The Bud Light commercials on "The Bud Light party", which boast of having the biggest "caucus" in the country.
Many years ago Sask Pork, the agency promoting Saskatchewan pork producers, started an advertising campaign with a new slogan: "Pork. The one you love." However the billboards (second entry on this list) featured a woman hugging a guy (with a bit of a goofy grin) presumably grilling some pork chops. The period seemed to disappear and suddenly most people read it as one statement.
Remember Little Baby's Ice Cream, the company that made the infamous "This Is a Special Time"? Well, this company kept making commercials and in 2015, it made one called "Check Out Our New Package", where they announce the release of a brand new pint container that is said to be "100% recyclable". The commercial features a well-built, shirtless guy posing for the audience. Then the guy proceeds to slide down the zipper of his pants, with ice-cream squirting out of his crotch, as if he...Oh yeah. This is probably the weirdest thing to come out of this company so far.
One of General Motors' Super Bowl ads in 2014 is called "Romance" and is for the new Chevrolet Silverado HD truck. It starts innocuously enough, with a man purchasing a bull and loading it into a trailer. Then "You Sexy Thing" starts to play, and it's all but confirmed that the man isn't getting the romance at the end.
The Energy Sheets commercial. The people in the commercial are saying stuff like "I take a sheet in the pool" and such, referring to where they take the product.
Advertisers dealing with "intimate" products need to be more circumspect than most. French prophylactic maker Manix has a habit of producing ads so subtle◊ they're family friendly at a casual glance, and very not after a few moments consideration.
Club 18-30 did a similar thing to the above ad in a series of◊ 2002◊ poster ads◊. At first glance, it looks like groups of people frolicking at the beach, bar, etc. Upon closer inspection, however, nearly everybody is positioned in a sexually suggestive manner.
Earlier in the mid-90s, they had a series of ads that didn't even try to be subtle. Featuring statements such as "Beaver Espana", "Summer of 69", or (accompanied by a picture of a man wearing boxers) "Girls, may we interest you in a package holiday?" These wound up earning plenty of complaints to the ASA, who eventually ordered the company to pull them.
There's an Old Spice body wash commercial featuring a centaur and his (human) wife. Old Spice works for him because he's two things in one, a man... and a provider. There are definitely some Squickythings implied, despite the horse's body being that of a mare. That, and mythology states that centaurs have a nasty habit of raping human women.
One of the commercials for Pepsi in Argentina features every kind of sexual innuendo imaginable while "I Touch Myself" by Divinyls is played.
A campaign for Burger King's Chicken Fries featured a GWAR-like, chicken-themed band singing tunes such as "Bob Your Head" and "Cross The Road". The band's name? Coq Roq (try saying it out loud).
The Australian anti-littering campaign with the slogan "Don't Be A Tosser".
For their Molson Canadian beer, Molson brewery made a commercial about how many beavers we have in Canada, so many that sometimes we have to chase them out of the house. The commercial ends with the phrase "Molson Canadian, for when you're chasing beavers." note For those who don't get the joke, "beaver" is also slang for "vagina," at least in Canada, the United States, and Australia (see below for the last one).
The bee having fun with a flower was actually an advertisement of a mobile phone tune which somehow managed to air midday.
Subway's ads have included referring to subs as "yum rockets". Manages to be a Narm too.
Aspercreme's original slogan was "You bet your sweet Aspercreme!" Then somebody realized the ad was talking about people's sweet asses, so they changed the third and fourth words to "if it's".
There is a regular series of ads on Australian TV for a brand of Peanuts called Nobby's. It involved someone talking about "Nibbling Nobby's Nuts". In every case people nearby would all look suspiciously when that someone, it was usually a woman, said this out loud. It's been going strong since the 1980s.
When this company aired ads in the UK, they used the same slogan, though the advert featured UK 70's Slade frontman Noddy Holder. The ad showed a group of men who, upon reading the title, started to lunge towards Noddy's crotch, stopping just short when he announced "Not Noddy's. NOBBY'S!". God knows how they got away with that one.
A TV3 ad from the mid 2000s. Feic, feicim, feicamar etc. said the teacher. The joke being in Ireland feck is a swear word while feic is the Irish for see and pronounced exactly the same.
Unfortunately, in some markets (including Florida), someone caught on to that second ad. Later airings completely ruined the joke by cutting away from the bleep entirely.
The Charmin bears: the toilet paper company has an entire international advertising campaign based around taking the phrase "Does a bear shit in the woods?" to its logical extreme. (Apparently, the answer is "Yes, and they use Charmin toilet tissue to clean up afterwards.")
Lampshaded in one episode of Saturday Night Live (not verbatim): "An ad for Dancing with the Stars was banned from airing due to a woman showing too much cleavage, yet the lewd commercials with bears showing off their asses still manage to air."
A German toilet paper company proceeded to make a parody. "Scheißt ein Bär in den Wald?" is the German version and means exactly the same.
And the German version of the initial Charmin bear advert is even more explicit than the American one (then again, they can get by with more shit on German television...).
In a tie-in with the movie Thor Charmin ran an ad featuring a bear wearing Thor's helmet and carrying his hammer, with the caption "We've Always Been An Asguardian".
The ads for FX's Nurse Jackie: first one was "Life is full of little pricks", while another was "Holy shift".
A Toyota commercial for the Sienna has a woman in her new van, marveling at how relaxing it is to be in it. The woman then explains that she escapes the hours in the Sienna by saying that time in the van "gives her fewer headaches."
One commercial for Fruit by the Foot has one kid claiming to have replaced something vital of another kid's with Fruit by the Foot while pointing at his crotch. His skis, what else?
A commercial for Late Night Liars, which appears to be an even more dysfunctional Greg the Bunny, has one aged starlet puppet (think Miss Piggy on a bender after realizing she was too old to have a career) doing a screentest drunk. She falls asleep, and this exchange happens:
A Jack in the Box commercial features Jack conversing with his mother about whatever product he's now selling, when his father barges in exclaiming "Honey, call the doctor! It's been more than four hours," accompanied by a panicked glance downward.
Jack in the Box seems to be adopting this as a core element of their ads (which isn't a bad thing, mind you). One ad features Jack discovering some...rather intimate purchases amongst his wife's groceries, which she tells him are for "later". He then finds a spiked collar and gets VERY excited...until being told it's for the dog.
"Your dad's really throwing his weight around!" "All quarter-pound of it!"
The Spanish lollipop brand Chupa Chups, which is distributed to other countries, got away with their slogan "The Joy Of Sucking" for many years before changing it to "Life Less Ordinary".
An advert for Tetley tea bags had the head mascot Gaffer and his date in a taxi outside her house. She asks him if he'd like to come in for some "coffee". But Gaffer takes this literally and, as a tea man, he's disgusted. He says "What sort of a bloke do you think I am?" and leaves her standing on the curb.
The Tiddy Bear! Which sounds very similar to what the product is hugging half the time. Good thing those women were adults wearing seatbelts.
A commercial for the Mini Countryman had a game show called "Cram It In the Boot" where the (British) host asks the (American) contestant if he'd ever crammed it in the boot? The commercial was advertising how Countryman's boot is able to hold more stuff, so you can cram more things in its boot. The radar obviously had no idea what else that means.
An ad for Herbal Essences shampoo features women using the shampoo and hallucinating their fantasies with the slogan "Someone's been doing the Herbal". One example.
An earlier line of commercials had women moaning and squealing with delight while in the shower (using the shampoo, of course), ending with an exhilarated "Yes! Yes! YES!" as they see how shiny their hair has become. The tagline? "A totally organic experience."
One Bigspot ad shows some kind of yo-yo product (which, as all the Bigspot ads imply, is a failure). At one point, a woman walks up to a man in a very suggestive tone and says "Can I play with your yo-yo?" The guy winks at the screen, and the ad ends.
G.I. Joe toy commercials were made under the same restrictions as the TV series. However, this episode managed to sneak in a little lethality: When introducing the joe Sub-Zero, he comes up behind two Cobra troopers and fires one shot each.
There was once an anti-littering PSA starring Aquaman called That Dirty Beach.
"Whatever happened to drinks? It used to be real liquor, in a real glass. Now it's cocktails called razzle...twatitinis and who knows what. This cocktail's called tequila." Yes, 1800 Tequila certainly "changed the game" with that commercial.
Note that the censors eventually did catch on to that one; the commercial was later censored to "razzletinis". After probably close to a year.
One wonders how this ad for Luvs Diapers got past the radar. Yes, you saw it correctly. Those babies are having a competition for...who can be the most "heavy duty".
Overstock.com's (now O.co's) tagline "The big, big O" is odd but reasonably innocuous. Their Jingle Bells-esque Christmas jingle ("Oh Oh Oh, the big big O, Overstock.com", which never comes after the company is identified) crosses the line into a disturbingly unrelated attention-grabber. (In case you don't understand, the Big O is slang for an orgasm).
A commercial for Mario Kart 7 features a group of guys playing. One's kart is struck by the lightning weapon which shrinks the kart. He asks "Hey, why am I small?" and his buddy replies, "Genetics".
Wilkinson Sword's "mow the lawn" did make it past US censors...for a little while. See here.
The commercial also involves a man getting turned on by a car. Considering that there is a car fetish, and the phrase "Auto erotica", it's safe to say that this was intentional.
This is one of those cases where Getting Crap Past the Radar was actually done literally: in the newest commercial for the Chevy Volt, the woman in that spot said that the car will "save you a crapload of money." (A caption at the end showed that she meant to say a boatload of money.)
The Liquid Plumr ad for its Double Impact. From the deep voiced narration, to the woman's reactions, to the many plumbing double entendres, to that other possible meaning of "Double," to the guys respectively working the meat (he's a butcher) and handling melons (fresh grocer) at the end, it's amazing this ad made it on the air.
The Sega 32X commercial and magazine ads were filled with sexual innuendos about how the 32X inserts into the Genesis.
Guy: Just stick it in your Genesis!
[cuts to a 32X being inserted into a Genesis in slow motion, with a voice suggestively saying "All right, baby..."]
Handgun manufacturer STI in a print ad, referring to its competitors: "We've upped our standards, now up yours."
A 2002(?) ad for Comcast Cable Modem did this literally by showing a newly-wed husband and wife retrieving their wedding photos, only for the photographer to upload a "special shot" from the husband's bachelor party, much to his wife's dismay.
A commercial for Koodo Mobile has El Tabador helping a family move into their new house. At the end, he knocks over a long, rectangular box, which then starts vibrating with enough frequency to move around the room. He hastily says it "must be their alarm clock", obviously trying to cover up what it really is.
CheapOair has ads with a picture of Phuket, Thailand and the tag line "Cheap Flights make it easy to say 'Phuket... Let's Travel'." (Un)fortunately, locals say "poo-KET."
The commercial for Kraft Habanero Heat shredded cheese has a Big Red Devil giving out free samples at a grocery store. He claims it's hotter than "you know what" and then becomes increasingly frustrated as one couple can't figure out what he means by "you know what" and keep guessing incorrectly. He even starts to think he's the victim of a Candid Camera Prank, since he doesn't think there's any way the couple could really be that stupid.
Dave: It's the Wunder Boner. [everybody is snickering] Man #2: The Wunder Boner?!?! Dave: Aw, you laugh now. JUUUUST watch... [later, the men are really convinced this product can work] Man #2: The Wunder Boner! Man #3: My wife would like that! [even later] Man #2: So, uh, Dave, where DID you get the Wunder Boner? Dave: Funny you should ask!
In this commercial for a Samsung cell phone, a family man is leaving for a business trip. His two young daughters excitedly tell him that they made him a video and link their cell phones with his to upload it (a new feature for the phone). Then his wife walks up and says "I made you a video too," and links her phone with his, but quickly adds, "You probably shouldn't watch it on the plane." This commercial somehow made it on ABC.
A Progressive ad talking about the bonuses for people who stayed with Progressive, and the rival company apprently gives customers a calendar as a prize, featuring one insurance man laying on the cover somewhat suggestively. One of the guys says, "You should see November!" and Flo replies very seductively, "Oh, yeah?"
A Sonic commercial had a line, "My mom told me not to play with my tater tots."
For a while in Minneapolis they were running advertisements for an AIDS awareness program at most of the bus stops. One, showing a picture of a man in a baseball uniform, said something along the lines of "Just because you're the pitcher doesn't mean you can't get AIDS."
Similarly, the Pennsylvania-based convenience store chain Sheetz invited you during summer 2013 to use your loyalty card to "save on the Sheetz you love."
It's not on their website anymore, but that same link now has this:
Just how many ways can you save with the My Sheetz Card loyalty program? In a word, a Sheetzload.
Nutra Nail Gel started airing this spot on American television in fall 2013. It promotes the quick-drying nature of the product by depicting the ptifalls of standard nail polish. A woman looks down and disappointedly says "Oh, smudge"note Rhymes with "fudge", a common thing to say when you catch yourself about to say "fuck" in situations where you shouldn't. The last woman wakes up, looks down at her bed and says "Oh, sheet."
Time Warner Cable commercials featuring the stars of Hot in Cleveland involve the four women from the show at the airport, complaining about missing the aforementioned program. The Time Warner Cable guy comes in and talks about how TWC allows programs to be viewed from a mobile device, "anytime, anywhere." Betty White then says to one of the women, "'Anytime, anywhere'? Isn't that your nickname?"
Fresh And Easy grocery chain had a commercial that stated "Get your food the F and Easy way." However how it was said clearly sounds like it was saying "Get your food the Effing Easy way". The posters made it even more specific: "It's so F'in Easy!" Maybe that's why they closed down in 2015.
Seen the 2013 ad for draft king sweepstakes? No idea how they got that past the radar! The guy says very clearly "Derek Bradley went from a guy with holes in his underpants, to bikini models in them!" watch it here. And this aired on national TV and all over Youtube.
Furthermore, the earliest versions of the commercial said you could win a boatload of money, but later versions changed it to "shipload", which seems synonymous but is not a real saying and sounds suspiciously like "shitload". Again, this is the newer version of the commercial.
The famous Portuguese drink Licor Beirão ("Liquor from the Beira region"). Its slogan? O Beirão de que todos gostam ("The one from Beira which everybody loves"). Who was "The one from Beira which not everybody loves"? António de Oliveira Salazar, Portugal's then dictator! Yes, they basically pulled a joke on a dictator and the best of all is that he knew about it, didn't try to censor it and complimented on the liquor makers audacity!
The 2014 advertising campaign for the Toyota Aygo. The twoTV ads are meant to convey the fun and joyful aspects of driving the car. Nothing wrong there. So what's the slogan? "Go Fun Yourself".
A mattress commercial was going around with different people saying different variations of "ask me how it worked/improved my life/etc." One of them was an obviously pregnant woman saying "Well, just ask me!" while her partner smiled into the camera.
There's a Verizon ad that will tell you their competitors are giving you "half-fast" internet. (Say it quickly.)
Female protagonist(singing): My life is like a jungle, I'm a (sly look)... little overgrown.
(Picture of fluffy pussycat)
Believe it or not, that one went out on daytime TV.
A 2015 Fiat commercial starts with an older woman lying in a seductive pose on her bed, beckoning her husband for what can only be sex. Excitedly, her husband grabs a bottle of blue pills and tries to pop one in his mouth, but it falls out the window instead and lands in a nearby Fiat's gas tank, causing the car to... swell. And this not only aired on daytime television in the United States, but debuted during the Super Bowl, in front of an audience of millions. It's debatable if the radar was even at work that day.
One of the more recent commercials for Serta (featuring their Counting Sheep) has a couple tell the sheep they now have the Serta PerfectSleeper mattress and don't need to count them. The woman then casually mentions she hasn't been counting the sheep in months. Cue the lead sheep's reaction; complete with obvious Double Entendre:
Lead sheep: "You've been faking it for months?" Woman: Every night.
Klondike's ads for its Kandy Bars line, which are literally porn parodies without the sex. Specifically, they feature a typical porny set-up such as a patient and a sexy nurse or an astronaut and a group of sexy aliens, except in each scenario the man is a Klondike bar and the sexy women are candy bars. Before anything sexy happens, the scenario cuts away to a man explaining to his confused girlfriend that's how the Kandy Bars were made. The tagline is "The best ice cream bars ever conceived." And if YouTube comments are to be believed, the funky music in these commercials is the same music used in actual pornographic movies.
Delissio (the Canadian name for DiGiorno pizza) did an ad on the same theme. The punchline was that the woman and the "pizza delivery guy" were a husband and wife role playing, and their kid walks in and corrects them about it being delivery (saying the tagline "It's not delivery, it's Delissio/Digiorno") along with "And you're not a real pizza delivery guy, DAD. No wonder I don't have any friends."
A Specsavers advert (shown during the day) has a museum security guard going around at the end of the day and flicking off all the lights... and accidentally snapping the willy off a statue. And then at the end, he stops to glance at a painting of a cockerel.