"Is anybody online the person who they say that they are?!"
— Dee
After the gang is shushed by a man at a trendy bar, Mac and Dee attempt to use the internet to track him down but end up getting sucked into a virtual web of lies and intrigue. Meanwhile, Dennis and Charlie try to stalk their culprit the old-fashioned way, and Frank creates a viral video to help promote Paddy's Pub online.
This episode provides examples of the following tropes:
- Behind the Black: The old lady behind the Dylan Toback account has her comatose husband in a bed next to her computer, and Mac and Dee don't notice him until the camera pans over him.
- Blatant Lies: Frank's video promoting the bar is full of these, since "everybody lies on the internet".
- Bread Milk Eggs Squick: When Mac and Dee run into the shusher's ex-girlfriend.Sally: He was always like, "Sally, send me money! Sally, mail me hair!"Mac: Mail him hair?
- Brick Joke: Towards the beginning of the episode, the gang have a conversation about what kind of douchebag would go to a bar just because it doesn't have a sign. At the very end, the shusher walks into Paddy's specifically because they've taken the sign down.
- Catfishing: Mac and Dee trace "Dylan Toback" all the way to an older woman who has created multiple online profiles and has pulled romance scams on many women, including Dee. Appropriately, she reveals that her own name is Catfish.
- Call-Back: Frank uses the name Dr. Mantis Toboggan in his viral video.
- Cloudcuckoolander: Charlie becomes fixated on wondering whether a person could blow a sign off a building after Mac says that the owners of the gin bar probably took their sign down on purpose.
- Comically Missing the Point: Frank misinterprets the meaning of "viral video" and ends up making a video informing all of the bar's Facebook friends that they have a computer virus.
- Deadpan Snarker: The bartender at the gin joint mostly responds to Dennis and Charlie's insanity with snark.Bartender: Sorry, guys. I've never seen a cartoon character in here shushing people before.
- Evil Is Petty: The gang is actively hunting down a man, searching all over Philadelphia, going through any means possible to find him for…shushing them. Can’t really get any more petty than that.
- Exact Words: Dennis and Charlie make a wanted poster with the words "rude man who shushes, please call" and Dennis's phone number. Predictably, this just leads to scores of people calling Dennis purely to shush him over the phone.
- The Gang had planned on making a viral video, which Frank follows through on... by making a video that implies that Paddy's Pub is the other kind of "viral".
- False Rape Accusation: When the detective at the police station points out that shushing somebody doesn't actually count as assault, Charlie claims that the shusher also raped Dennis.
- Hipster: The shusher gives off this impression, being the kind of guy who goes to bars just because they don't have a sign outside.
- Hypocritical Humor:
- Dennis and Charlie lamenting how rude people are while shooing away the bartender.
- Throughout the episode the Gang shush a lot of people — including each other — both on purpose and without noticing.
- Mac and Dee are both creeped out about Sally mailing her hair to a "boyfriend" she'd never even met before. When they're leaving Catfish lady's apartment, she stops them to ask if Dee wants her box of hair back.Dee: "...You're Carl Lundegard?"Catfish Lady: "Yeah."
- I Have Many Names: The old woman behind "Dylan Toback" claims that she has dozens of online names.
- Inadvertent Entrance Cue:Mac: I like Paddy's sign, so it stays up!Charlie: (entering) I got the sign down!
- Instant Web Hit: The Gang tries to create a viral video to promote Paddy's.
- It Amused Me: The old woman behind "Dylan Toback" reveals that she's made dozens of fake identities for herself online because she had nothing but free time on her hands, as well as due to feeling lonely after her husband was put on life support.
- Lady Looks Like a Dude: Mac and Dee mistake a short-haired woman for the shusher from behind.Dee: It's the hair, and it's the cardigan and it's the build...Mac: ...And it's the way you stand, the broad shoulders...Dee: ...But that's okay! That's okay.Mac: There's nothing you can do about that.
- Literal-Minded: Frank assumes a viral video is a video about viruses.
- Lovable Sex Maniac: Mac covertly tries to get one of "Dylan"'s online girlfriends to tell him which website "Dylan" has been posting revenge porn of her to. She later creeps him out, causing him to say that he won't look her porn up, before admitting that he might anyway.
- Nothing Is Scarier: After the shusher and his friends mistakenly show up in Paddy's Pub at the end of the episode, Dennis quietly requests that Charlie lock the doors. End of episode.
- Not So Above It All: Mac and Dee initially can't understand why Dennis and Charlie are so intent on getting revenge against the shusher, but they quickly get sucked in when they think they've found his Facebook profile.
- Politically Incorrect Villain: Mac goes on a whole rant about how Facebook is a Jewish plot to take over the world.
- Poor Communication Kills: Frank's mistakenly ends his online ad for Paddy's by declaring that it is a computer virus. When the Gang takes him to task, he protests that he made the "virus video," just like they asked—but Mac said viral video.
- Rage Breaking Point: The gang minus Frank spend the entire episode seeking revenge on a man who shushed them for talking too loudly in a bar.
- The Scapegoat: Poor Dee.Dennis: People are showing up to a bar that doesn't even have a sign and serves only one old-timey disgusting drink that nobody likes. Goddamn, I hate gin. Dee, you bitch!
- Shout-Out: The old woman pretending to be Dylan Toback claims that her real name is Catfish.
- The Sociopath: Discussed by Dennis and Charlie, who comment that for all the shusher knows they could be the kind of men with "a fistful of hammers and a trunk full of zipties and duct tape".
- Skewed Priorities: The original plan was to make a viral video to promote the bar, but only Frank stays on that plan due to everyone else being hung up on trying to find the guy who shushed them the previous night, and even then, Frank messed it up due to his mistaken interpretation of the term "viral video".
- Stylistic Suck: Frank's viral video.
- Super Identikit: The police sketch artist mocks up a perfect likeness of the shusher, made even more impressive by the fact that Dennis and Charlie describe him in vague terms such as having an "annoying nose that you want to punch".
- Teeny Weenie: While filing a False Rape Accusation, Dennis claims this of his "rapist."
- Uncertain Doom: The episode ends with Dennis telling Charlie to lock the doors as the shusher and his friends enter the bar, followed by giving a very creepy laugh as he welcomes them inside. Cut to black.
- Viral Marketing: In-Universe. The Gang wants to try this but gets sidetracked.
