In Jack and Jill, Jack's daughter Sofia is often seen with a "My Tiny Me" doll in matching outfits, parodying the "Truly Me" doll lineup by American Girl. Jill and Sofia are also seen early in the film shopping at a "My Tiny Me" store, also a parody of the American Girl store.
An episode of Shooter has Bob Lee Swagger's daughter Mary play with a BeForever Julie doll, the latter apparently purchased as they share the same name as Bob's wife.
Ted Lasso: In "Do The Right-est Thing", Rebecca and her goddaughter Nora stop outside a British Girl doll store (which is likely a reference to the A Girl for All Time doll line) and snark about how all the dolls have tragic backstories. Rebecca admits that Americans do the "historical doll" concept better than the British, in reference to American Girl.
A parody of an American Girl Store called "American Princess" is featured prominently in The Last of Us DLC "Left Behind".
The Gender Role Doll in Grand Theft Auto IV: The Lost and Damned possibly alluded to American Girl, especially with its educational-themed premise and character dolls with extensive backstories. In keeping with GTA's brand of social satire directed at contemporary American society and crude humour, the two dolls in the Gender Role Doll collection are portrayed with negative stereotypes, with Kyle as a redneck drunkard and Stacey as a subservient Dumb Blonde. Even the dolls' face moulds are more or less similar to a typical American Girl or baby dolls.
It is speculated that Molly Schulz in Grand Theft Auto V is a veiled reference to Molly McIntire. Both Mollys are brunettes and wear glasses, and while that may be dismissed as a mere coincidence, the book A Spy on the Home Front has Molly McIntire spend time with her friend Anna Schulz and her family. In addition, Devin Weston's surname may have been taken from the novel, as Anna's father Fritz works at a garage in Weston, Illinois.
The Arthur episode "Muffy's Classy Classics Club" has the Pretty Pioneers, a toyline where each doll comes with a book, which are clearly a reference to the American Girls Collection. It's not a very flattering portrayal; the dolls are noted to look almost exactly the same aside from their hairstyles and outfits, the books that come with them are subpar (Muffy's friends either find them boring or unintentionally hilarious) and Muffy's father even says outright that the books are just meant to sell more dolls.
The Bob's Burgers episode "The Laser-inth" has the Belchers shop and dine at the Special Girl store, where Linda's friend Gretchen works as a doll hair stylist. As with the real-life American Girl store, the Special Girl store has all the trappings and paraphernalia of the doll line it is parodying.