- Adored by the Network: Marvel Entertainment CEO Ike Perlmutter really liked these guys and really disliked the X-Men, for reasons that purely boiled down to legal disputes.
- In The '90s, to bail itself out of a bankruptcy, Marvel sold its rights to its most popular characters (Fantastic Four, X-Men and Spider-Man being the most notable) to different studios on optionnote . Marvel Studios was looking to regain access to the rights of old properties (as the vast majority of the licenses they sold went toward unproduced projects at the other studios, eventually reverting to Marvel over time), but Fox, quite rightly believing that they have made profitable adaptations with the X-Men Film Series insisted on holding on to the rights even in the face of the success of the Marvel Cinematic Universe which came into development years later. Sony Studios for similar reasons continued to hold on to Spider-Man but unlike the deal negotiated with Sony years later (as a result of avoiding the mistakes with Fox), the relations between Fox Studios and Marvel broke down and in response Perlmutter resolved to use Inhumans as a substitute if it meant he could de-value the X-Men brand by proxy (which would theoretically make a deal to regain the rights from Fox easier).note
- Perlmutter influenced the people working at Marvel Comics to promote the Inhumans as being "the next X-Men" whilst subsequently trying to minimize or demote the status of Mutants in the Marvel Universe, leading to the cancellation of multiple X-Men titles and the deaths of popular Mutant characters. A lot of X-Men fans were understandably pissed at this, and many of the Inhumans comics have struggled as a result of causing division within the Marvel fandom (along with generally being tougher concepts to sell). This would later be largely undone over the course of the All-New, All-Different Marvel and Marvel Legacy lines, which saw a return to increasing emphasis on the X-Men brand, though Inhumans comics would still get a good share of exposure.
- Furthermore, it's been rumored that Perlmutter does not get along with Kevin Feige (who is a considerably more popular creative leader at Marvel than Perlmutter, who is at best a Scapegoat Creator and at worst a backlash-inducing Executive Meddler). Feige had interest in developing movies based on Black Panther (2018) and Captain Marvel, but Perlmutter was apparently apprehensive, allegedly because he had concerns that projects starring a nonwhite superhero or a female superhero wouldn't do well (which is supported by some off-color remarks he's made in the past). However, Perlmutter threw Feige a bone — if an Inhumans movie were added to the schedule and were included in an Avengers movie, then he'd let Feige risk making Black Panther and Captain Marvel movies. Feige and the people under him weren't particularly huge on the Inhumans property as a whole; however, they played along in order to get the movies that they wanted to make made, in spite of fans generally having less interest for an Inhumans movie than Black Panther and Captain Marvel. It should be noted that both Black Panther and Captain Marvel were actually necessary components to lead into Avengers: Infinity War and Avengers: Endgame, while Inhumans simply wasn't.
- Once Feige was promoted to a position where he wouldn't have to answer to Perlmutternote , the Inhumans movie was greatly delayed on Marvel's schedule as two new projects (Spider-Man: Homecoming and Ant-Man and the Wasp) took its place. The movie was later removed from Marvel's schedule entirely, with the company's official intention supposedly being that Marvel Studios would make a movie after they'd wrapped up their 23-movie, 3-phase Myth Arc. Perlmutter, however, did not want to wait, and instead greenlit a miniseries for television with Jeph Loeb — itself a controversial move, since many fans believe that the comic could only be done justice with a cinematic budget. Matters were made even worse when Scott Buck, who was infamous for the Seasonal Rot on Dexter, was announced as the showrunner, along with the subsequent poor reception toward the first season of Iron Fist (2017) that Buck led the charge on ahead of the release of Inhumans. The show itself, which was rushed to meet a deadline for an IMAX release, was met with disastrous reception upon its previews and its broadcast, and is regarded as being worse than the first season of Iron Fist (which, unlike the Inhumans show, has its fans). In a grand display of irony over Perlmutter's Inhumans and X-Men feud, Fox's television series The Gifted (which Perlmutter greenlit) was met with a much more positive reception prior to its release, which was just after the television broadcast of the Inhumans pilot. Unlike Iron Fist, which at least has Critical Dissonance going for it with some of its audience and good ratings, Inhumans was treated as the MCU's first true Dork Age installment and had ratings that slipped significantly over the course of the series.
- The end of this treatment would come at the end of 2017, when it was revealed that Disney would be buying Fox, and gaining the X-Men (and Fantastic Four, which were also targeted by Perlmutter at the time) movie rights in the process. Soon after, multiple Inhumans titles were cancelled and the Inhumans returned to being occasional supporting characters in other comics, and the unpopular show was unceremoniously cancelled.
- Franchise Killer: The double bill of The TV show's bombing and Disney buying 20th Century Fox (and therefore the X-Men and Fantastic Four movie rights) turned the comics version into a complete punchline. They'd been on pretty rocky ground beforehand, seen as a Creator's Pet and Replacement Scrappy, but it was at this point that Marvel basically gave up on their plans of turning them into a franchise to rival the lost Mutants, and titles started dropping across the board, culminating in a story literally entitled Death of the Inhumans (although most of the deaths in that series were of secondary characters). Ms. Marvel and Moon Girl seem to be surviving well enough, though, owing to them being at best distant from the series. Some remain cautiously-optimistic for an eventual reboot that ignores the show entirely, given Kevin Feige's interest in bringing Kamala Khan into the setting, the increasing importance of the Kree to the MCU, and the inevitable Fantastic Four reboot potentially opening the door for Inhumans, but such hopes seem like a pipe-dream in the immediate aftermath of the failure of the television miniseries.
Trivia / The Inhumans