- Draco Malfoy in A Very Potter Musical is this trope through Flanderization of his original character and he's surprisingly more canon than Draco in Leather Pants. He's a bullying coward who believes the only thing keeping him from being the coolest kid in school is Harry and is constantly trying pose and failing spectacularly. He does shape up and join the good guys later on in the show but he's still got the ego.
- According to sports blog Kissing Suzy Kolber, Rex "Sex Cannon" Grossman is one of these (although he CAN throw lasers to Saturn.)
- Linkara the character is this, berating his fans for asking his opinions on comics. Of course, out-of-character, an "I love you guys" is very quickly added. Lewis himself admits to having an ego, but he makes sure to refine his skills in order to stay on Awesome Ego territory. One arc even focused on his arrogance being the first step on the path to a FaceHeel Turn.
- The Nostalgia Critic also has shades of this (again, the character is an ass but his actor is lovely), and his is of the "big ego but easily - and often - shattered self-esteem" variety.
- The Nostalgia Chick, Dr. Tease and The Makeover Fairy are all this, although the actresses - Lindsay and Elisa - are nice, down-to-earth women. Like Critic, the Chick's self-esteem is pitifully low and she abuses people to make herself feel better.
- Confused Matthew got considerable backlash for attacking Roger Ebert and claiming he was either an idiot or a liar for recommending Minority Report. And for attacking Stanley Kubrick in his review of 2001: A Space Odyssey.
- On Cinema: Gregg, in his on cinema persona, considers On Cinema to be a highly respected institution, going so far as to call it "the premeire source in the United States and worldwide" for movie information and considers himself a "film expert". There is little evidence that anyone actually believes this and the one time an actual academic film studies instructor, film producer Larry Turman, is brought in as a quest, he critiques Gregg for lacking the expertise needing to be an actual film expert.
- DSBT InsaniT: Julie thinks she's absolutely flawless and goregous, but she really doesn't have much going for her.
- In The Spoony Experiment review of Final Fantasy X, this was Spoony's take on Tidus."I'm the star player of the Zanarkand Abes! I should be rolling in pussy!"
- Overall, its save to say that the majority of That Guy with the Glasses members have at least once played off that concept.
- Jimmy Brennan of Survival of the Fittest is a mixture of this and Miles Gloriosus. He's definitely the most badass, manly, and awesome character on the island who can kick ANY ass!
- Matt in Two Best Friends Play during the Marvel vs. Capcom 3 video. He had played the game beforehand and thought he would kick Pat's ass. He did at first, but Pat eventually learned how to play the game and did much better than Matt, and showed that he actually knew who the characters were. And that's not taking into account the incredible level of humiliation they both suffered at the hands of an unnamed third guy (later known as Woolie), who was far more intimately familiar with the game than either of them.
- In general, the Matt/Pat dynamic often has Pat acting superior to Matt and comically lording it over him or otherwise deriding him in some way, desptite it being shown on numerous occasions when the sitiuations are reversed that there's no significant difference in abilities.
- Shannon from Echo Chamber."When will they see that their crappy little show would be so much better if I were acting in it? And writing it? And directing it?"
- Sonty Mick from These Web Comics Are So Bad. He constantly refers to himself as an "award-winning" critic, interrupts his reviews to describe his personal life, and encourages readers to send in fan-art of him. Sometimes he even claims that he could vastly improve comics by inserting himself into them.
- The Sharkasm Crew divides itself into smaller crews for Crew Battles. AMPS is easily the most outspoken about their confidence in winning said Crew Battles. They never do.
- Jim Sterling, at least the character with the same name as him he plays in Jimquisition, ends every video with "Thank God for me." He regularly says things like "there you go, I have, once again single-handedly saved the video game industry." Although, it has to be noted that when standing on his podium next to the V For Vendetta-style background much of what he says is firmly in Sarcasm Mode territory.
- Played for Laughs in Third Rate Gamer. He parodies how little credit The Irate Gamer gives to other people in his work, and often writes very self-centered things about himself in the credits. TRG also thinks the "Coolness Meter" in Cool Spot should start at 100% for him, because he's "The fucking Third Rate Gamer!" Still Played For Laughs, of course.
- Kirbopher in TOME, all the way.
- The fact that he's Zetto's alternate account might have something to do with it, as Zetto was very arrogant in his early days of TOME before he encountered the Forbidden Power.
- Made into a running gag on his character blog.Kirbopher: "The best character in the show!"
- Greg Haiste's character in The John Dredge Nothing To Do With Anything Show, who feels he's clearly one of the greatest actors around. Unfortunately for him, nobody else shares that view
John (reading out a letter): Dear Dredge, I'm a big fan of the Nothing To Do With Anything Show, but feel that the main supporting actor, Greg Haiste, is somewhat underused. What do you propose to do about it? Yours hopefully, Greg Haiste. Well Greg, we've taken everything you've said on board - and completely dismissed it.
- Holly, the giant floating head from Captain Disillusion. She literally thinks she controls everything.Holly: "I control the animals, the people, and everything else in the universe. Even the random stuff."
- Anyone who's heard of Dr. Crafty will recognize him as "the guy who does Linkara's title cards". Crafty, on the other hand, thinks of himself to be the king whose empire would stand after all others fade to dust, even believing his show will last longer than Linkara's.
- Rhys from Dawn of a New Age: Oldport Blues believes that he's better than everyone around him, and inflates his few achievements in his head to 'prove' it. The reality is that, while he's not particularly terrible at anything, he's also not much more notable than anyone else.
- The Cry of Mann: In-universe, Actor Sam Weiner, who uses the side-show as a vehicle to push himself and has an over-inflated ego, despite being disliked by everybody, kicked out of "Tanking Mann", and an implied alcoholic.
- Whenever Jian Yong shows up in Farce of the Three Kingdoms, he complains about being such a minor character, and when he finally gets a larger scene, he immediately starts acting like a douchebag.
Small Name Big Ego / Web Original