"It makes the big things look bigger when you've just had a quiet moment. If everything is whizz-bang constantly throughout the whole movie it just becomes nothing. So you have to carefully go to quiet and restrain things so that the other things hit you hard."
The Incredibles is not just a superhero movieit is a movie about a family that just happen to be superheroes. We never do something fantastic without immediately doing something mundane.
— Brad Bird in an interview with Entertainment Weekly