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LEGO Friends is a new line of LEGO playsets aimed at young girls, introduced in January 2012. It has been the subject of controversy over its use of pastel colors and idealized female figures, called mini-doll figures.

The line follows Stephanie, Olivia, Mia, Andrea and Emma as they live life in Heartlake City.

Not to be confused with the old obscure PC game that had almost nothing to do with Lego.

This theme has examples of:

  • All Girls Like Ponies: Mia, who is revealed in the episodes to have a horse named Bella.
  • Ambiguously Brown: Andrea.
  • Awesomeness by Analysis: Olivia can calculate angles and trajectories at which to throw objects to hit precise points instantly.
  • Bare Your Midriff: All of them when they are wearing their swim suits.
  • The Beautiful Elite: The girls and their friends.
  • Blonde, Brunette, Redhead Stephanie, Olivia, Mia.
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  • Brainy Brunette: Olivia.
  • Built with LEGO: Everything! Except humans and animals.
  • The City: It seems like the area the girls live in is a suburb right outside the actual Heartlake City.
  • Cute Clumsy Girl: once again, Olivia.
  • The Cutie: Both Olivia and Emma can fit into this.
  • The Ditz: Emma, especially in more recent webisodes.
  • Expy: Looks and personality wise, to the Bratz (Stephanie is a ridiculously average girl comparable to Cloe, Olivia is The Heart comparable to Yasmin, Mia is an animal lover and tomboy like Meygan, Andrea is a musician like Sasha and Emma is The Fashionista like Jade.
  • The Fashionista: Emma even comes the a beauty salon and fashion design studio!
  • Five-Token Band: Stephanie is blonde, Olivia is a brunette, Mia is a redhead, Andrea is Sassy Black Woman and Emma is black haired.
  • Friend to All Living Things: Mia.
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  • Gadgeteer Genius: Olivia.
  • Generic Girl: Stephanie.
  • Genki Girl: Stephanie, the perkiest and most energetic of the girls by far, as well as a self-described natural leader.
  • Girl Next Door: Olivia.
  • Girly Girl: Most notably Emma.
  • Granola Girl: Olivia, who's attuned to the environment and enjoys science, hiking, and nature walks.
  • Hair of Gold, Heart of Gold: Stephanie.
  • Heroic BSoD: In the New Year episode, when Emma won the invention contest insead of Olivia, the latter lashes out at the former and her friends, she wishes she would never have meet them in the first place and runs off. After going home, she finds herself weeping in the floor.
  • Hidden Depths: Stephanie enjoys soccer and ballet, Mia is a pro at drumming and performing magic tricks, and Emma is rather fond of horseback jumping.
  • Idol Singer: Andrea, the group's musician, and 2015 addition Livi.
  • I Just Want to Have Friends: The first episode involved Olivia desperately seeking friends and hoping to fit in.
  • Laugh Track: When appearing on a competitive baking show, the host produces a remote and keeps activating Canned Laughter or Applause sound effects. Lampshaded when a reverse angle of the studio audience area reveals there isn't actually an audience. Cue the Funny Background Event when Stephanie checks under a microwave to find out where the sound is coming from.
  • Life of the Party: Stephanie.
  • The Moving Experience: The plot of one episode.
  • Ms. Fixit: Olivia.
  • Naïve Newcomer: Olivia, who was introduced as a New Transfer Student when the line was launched.
  • Nature Lover: Mia, the tomboyish, athletic animal lover, and Olivia, the intelligent, science-loving environmentalist.
  • Passionate Sports Girl: Mia.
  • Performance Artist: Andrea is a female example of this, considering that she is a talented singer and young actress with a flair for the dramatic.
  • Plucky Girls
  • The Power of Friendship
  • Raven Hair, Ivory Skin: Emma.
  • The Rival:
    • In-Universe, Stephanie and Tanya have this relationship. Tanya's favorite hobby is to outshine Stephanie at every opportunity with the result that Stephanie will actually make quite rash decisions in retaliation.
    • With the huge, unexpected success of the Friends line of sets, several of Lego's top rivals – most notably Mega Bloks – introduced their own line of sets targeting girls. Mega Bloks' answer to Friends was Barbie, a collaboration with Mattel to introduce marry the iconic doll line to construction set-style playsets, the idea possibly being that girls wanted to play with girl-type sets and with brands and names that were familiar to them, rather than the (previously unknown) Friends and with sets that had the girls engage in interests other than fashion, fun and boys as the Barbie line had for years. (In fact, the Lego Friends – contrary to initial criticism that they were engaged in girl-only interests – quickly developed interests ranging from music to sports to agriculture to zoology; so far, Mega Bloks' Barbie sets have strictly stuck to doll and fashion sets.)
      • Shoddy Knockoff Product: Mega Bloks' Barbie line, when compared to Friends. It didn’t last, even though its owner — Mattel — had the marketing power to crush Friends by making the very same claim (i.e., that Friends was the ripoff product). Critics point out that Mega Bloks products typically pale in overall quality when compared to Legos, particularly with fit, sturdiness and execution, and consumers agreed.
  • Suburbia: Heartlake City.
  • Sugar-and-Ice Personality: Mia, who initially had a hard time warming up to Olivia due to the mess Scarlett caused.
  • Suspiciously Specific Denial: When Stephanie notices one of the fellow competitors in the baking contest is a convicted felon from a previous episode, she asks for name confirmation, only to be cut off with a flat "No."
  • Team Chef: Andrea, who works at the City Park café.
  • Team Pet: Scarlett.
  • Teens Are Short: Thanks to the Lego thing, all teens are the exact same height. Adults are One Head Taller in the show, but are the same height in the toyline.
  • Tempting Fate:
    • After solving all of the problems related to getting the World Petacular back on schedule, Stephanie says they saved it just in time, then hears an offscreen crash and turns to see the stage falling apart!
    • When out driving in the jungle, Stephanie wishes she was back at the spa getting a mud mask on her face. Her wish is granted, courtesy of a mud puddle when the jeep speeds through it.
  • Tomboy: Mia. With a Tomboyish Ponytail
  • Tomboy and Girly Girl
  • Up to Eleven: Referenced in Change of Address with Stephanie's stereo dock. And then Olivia turns it up to 18......
  • Youthful Freckles: Mia.
  • Wrench Wench: Olivia.

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