Since Jesse is too distraught after his encounter with Spooge, Walt goes out to conduct business with Badger, Skinny Pete, and Combo as "Heisenberg". From them, he learns that business is going smoother than usual, due to everyone believing Jesse killed Spooge: everyone was fearful of the wrath of Heisenberg. Walt plays along with the rumor, and when he returns to Jesse, tells him to roll with it, too: he explains that Jesse is a "blowfish" who looks intimidating when threatening, and Jesse gets on board with the idea of using his newfound street cred to expand their territory.
Meanwhile, Skyler applies for a data-entry job at Beneke Fabrications, using her friendship with the owner Ted Beneke to get her old bookkeeping job back. Marie is disgusted that her sister is taking a job with "Mr. Grabby Hands," but Skyler waves her (and Walt, who thought she quit due to welding fumes) off. At the same time, Hank meets with "Tortuga" (Danny Trejo), a cartel informant, in El Paso. He is annoyed with his colleagues acquiescing to his every request and demands Tortuga cooperate, but Tortuga explains that he's a patient man and he will take his time to get what he wants.
While Jesse and Jane bond, Hank meets with his colleagues on the Mexican border as they conduct a stakeout. He sees something in the distance: it appears to be Tortuga. When the team investigates, they discover that it's actually Tortuga's severed head attached to the back of a tortoise (Tortuga's Spanish namesake) with "HOLA DEA" ("Hello, D.E.A.!") painted on its shell. Hank begins to feel ill as his colleagues laugh about the poetic justice that had been wrought on Tortuga, but the laughter comes to an end with bombs attached to the tortoise go off, killing one DEA agent and maiming three others (and the tortoise).
Jesse meets with his friends for the first time since dealing with Spooge. Playing on the street cred he built up, he tells them that they are now the kingpins of ABQ and can sell wherever and whenever they want. He also plans to increase the scale of their operation, and instructs the three to recruit their own dealers so they can expand their operation and increase their profits. Even this isn't enough for Walt's tastes: "Corner the market, then raise the price. Simple economics."
Back home, Jesse admits to Jane that, despite the name he gave on his lease, his last name is actually "Pinkman", not Jackson; and Walt wasn't really his father. Jane, however, respects Jesse's privacy, stating that she doesn't care what he does, so long as he doesn't do it in the duplex. The two celebrate Jesse getting a flatscreen TV and, while waiting for the TV to acquire a satellite signal, hold hands...
This episode contains examples of:
- An Arm and a Leg: Vanco, Hank's new co-worker, loses a leg when Tortuga's head explodes.
- Brick Joke:
- Jesse Jackson comes back, and Walt's reaction is hilarious.
- "Tortuga" translates as "tortoise" (see Meaningful Name); when the Cousins gets done with him, he's a severed head riding on the shell of a real tortoise.
- Dare to Be Badass: Walt gives another to Jesse telling him to use the incident from the previous episode to incite Jesse to expand their business. Doubles as a Funny Moment.Walt: Jesse, you are a blowfish!
- Digging Yourself Deeper: Jesse explaining events of the previous episode to Walter makes himself look worse and worse.
- Dull Surprise: Jane uses this to great effect, completely unsurprised by the discovery that Jesse's last name is not Jackson.
- Dead Star Walking: Tortuga is murdered by the cartel after a couple of appearances in the Cold Open and a single scene in the hotel.
- Early-Bird Cameo: Tortuga makes several appearances throughout the Cold Open music video before he's introduced properly within the episode.
- Even Evil Has Standards: Walt briefly freaks out when he thinks Jesse was the one who killed Spooge.
- Foreshadowing: The chorus in the Cold Open.But that homey's already dead
He just doesn't know it yet
- Jesse's crew spend most of the episode in a nuclear science museum, surrounded by bombs and pictures of explosions.
- Heroic BSoD: Jesse is on a minor one after Spooge's death, hiding in his house smoking weed. Hank later gets a big one after seeing Tortuga's severed head on a tortoise, and then witnessing it blow apart several co-workers.
- Irony: Hank likes to pretend that he's much more macho than he really is, pretending that the firefight with Tuco isn't affecting him and often being as loud and obnoxious as possible to cover up his fears and nervousness. It's this very same squeamishness that saves his life when he has to walk away from Tortuga's head before it explodes.
- Jerkass: Vanco is so much of a jerk he can't even insult Hank to his face, preferring to say them in Spanish to his colleagues
- Killed Offscreen: Played with. Tortuga's death happens offscreen, but we'll see it in a later episode.
- Laser-Guided Karma: Vanco mocks Hank for suffering a Heroic BSoD and fleeing from Tortuga's severed head... seconds before it explodes, resulting in his leg being severed.
- Lyrical Dissonance: Los Cuates de Sinaloa, a Mexican corrido band, perform a cheerful song called "Negro y Azul" (Black and Blue) during the Cold Open. The song is actually a narcocorrido (a narrative folk song, but about drugs, hence the 'narco') about "Heisenberg" becoming infamous for his pure quality drug and insulting the cartel bosses by cornering the meth market in the southwest; which will end in payback in the form of death. Which is pretty par for the course regarding this music genre.
- Meaningful Background Event:
- At the atomic bomb museum, after Walt learns how everyone believed Jesse killed Spooge and that the news was driving up business, the sound of a bomb going off is heard as he walks away, signifying his intent to play up the rumor for all it was worth.
- When Jesse offers to let Jane over to see his flat-screen TV (the first step towards them having a relationship), church bells are heard in the background.
- Meaningful Name: Tortuga invokes this: "I take my time, but I always win." The cartel then invoke this in another way by sending his severed head on top of a tortoise.
- Serendipitous Survival: Hank was lucky that he wasn't able to look at Tortuga's head for too long, if he had stayed where he was standing instead of going to the car, he would have gotten injured or worse in the ensuing explosion.
- Steel Eardrums: Averted; when the Tortuga bomb goes off, the audio is dampened to cue to us that Hank has been temporarily deafened by the blast.
- Tempting Fate: "What's the matter, Schrader? You act like you never saw a severed human head on a tortoise before!"
- Vomiting Cop: Hank is visibly trying not to throw up when seeing Tortuga's severed head.