"Hey guys, your boy Ozymandias here with a new work for ye all to look on. Don't forget to Like, Comment, and Despair!"
Editor: No no no, you gotta tickle the balls a little bit!
Writer: Uhhh... OK. "Game of Thrones actor joins Wonder W—"
Writer: Superhero film?
Editor: Tickle them moooooore!!!
Writer: Actor joins film?!?
Editor: How about this: "YOU WON'T BELIEVE actor joins film!"
Writer: Why wouldn't they believe an actor joined a film?
Editor: Ah! Wait! "YOU WON'T BELIEVE."
Writer: "You won't believe?" Won't believe wh—that doesn't mean anything! Why would... 80 thousand people shared it on Facebook.
Random Facebook user: I mean, it said I wouldn't believe it.
— ProZD, "clickbait"
Thirteen years later, Chris Chibnall has a crack at establishing his vision of Who. It opens with Ryan Sinclair vlogging on his YouTube channel. Finally, a Doctor Who companion that I can relate to - a humble British Youtuber. But bro, what kind of Youtubing are you doing? RyanS? What kind of terrible name is that? You need to work on your branding, you just uploaded a video called "Hey"? You could have made that a lot more clickbait. How about "MY NAN FELL OFF A CRANE AND DIED - STORYTIME/IPHONE GIVEAWAY". THAT would get you views.
— Nit Pix, "Why Doctor Who is a Mess"