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Kesha said it best.

"For me, ' Tumblr dot com' has been gradually replacing ...would be a good name for a band".

Tumblr is a "short-form" multimedia blogging platform. A favored stomping ground of college-age (and younger) amateur photographers, graphic artists, fandom bloggers, social justice bloggers, and people who just felt like making a blog. It's far less text-rich than other blogging sites. Users tend to collate pretty images and memes from around the internet on their tumblogs, with most memes also being popular on 4chan and Reddit at the same time. They can also follow one another and reblog or like one another's posts, a system that encourages popularity contests. Themed tumblogs abound, from Fuck Yeah, Dioramas! to The Right Writing to Lesbians Who Look Like Justin Bieber. We also have a tumblr.

Though Tumblr seems to be gaining popularity, it has yet to be overrun by celebrities like fellow New Media hubs Facebook and Twitter. Instead, it's populated by all sorts of Fan Girls, Hipsters, as well as vanguardists from every Hatedom imaginable. It's also known for its tacit encouragement of designers. Tumblr's interface makes it easy to set up a portfolio, and its support staff has been praised for running its Theme Garden, which features often minimalist layouts designed by users.


Fandoms are also a big part of Tumblr, with works like Harry Potter, Doctor Who, Sherlock, Nerdfighteria, Misfits, Marvel Cinematic Universe, Supernatural, Arrested Development, The Lord of the Rings, Community, Welcome to Night Vale, Les Misérables, Game of Thrones, Homestuck, The Hunger Games, Glee, Pacific Rim, and Pokémon as well as a whole slew of Anime, Cult Classics, and movies or shows with a large slash followings (such as X-Men: First Class,Teen Wolf and Merlin) and/or queerbaiting as well as diverse casts (such as Sense8) all having (or once having) fairly large fanbases on this site. Also, like most places on the internet, Shipping is a fairly big deal.

One of the most visible community on Tumblr is the politically left-wing side, often referred to usually as "The Social Justice Community", "Social Justice Bloggers", or pejoratively as "Social Justice Warriors" or "SJWs". Thanks to their inherently political nature, they're one of the most divisive and debatable communities on the site. Because of all that, when it comes to talking about this particular group, the Rule of Cautious Editing Judgment applies on this page.


On May 20, 2013, Tumblr was purchased by Yahoo! for $1 billion. It seems that Yahoo intends to become popular again through the youth of the internet and make money off of ad revenue. Will they succeed at doing so? Only time will tell...

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  • Accentuate the Negative: Tumblr users seem to enjoy doing this to their favorite works of fiction; it's not uncommon either for someone to make a lengthy post deconstructing something in order to demonstrate why it's actually the most depressing, horrifying and / or darkest thing you'll ever experience, no matter how cheerful or uplifting it appears to be on the surface, or essentially hijacking someone else's post of a typically cheerful, uplifting moment to point why it's actually sad and they should feel sad. If Tumblr users are to be believed, then Dean Winchester cannot crack a harmless joke without it being a soul-destroying reflection of his myriad psychological issues, John Watson cannot even glance at Sherlock without experiencing a crippling attack of Gayngst and the Doctor can't do anything at all without it being the most depressing and heartbreaking thing ever.
  • Adorkable:
    • Most of the famous people that Tumblr users fangirl over are best described as this. Just look at Martin Freeman, Tom Hiddleston, and Benedict Cumberbatch.
    • Most of the users themselves fall into this category. The sheer number of posts about social awkwardness, shyness and the excitement they display over fandom developments is staggering.
  • All Issues Are Political Issues: You can find long tracts analyzing pretty much anything, even a character's hair length, articles of clothing worn, or the arrangement of the colors used in a particular logo, in terms of their political undertones. Particularly notable examples can be seen in the social justice sphere, where many things not normally seen as political can be used to incriminate a series on the basis of having offensive implications.
  • Angrish: The use of strings of keyboard-mashing gibberish such as "djhjrnfhbhnjh" is common to denote strong emotions, especially excitement and rage.
    • Look out for "asdfjkl". That's a popular one.
  • Animal Reaction Shot: Extremely popular here.
  • Anthropomorphic Personification: The "Knight of Blogging".
    • A popular fandom-crossover is Fandomstuck which anthromorphicizes various fandoms.
    • There's even anthropomorphisizing of of tumblr itself.
  • Arch-Enemy:
    • With Facebook.
    • 4chan considers Tumblr this. Especially /co/ due to yaoi fangirls and rampant shippers which they feel bring in the more annoying (to them) aspects of fandom and make discussing things besides Shipping a chore if not impossible. The vitriol got even worse once The Legend of Korra premiered and Tumblr practically exploded in Korra love, fanart and shipping wars.
    • Something Awful has a distaste for the site, though it's mostly due to the nerditynote , "hugboxing"note , and social justice warriors.
    • Within Tumblr, 'Fandoms' (people who blog mainly about their favorite TV shows, movies, etc) and 'Hipsters' (people who use the site mainly for introspection, inspiring images, etc) appear to be locked in a deadly rivalry, which primarily takes the form of fandoms 'hijacking' hipster posts that they feel are excessively pretentious with fandom references, and hipsters... complaining about the fandoms doing this, mainly.
      • Even the fandoms themselves can get into wars, like the rivalry between Superwholock and Homestuck. This extends into people who hate fandoms (and nerd stuff in general) who have a particular Berserk Button for a certain fandom, never passing up the chance to shower fandom members in venom. Hetalia and Homestuck are popular targets.
    • Hardcore Vegans/Vegetarians vs meat eaters.
  • Art Imitates Art: A lot of users post iconic paintings, especially if they're Pre-Raphaelite or Neoclassical. Some of them tend to be memish remixes and post-modernist modifications. A few Tumblrs are for actual art galleries and artists who've had their stuff toured.
  • Ascended Glitch: An exploit allowed you to reblog yourself, particularly with extensions such as Missing e. Tumblr has since made self-reblogging an official feature.
  • Ascended Meme: Flower crowns. They became so popular on tumblr that at 2013 ComicCon cast and production staff, Teen Wolf and Hannibal in particular, have started wearing real ones.
  • Catchphrase:
    • "Get Out!." (the usual response to a bad pun)
    • "Are you Satan?"/"Hello, Satan"/"Whoa there Satan"/"Thanks Satan"
    • "(There are) two kinds of people [in this world]." Whenever someone spots both a humorous and serious reaction to a post.
    • "I'm (so) (fucking) done with this site." / "I am 3124786137286812% done." / "I am done with all of you."
    • "Everyone on this website is high/on drugs."
    • "This."
    • "Go to your room."
    • "I can't" "I just can't" "I can't even" "I have lost the ability to can" and all of its derivatives.
    • "Let's talk about..." or "Can we talk about...?"
    • "Why would you do that?"
    • "I hate you." (Usually in response to a particularly sad [nearly always fandom related] post.)
    • "Am I kicked out of the fandom yet?"
    • "...said nobody/no one ever."
    • "ALL OF MY FEELS", "Right in the feels", or anything "feels" in general
    • "What is air"
    • "I didn't need my heart anyway"
    • "Ow, my heart."
    • "This is not okay."
    • "Ow! My childhood!" / "Right in the childhood!"
    • "Spot the vegan." / "I think I found the vegan."
    • "Nightbloggers or just the Australians?"
    • "I will never not reblog this." and "I tried so hard to scroll past this [post]"
    • "Can you not."
    • "I wonder when people will start shipping them." (Whenever there's Anthropomorphic Personification)
    • "Check your privilege."
    • "You must be fun at parties."
    • "Friendly reminder that..."
    • "DEAD!" / "I'M DYING" (Responding to something that's hysterically funny, usually a meme)
    • Any variation of "If you don't reblog this, you are a horrible person."
    • "Kill yourself" is, unfortunately, a very widespread favorite among question-askers. It's enough that .gif remixes replacing cat scares and dramatic reveals with "kill urself" are popular.
      • "ur a faget" and variants are also used similarly.
    • "It got better!" (Used when reblogging a post that you've reblogged before because whatever happened in the comments afterwards made it better)
    • Calling something "gross" when it has unfortunate implications.
    • "[Thing] is [adjective]." "It's called [other name for thing], you uncultured swine."
    • "Forever Reblog".
    • "If you don't like X, then I'm sorry, but you're wrong/we can't be friends.
    • "I CAN'T BREATHE" (for when someone saw something so hilarious or absurd they're laughing so hard that they...well, can't breathe)
    • "Example #X of why Tumblr users should not have children/pets."
    • "Make John Green find the thing!" is the standard response to posts about authors doing things, such as slapping English teachers for getting the meaning of the original works wrong. John is infamous for responding to posts about him on his Tumblr.
    • "You had one job, [X]!" When a character messes up a seemingly simple task.
    • "I like your shoelaces."
    • "WHAT WAS THIS SHOW EVEN ABOUT" for when a random screencap appears that may or may not make sense in context.
    • "did you just" / "you did not"
    • "I love how this post began all normal and then it just... tumblr"
  • Character Blog: The roleplaying community; to be more specific, there are ask blogs (either drawn, text, or cosplay) and rpers, which are split into independent rpers and members of a specific roleplay group. Probably older than most visitors think, but the majority of roleplayers are characters from newer series.
  • Cloud Cuckoo Land: Good lord, is it ever.
  • Cloud Cuckoo Lander: "Night bloggers", who blog in the middle of the night while extremely tired and are responsible for the most bizarre text posts imaginable. And when we say bizarre, we mean it.
    • Also, fans who are suffering from waiting for new canon material often post very strange stuff.
      • ESPECIALLY Homestucks. This happened within about 2 days of the start of the megahiatus.
      • Don't forget the Sherlock fandom.
      • The Supernatural fandom has turned as crazy as the Sherlockians during their hiatus.
      • The Hannibal fandom was made of this from the start. Including their official blog.
  • Comically Missing the Point: Parodied. Sometimes there's posts depicting a gruesome fictional scene. People will express their dismay... at all of the minor, non-offensive things in the picture.
    • This is particularly popular with a series of violent Barbie photos. Ex: Severed limbs will be strewn around the kitchen while Barbie is holding a knife and someone will comment on the horror- that she is doing dishes in high heels instead of more comfortable shoes.
  • Cool Car: Lots of car porn.
  • Costume Porn: Cosplay blogs and fashion blogs. Lots of NSFW photographs involving costumed individuals, as well!
  • Crossover: Don't freak out if you ever see a "Welcome To My Little Legend Of Attack On Tiger And SuperHetaHanniWhoAvengerFree!OffLockUnderPotterstuck" post on your dashboard.
  • Cute Kittens: And cats! There are many pictures of cats uploaded there.
  • A Date with Rosie Palms: Given that anything goes on Tumblr, there are quite a few blogs dedicated to posting pornography, be it gay, lesbian, straight, hardcore, softcore, fandom, etc.
    • Sometimes a video is posted but sometimes, alternatively, scenes are made into sets of gifs for quick viewing pleasures.
    • Most users will post/reblog photos of celebrities they find attractive, sometimes accompanied by indelicate comments or tags about them.
    • Some users even have a sub-blog as their personal porn stash.
    • This love for erotic materials is most notable when Yahoo bought Tumblr and people were terrified of rumors that Yahoo was going to get rid of all of the porn. It even prompted the higher-ups at Yahoo to issue a statement assuring people that they weren't going to get rid of the porn.
  • Deadpan Snarker: Quite a few of users on this site.
  • Design Student's Orgasm: Averted with the themes, which are usually very minimalist, but played straight with many of the art posts.
  • Does Not Like Men: Several of the hardcore feminist/queer users, (fortunately, they are simply a Vocal Minority) but usually Pretty Boy celebrities are the exception, as a general rule.
  • Eagleland: Played for Laughs and parodied, usually with stock photo of a bald eagle juxtaposed in front of an American flag. Example:
    Blog Post: Here in [insert country], it is our Freedom Day holiday.
    Reply: In America every day is Freedom Day! *Insert Stock Photo*
  • Emo Teen: A good portion of the Tumblr demographic, these (depending exactly where you are on Tumblr) can sometimes be a minority of users. Others users often insult and quite often parody it.
  • Everybody Hates Mathematics: A large chunk of Tumblr users seem to hate mathematics, as evidenced by the percentage of posts in the "mathematics" and "math" tags consisting of posts complaining about math homework rather than posts about math itself. It's generally the exception to users complaining about seeing hate in their tracked tags.
  • False Friend: Apparently, Cole Sprouse. We were a sociology experiment. People took things a bit too far, though (ranging from immature edits of wiki pages to death threats).
  • Fangirl: A majority of female fandom bloggers on the site.
    • A bunch of fansites following the convention fuckyeah__. Common alternatives are "hellyeah", "heckyeah", or "fyeah", if the person in charge doesn't want to swear in the blog title. Then there's "feckyeahfatherted" "frackyeahbattlestargalactica" "darvityeahartemisfowl" "fokjayolandi" and "fookyeahdistrict9".
      • And, of course, "flipyeahrichardayoade"
    • Yaoi Fangirl: There is also a large yaoi fanbase on the site as well. In fact, the majority of the girls on there can and will ship any gay pairing as hard as they can, the more nonsensical the better. There's something of a running gag on the site that, on Tumblr, there is no such thing as heterosexuality.
  • The Fashionista: Due to its large number of users who are both female and enjoy artistic pasttimes, a large portion of the Tumblr community. There are also a number of male Fashionistas, and a fair few fashionable androgynes.
  • Flame War: Making rape jokes can easily get people riled up and lead to one.
  • Food Porn: Many blogs post richly-colored photos of food for seemingly no reason. Some blogs exclusively post pictures of this. People also share recipes, cooking tips and the like, as a lot of food porn posters are "foodies".
  • Foreign Culture Fetish: A lot of Tumblr users seem to be hardened Anglophiles, although their vision of Britain in many cases is based more on the fact that their favorite TV show and / or the actor on whom they have a crush originates from there rather than an understanding of the country as it actually exists.
  • Friendly War: On May 2012, Europeans liveblogged about Eurovision 2012. America declared a Banana War on the Eurovision posts by reblogging bananas.
  • Get Back in the Closet: Averted. For a time, certain tags such as "gay", "lesbian", and "bisexual" were blocked by Yahoo, being perceived as homophobic behavior. The actual reason for the restriction was that these tags are highly, highly NSFW and Yahoo choosing not to risk shutdown of the Tumblr app and exposure of pornography to minors, the Yahoo staff decided to close these tags temporarily in order to work on a better filtering system. See here.
  • A Good Name for a Rock Band: As pointed by xkcd.
  • Gorn: There's quite a few gore blogs for some reason, and not just movie gore, but real life gore.
  • Goth: Many of these, perky and otherwise.
  • Hipster:
    • As seen in the page image, a lot of the people on Tumblr are considered hipsters. This doesn't stop a majority of the users from mocking hipster trends relentlessly.
    • And of course as a result the site attracts a large Hatedom because of it. Before we get into a discussion over what percentage of this is Hate Dumb, remember the Rule of Cautious Editing Judgment.
    • The users often characterize Tumblr as being divided into the hipster side and the fandom side. Which don't like each other very much, generally. The photograph and art tumblrs are generally left alone.
  • Hurricane of Puns: The people of Tumblr love puns. It is not uncommon to see a post that has a several-reblogs-long chain of puns about the original subject.
  • Image Macro: A number of tumblogs are Image Macro factories, of the sort that recycle one image that represents the subject of the meme (generally with a pie-style background in various colors) and put different captions on it.
  • Intentionally Awkward Title: Played with in the popular snowclone fan blog title, "Fuck Yeah, [Subject]!" Some bloggers use more polite alternatives such as "Eff yeah" or "Heck yeah" to avoid this, as mentioned above.
  • Insistent Terminology: Other bloggers are commonly formally referred to as "tumblr user (their url)".
  • Large Ham: Almost everyone on the site has made a really hammy post, some more often than others.
  • Link Blog: What tumblogs often become in practice.
  • Mad Libs Catch Phrase: Single topic tumblogs that catalog or reblog a single focused topic, frequently fannish, are often titled "fuckyeah(subject)" or the more mild "fyeah(subject)", "effyeah(subject)", "hellyeah(subject)", or similar constructions.
  • Moe Anthropomorphism: Tumblr-tan, who's frequently shipped with Anonymous thanks to the late 2010 drama between the sites.
  • Mood Whiplash:
    • Depending on the blogs you follow, your dashboard may have something horribly depressing, some porn, some Nightmare Fuel, and some silly joke posts, all within the space of ten posts. The same thing can happen while doing an Archive Binge of somebody else's Tumblr.
    • It can run into it on your blog as well, if you reblog a number of posts simultaneously whilst your queue updates. Has led to the on-site description "Tumblr: Puppies to Porn in Seconds." Case in point being any CLAMP related blog where you have a fluffy love confession with sakura petals or a few cute children with angel wings on one post and a torn out eye/cut of limb/some mauling on the next. These bloggers usually complain about how they ruin their own lives with this and then post/like/reblog something sugary seconds later.
  • Nerdgasm: Some bloggers get very excited about their favorite shows. A trailer alone can cause massive squee attacks.
  • No Punctuation Is Funnier/all lowercase letters: expect a lot of entries to be
    like this
    guys minus the apostrophes 'n such, but sometimes
    ts not there and its usually to snark at someone
    * NSFW: It's best not to do searches while at work or around the family, lest you run into porn (of all shapes). Fortunately, there is an app out there to save you from the nasties or whatever you don't want to see. Except for the things that were not tagged correctly.
    • The kinds of blogs you follow can help cut down on anything you don't want to see, but it can still go from puppies to porn in two seconds.
    • There's a lot of otherwise unremarkable blogs with luridly NSFW titles like "crackofsatansass" or "dave-striders-throbbing-cock".
  • Otaku: A large portion of Tumblr could be considered as such.
  • Overheating:
    • You can only make 250 posts per day. This isn't a problem at all if you simply use Tumblr like a more traditional blogging platform, but if you reblog things a lot this can easily create problems.
    • You can only send 5 "ask" messages per hour.
  • Poe's Law: The sheer amount of relative extremism over literally anything - fandom wars, political opinions, et cetera - can make it very hard to determine who's actually being serious and who's just seeing what they can get away with.
  • Perverse Sexual Lust/Rule 34: There are LOTS of porn blogs.
  • Poke the Poodle: Daily Anarchist is a mockery of hardcore-trash-the-state-and-smash-windows-for-freedom anarchy by... drinking Pepsi from Coke mugs, switching salt and pepper dispensers, cutting outside dotted lines, and improperly heating frozen foods. Fuck you, I won't do what you tell me.
  • Portmanteau Couple Name: All over the place due to the rampant shipping. In fact they now even have Portmanteau Fandom Names, "Superwholock" from Supernatural, Doctor Who and Sherlock being perhaps the most common.
  • Ridiculously Cute Critter:
    • The pictures of cats, puppies, and other assorted animals frequently posted.
    • Tommypom, Tumblr's more or less official mascot, is a Pomeranian owned by one of the site's engineers. The staff likes to show him off in their own personal blogs, as well as using him to promote the site and notable editorial stories.
  • Rule #1: A surprisingly big amount of Tumblr users seem to blindly follow this one. Tumblr's Rule #1 seems to be "Don't Post Anything From Tumblr on Facebook."
  • Running Gag: Reacting (seriously or otherwise) to something innocuous as horrendously offensive to a minority/fanbase/common morality/celebrity/fashion.
  • Satire/Parody/Pastiche: Very common to find these type of themes blogs, either in the form of pretentious hipsters, or angry social justice warrior. They sometimes come in the form of Stealth Parody as well.
  • Scenery Porn: There are quite a few Tumblrs dedicated to pretty pictures of scenery. Sometimes with a theme, such as skyscrapers, scary-looking places, or abandoned buildings. Sometimes not.
  • Self-Proclaimed Knight: The Knights of Fandom, who "protect" Tumblr users from vicious attacks by anonymous individuals.
  • Serious Business: Gifs. Losing a follower is often treated like a death scene in one's favorite movie, with .gif spams of Heroic BSODs. About the only thing that doesn't make it more serious is that Tumblr doesn't tell you who exactly unfollowed you, and that's usually easy to suss out if you're not a very popular blog.
    • As mentioned in the description, shipping is also very serious business at Tumblr.
  • Stealth Parody: Many trolls pretend to be extreme SJWs. They often use as many labels as possible, often including mutually exclusive ones and absurd ones (‘plantkin’), and exaggerate points of contention to illogical extremes. They manage to fool a lot of people, mostly non-SJWs, who use them as examples to bash the SJW community.
  • Suddenly SHOUTING!: When excited, some users tend to start screAMING IN THE MIDDLE OF A SENTENCE. Will also be seen as a form of Angrish.
  • Take That!: From the example chat on the "new chat post" page, taken from an Overheard in New York post:
    Tourist: Could you give us directions to Olive Garden?
    New Yorker: No, but I could give you directions to an actual Italian restaurant.note 
  • There Are No Girls on the Internet: Averted with this site, where a large majority of the site's fandom-based Tumblrs are run by females (read: yaoi fangirls), and most of the straight porn blogs are actually run by women. This can even be seen as an inversion, in fact—it's (usually) not entirely shocking if you have a hard time finding any men running blogs on Tumblr. This, combined with the fangirling over celebrities and huge amount of porn, was rather brilliantly summed up by the statement "Tumblr is like this weird alternate universe where 15 year old girls obsessively stalk 40 year old men in vans".
    • There's actually a fandom for the "men of tumblr", mainly for doing silly/creative things, or subverting gender roles.
    • Oddly, this data has recorded 2% more males on tumblr than females.
  • Troll: Between random rude anonymous asks, hate blogs dedicated to hating on a fandom or celebrity, and gleefully rolling around in the counter-hate, the angry social justice warriors who will leap on you for anything (and the trolls who pretend to be one to annoy other social justice warriors), and flame wars of every caliber, it's little surprise Tumblr has its share.
  • Urban Legend: It is trivially easy to attribute a post to the staff blog, or CNN, or any number of reputable sources that never said a word about it. Apparently this is all it takes to convince large numbers of users it's legit. This can be anywhere from pseudo realistic articles, tabloid-style gossip, or passing off gifs and pictures from fictional media (or even something hilarious) as something deep/meaningful/edgy/real.
    • To figure out if it's legit or not, click the username. If links to the specific post, it's real. If it leads you to the blog's main page, someone's trying to trick you.
    • It's also fertile ground for more traditional urban legends, usually of the Lurid Tales of Doom variety such as rape gangs using lost children as bait and HIV needles in petrol pumps.
    • There was once one that went Up to Eleven with this. Somebody posted an image of them with a old toy with a button and said that the button would release a virus on tumblr, closing it. Despite the obviousness, the intended misspelling of "Tumbler", people still believed it. It got so bad, the staff removed all traces of the post, and even reported the user who made the post.
  • Wanton Cruelty to the Common Comma: Much like the books they originated from, punctuation and capitalisation are sometimes regarded as a 'pin the tail on the donkey game'. Grammar goes out the window on meme tagging as well ("i can't", "so many feels", "your show could never", "what a good", "how do you [noun]", etc).
  • We All Live in America:
    • Averted during the Eurovision Song Contest, when you'll be flooded with Europeans mocking the U.S. for not joining the fun.
  • What You Are in the Dark: Users can be this, specifically the ones who run very classy unassuming SFW blogs. The thing is when you like something NSFW it won't appear on your blog (as opposed to re-blogging). HOWEVER the person who blogged that thing you just liked can actually see what you just liked. It can be kinda jarring seeing a born-again Christian female like that gorn post, or that DP/facial/lesbian/gangbang/bukakke gif set, sleazy story or whatever you just posted.
  • You Are Not Alone: Many promote this as their advantage over Facebook.
    • And they're right. Despite all the flak Tumblr takes for the "social justice warriors," if someone seems even vaguely suicidal, their inbox will get spammed with positive messages like some sort of emotional SWAT team was alerted.
    • Often, a follower of that person's blog will post on their own, asking others to send that person messages to help them feel better.
  • You Keep Using That Word: You can find any word on Tumblr and see it used in any context, even in contexts not appropriate for it's meaning or phrase, so don't be surprised if you end up thinking this, a lot.

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