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Series / News At Ten

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ITV's most famous news program, running from 1967 to 1999, then being brought back from 2001-2004 and again from 2008-. The Revival has not been doing too well ratings wise, peaking at only 4.3 million.

Always ends with "And Finally", a fluff piece after the real news has been covered.

Notable for Trevor McDonald, a trope of his own.


"Tropes at Ten":

  • Catchphrase: "Hello, and Welcome to News At Ten." said by Trevor McDonald.
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  • Drop the Cow: NoT liked to end the half-hour on an off-beat or ridiculous news item, largely to fill any odd space at the end. For a long time there was no official term for this until one day they covered a frankly bizarre cultural/religious ceremony from Spain that honoured the local patron saint; this involved, for time-honoured reasons, getting a donkey up a church tower and then gently lowering it on ropes to ground level. NoT became interested when the people lowering the donkey lost their grip on the ropes, and... from that moment on, the bizarre story that ended the night's news broadcast to Great Britain became known as The Dead Donkey. If there was no odd spare time to fill at the end, or if more serious/important news over-ran, the show had no option other than to "drop the dead donkey". It became such a recognised piece of broadcast news jargon that it became the name of a satirical comedy show set in a TV newsroom. note 
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  • Drinking on Duty: long-standing news anchor Reginald Bosanquet, who was notorious for his red face, slightly "not-altogther-with-it" demeanour, and an extremely slurred voice. His alcoholism was an open secret in the business; ITN bosses put up with this as it was suspected viewing figures were boosted by people tuning in to see if he lost it completely.
  • Long Runner: 1967 to 1999, then 2001 to 2004 then 2008 onwards.
  • Revival: in 2001 and then again in 2008.
  • Yet Another Baby Panda: mostly at the end, with the cute good news story or bizarre news story. See "Drop the cow" above.

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