Lisa prepares to read a poetic tribute to Geezer Rock, a rock formation outside Springfield resembling an old man in a mountain, in honor of its anniversary. When Homer attempts to remove a tree in one of Geezer Rock's "eyes", he causes it to collapse, interrupting Lisa's performance. Lisa finds an outlet for her poem through her homemade newspaper The Red Dress Press.
In the meantime, the rocks collapsing overcome and seemingly kill Mr. Burns. He survives and is appalled to find that the Springfield populace shows more sadness over Geezer Rock's destruction than his apparent death. Mr. Burns then buys every media outlet in Springfield-including the skywriters-and begins seeding the media with pro-Burns and pro-nuclear power propaganda. Angered by Burns' overtaking, Lisa organizes a news crew to manage The Red Dress Press and encourages the populace to think against the overflow of Burns propaganda. Naturally, Burns declares war in various ways (having goons attack their car, cutting off the power to the Simpsons house, and ruining Lisa's reputation). Touched by his daughter's determination, Homer composes an article in his own homemade paper The Homer Times praising Lisa for her effort. Various Springfield residents print their own newspapers to get their own voices out there, encouraged by Lisa's actions. Mr. Burns stops his media takeover, but rather than admit defeat, he and his Ambiguously Gay assistant, Smithers, go on a shopping spree.
This episode contains examples of:
- All Girls Like Ponies: Mr. Burns offers three ponies to Lisa as a bribe. She reluctantly refuses. The ponies turned out to be evil, anyway.
- And There Was Much Rejoicing: Everyone for Burns' supposed death.
- Big Stupid Doo Doo Head: When Lisa is writing an article for the Red Dress Press:Lisa: Dear readers, you hold in your hands the last paper not controlled by the Burns media empire. We are not afraid to say Montgomery Burns is a monopolistic, self-aggrandizing... (briefly looks away in thought) ...stinky pants.
- Biting-the-Hand Humor: Burns admits at the end that nobody but Rupert Murdoch can own all media and he and Smithers praise him while looking directly at the audience.
- Bowdlerization: In the UK, the following scenes are cut:
- The Squeaky-Voiced Teen throwing himself off a cliff over Futurama's cancellation (and landing in a car with two teenagers making out in it).
- Mr. Burns' suckling on a mother mole's teat during his escape from being crushed by the rocks.
- Groundskeeper Willie's line about the new tractors being "shite" (the UK way of spelling "shit"; the "i" sound in this version is long, like in the words "line" and "mite") was cut down to "I've reviewed the new tractors." In America, the last word is bleeped out in reruns.
- Call-Back: Homer listening to "Wannabe" by the Spice Girls.
- Captain Obvious: During Principal Skinner's flashback about his mimeograph, there was an ad about a chair for sale stating it was "good for sitting".
- Comically Missing the Point: Principal Skinner doesn't realize "Principal Skinrash" is a parody of him.
- Getting Crap Past the Radar: In promoting his newspaper, Willie notes that the new tractors are all "shite." It got past the first time around (see Bowdlerization above).
- Go-Karting with Bowser: Attempted. After Mr. Burns tries and fails to buy out Lisa's paper, and realizes he can't throw her out until her mom comes to pick her up, he decides to kill time by engaging in a more casual conversation about popular music with her. Unfortunately, Lisa's still only thinking about her political causes.
- Hypocritical Humor: When Mr. Burns has Homer drugged so he may dish on Lisa, Homer mentions Milhouse having a thing for her and then laughs because it's funny when "...nerds don't know when they're nerds". Burns also laughs, saying that self-delusion is the most pathetic thing. He then passes a mirror, seeing himself as a younger and more fit self, and chuckles "Hello, Beefcake Charlie".
- I Pulled a "Weird Al": When Professor Frink expresses shock at Mr. Burns being alive, Burns merely chuckles and notes that he "pulled a Jesus".
- Last Disrespects: Homer, Lenny and Carl are ready to dance on Mr. Burns' grave when he shows up alive and asks whose grave they intend to dance on. They claim it's the unknown soldier's grave and Burns tells them to carry on.
- Legion of Doom: Burns has a League Of Evil, which he keeps in his secret compartment. Theyve long since suffocated.
- Never My Fault: Burns as usualSmithers: Your goons did run her off the road, sir.
Mr. Burns: I can't be held responsible for what my goons were ordered to do!
- No One Could Survive That!: Normally rocks coming down on a person like that would greatly injure or kill them. Burns, however, manages to survive because his "svelte physique" allowed him to crawl through air pockets.
- Noodle Incident: Invoked when Homer panics that tourists losing interest in Geezer Rock would mean no one buying his roadside corn. Marge tells him that he doesn't sell roadside corn. Homer flatly responds "There's a lot you don't know about me, Marge. A lot that would shock you."
- Precision F-Strike: Willie's statement that the new tractors are all "shite" remains the harshest use of profanity on the show.
- Reptiles Are Abhorrent: Getting run off the road into a "rattlesnake sanctuary" isn't a pleasant experience.
- The three ponies which Burns attempts to bribe Lisa with are quickly revealed to be evil mutants with forked tongues, sharp fangs and reptilian sclerae.
- Rule of Three: The goons that run Lisa and company off the road come in three: a black car ramming them, a helicopter swaying them with its landing skids, and a helmeted goon on a Segway that knocks them into a "rattlesnake sanctuary".
- Soapbox Sadie: Mr. Burns gets a poke at Lisa's tendencies to this when, after their confrontation, they are forced to make awkward small-talk:Mr. Burns: So... what do you think about today's popular music scene?
Lisa: I think it distracts people from more important social issues.
Mr. Burns: My God, are you always on?!
- Spit Take: Mr. Burns's spit completely drains him of his bodily fluids.
- Strong Ants: After publicly humiliating Lisa by telling the public that she has a crush on Milhouse - which may or may not be true - Burns attempts to crush an ant with his foot; said ant pushes the weak Mr. Burns to the ground, scaring the old man enough into attempting to give up his wallet to the ant, as if he were being robbed.
- Worth It: When Mr. Burns cuts off the Simpsons' power supply in an attempt to thwart Lisa, Homer runs in with two batteries and puts them into a boombox, singing along with it until those batteries run out.Homer: That was totally worth it.