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Series / It's Worth What?

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NBC primetime Game Show hosted by Cedric the Entertainer which debuted on July 19, 2011 and involves a team of contestants completing various tasks (that thankfully don't involve time limits and household items) involving the values of various forms of merchandise. Unlike other shows, these items are not prizes and are often in fact precious artifacts and other high-valued items...and no, they're not the grand prize either.


There were seven challenges, each adding a certain amount to a bank if completed (a potential total of up to $100,000), followed by a Bonus Round with a chance to multiply the winnings by 10 (for a potential total of up to $1,000,000).

No surprise, it flopped. In 2013, Cedric hosted Who Wants to Be a Millionaire? for a season, but left after deciding he did not want to follow the show to Connecticut.


Game Show Tropes in use:

  • Bonus Round: The team is shown two sets of four items; each item must be paired with an item from the second set that is worth less. Each correct match multiplies the bank, from 1x, to 2x, 4x, and 10x. (You read that right: the contestants must reveal at least one correct answer to keep their original bank.) can reveal the answers in any order and bail out at any time, but revealing an incorrect answer reduces winnings to one quarter of the amount banked in the main game and ends the game.
  • Let's Just See What WOULD Have Happened: In the bonus round, following a bailout.
  • Personnel:
    • The Announcer
    • Game Show Host: Cedric the Entertainer, well known for appearing alongside Steve Harvey (who, by the way, now hosts Family Feud) on his respective show, thus satisfying the current trend of having comedians host game shows.
    • Advertisement:
    • Studio Audience

This show provides examples of:

  • Catchphrase: Firstly, "It's/ worth whaaaaaat!?" Then, Cedric thinks that being just sure isn't enough, you have to be "sure-sure"
    • Both of those (especially "Are you sure-sure?") got on people's nerves rather quickly...especially when said many times over the course of an hour.
  • Celebrity Impersonator: Used for a round where contestants must match up three items that sold well at auction simply because a celebrity owned them, with their respective celebrities. Their role? Holding the cards indicating the item.
  • Commercial Break Cliffhanger: In an shocking aversion for a modern NBC game, the first episode had none. However, such cliffhangers began to appear afterward, but thankfully not to the ridiculous extents as other NBC shows.
  • Minigame Game: Essentially.


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