The player carries the role of a police detective in Albion, a Fantasy Counterpart of 19th Century London, and as you patrol the city to investigate the disappearance of Alice Fleming, you find yourself increasingly tangled in countless of mysterious intrigues.
The game contains examples of:
- Adaptational Badass: Several characters from the original source materials have been re-imagined into cool hardasses (albeit with slight eccentricities) in the game. For example, Tweedle Dee & Tweedle Dum are now weapon inventors, while the Hatter is a police informant.
- Adorkable: Cheshire Jr. is a bumbling, young officer who collects musical toys and giddily chases after pretty cat ladies. The game doesn't hesitate to milk his adorable charms by having him display some killer Puppy-Dog Eyes to convince players to make in-game purchases.
- Alice Allusion: The game is based on Alice in Wonderland. Many characters from Lewis Carroll's book (including, but not limited to, the Cheshire cat, the Hatter and Tweedle Dee & Tweedle Dum) appear in the game in some capacity, and the disappearance of Alice is one of the central mysteries that the player must solve.
- Bribing Your Way to Victory: As the game progresses, it becomes increasingly more difficult to unlock locations and find collection items without using crystals. And, of course, you would need to pay real money to quickly obtain enough crystals. The Mirror World are even worse, as the crystal-based transactions are replaced with direct cash-based system. At least crystals can be obtained for free (via leveling up, daily rewards, patrol rewards, etc.), even though it's painstakingly slow to accumulate large amounts of it.
- Fairy Tale Free-for-All: Although Mirrors of Albion is primarily based on Alice in Wonderland it also features some characters and elements from other fairy tales as well, including the Red Ridinghood, the big bad wolf, and "Snow White".
- Funny Animal: Several NPCs that the player encounter have the physicality of animals, but otherwise talk and behave like human beings. Examples include the Cheshire cat, Walrus, and Lucinda van Seale.
- Funny Foreigner: Otto von Strudel the German Psychotherapist is a recluse who is considered strange by even the Hatter. He resides in a door-less house, and to visit him, the player must build a hand-glider to fly in through the window.
- Holiday Mode: The game has seasonal events, usually held around national holidays (such as Valentine, Easter, Halloween, etc.), which offers special quests, locations, monsters, etc. that are only available for about 1-2 weeks around that particular period.
- Killer Teddy Bear: One of the Bosses that the player can fight is an old teddy bear, who haunts Jane Wright's bathroom after being forgotten by her.
- The Main Characters Do Everything: Besides searching locations for clues, patrolling the area and apprehending bad guys, the player character is also expected to help run errands for the locals and help solve their personal problems, which includes: prepare meals, find missing trinkets, play matchmaker, etc.
- Mirror World: There exists a Mirror Albion, which provides the player with an entirely new, but reminiscent, set of locations to explore, and quests to complete. The Mirror world has a slightly different gameplay from the original setting, and has a completely separate measurement for level, currency system and inventory items.
- Monster Clown: Duke Nuf the circus clown is an evil clown who deliberately performs joyless attractions to invoke depression and despair to the Albion citizens.
- Morally Ambiguous Doctorate: Mildred, the nurse who apparently runs Albion's hospital, is so menacing that the citizens would rather try questionable folk remedies than go to Nurse Mildred for treatment.
- Punny Name: The Mirror World guide is a white rabbit named Lewis Carrot, an obvious parody to Lewis Carroll.
- Puppy-Dog Eyes: Whenever a Sale event is about to expire, Cheshire would pop up with huge, teary eyes, begging the player to buy the set he's worked so hard to prepare.
- Related in the Adaptation: In the Albion 'verse, Letitia "Red Ridinghood" is the Mad Hatter's niece.