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Now this is the kind of movie I WISH I could make!
Walt Disney, upon seeing the movie adaptation of To Kill a Mockingbird in 1962 (and recognizing the effects of the Animation Age Ghetto he himself contributed to).

"These guys loved what we were doing. They were free to create, to say anything and man, could they animate. Not the slick, boring, perfect stuff, but the "I really feel this scene" kinda stuff. I believe in what I am drawing. I believe in what I am drawing. What adult animation means to me is not tits and ass, but the right to animate any subject or idea you have and let the ratings fall where they may. All I wanted to do was animate the things I thought about and not the dolls they thought about."

Norville: You know what "420" is, right?
Velma: Um, yeah. It's code for "adults who still watch cartoons".

"During the span of years from 1914, I have made efforts to retain the 'cartoony" effect. That is, I did not welcome the trend of the industry to go "arty". It was, and still is, my opinion that a cartoon should represent, in simple form, the cartoonist's mental expression. In other words the "animated oil painting" has taken the place of the flashiness and delightfulness of the simple cartoon. In my opinion, the industry must pull back. Pull away from the tendencies toward realism. It must stay in its own backyard of "The Cartoonist's Cartoon.". The cartoon must be a portrayal of the expression of the true cartoonist, in simple,unhampered cartoon style. The true cartoon is a great art in its own right. It does not need the assitance or support of "Artiness." In fact, it is actually hampered by it."
Max Fleischer, in a letter to animator Shamus Culhane

When are you too old to be watching cartoons? Answer: whenever I feel like! I deserve to watch whatever I feel like. You know why? Because this, it's just a TV show. Maybe you'll learn something from it, but just for enjoying a TV show, game, movie, song, in the privacy of your home doesn't define you. It won't make you an inferior or superior person. You say cartoons are for kids because of that age rating in the same way a PG-13 movie is made for 13-year-olds and no-one else is allowed to watch them, no-one. The age rating doesn't mean it's made for kids, it's that it's appropriate for kids. Choosing to only enjoy stuff rated for an older audience doesn't at all make you more mature, it just means you're insecure about what others think of you over such trivial things.
If it was any good, it shouldn't matter the age rating. The adults who make these cartoons typically write them based on what would interest them.
Pen Ward: We just write it to make us laugh, and luckily, other people laugh at the same things we do.
J. G. Quintel: We're makin' it for ourselves, like, everybody on the show, we're, like, a fan of the show and we just, like, try to make each-other laugh.
When you write what you think is funny or interesting, someone out there is bound to feel the same.
Craig McCracken: We never really made the show for kids. We always made it for us.
John Lasseter: But you never know whether it's gonna hit or not. We just trusted our own instinct, and made the kind of movies we wanted to see.
Stephen Colbert: Why write for children?
Maurice Sendak: I don't write for children.
Stephen Colbert: You don't?
Maurice Sendak: No, I write, and somebody says, "That's for children."
From the beginning, cartoons were always made for everyone. Since the Twenties through Sixties, animated shorts like the Looney Tunes were played in movie theaters and drive-ins before films. Generally, it was for all ages. Occasionally, inappropriate stuff was snuck in. TV later became more prominent. Hanna-Barbera's studios made animation more and marketable towards children, since they felt adults wouldn't get past their more Limited Animation, and that's were the stigma came to be. Multiple attempts have been made to make more mature, theatrical animation, but never did that break into mainstream success. At most, people accept animation as comedy, and they think there's only comedy in animation. It's, it's not. No. Stupid.
Then there's people who think a cartoon can't have a good story. If a story was good, it shouldn't matter if it's animated. Stupid. If anything, that should value it more. Can you do this? I don't think so! Hang on let me push the "Make a Cartoon" button on my Macintosh. Animation is a massive group project. Every single object has to be designed. Basic stuff you take for granted requires far more effort than you's expect. People spend their whole life learning to art. No-one's born being a good draw-er.
Animation is for everyone, sometimes not appropriate for everyone. So, hopefully, this video changed someone's minds. If not, then they're stupid.
Cartoon Network Promo: The cartoon audience is a whopping 44.6% adults, and why not? We grew up on cartoons! These characters are like members of our family.
Animation is art. If someone makes you feel bad solely for watching cartoons, it just means that person thinks he's superior because of the TV shows he watches, and that means he ain't got nuthin' worth bragging about!

"Do you see any Teletubbies in here? Do you see a slender plastic tag clipped to my shirt with my name printed on it? Did you see a little Asian child with a blank expression outside in a mechanical helicopter that shakes when you put quarters in it? No? Well that's what you see at a toy store, and you must think you're in a toy store because you're here shopping for an infant named Jeb! Now one of us has made a gross error, and wasted the other person's valuable time. This is an art gallery, my friend, and this is a piece of art."
Elijah Price on comic book art, Unbreakable

Calvin's Dad: How can you stand these cartoons? They're just half-hour commercials for toys. And when they're not boring, they're preachy. And these characters don't even MOVE. They just stand around blinking! What kind of cartoon is THAT?
Calvin: Meet my dad, the Gene Siskel of Saturday Morning TV.

"OK, we're back. You grown-ups can leave the room."
Curtis Williams of The Parent 'Hood in a commercial bumper from Kids' WB!'s first season

CNN and news media in general... if you're going to write a story titled "Biff! Bam! Kapow! Comics aren't just for kids anymore!" please rename it to "Patronizing Thoughts On A Medium I Only Know Stereotypes About Which I Happened To Acquire Decades Ago".
Ryan North, The Rant for November 13 2008.

Mr. Nick! What are you doing watching Kids' Masterpiece Theatre? You should be watching shows for your own age!

You're dead if you aim only for kids. Adults are only kids grown up, anyway.

"I do not make films primarily for children. I make them for the child in all of us, whether we be six or sixty. Call the child innocence, although buried deeply it might be. In my work I try to reach and speak to that innocence, showing it the fun and joy of living; showing it that laughter is healthy; showing it that the human species, although happily ridiculous at times, is still reaching for the stars."
Walt Disney to people who miss the point of Classic Disney films

"We knew adults really didn’t care about the quality of animation. With children, if you had something brightly colored and moving, you could make it go. But with adults, they become bored pretty quickly with the dancing brooms unless it’s exceedingly well done. From the start, words were more important than pictures."
Mike Lazzo; Cartoon Network executive who is in charge of [adult swim], which sort of explains why CN underwent its decay during the late 2000's.

"Animated movies are not just for kids — they're also for adults who do a lot of drugs."
Paul McCartney, presenting the Golden Globe for Best Animated Feature. This also has not passed without comment.

"Critics who treat "adult" as a term of approval, instead of as a merely descriptive term, cannot be adult themselves. To be concerned about being grown up, to admire the grown up because it is grown up, to blush at the suspicion of being childish; these things are the marks of childhood and adolescence....When I was ten, I read fairytales in secret and would have been ashamed if I had been found doing so. Now that I am fifty I read them openly. When I became a man, I put away childish things, including the fear of childishness and the desire to be very grown up."
C. S. Lewis, On Three Ways of Writing for Children

"A children’s story which is enjoyed only by children is a bad children’s story."
C. S. Lewis, On Three Ways of Writing for Children

"Both those who make cartoon films and those who love them tend to have a certain immaturity to them."
Hayao Miyazaki, Thoughts on Fleischer

Animation and film in this country really started back in the day with two different styles of performing: Melodrama (if you look to your classical black-and-white silent films, The Birth of a Nation, D. W. Griffith stuff) and vaudeville (Buster Keaton, Charlie Chaplin); and if you look at animation, it's pretty similar. The Warner Bros., Looney Tunes stuff tends to be the vaudevillian, Daffy Duck-fall-on-his-face kind of thing, and Disney tends to be the melodrama. But Disney was obsessed with doing childhood fantasy, and that became sort of the dominant theme for animation. So, animation in this country sort of got equated with one genre; the entire medium of animation in America kind of got associated with this one genre- "for children," and that's pretty much because of Disney. The only alternative, then, is the Looney Tunes sort of "irreverent animation", which then turns into South Park, Family Guy, and The Simpsons, where it's going to be very adult, Satire sort of storytelling, and there's a wasteland in the middle.

"There has been a notion in recent years that animated films are only for kids. But why? The artistry of animation has a clarity and a force that can appeal to everyone, if only it isn't shackled to a dim-witted story."

"I know in Hollywood there is a perceived hierarchy of movies and doing something live-action is somehow better than an animated movie. It is why AKIRA can never be left alone and every year we get the "AKIRA is being made live action!!!" news headline. But in an age where movies like Finding Nemo are crushing other live-action movies (or in the case of an already existing franchise, The Simpsons animated movie) I don't get what the fetish is. People just haven't learned. There are things you can get away with in cartoons that you just can't in real life. The real life Scooby gang looks friggin' stupid, The Flintstones looked hideous, and a real life Homer Simpson would be a wide-awake nightmare."

"This isn't the first time this sort of thing has happened. People or properties more commonly associated with famous movies, books, birthday card messages, et cetera, decide to grace the video game industry with their presence and everyone's all like, "Oooh! Show us how it's done, great sensei, because we've honestly been guessing up until now!" It belies not only the endless disrespect video games receive, but also gaming's collective self-esteem problem."

"Saying that anime is for kids because a lot of animated movies are made for kids... is like saying that the entire state of California should be given to children because there are a lot of children in California."
C7DBA, IRC OPer, Playful Hacker, and animation student

Cartoon Network. All cartoons, all the time. The TCI survey notes that the channel offers "the best-loved cartoons for kids of all ages." Translation: Adults watch this stuff. In fact, a third of the audience is over 18. They think they're over 18; they ran out of fingers to count.
John Carman, in a San Francisco Chronicle article on a survey by cable provider TCI

"Grownups — and this includes those of you who work as film critics — must stop watching children's movies and pronouncing them entertaining for adults as well."
Daniel B. Kline, on Pixar's Up. Thankfully, this has not passed without comment here in Troperville (including this very article).

"When people make an animated movie, they know that they're making it for kids. They wouldn't be making an animated movie otherwise, because they know adults wouldn't see it. So obviously they are aiming for a young audience."
Michael, an interviewer over the movie The Adventures of Tintin in this article.

"There are shackles with the budgets and the profit margins. You want to compete with what they’re doing at Pixar and DreamWorks. There’s a price tag with that just in terms of achieving that quality level. What happened to the Ralph Bakshis of the world? We’re all sitting here talking about family entertainment. Does animation have to be family entertainment? I think at that cost, yes. (...) What I’m saying is we could make animation that’s not for the kids to see, too. I don’t think you want to say, “Hey, bring your family to this movie that’s inappropriate.” But animation can be so much more if we let those boundaries loose."

"The thing I really hate the most is the total immersion that some anime fans get into — "dedicating" every corner of their lives to it by buying all manner of posters, books, magazines, studying Japanese just to be able to read the comics or understand the videos, buying Japanese versions of popular video game systems just to play anime-oriented video games, and intellectualizing the plot of a cartoon as though it had some deep, heady philosophy imbedded into it. If you are doing almost all of these things listed, and not just one or two, you have a serious problem. I can't stand people like that, because being around them is like being around a mentally ill person who is trapped in their childhood.
Let's face it. Japanese animation is juvenile, insipid, and endless in it's [sic] artistic, thematic, and storyline incestuousness. Every character looks like they came from the same artist - an artist who himself is obsessed with impossible body figures and puppy-dog eyes. The plots are always borrowing from each other — I swear I saw over 100 different anime shows that had the same plots, characters, and sound effects. I mean, what makes a 35-year-old adult want to watch shows that are intended for a 12-and-under audience is beyond me..."
— some guy named Phsycho Dave in an article called Dave Dumps On Japanese Animation Geeks

"Honey, they didn't have any Digimon stuff, so I got this thing called Legend of the Overfiend. Is that okay?"

"We showed them five of the old 'Tom and Jerrys' and they laughed so hard, they had tears in their eyes. Then they said 'We can't use them. If we put those on, we'll get killed.'"
Joseph Barbera, speaking about the watering-down of Tom and Jerry for the 1975 cartoon show

Kobayashi Sachiko: "Hey, what's you guys' dream?"
Children: (all together) "To catch all 151 Pokémon!"
Kobayashi: "Wow, that's the same as me!"
Little Boy: "Eh!? But you're a grown up! How weird..."
Kobayashi: "What are you talking about? You're saying I'm not allowed?"

"I feel if there weren't people taking the animation industry seriously, this is what it'll become. This here is the worst stereotype of cartoons: Stupid, juvenile jokes, horrid colours, attempting to gross you out, no plot, no characters, just barely moving pictures... It believes that it's pitifully attempting to distract is disgusting, has the barest breadth of intelligence, and that it's only parenthesis for entertainment is that it's schlock needs to be animated, provided that this could be called animation. This is the end-all result on believing that animation is 'just for kids', and the creators not knowing the slightest thing about children."

Earl: Frannie, you gotta see this puppet show. It's terrific!
Fran: Earl, that's for kids.
Earl: Yeah, you'd think that because they're puppets, so the show seems to have a children's aesthetic... (Aside Glance) yet the dialogue is unquestionably sharp-edged, witty, and thematically skewed to adults.
Beneath every kind of aesthetic surface exists a dirty underbelly; and animated film is no exception. Perhaps the main difference is that when animation does dare to rear an ugly uncensored head, it is all-the-more intimidating given its typical tie with innocence.

What follows is a selection of films that convey an astonishing distance between image and content. Films that muddle the bright connotations of animation and provide a disturbing alternative. For those seeking an often unexplored sidebar of cinema, this list can act as a push into pastures new; a peek at cult productions that are destined to linger on the fringes of common culture following mainstream critical backlash.

On the other hand, for those who get a little green around the gills when censorship is submerged, this list could act as a gentle caution. Cartoons aren’t always cuddly.

"People think of animation only doing things where people are dancing around and doing a lot of histrionics, but animation is not a genre. And people keep saying, 'The animation genre.' It's not a genre! A Western is a genre! Animation is an art form, and it can do any genre. You know, it can do a detective film, a cowboy film, a horror film, an R-rated film, or a kids’ fairy tale. But it doesn't do one thing. And next time I hear, 'What's it like working in the animation genre?' I'm going to punch that person!"
Brad Bird on the DVD commentary of The Incredibles

"Some of you may be wondering why I would even bother soapboxing for so long about this dumb little cheap animated movie, and really, that’s the most common complaint that people like me get. “Why are you wasting your time critiquing something that’s meant for children? It’s for kids, not for you! Why are you getting so worked up over it? Don’t you have something better to do with your life?”
Understand this and understand this well – just because something is for children does not give it the right, the privilege, nor the excuse to have NO EFFORT PUT INTO IT!!!
A child audience should not be used to justify laziness and apathy in the production line!
That’s what causes idiotic spin-offs and copy-cats with the same tired humor-by-committee every episode.
That’s what causes half-hour toy commercials, especially those made for syndication with 5 new episodes every week, causing nothing but animation glitches, inconsistent writing, and hasty audio editing.
Is it not a great feeling to revisit something from your childhood and discover that it has more qualities that you never noticed when you were younger?
To find out that it not only could entertain the more basic tastes of a child, but also the more complex tastes of an adult?
To realized that the people behind the scenes actually gave a damn about what they were making?
Yes, a lot of what I cover on this show is meant for young audiences, and that’s an unfortunate result of the general opinion that animation is something meant for kids, but that’s a topic for a different episode. But I care because I love animation as an art form.
I care because I love good storytelling.
I care because I remember the movies and shows and people that didn’t look down on me simply because I was a child.
I care about children’s animation because I remember the children’s animation that cared about me.
This movie didn’t care about its audience … and that’s why nobody cares about this movie anymore."
ShogunGino during the last 3 minutes of his Katy La Oruga review

"So long as it's not animated or has puppets, I don't care what movie we see"
Alice Mitchell, Dennis the Menace

"Based on the comments regarding the difficulty, three out of the four reviewers clearly didn't play Gimmick! for any length of time, if at all, only to dismiss it as "kid" stuff because it looks bright and cutesy. There are also six levels (seven if you count the hidden final stage, which requires incredible skill to get to) so they seemed to have based their review off an incorrect fact sheet of some kind."
Hardcore Gaming 101 on Gimmick! (1992), a tough-as-nails platformer... or at least on the reviews by Electronic Gaming Monthly, who mostly dismissed it as a poor, easy Kirby clone.

Why is everything so super serious? They all are cartoon characters.
GSDBoxer, reacting to the scenario "Lost" in Creepy Castle

Despite all the amazing progress that has been made, many people still view animation as something meant for kids, that grown-ups are "too mature for these childish things"—especially old Disney movies. But these films aren't animated. They're made with real people, popular actors that I love, so of course I'm gonna go see them!
Now I'm not saying that everyone that watches these films feel this way. Again, I like some of [Disney's live-action] remakes. But when the Lion King trailer came out, I saw quite a few comments about the original being meant for kids. And that sucks. It sucks so hard for the people who made the original movie, who poured their sweat, blood, and tears into making something truly incredible, only to have it ripped off and then spat on by viewers who think they're above it. I don't know what it will take to encourage more people that animation isn't exclusively for kids, but these remakes aren't helping. I mean, yeah, maybe some people might have their curiosity piqued and will go watch the originals, but I feel that for the majority of folks, it'll be the opposite, and that these kinds of movies will only further the stigma.
Saberspark, "The Disney Remakes Problem"

"You say that the game is too violent. But it’s just a cartoon! There’s no blood or guts or anything gross. I’m 10 years old. Aren’t I old enough for cartoons?"
— "Is Fortnite Okay For Kids?" from Scholastic Storyworks

Quick reminder: Best Animated Feature was created because the Academy voters were upset that Beauty and the Beast was nominated for Best Picture in 1991. The category was made explicitly so it wouldn't happen again, and so voters could stop caring about animation as an "equal"
Adding for clarification: Best Animated made its debut in 2002, specifically out of fear that another Beauty and the Beast upset could happen with the growing field of stellar animated fare, after numerous years of fielding complaints and concerns from Academy voters.
In years before Beauty, animated films would often receive "Special Honor" Oscars that were basically participation trophies. Snow White got one, as did Roger Rabbit and Toy Story.
Since the category's creation, only Up and Toy Story 3 received Best Picture noms, mostly as token inclusions to show they had "opened up their process" after controversies regarding comically overt snubs and a doubling of candidates.Neither was seriously considered for the award
— '''Samantha Ferreira, responding to a tweet criticizing uncaring attitudes for Best Animated Feature nominations

Our plushies aren't just for children
Budsies' response to someone's unsurprisingly surprised reaction to the service making a Sonic.exe plush, with blood and all

People kept recommending it so i tried it, it's just a kids game and i cant glean any enjoyment out of it at all
Maybe for someone much younger who likes colorful visuals and doesnt care about much else
— A Steam review of OMORI, a psychological horror game with an M rating for violence, blood, and strong language.

Families were in for a surprise when they tuned into Father of the Pride. Promos throughout the 2004 Olympics portrayed it as a wacky new computer-generated comedy by the makers of Shrek, revolving around the animals of Siegfried and Roy's Vegas show. PSYCHE! It was actually a sex-obsessed crass-com instead! Riddle me this: Why would you create a show for one demographic, but advertise it for another one? And then scratch your head quizzically when the show mysteriously fails?

I share the general reaction, it is not the only target audience, but I do believe that children are the primary audience think that's an infamous statement, just unfortunate. And if we see it from a certain point of view, those of us who enjoy animation in a certain way connect with the inner child.
— Enrique Ocampo

At least Detective Conan is not for children of early childhood or at least from a certain age forward. It's about murder mysteries so clearly not for little kids in my opinion.
— Consuelo Pizarro

"I think, animation is one of the most important art forms that we as a species have created. When done well you can do things in animation that are impossible in a live action production. When the imagination of the animators is on full display you can tell any kind of story limited only by budget sometimes limited only by willpower. And yet, a majority of western adults do not like animation "Cause that's just cartoons and cartoons are for kids" and anyone who thinks this way is obviously a fucking moron. Even animation that is for kids is worth appreciating as an art form and yet a significant percent of western audiences look down on the entire medium. A lot of people that will watch a movie about a purple alien stealing magic jewelry from Spider-Man will at the same time completely write off the best superhero movie from the last decade just because it's a cartoon."

Don't you give me any nonsense about this being "just a kid's movie", that's a lazy justification for bad writing, or a bad justification for lazy writing, take your pick. You can't excuse a film for being garbage just because the intended audience's standards are non-existent, while still maintaining as an adult that it's still a cinematic classic.

Animation is for F***ING everyone!
F. Bomb, a character made by doubleWbrothers "to protect the video from being set 'for kids.'"

Most Americans saw anime as just cartoons. Which is seen as just for kids. Which is bad for some reason.

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