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"Genies don't grant just two wishes, nobody talks about the two Musketeers, and you never hear anyone say "second time's the charm.""
— The announcer gives three examples of the Rule of Three in action, from a Hyundai car commercial

    Anime and Manga 
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    Comic Books 
"Stories are like Charlie's Angels! They should come in threes!"
Disco Stu, The Simpsons Comics #175

    Film — Animation 
Emmet: OK, but at the end of the movie, I still saved the day, right? Just like how it actually happened in my actual real life?
President of Hollywood: You know, you'd think after two examples, your expectations would be lowered already, but if they're not... lower them more!
The LEGO Movie, "Enter the Ninjago"

"And no amount of mermaid magic... or managerial promotion... or some other third thing... can make me anything more than what I really am inside: a kid."

    Film — Live-Action 
"Who would cross the Bridge of Death must answer me these questions three!"
The Old Man from Scene 24, Monty Python and the Holy Grail

"Every great magic trick consists of three parts or acts. The first part is called "The Pledge". The magician shows you something ordinary: a deck of cards, a bird or a man. He shows you this object. Perhaps he asks you to inspect it to see if it is indeed real, unaltered, normal. But of course... it probably isn't. The second act is called "The Turn". The magician takes the ordinary something and makes it do something extraordinary. Now you're looking for the secret... but you won't find it, because of course you're not really looking. You don't really want to know. You want to be fooled. But you wouldn't clap yet. Because making something disappear isn't enough; you have to bring it back. That's why every magic trick has a third act, the hardest part, the part we call "The Prestige"."

    Literature 
"Just the place for a Snark!" the Bellman cried,
As he landed his crew with care;
Supporting each man on the top of the tide
By a finger entwined in his hair.

"Just the place for a Snark! I have said it twice:
That alone should encourage the crew.
Just the place for a Snark! I have said it thrice:
What I tell you three times is true."

"Three is a sacred number. There are three Fates, three Furies, three Olympian sons of Kronos. It is a good strong number that stands against many dangers."

"A power claimed and challenged and thrice carried out is true."
The Staryk King, Spinning Silver

    Live-Action TV 
"So that was the year of the slow invasion. When the Earth got cubed and the Doctor came to stay. It was also when we realized something the Shakri never understood. What 'cubed' actually means. The Power of Three."
Amy, Doctor Who, "The Power of Three"

Lesson number two is also fundamental
Something that we call the Rule of Three
Set up the joke
Give it a stroke
Third time, and bam!
Jester, Galavant, "Comedy Gold"

"There must be something comforting about three. People always give up after three."
Sherlock Holmes, Sherlock
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    Theatre 
Philia: That's the brute who raped my country, Thrace!
Pseudolus: He raped Thrace?
Philia: And then he came and did it again! And then again!
Pseudolus: He raped Thrace thrice?

    Video Games 
"The Rule of three is... one of those 'laws' about the Planes, about everything tending to happen in threes... or everything's composed of three parts, or there's always three choices, and so on and so forth."

Sea Chimp: If white one with mouth truly is high priest, he prove it by fulfilling the ancient prophecies!
Max: I bet there are three of them.
Sea Chimp: He knows our ancient traditions!

"Three seems to be our favorite number. Three murals, three tablets, and now three crux pieces."
Claire "Lightning" Farron, Lightning Returns: Final Fantasy XIIInote 

    Web Original 
Eggman: Prepare to die, trespasser!
Mario: We'll see who's-a-dead, once I hit you-a three times!
Eggman: Ahahahaaa!
Mario: What's-a so funny?
Eggman: If you want to leave, you'll have to hit me... EIGHT! TIMES!
Mario: NOOOOOOOOOO!

Freeza: Right... but if you are so aware [that Freeza can transform into a more powerful form], why do you persist in goading me?
Vegeta: Because, Freeza, you're not dealing with the average Saiyan warrior anymore. I... am a SUPER SAIYAN!
Freeza: Oh, here we go...
Vegeta: That's right, Freeza. I've risen beyond the limits of a normal Saiyan and into the realm of legend... the legend that you fear... the legend known throughout the entire universe as the most powerful warrior to ever exist! I, Prince Vegeta, have become a Super Saiyan!
Freeza: [while Vegeta is speaking] "...Vegeta, have become a Super Saiyan", blah, blah, blah, I get it! Then you slayed the Jabberwocky and went on to save Narnia.
[later]
Vegeta: Make your jokes while you can, Freeza, because I can now see the peak of your power... while I'm only beginning to tap into mine.
Freeza: I feel like we've been here before. Have we been here before?
Vegeta: You see, I have finally realized the legend...
Freeza: Oh my God, this is happening again!
Vegeta: That's right. You're not dealing with the average Saiyan warrior anymore, Freeza. I, Vegeta, have finally become THE LEGENDARY SUPER SAIYAN!
[even later]
Freeza: [after Goku No-Sells his attacks] Vegeta, explain!
Vegeta: [laughs weakly]
Freeza: What are you...?
Vegeta: You see, Freeza... you aren't dealing with the average Saiyan warrior anymore...
Freeza: Oh my God...
Vegeta: He has risen above, and become a legend... the legend that you fear... He has become... A SUPER SAIYA—
[Freeza kills Vegeta]
Goku: [gasps] VEGETA!
Freeza: No, seriously, you have no idea how old that got.

It's a little-known fact that a joke actually becomes funnier when repeated three times, particularly when combined with incest and pregnant robots.
The Half-World regarding Chapter 6 of Love Knows No Race

Sora: Come forth, Blue-Eyes White Dragon!
Marluxia: You stinky. That is not how it works.
Sora: Understood. Come forth, Blue-Eyes White Dr—
Marluxia: Please stop deleting his memories of what I said.
Naminé: Sorry about that.
[later]
Sora: Come forth, Blue-Eyes White Dragon!
Marluxia: How many times do I have to tell you that it won’t work like-
Blue-Eyes White Dragon: (roars)
Marluxia: Oops. AAAAAAAAAAAAAAAAA-

Snickles: What is it with threes? Eidolon controls three powers, Valkyrie controls three "warriors", that Endbringer copied three capes. There are three Triumvirates. The first with Alexandria, Eidolon, and Legend. The new one with Legend, Chevalier, and Valkyrie. And one that was hinted at with Riley, Nilbog, and Valkyrie. Taylor had three different names; Skitter, Weaver, and Khepri. There are three entities in the story. I don't know, maybe it's a coincidence.
Caladium: There was even a 'three' at the very beginning– — Emma, Sophia, and Madison.
Wordpress, commenters discussing this trope as it applies to Worm

    Western Animation 
"They took my dressing room, my parking space, even my writers so I don't have a funny third item!"
Krusty the Clown, The Simpsons

"RULE OF THREE, ASSHOLE, NOT FOUR!"
Batman, after getting his back broken by Bane again, Robot Chicken

"A man and a woman had a little baby
Yes, they did
They had three in the family
And that's a magic number."
Schoolhouse Rock!, "Three is a Magic Number"

Bismuth: Hey, it's a pleasure doing Bismuth with you.
Steven: [laughs] Bismuth is so funny.
Amethyst: I don't know... same joke twice?
Steven: Well, it'll be really funny if she does it a third time.

Knuckles: This is an outrage! A travesty! A plookypluck!
Mayor Fink: A plookypluck?
Knuckles: I made that last one up. Rule of threes, your majesty!
Sonic Boom, Mayor Knuckles

    Real Life 
"If you want something stuck in someone's head, put it in a sequence of three."
Brian Clark

"One time is happenstance, two times is coincidence, three times is intentional."
An old adage

Jamais deux sans trois. ("Never two without three")
Old French expression

It’s a three-season story, it always has been in my head. This show is obsessed with the number three, it’s three-crazy. There’s three girls, there’s three races, there’s three gems. And three seasons just felt right...
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