"Yes, indeed, it is called Lothric, where the transitory lands of the Lords of Cinder converge. In venturing North, the Pilgrims discover the truth of the Old Words; The fire fades, and the Lords go without thrones. When the Link of Fire is threatened the Bell tolls, unearthing the old Lords of Cinder from their graves." "Only in truth, the Lords will abandon their thrones, and the Unkindled will rise. Nameless accursed undead, unfit even to be cinder. And so it is that ash seeketh embers..."
— Opening Cutscene Narration
I've seen your kind, time and time again. Every fleeing man must be caught. Every secret must be unearthed. Such is the conceit of the self-proclaimed seeker of truth. But in the end, you lack the stomach. For the agony you'll bring upon yourself...
— Sir Vilhelm, before attacking the Ashen One
And they'd have us seek the Lords of Cinder, and return them to their moulding thrones. But we're talking true legends with the mettle to link the fire. We're not fit to lick their boots. Don't you think?.
— Hawkwood the Deserter
There is a darkness within man, and I am afraid you will peer into it. Whether the fear will spark self-reflection, or a ruinous nostalgia... is up to you entirely. Fear not, your choice will bring you no scorn..
Oh, are you lost on your journey? No matter; today's lost are conquerors tomorrow. It only demonstrates the making of a champion. And besides, it will not change my sense of gratitude, or how I think of you..
Every age, it seems, is tainted by the greed of men. Rubbish, to one such as I, devoid of all worldly wants! Hmmm, I dunno, maybe it's just the way we are. I'll stick you in my prayers. A fine dark soul, to you..
— Unbreakable Patches
When the Ashes are two, a flame alighteth. Ah... is this the blood? The blood of the Dark Soul?
— Slave Knight Gael,moments before becoming the avatar of the Dark Soul
Where have you gone, sweet child? It's cold outside, it's awfully cold. Where have you run of to?
— Tree in Ariandel, likely Sulyvahn's mother
Here you have a man who stopped at nothing to change the world. He mastered sorceries of frost, miracles of the moon, he partnered with a kingdom-ending flame, and took advantage of the Deep. He used all of this, plus social and political manipulation to usurp an age old kingdom, rising within the ranks of its knights, twisting its Deacons to feed a god to a Lord of Cinder and supplant the Age of Fire. The tyrant, Sulyvahn, tore apart many bonds, but was undone himself by a mere Unkindled. Proof that no champion is more powerful than the fire linking curse.
So if this man can't change the world, what hope do we have?