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Pretty In Mink / Advertising

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If you buy your wife and daughter such fancy clothes, you should consider this kind of car.

"Fur: The way it reveals.
The way it empowers.
The way it embraces
The way it caresses.
Fur: More than any other fabric."
— 90s Marketing Campaign

Whether selling furs directly, other clothing, or high end products other than clothes, a fancy fur will add a strong amount of Up Marketing to an ad, even cars (whether or not the lady wearing her fur is a Hood Ornament Hottie).

  • The A. E. Staley company manufactures starch products. In 1957 they held a contest for ladies to tell them why they liked using two of their laundry products, the starch or fabric softener (back then just called a rinse). The prizes included a full length mink as the grand prize, and over fifty mink wraps for the runners up.
  • American Legend Mink had a campaign in The '90s to show the appeal and allure of fur, where the slogan was "Fur: More Than Any Other Fabric". This was paired with pictures of models reveling in the luxury and feel of the coats they were wearing.
    • The company also had a contest in lat 1995, where people could win designer furs, and airline tickets (unknown what deals made that cross promotion). The contest was a spread of the furs being offered, but the first page had a model wearing a white mink coat, but it was not being offered as a prize. Instead the model was wearing the fur while holding a gift-wrapped box, and the caption was "Ooh, is that fur me?", implying the lady was going to get even more furs.
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  • Blackglama Mink's "What Becomes A Legend Most?" ad campaign used celebrities wearing the company's furs, in styles as varied as the celebrities.
  • Cadillac was far from the only luxury car company to have women in fancy furs in their ads, but they did have distinct patterns in some of their ads.
    • In the early 50s, print ads would have the car near the bottom, while the rest was taken up by models in fancy furs, in a form resembling a benevolent version of an Evil Overlooker.
    • Another campaign around the time was making an image for Cadillac being the car for the rich family man, so each print ad had a mother and daughter wearing matching fancy dresses. One ad had them both in red dresses, and the mother's dress had mink cuffs. Another ad had a redhead mother and daughter wearing matching fur coats.
    • A more common type of ad was showing people at parties, either attending, arriving, or leaving, just that these people were there, and looking their best in both their clothes and cars. This often involved fancy furs, such as a couple ads involving a debutante ball, one with a couple taking their daughter who is wearing a white fox wrap, and another where all the debs are wearing various furs as they leave with their escorts.
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  • Chesterfield Cigarettes had an ad where Sonja Henie was wearing an almost too fancy skating dress that was trimmed with a lot of ermine.
  • When companies like Du Pont were trying to sell their artificial fabrics to upscale customers, or mainstream customers trying to look upscale, by not only making fancy outfits from these fabrics, but also having models wear fancy jewels and furs as part of the ensembles.
  • Emba Mink did a variation. Instead of stars wearing furs themselves, they would be snuggling up to pretty ladies wearing fur (might have been models, their wives, or girlfriends). The slogan was "Wrap Yourself In Something Special".
  • Hansen Glovesnote , selling of course High Class Gloves, would make sure the models wore fancy ensembles, which the gloves would compliment. This often included furs, such as this lady wearing a sable cape over her day suit.
  • Maidenform Bra: A few models dreamed of wearing a fur over their underwear, to show they were still rich and stylish.
  • Actress Melissa Leo created a stir when she decided to make her own "For Your Consideration" ads to the Academy Award voters (normally people and companies use firms who specialize in this). At least two of the ads show her wearing a fur of some kind, a white full length coat in one, and a black fur jacket in another.
  • Palmolive, yes the soap company, would have ladies wearing furs in some ads, at least up to The '50s, to show that being clean was a sophisticated thing.
  • Pepsi had a few ads of ladies wearing furs, back in the days when such ads could still appeal to the mainstream youth.
  • Virginia Slims had a Smoking Is Glamorous style to their ads, which often features models wearing furs, such as Cheryl Tiegs in a red fox coat, and Carol Alt wearing a chinchilla jacket.


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