The game started out as a bright and colorful platforming game for the original PlayStation, not unlike Argonaut's previous series Croc. Afterwards, it was changed to be a more mature launch title for the original Xbox.
Gwen Stefani was at one point going to voice the title character.
According to an MTV interview in 2002, it was stated that three songs from No Doubt's then-latest album Rock Steady - the songs being "In My Head," "Detective," and "Platinum Blonde Life" - were to be included in the game, either in their original form or remixed to fit the game's tone.
The same interview reveals a very different plot for the game, as well as the original name for Dog God:
Stefani, who recorded her vocals last week, gives life to Malice, a hammer-wielding, magic-abusing teenager who travels back in time to right historical wrongs created by the evil Nefarious Rex, whom she must defeat in the final showdown.
Early ads for the game advertised that early purchases of the game would include a miniature guide book.