The enchantimals live in the world of Everwilde, which they are tasked to protect. To this end, each of them has one or two animal companions of the same species as they are themed after.
The franchise currently consists of dolls, books, playsets, and webisodes. A 60-minute TV special titled "Finding Home" aired on Nick Jr. on November 19, 2017. A TV series called Enchantimals: Tales from Everwilde started airing on July 20, 2018 on Treehouse TV in Canada. Roughly a month later, the episodes were uploaded to YouTube in the US, where new episodes air every Friday.
Enchantimals provides examples of:
- Alliterative Name: All the enchantimals have a name like this, such as Fanci Flamingo, Danessa Deer, and Prue Panda. The one exception is Fluffy Bunny, who along with Bree Bunny is the only enchantimal to share a species with another.
- Alternate Company Equivalent: "Caring Is Our Everything" vs "Friendship Is Magic".
- Amazing Technicolor Population: Some enchantimals have human skin tones. Others take after their animal type. And then there's characters like Bree, who is a pink bunny, and Patter, who is an all-blue peacock. In the latter case, the animal companions also have an unusual fur color.
- Animal Gender-Bender: Goes for Danessa Deer, who has antlers, and Patter Peacock, who is a Peacock Girl. The fiction is aware of it, as their respective pets are the only ones confirmed to be male.
- Born Lucky: Merit is this. The irony is that she's also the enchantimal that worries the most.
- Bunnies for Cuteness: Bree qualifies with her pink fur and energetic personality. Whether Fluffy qualifies is yet to be seen.
- Hollywood Tone-Deaf: Patter has a horrible singing voice that is way more screechy than her regular voice and which she's oblivious too. Only in duet with Flap can she produce nice songs.
- Lighter and Softer: Compared to its sister franchises, Enchantimals is more for younger kids and has little conflict so far.
- Loyal Animal Companion: The "pets" of the enchantimals are this, though the exact nature of the bond shared between the two groups has yet to be explained.
- Magical Asian: Prue knows more about Everwilde than any other character. It doesn't do her friends any good because she always speaks in riddles.
- The One Guy: So far, three male enchantimals have been introduced: Hixby Hedgehog, Redward Rooster and Patterson Penguin. However, Patterson Penguin is the only one of them who has appeared in one of the animated specials, called "Secrets of Snowy Valley".
- Sliding Scale of Anthropomorphism: Goes from Little Bit Beastly for characters like Merit and Felicity to Borderline Little Bit Beastly for characters like Bree and Karina.
- Spinoff: In concept of Monster High and Ever After High. Specifically, the enchantimals are based on the pixies of Ever After High.
- Tag Line: "Caring is our Everything."
- World of Mammals: Of the 14 starter dolls, one's a reptile and three are birds. The other ten are mammals. Later, a parrot, a penguin, a cheetah, and a seahorse were added.
- Wrench Wench: Bree is one, mixed with bits of Cloud Cuckoolander.