When a new superstore comes to South Park, the townsfolk are torn between their love of the store's low, low prices, and their anti-corporate hatred of the retail giant which has turned the center of South Park into an abandoned ghost town.
Episode contains examples of:
- Bland-Name Product: Wall-Mart is an obvious spoof of Walmart.
- Collapsing Lair: The Wall-Mart collapses after the mirror gets destroyed.
- Dramatic Thunder: Rolls when Randy appears before the boys with an ax.
- Genius Loci: Wall-Mart isn't just a store; it's a living, breathing, Eldritch Abomination that has grown too strong for its original founders to control. And like most living things, it craps itself when it dies.
- Gilligan Cut: Kyle asks that customers to use self-control and personal responsibility in pursuit of their goal to shut down Wall-Mart. Cut to the Wall-Mart building on fire.
- Go Through Me: Said by Cartman when trying to stop the others from reaching the heart.
- Hand Rubbing: The director of South Park's Wall-Mart does this while overlooking the market and calling the customers fools.
- Hearing Voices: Cartman act under the influence of a voice telling him to stop the group.
- Here We Go Again!: Pulls it off twice in the same minute. After finally getting rid of the Wall-Mart and accepting the need to pay higher margins to keep their small town charm, the whole town decides to go shop at Jim's Drug. This goes on to becomes as huge as Wall-Mart due to the increased sale revenue, so the town burns it down, agrees to not make the same mistake again, and all decide to go shop at Tru-Value instead.
- Ignoring by Singing: Cartman does this in his final confrontation with the group.
- Insane Troll Logic: Cartman is excited when he sees that you can buy three DVDs of Time Cop for $18. Kyle asks why he would want three copies the same movie and Cartman tells him that one copy is $9.89, so you save money. Kyle points out you only need one copy (though there is the issue of DVDs getting scratched or broken).
- It's the Journey That Counts: Subverted. The boys are told that in order to destroy Wall-Mart, they have to find and destroy its heart. Stan and Kyle make their way to the TV section (where the heart is said to reside) and encounter the Anthropomorphic Personification of Wall-Mart itself, who directs them to a small door. They open the door and find a mirror, which Wall-Mart says is "the heart" of Wall-Mart, i.e. the consumers. Stan and Kyle, however, take the instructions to "destroy the heart" literally, and smash the mirror, causing the building to implode.
- My God, What Have I Done?: One of Wall-Mart's creators exlaims "Jesus, what have we done", and then proceeds to shoot himself.
- No Dead Body Poops: Massively Averted as a Running Gag.
- The Rest Shall Pass: Kenny takes on Cartman while Kyle and Stan continue to the Heart of Wall-Mart.
- Running Gag: Kyle not believing that the last thing people do before they die is crap their pants, only for him to be proven wrong by several characters doing so prior to their deaths, and even the portal Wall-Mart gets sucked into shoots out some turds before disappearing.
- Predatory Business: While Wall Mart is the physical shell of an Eldritch Abomination, the boys make the argument that if the citizens of South Park really don't want it to succeed over the local "mom & pop" stores... stop shopping there. This is reflected by the core of the Wall Mart being a mirror, so the boys (who were told to destroy the core) see themselves in it. So then they just break the mirror which causes the Wall Mart to collapse into itself.
- Skewed Priorities: Cartman is less concerned about multiple people committing suicide than he is about the fact Kyle owes him money for being proved wrong about No Dead Body Poops.Cartman: [to Kyle after the first suicide] Ha! You owe me five bucks Kyle!Cartman: [After the second suicide] Ha, ha ha! That's ten bucks you owe me, dick-face!
- Take That!: After the argument listed under Insane Troll Logic occurs, Cartman mockingly tells Kyle to buy a single copy of Timecop instead of three. Kyle goes to do so, but then realizes he doesn't even want one copy of that film.
- This Was His True Form: Parodied when the Anthropomorphic Personification of Wall-Mart, after the boys destroy its "heart", it menacingly reveals his "true form" for one final rampage. Said "true form" just the same human form but with its moustache peeled off.
- Verbal Backpedaling:Cartman: You fools have no idea that I will never let you hurt the Wall-Mart.
Kyle: I heard that!
Cartman: Heard what?
Kyle: You said we have no idea that you will never let us hurt the Wall-Mart.
Cartman: I didn't say that!