LEGO's building blocks are such iconic toys, that they've made many appearances and allusions in various media.
References in media:Anime & Manga
- Death Note: Near can be seen playing with toys that resemble LEGO minifigures◊.
- Digimon: One of the minor mons in the franchise is Toy Agumon. I think you can guess the toy from which it appears to be made. It also has a few palette swaps. Similarly, there's Omekamon, a Digimon resembling a LEGO minifigure, who's drawn on himself to try cosplaying as Omegamon.
- One Piece: In this color spread, the Strawhats are building a small castle out of bricks that can easily be identified as LEGO.
- Shaman King: Blocken is a disfigured man who hides his appearance in a suit that looks like a LEGO minifigure, and manipulates LEGO-looking blocks (which are really the spiritual energy of many rats) into various deadly shapes.
- Olsen-banden: In one installment of this Danish-Norwegian film series, the protagonists build a LEGO robot to climb a set of stairs and open a lock.
- Time Bandits: At least part of Evil's Fortress of Ultimate Darkness is clearly shown to be made up of giant LEGO blocks. This is one of many times that Kevin's toys appear in his adventure through time.
- Sophie's World: The first question in this mystery novel about philosophy is: "Why are the LEGO bricks the best toy in the world?"
- The Colbert Report: When LEGO sculptor Nathan Sawaya appeared on this show, he presented Stephen Colbert a life-size LEGO statue in Colbert's likeness. LEGO is also a popular medium for entries in the perennial Stephen Colbert Video Challenges.
- Corner Gas: There was one episode with Hank building a model of Dog River out of LEGO, and a Dream Sequence with a LEGO Corner Gas.
- MythBusters: In a special "viral" episode (read: they got all their ideas from highly-watched YouTube videos), they tested the plausibility of a LEGO ball the size and rough shape of the boulder seen in Raiders of the Lost Ark. It didn't work, because they could not easily transport the thing, getting all the bricks was nearly impossible, they only needed a fifth of the LEGO bricks mentioned by the myth, and it broke up when it rolled. The way it bounced in the video they watched was no way near plausible for how the real ball acted.
- NCIS: New Orleans: Christopher LaSalle builds things out of LEGOs. A lot of it is for kids at the hospital.
- Terminator: The Sarah Connor Chronicles: In the episode "To the Lighthouse", John Henry is seen building a mountain out of LEGO bricks, and talks about BIONICLE. However, he mentions Solek on Voya Nui, when it's supposed to be Karda Nui, and the Toa protecting the Mask of Life, when they were actually trying to claim it before the Makuta do. Since John Henry is a robot with Internet access (and in fact commented that there are no ducklings on Voya Nui in that episode), it/he should know better.
- EVE Online: It features a building material and loot item called "Construction Bricks", with an icon resembling LEGO pieces in a small pile.
- Kingdom of Loathing: In February 2010, they added an item that lets you summon BRICKO bricks, which could be used to build equipment or monsters to fight. (In a nod towards the trademark naming, the game says they should actually be called a "BRICKO Brand Funucational Construction System Core Unit", but nobody calls them that.)
- MapleStory: There's a world in this game called Ludibrium, which is made of plastic bricks, and whose residents have that vaguely LEGO/Duplo/whatever-esque look.
- Mega Man Legends: The Servbots resemble LEGO minifigures.
- Monster Tale: Some parts of Zoetopia seem to be made of LEGO blocks. Justified in that the area also features lots of other toys, such as jacks, dominoes, and wind-up windmills, and Zoe generally follows a toys theme in her presentation.
- P. P. Hammer and His Pneumatic Weapon: In this obscure Amiga puzzle-platformer, the bonus stages are made of LEGO-like blocks.
- Pac-Mania: The first world, Block Town, is made up of LEGO blocks.
- Pokémon Gold and Silver: The Viridian City Gym looks like its walls were made of giant LEGO bricks. Sadly, the remakes HeartGold and SoulSilver don't keep this.
- Populous: One world your worshipers could conquer was made of LEGO. (Others included a lava world and France.)
- Super Mario Land 2: 6 Golden Coins: The last stage in the Mario Zone is made of N&B Blocks, Nintendo's own long-forgotten knockoff brand of LEGO, made back when Nintendo was a toy company.
- Tom and Jerry (Super NES game): The seventh, eighth, and ninth levels are set in a Toy Time world, where the foreground is made entirely of LEGO bricks.
- Irmãos Brain: This Brazilian blog/webcomic is starred by Id, Ego, and Superego, three LEGO minifigures who are brothers.
- SCP Foundation: One of the paranormal entities contained by the Foundation is SCP-387 (aka "Living Lego"), which are self-replicating LEGO bricks that animate whatever is constructed with them (such as self-propelled cars and sentient people); and they have a violent, undisclosed reaction to seeing LEGO's rival toy brand Mega Bloks.
- Family Guy: In "The Tan Aquatic with Steve Zissou", Peter envies a kid's LEGO collection:Peter: "Aw, sweet! You got LEGOs, aw sweet. Lois only buys me Mega Bloks."Lois: "They're the same, Peter."Peter: "You know what, Lois? They are not the same. And the sooner you get that through your thick skull, the sooner we can get this marriage back on track."
- Futurama: In "Bender's Game", the demolition derby scene had some LEGO participants. Much as you'd imagine, their vehicle fell apart when it was destroyed.
- Robot Chicken: There are several sketches wringing Black Comedy from various aspects of the LEGO world; such as the minifigures' Perpetual Smiler expressions, combining sets from different themes, LEGO's forays into movie licenses, minifigures' rebuildable nature, and Shoddy Knockoff Products flooding the market.
- The Simpsons:
- There's an in-universe theme park called Blockoland, obviously a parody of LEGOLAND. Though of course, then the series got its own line of LEGO sets.
- The episode "Brick Like Me" features Homer having a dream where he's living in a LEGO version of Springfield.
- Toy Story:
- In "Hawaiian Vacation", a pair of LEGO minifigures serve as the flight attendants of the backpack in which Barbie and Ken arrive in.
- In "Toy Story of Terror!", a LEGO rabbit appears in this short. Notably, he's able to use the bricks he's made up of to shapeshift into objects the characters need, like a stairwell.