He Will Not Divide Us (HWNDU for short) is a participatory performance art project started by the trio of LaBeouf, Rönkkö & Turner and livestreamed on the internet.
The launch of the project coincided with the inauguration of Donald Trump, and initially streamed live from Queens, New York. Participants were invited to chant the mantra "He Will Not Divide Us" into the camera but the project soon went off the rails when Trump detractors, Trump supporters, internet trolls and a whole host of other strange internet characters all converged at the site to say their pieces and inevitably clashed, collaborated and fought with each other.
To the audience watching from home, this became something of a reality TV show and they began to document the major events, name and root for their favorite characters, and even create their own art based on what they were watching. The art project that spun out of control and became a reality show has its own page.
This series features examples of:
- Ambiguously Brown: Almost everyone on camera, which caused a mixture of confusion and amusement when Shia and company began calling their detractors Nazis despite them visibly being Arabs, Asians, Greeks, Hispanics, Italians and mixed-race folks. Would eventually end up backfiring on many of the trolls as many European posters on /pol/ would use screencaps from the event to discredit American posters as "non-white". Though this may have been due to an early trolling attempt by an actual Neo-Nazi who attempted to spout the "14 words" epithet to the camera while Shia shouted over him.
- Berserk Button: Shia was revealed to have quite a few and they all eventually got pushed, which in turn led to his on-camera arrest for assaulting someone on camera during the first iteration of the project.
- Big Applesauce: The first "season" was set in Queens, New York.
- Black-and-Gray Morality: If you're inclined to picking sides, you either had to root for a belligerent celebrity and his cultish followers chanting one sentence repeatedly, or a group of often racist internet trolls intentionally trying to rile up the former group, with actual neutral characters being far and few between. Still, the entire farce provided a ton of fun for the wider internet.
- Broken Record: Pretty much the entire point of the exhibit, being intended to be a place for people to peacefully protest Donald Trump's election. Unfortunately, it turned into this trope thanks to the following; He will not divide us, he will not divide us, he will not divide us, he will not divide us, he will not divide us, he will not divide us, he will not divide us, he will not divide us...
- The Cameo: Jaden Smith, Sam Hyde, Steven Crowder, and Dean Cain all showed up at one point or another.
- The Faceless: Resident DJ "John The Baptist" rarely appeared on camera and even had a conflict with Brittany Venti (the "FUCKING NORMIES REEEEEEEE" girl) over her and others being "camwhores".
- Leave the Camera Running: This project was documented via a single wall mounted camera that was running for 24 hours a day, no matter where it was situated at the time.
- Mad Scientist: During the time where the project was moved to the roof of a museum in Liverpool, some trolls tried to make a drone equipped with a laser beam to burn the flag from a distance. This was unsuccessful as was the time when they attempted to use other drones with flamethrowers to set the flag on fire (it was a fireproof flag). Later on, the drone strategy kept cropping up in spite of its previous failures, such as drones with small chainsaws, paint pots, etc.
- Retroactive Recognition: Jihadi Jesus, the 4chan troll who won the hearts of both sides with his dashing good looks, one-man reenactment of the opening scene from The Dark Knight Rises and heartfelt rendition of Snake Eater, might be better recognised these days as Mansoor, the WWEs first Saudi Arabian wrestler.
- Scarily Competent Tracker: 4chan led the charge on trolling the project (i.e. "dividing Shia"), and they displayed escalating levels of this trope while pursuing what they deemed "the greatest game of capture the flag" ever.
- When the project was downgraded into a livestream of a flag viewed from below somewhere in the U.S. (which was specifically meant to never be found), 4chan trolls managed to locate the flag in under two days by using astronomy, time zones, and detective work; even flight tracking played a role, as the camera's placement facing the sky meant that contrails of passing aircraft could be observed and triangulated. They proceeded to have one of their own steal the flag and fly a MAGA hat and pro-Trump shirt in its place on camera. Of course /pol/ had many keks while Shia got divided again.
- This was repeated when Shia retreated into a cabin in the middle of nowhere to livestream himself. They managed to find out where he was staying by, thanks to the lack of other clues, examining the wood pattern on the cabin's walls. 4chan 5, Shia 0.
- And repeated yet again when the project was downgraded even further to nothing more than a flag on a blank white wall somewhere in the world. They managed to locate it in under a few hours in a house in London... where it could no longer be taken. Given the flag was locked away from the public, 4chan decided to call it quits as the project had lost any chances of even being remotely relevant anymore.
- This eventually spun off into a case of Cut Lex Luthor a Check when people convinced the now bored trolls they could actually do some good by applying the same hunting skills to criminal and terrorist videos. And thus the "weaponized autism" meme was born.
- Title Drop: Frequently, since the point of the project was to repeat the title as many times as you wanted.
- Trademark Favorite Food: Milkman and his jugs of raw milk.
- Trespassing Hero: During the Liverpool chapter, the whole thing ended after two anonymous trolls scaled up neighboring buildings in order to steal the flag. The only reason they failed was because they forgot to bring scissors and the flag was held down with zip ties. They did however get the event shut down, thanks to the FACT Museum no longer wanting to deal with the repeated infiltration attempts, and also got away scot-free from the police pursuit.
- Troll: Pretty much everyone that wasnt chanting was some form of this, taking the opportunity of the livestream to create their own fun or to make fun of the people chanting the titular phrase like a cult.
- What Do You Mean, It's Not Political?: Despite the project being launched on Inauguration Day, Shia and others refused to say who the he in "He Will Not Divide Us" was referring to.