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  • Undermined by Reality: This is believed to be a big reason for the failure of the series. The series revolves around a fictionalised version of Sophia Amoruso, founder of the Nasty Gal fashion company, and was designed to portray her as rebellious and unconventional but ultimately talented and an unlikely business success story. However, in the months before the show premiered, the company filed for bankruptcy and went from being an inspiring success story to a huge failure, largely due to Amoruso's mismanagement. In addition, Amoruso was hit by multiple lawsuits for actions such as firing women who got pregnant, undermining the show's feminist aspirations, as well as claims that the work environment was toxic. Without Amoruso's success to justify her behavior, the show was ultimately stuck revolving around a selfish, rude, immature and overall unlikable character and ended up being cancelled after a single season.
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