retreated to their favorite nature spots to think: the ocean for Sara and the forest for Moonchild.
      • Both women guide Five to secret hiding places in these nature spots to pick up a master keycard.
  • Shout-Out: Sam Yao lets loose with one to Firefly in Mission 24, when an erstwhile ally leaves you to fend for yourselves against an angry militia group:
    Sam: Curse her sudden but inevitable betrayal...
  • Villain Team-Up: Sigrid and Moonchild.

     Season 5 
     Season 6 
  • Brain Uploading: More and more, it looks like those afflicted with Moonchild Syndrome actually have at least partial copies of Moonchild's mind stored in their brains; Runner Five in particular appears to have the most complete one.
  • Captain Obvious: Dr. Myers, in S6M32 ("Under Pressure"). You, she, and Veronica McShell infiltrate a Ministry-run science vessel to gather information on Moonchild Syndrome, when she spots your old backpack (lost during an earlier season while you were under Moonchild's mind control). Naturally - and logically - she surmises that you must have been on the ship before. This would be a Big Reveal... if it weren't for the fact that you opened one of the ship's security doors with your thumbprint moments earlier!
  • Kill the Lights: The unidentified creature in S6M22, "Every Breath You Take". It not only disables lighting fixtures and shorts out cameras, but somehow manages to douse one of Janine's military-grade illumination flares.
  • Names to Run Away from Really Fast: Pit Viper. The organization is comprised entirely of highly-competent and very professional assassins, and their leader - who is also called "Pit Viper" - is the best of the lot. And said leader also happens to be Janine DeLuca.
     Season 7 
  • Chekhov's Artifact: Burn cubes. A highly unstable incendiary device, first mentioned in "The Jellicle Ball". One is retrieved by a scavenging team from Fort Blackmoore prior to the events of "Castle Full Of Rascals", and subsequently used against a horde of V-Type zombies in "Castle's Burning".
  • Hive Mind: One of Veronica's theories on why V-Type zombies seem to coordinate better the more of them there are.
  • Oh, Crap!: The general reaction to being bitten by a zombie (regular or Typed; see Our Zombies Are Different, above). Exaggerated, however, when a V-Type zombie bites Peter Necropolis... and instead of turning Necropolis into another V-Type, the V-Type gains his ability to regenerate. Even the smallest piece of this new "P-Type" has that ability, as demonstrated in the Season 7 missions "Out Of Hand" and "Dead End".
  • "Rashomon"-Style: The Season Seven missions "Don't You Remember?" and "Easy To Forget".
  • Shown Their Work: One of the Season 7 Radio Mode segments compares the zombie apocalypse to the spread of grey squirrels in the UK, and makes mention that grey squirrels carry a virus that's lethal to the British red squirrel. The virus is real, and it's called "squirrelpox."

     5 K trainer 
  • Anger Born of Worry: At the end of Week Two, Janine is very unimpressed by Runner Five's ability to escape a pack of zombies... and then gives Five an axe as an emergency defense weapon, 'just in case.'
  • All Up to You: About once a week, you'll be the only person handy for a mission outside Abel Township which you shouldn't be asked to do yet, but they're going to ask anyway. Justified in two ways: First, a lot of the other runners are noted to be out of action due to smoke inhalation, and second, the tasks are generally lower-risk tasks. Nearly always the third session of each week.
  • For Science!: The general reason behind Week Three, Exercise Two. Stated word for word in the wrap-up notes by Runner 5.
  • Foreshadowing: In Week Three, Exercise Two, you discover that the thing zombies hate even more than uneaten brains are knee lifts. In Week Four, Exercise Three, this knowledge is put to good use to help you lead zombies away from an injured runner. By performing knee lifts in front of them.
  • Insistent Terminology: Dunderwood is not crawling with undead, it's shambling with them.
  • Mauve Shirt: In the 5k trainer, you fill this role. With your training not yet complete and the more capable runners busy with critical missions, you manage to be very valuable to Abel Township... by the virtue of being expendable, not otherwise busy, and just competent enough that sending you outside isn't a death sentence.
  • Scarf of Asskicking: According to Week Four, Exercise Three, a red one of these is awarded as a badge of honor to any runner who saves the life of another runner.
  • Shout-Out: After Sam finds Frances, he notes that she is far North "beyond the wall, with the wildlings."
  • Spin-Off: After getting a number of Expansion Pack downloads, the game now has a genuine spin-off in a 5K Trainer. Set between missions 1 and 2, the story is toned down to allow more specific instruction on good running behaviour and training exercises for novice long-distance runners.
  • Took a Level in Badass: Near the beginning of the player's training, Mission Control notes that the player only barely outpaced the zombies and made it back to base safely. They will begin to speak much more positively as your training progresses, indicating that you are outrunning the zombies with increasing ease.