- Big Brother Instinct: Ash once again shows this in this episode. Ash is known for blowing up immediately when people yell at him, and May does this to him twice in a row yet he stayed calm and didn't argue back at her. Even when she was acting like a total brat before, Ash still goes outside to talk to and comfort May after she loses in the Rubello Contest.
- Break the Haughty: After a few episodes of letting her inflated ego get the best of her, May finally receives one after she loses to Savannah and her Lairon. This is cemented when Nurse Joy, acting as one of the Contest Judges, gives her a What the Hell, Hero? speech that eventually makes her see the error of her ways.
- It's All My Fault: After realizing that she pushed her Bulbasaur too much, May sincerely apologizes to it after she loses in the contest.
- You Remind Me of X: A downplayed example. Though it isn't directly stated, given how May was acting really arrogant with her win streak and glorifying the two ribbons she has won so far, people who pay attention could may as well be reminded of the same thing with Ash back in his Indigo League days when he was starting out. This could may as well be the reason Ash was surprisingly calm with May even after she started yelling at him, as her current behavior in this episode probably reminded him of himself back in his earlier days as a Trainer.
Recap / Pokemon S 7 E 38 Cruisin For A Losin