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Recap / Mad Men S 1 E 10 Long Weekend

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"You know what my father used to say? Being with a client is like being in a marriage. Sometimes you get into it for the wrong reasons, and eventually, they hit you in the face."

Don loses an account. Roger, stuck in the city for Labor Day weekend, attempts to cheer him up, which results in a heart attack. Meanwhile, Joan has a night out on the town with her roommate.

This episode contains examples of:

  • Anguished Declaration of Love: Carol, Joan's roommate, reveals that she's actually in love with her, and pleads with Joan to "just think of her as a boy". Joan rebuffs her, but gently, especially given the time period.
  • Cessation of Existence: Don comes to believe that this is his fate, and finds this exposure with mortality to be enough of a reason to express his passion for Rachel.
    Don: Jesus, Rachel. This is it. This is all there is, and I feel like it's slipping through my fingers like a handful of sand. This is it. This is all there is.
    Rachel: That's just an excuse for bad behavior.
    Don: You don't really believe that.
  • Combat Pragmatist: Roger tells the ad men to run something that's critical of Kennedy, despite knowing that it's against the wishes of the Nixon campaign. He reasons that attempts to focus on positivity will only further convince people already voting for them, but a critical ad will pique the interest of people on the fence.
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  • The Confidant: Don sees Rachel as one, being the only one that he feels he can express his fears about Roger to. He also reveals some of his past to her, namely that he was born to a prostitute who died in childbirth and that his father was killed by a horse when he was 10 years old.
  • Double Entendre: One of the twins lampshades Roger's partiality for these.
    Mirabelle: Oh, my. Everything he says means something else, too.
  • Dramatic Irony: Roger suggest running a critical campaign ad on Kennedy, despite knowing that it could come across as underhanded. Near the episode's end, it turns out that they've been beaten to the punch, as Don and Roger see a commercial for the Kennedy campaign that puts Nixon in a bad light.
  • Flipping the Table: After being told that an unsatisfied client has left the agency, Don takes his anger out on his desk, shoving all of its contents onto the floor.
    Peggy: (walking into Don's office) Were you buzzing me? My intercom was making a funny sound. (sees everything on the floor) Oh.
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  • From Bad to Worse: As if Roger's heart attack wasn't bad enough for the agency, Richard Nixon's campaign is put in a hole when incumbent president Dwight Eisenhower is caught on camera making disparaging remarks about Nixon's performance as vice-president, which the Kennedy campaign quickly weaponizes and uses against their opponent.
  • Gayngst: Carol, as is the standard for homosexual characters on the show.
  • Get a Hold of Yourself, Man!: Don slaps post-coronary Roger to get him to stop calling out Mirabelle's name.
    Mona! Your wife's name is Mona.
  • Hollywood Heart Attack: Subverted, since we don't actually see the initial stages of it, but when Don finds Roger suffering from the heart attack, it's progressed to the stage where it feels like "there's a tank on (his) chest".
  • Lipstick Lesbian: Carol, who dresses in a very feminine manner and reveals herself to be a lesbian in this episode.
  • Not Even Bothering with an Excuse: Roger draws Joan's attention for a private meeting in his office. He starts pitching out fake questions and queries as a way of excusing the interruption, but Joan doesn't even attempt to play along with his conversation.
  • Nouveau Riche: Don argues that Kennedy is this, thinking of him as a silver spoon who bought his way into Harvard.
  • "The Reason You Suck" Speech: Peggy delivers a subtle one to Pete, telling him off for bothering her at work after a long time of cruelly ignoring her, she even calls out his confusion over his life.
  • Shout-Out: To The Apartment, which Joan professes to being affected by. Roger counters its effectiveness by saying that it was just another piece of Hollywood extremism, citing Psycho as another example.
  • Stalker with a Crush: Carol's story carries this feeling, since she essentially had been following Joan around since shortly after college. It's portrayed in a sympathetic manner, though, given the amount of angst she has to undergo in dealing with her feelings for another woman.
  • Talking in Your Sleep: Roger, in a half-daze as he's being wheeled off to the hospital, calls out for Mirabelle's name. Don is quick to slap Roger in the face and remind him to stick to calling out his wife's name.
  • Tears of Remorse: After seeing his wife and daughter shortly after his heart attack, he breaks down crying and embraces them.
  • Trying Not to Cry: Joan, who is forced to type out a memo right after finding out about Roger's cardiac arrest.
  • Twincest: Roger attempts to invoke this in a form of Girl-on-Girl Is Hot by asking one of the twins to kiss her sister. It leaves both of the girls (and possibly even Don) stunned.
    Mirabelle: Why do people always ask us that?
  • Ugly Guy, Hot Wife: The dates that Joan and Carol bring to their apartment are very unremarkable in both looks and wit compared to both women, especially Joan. Justified in that Joan only meant for her and Carol to have some fun and get a free restaurant dinner out of them.
  • What Does She See in Him?: Bert states this to Joan about Roger, she first thinks it's about her horn dog date.
    Don't waste your youth on age.
  • Your Cheating Heart: Aside from the typical debauchery that Roger and Don get into with the twins, this episode also has Rachel and Don act upon their feeling for each other.

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