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"If you want something stuck in someone's head, put it in a sequence of three."
Brian Clark

"Just the place for a Snark!" the Bellman cried,
As he landed his crew with care;
Supporting each man on the top of the tide
By a finger entwined in his hair.

"Just the place for a Snark! I have said it twice:
That alone should encourage the crew.
Just the place for a Snark! I have said it thrice:
What I tell you three times is true."
Lewis Carroll, The Hunting Of The Snark

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"The Rule of three is... one of those 'laws' about the Planes, about everything tending to happen in threes... or everything's composed of three parts, or there's always three choices, and so on and so forth."
Morte, Torment

Sea Chimp: If white one with mouth truly is high priest, he prove it by fulfilling the ancient prophecies!
Max: I bet there are three of them.
Sea Chimp: He knows our ancient traditions!

"Who would cross the Bridge of Death must answer me these questions three!"
The Old Man from Scene 24, Monty Python and the Holy Grail

"Genies don't grant just two wishes, nobody talks about the two Musketeers, and you never hear anyone say "second time's the charm.""
— The announcer gives three examples of the Rule of Three in action, from a Hyundai car commercial

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"Stories are like Charlie's Angels! They should come in threes!"
Disco Stu, Simpsons Comics #175

"Three is a sacred number. There are three Fates, three Furies, three Olympian sons of Kronos. It is a good strong number that stands against many dangers."

"One time is happenstance, two times is coincidence, three times is intentional."
— An old adage.

"They took my dressing room, my parking space, even my writers so I don't have a funny third item!"
Krusty the Clown, The Simpsons

"Every great magic trick consists of three parts or acts. The first part is called "The Pledge". The magician shows you something ordinary: a deck of cards, a bird or a man. He shows you this object. Perhaps he asks you to inspect it to see if it is indeed real, unaltered, normal. But of course... it probably isn't. The second act is called "The Turn". The magician takes the ordinary something and makes it do something extraordinary. Now you're looking for the secret... but you won't find it, because of course you're not really looking. You don't really want to know. You want to be fooled. But you wouldn't clap yet. Because making something disappear isn't enough; you have to bring it back. That's why every magic trick has a third act, the hardest part, the part we call "The Prestige"."

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"RULE OF THREE, ASSHOLE, NOT FOUR!"
Batman, after getting his back broken by Bane again, Robot Chicken

"So that was the year of the slow invasion. When the Earth got cubed and the Doctor came to stay. It was also when we realized something the Shakri never understood. What 'cubed' actually means. The Power of Three."
Amy, Doctor Who, The Power Of Three

Snickles: What is it with threes? Eidolon controls three powers, Valkyrie controls three “warriors,” that Endbringer copied three capes. There are three Triumvirates. The first with Alexandria, Eidolon, and Legend. The new one with Legend, Chevalier, and Valkyrie. And one that was hinted at with Riley, Nilbog, and Valkyrie. Taylor had three different names; Skitter, Weaver, and Khepri. There are three entities in the story. I don’t know, maybe its a coincidence.
Caladium: There was even a ‘three’ at the very beginning–Emma, Sophia, and Madison.
Wordpress, commenters discussing this trope as it applies to Worm

"A man and a woman had a little baby
Yes, they did
They had three in the family
And that's a magic number."
Schoolhouse Rock, "Three is a Magic Number"

Philia: That's the brute who raped my country, Thrace!
Pseudolus: He raped Thrace?
Philia: And then he came and did it again! And then again!
Pseudolus: He raped Thrace thrice?

Bismuth: Hey, it's a pleasure doing Bismuth with you.
Steven: (laughs) Bismuth is so funny.
Amethyst: I don't know...same joke twice?
Steven: Well, it'll be really funny if she does it a third time.

Knuckles: "This is an outrage! A travesty! A plookypluck!"
Mayor Fink: "A plookypluck?"
Knuckles: "I made that last one up. Rule of threes, your majesty!"
Sonic Boom, Mayor Knuckles

There must be something comforting about three. People always give up after three.
Sherlock Holmes, Sherlock

Jamais deux sans trois.
old French expression ("Never two without three")

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