- Development Hell: The company has been saying they'll come out with character books for years and even put out a call for authors when Léonie was introduced, but there still aren't any books for the characters with all the characterization being the simple journal pages that come with outfits and items. This came to bite them in the butt when Canadian bookstore giant Chapters-Indigo ended up partnering with American Girl, giving an official response to any "Why not Maplelea?" questions by saying that AG was built around books.
- Follow the Leader: They followed American Girl into the 18" "characters teaching about the country" style of doll. This is also the reason they trademarked "Canadian Girl".
- Shrug of God: The manufacturer comments on theories about Alexi's ancestry and the unspecified girls' religions thus: "We say they are all correct."
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