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  • Cash Cow Franchise: In Japan the series has been this since Mystery of the Emblem, but Invisible Advertising resulted in the series being lesser known out of Japan until Awakening debuted on the 3DS in 2012/3, with extensive advertising, thus putting the series on the road to being one of Nintendo's biggest IPs out of Japan too. 2017 was the year the dam really broke, with Shadows of Valentia, Heroes and Warriors all landing that year (SoV having the shortest mainline turnaround time to export in franchise history prior to Three Houses), with both packaged games selling very well and Heroes turning into a legitimate global phenomenon that could crack the top 5 grossing charts in America and contribute to Nintendo's bottom line so heavily that they discuss it at length in investor reports.
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  • Colbert Bump: Big time. Marth and Roy were included as hidden characters in Super Smash Bros. Melee, and once western fans found out about them, demand for their series to be exported to the west increased greatly. Today, it's a moneymaker for Nintendo, and each game receives lots of promotion upon release, cementing its place in Nintendo history alongside their other franchises.
  • Fan Nickname:
    • The official term used when a unit becomes a different class, on both sides of the Pacific, is Class Change. Since units get a boost in stats, weapon proficiency, and/or a level reset, (Western) fans nearly always say they promote, to better express the change being an upgrade rather than the more neutral or sideways shift implied by "Class Change".
    • Some games are referred with (something prominent in the game) Emblem. For instance, Genealogy of Holy War is referred as "Mounted Emblem" or "Horse Emblem", due to the enormous size of the game's maps making having a mount (horse/pegasus/wyvern) a good boon. Awakening and Fates are referred as "Waifu Emblem" due to their use of the Avatar and Marriage system.
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    • "Ambush Spawns", for when reinforcements appear where you started the map and then start flanking you.
  • Fan Translation: Given that all the Fire Emblem games from Shadow Dragon and the Blade of Light to Binding Blade were never released outside of Japan... Then you have both Tear Ring Saga and Berwick Saga to account for as well
  • God Does Not Own This World: Series creator Shouzou Kaga would leave Intelligent Systems shortly after Thracia 776 and hasn't been involved since.
  • Keep Circulating the Tapes: All of the Western games pre-Awakening are out of a print. As a result, they tend to be sold for exorbitant prices, locking out players who started with the new generation of games unless they use emulators or have a friend willing to loan them a copy. This is somewhat alleviated by the availability of Fire Emblems Blazing Blade, The Sacred Stones, and Shadow Dragon on the Wii U Virtual Console, but the wallets of those without Wii Us or who would rather play the games on their original systems are in for a rough time.
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  • Newbie Boom: The first international newbie boom started with Super Smash Bros. Melee, due the surprising popularity of Marth and Roy in the game. Now, the hype and general acclaim of Fire Emblem Awakening has generated a Newbie Boom of its own seeing as how it saved the series from dying and became the best-selling game in the series. Fire Emblem Heroes has caused this yet again, as a free-to-play mobile game with Loads and Loads of Characters that span the entire series. And then Fire Emblem: Three Houses did this once again, this time due to being the first mainline installment in twelve years to be released on a home console, rather than a dedicated handheld.
  • No Export for You: The first six games of the series, New Mystery of the Emblem (the remake of the third game, Mystery of Emblem), and most of the manga adaptations have never left Japan.
  • Reclusive Artist: Not much is known about Shouzou Kaga outside of his work on the series. He directed and designed every game through Thracia 776, then abruptly splintered off from Intelligent Systems to start up his own studio and create both Tear Ring Saga (whose close similarities to Fire Emblem would prompt a lawsuit from Nintendo) and Berwick Saga and later create Vestaria Saga a few years after that.
  • Sequel First: An extremely egregious offender. No games in the series made it to the West until The Blazing Blade, which was not only the 7th installment, but a prequel to the 6th game. Nintendo also lopped the The Blazing Blade subtitle off to call it just Fire Emblem - understandable from a marketing standpoint, but in the long-term, it's created a tangled heap of confusion for new players over which game is what. Essentially, it's the saga of the "missing" Final Fantasy sequels all over again, but with more games missing, and Nintendo thus far not interested in clearing it up for westerners. However, Fire Emblem Heroes has finally given it its proper subtitle for Western countries, that being "The Blazing Blade", likely to try and begin fixing the confusion mentioned above.
  • What Could Have Been:
    • There was going to be a title for the for the Nintendo 64 — called Fire Emblem: Maiden of Darkness — which would have been the third game to take place on Archanea. Due to a number of factors, it was heavily reworked and eventually became the Game Boy Advance game Fire Emblem: The Binding Blade.
    • Another Wii game after Fire Emblem: Radiant Dawn was planned, and even entered development; it was going to be a Real-Time Strategy with some exploration elements. It was scrapped due to RTS not meshing well with Fire Emblem's design philosophy.
  • The Wiki Rule: Two of them: the NIWA wiki right here and the FANDOM wiki here.

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