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  • Adam West. In the late 1960s, he was a primetime TV star and the actor charged with bringing Batman back to life after being crippled by The Comics Code. Head to the '80s and the return of the Dark Knight, and West is a persona non grata, firmly stuck as a reminder of the Dork Age Batman. This is lampshaded in an episode of Batman: The Animated Series, in which a character based on and voiced by West is portrayed as a washed-up has-been matinee idol remembered only by hardcore fans. But toward the end of his life, he was a staple voice actor in comedies such as Family Guy precisely because of his history as Batman and trademark overdramatic voice. Adam West's particular incarnation of Batman has enjoyed repopularization via the light-hearted Batman: The Brave and the Bold and the comic book Batman '66, as well as a general reappraisal of the 60s series itself, with it being appreciated for the Affectionate Parody that it is. All this led to West's death in 2017 causing much more public sadness than it likely would have a decade previously.
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  • For some reasons, many of a given decade's iconic elements will invariably return to the forefront about 30 years later: As an example, the raccoon coats of The Roaring '20s returned big time in The ’50s, whose unique car styling got an enormous boost in The ’80s. And the pop music of the 1980s has become very influential over the music artists of the 2010s.
  • The '70s. Throughout the '80s and '90s, this decade was seen as America's Dork Age. Since the late '90s, it's seen as a more innocent time. Elements from the '70s which have made comebacks since then include:
    • Bell-bottom jeans.
    • The afro.
      • The medium-length bowl cut with the fringe.
    • Rollerskating thanks to Rollerblade pushing inline skates.
    • Stoners on TV.
    • Disco. A great deal of popular music for the past two decades (especially between 2005 and 2011-12) has been essentially "Disco that Dared Not Speak Its Name". However, the word still has a ways to go. Thanks to bands like Daft Punk and LCD Soundsystem, it's on its way back.
    • Blaxploitation also makes a comeback every few years, although this is mainly so that people can have a giggle at the loud fashions and overuse of Jive Turkey, rather than recall the genre's roots as a supplement of the Civil Rights Movement.
      • Blaxploitation music is very well regarded by DJs, and record collectors. It was also sampled by a lot of rappers. Even if the fashion is cliched, the music is still cool as ever.
  • The ’80s. In the '90s and even the '00s, this was seen as America's Dork Age. However, many of the fashions and styles of that decade have made a comeback, with the returning popularity of everything from Transformers to leg warmers. Yes, leg warmers.
    • Leg warmers + skirts = awesome. The inverted version (leggings under skirts) seems to have made a comeback in the mid '00s after being absent for ten years. Here, it has some justification — the revived trend started with teenage girls, who used the style to exploit a loophole in many high school dress codes that established a minimum length for skirts. If you were wearing leggings underneath, you could wear as short a skirt as you wanted, since you were technically also wearing pants. Eventually, the fad expanded and they have become commonplace.
    • Canvas sneakers: One of the icons of the decade, but also a target of serious hate during the 90s, to the point that Converse was hit much worse by the early-90s backlash than even Ray-Ban, even constantly slipping into bankruptcy. Nike bought the company in 2003, a time when the 80s revival was brewing, and this was approached to relaunch the model which is still extremely popular these days.
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    • In the 90s, Synthpop used to be the prime example for people to explain why the 80s sucked so much. About twenty years later and thanks to the rise of Electronic Music, synthesizers are mandatory if you want to hit it big in the music industry.
      • Hair Metal, the other example of why the 80's were so lame, also saw a small but noticeable resurgence in popularity in the mid-00s.
    • Smooth jazz, mocked throughout the 90s as "yuppie music", came back with a vengeance during the 2000s (even though it was still subject to Snark Bait).
    • Conspicuous consumption, at least until 2005, then became unthinkable of after 2007. It is beginning to resurface again in the mid-2010s as the economy began to recover.
    • Fear of nuclear war became widespread again with U.S. President Donald Trump and North Korean dictator Kim-Jong Un exchanging threats throughout 2017, although this has mostly cooled off after both leaders' summit in 2018.
  • While The '90s never had the cultural backlash the 70's or the 80's had, some trends from that decade are starting to come back, such as plaid flannel shirts and hi-top fades.
  • The Yo-Yo. More like Popularity Sinusoid. It really does come around that regularly.
  • Skateboarding has similarly fluctuated in and out of popularity so much that nobody seems to care whether or not it's "in", least of all the skaters themselves. Skateboarding was big in the mid-to-late Seventies, largely on the back of the popularity of surfing at that time. It died away in the early Eighties, until, of all things, Back to the Future mainstreamed it again.
  • Ventriloquism was once considered the deadest of all show business horses, since every new act would be inevitably compared to Edgar Bergen (or at least to Paul Winchell). Then all of a sudden Jeff Dunham came along, and earned his own TV special after several sold-out performances. Terry Fator also has his own Las Vegas show.
  • Modern social dance has undergone a huge revival, starting in the '90s, this after about fifty years of dormancy. Latin clubs sprung up across the U.S., ballroom dancing got a big boost with Dancing with the Stars, and swing dancing was resurrected by college students across the US and Europe.
  • Eyewear (both Cool Shades and Nerd Glasses) has varied greatly through the years: Beginning in The Roaring '20s, and thanks to Harold Lloyd, glasses became a fashionable elementnote . These were initially made of tortoiseshell, which by The Great Depression and through World War II had been displaced by the more cost-efficient metal rims. Sunglasses also originated during the Jazz Age, first used by movie stars around 1922 and publicly introduced in 1929.
    • Post-WWII spectacles were made of tortoiseshell, and later plasticnote , which by the end of The '60s were seen as too conformist. Then metallic frames took overnote  during The '70s, but by the end of the decade, plastics returned big timenote  to dominate The ’80s. The '90s and The Oughts brought back metalsnote  aside from sporty wraparounds, while The New '10s did the same with plasticnote .
  • Facial hair in the West has gone in and out of style in a cyclical fashion for centuries among the elite following the same basic pattern as anything else: the ruling class has facial hair, everyone else has facial hair, the ruling class doesn't want to look like the lower class, the ruling class no longer has facial hair, and so on. The last time it was "in" in the West (i.e. you would expect your average CEO/congressman/stockbroker to have facial hair) was during the first several decades of the 20th century — the last US president, for example, to have facial hair was William Howard Taft, who was President from 1909-1913.
    • Possession of a moustache will lead to jokes about you being a creepy possible pedophile with an addiction to disco music (if you're older than 30) or an insufferable hipster (if you're younger than 30).
    • Facial hair seems to be making a very gradual comeback, or depending on how you look at it, it already has, with the most popular style being the Perma-Stubble. It can go back to clean shaven or full on beards from here. A quick perusal of Pinterest's Men's Fashion section will show the many variety of beards worn by fashion models and actors, both current and former Silver Screen Studs. In 2015, Paul Ryan became the first Speaker of the House to sport a beard in nearly 100 years, though it is closer to the aforementioned "stubble" look than the epic beards of the 19th century. Nevertheless, this may represent a sort of turning point, as male politicians have generally been advised against sporting beards for most of the last few decades.
    • Mustaches were very common for men between about 1850 and 1915, then slowly started to disappear — partly for hygienic reasons during WWI (for instance, gas helmets required wearers to be clean shaven) and partly as a reaction against Victorian values by the Roaring Twenties. Since then only older or working-class men tended to have any facial hair other than pencil-thin mustaches, and things remained that way until about 1960, when beatniks, and after 1967, the hippie counterculture went mainstream. Thus began another golden age for the mustache, which lasted until about 1990 (by which point the Baby Boomers were seen as unhip). It's yet to return in full force, although it's still quite common among certain ethnic groups (Blacks and Latinos, to give two obvious examples) and in Eastern European, Mediterranean and Arab countries where facial hair is still considered manly and/or sophisticated.
  • Like facial hair, long hair on men cycles in and out of fashion. It was historically very common but it became a taboo in the west during the First World War as the military mandated "short back and sides" to prevent the spread of lice and it extended to civilians after the war as a backlash against Victorian values in the 1920s. Hair length got even shorter during the Great Depression and the Second World War which saw the popularization of buzz cuts, crew cuts and flat tops among civilians. Long hair remained a taboo until the The '60s, when The Beatles and the counterculture repopularized it. In The '70s, long hair was de rigeur. Even a middle-aged businessman's haircut would frequently extend below the ears. The Punk Rock and New Wave Music subcultures heralded a return to shorter hairstyles through The ’80s, though longer styles remained popular. Hair Metal brought long hair back, albeit heavily styled. Unadorned long hair came back into fashion in The '90s with the rise of Grunge, but short hairstyles were popular as well. The Oughts continued the trend, taken to extreme levels by Black and Latino cultures in terms of short hair while the Emo subculture popularized the much-derided style of the bangs covering the eyes. Justin Bieber and One Direction popularized slightly longer hairstyles for teenage males into the early 2010s. The pendulum swung back towards shorter, "Teddy Boy"-styled hair afterwards then in the late 2010s longer haircuts became popular again after the undercut gained popularity amongst the alt-right.
  • Men's underwear seems to go through this cycle. The BVD underwear company introduced briefs for men in the 1930s — which caused a sensation, as they were skimpier than most women's panties at the time. This gradually brought about a change in men's intimate and leisurely fashions, with short underpants replacing the jockey shorts and long johns previously popular and male swimmers, bodybuilders and surfers wearing skimpy trunks instead of the one-piece swimsuits from the 1920s. By the 1970s and even the early '80s, wearing midthigh-length shorts as underwear was thought to be hopelessly old-fashioned, with only older men daring to be caught in them. Then the pendulum swung back: in the late 1980s and The '90s, perhaps as a backlash against the burgeoning gay culture or maybe due to inspiration from the ultra-manly, proletarian fashion sense of Seattle grunge rock, jockey shorts (especially plaid ones) became cool again, and during the 90s and 2000s, wearing briefs was often thought of as effeminate or immature. Eventually, though, with the rise of "slim-fit" in the 2010s, the two sides met in the middle, so that now in most department stores you can easily find "boxer-briefs", which have elastic waistbands and legbands but cover everything above the mid-thigh. When it comes to Professional Wrestling, however, this trope has always been inoperative.
  • Two-piece swimsuits have balanced between conservative high-waisted models and skimpy bikinis: The former ones were the predominant ones between The Roaring '20s and The ’50s (thus being retroactively known as "pin-ups"). Bikinis took over during The '60s and The '70snote , showing more and more skin as time passed. "Pin-ups" returned with a vengeance in The ’80s, while the pendulum swung back towards bikinis and thongs in The '90s and The Oughts. The New '10s' "conservative revolution" however, brought a trend of showing as little skin as possible, leading to a resurgence of the high-waisted "pin-up". One-pieced swimsuits tend to vary their front cleavage influenced by how much skin two-piece suits show.
  • Heavy cosmetics for women, such as lipstick and eyeshadow, have faded in and out of popularity over the course of the century, literally altering the face of Western womanhood. It became standard for women in The Roaring '20s and continued throughout The Great Depression, The '40s and The ’50s, until it reached the point at which pictures of women from the mid-20th century can sometimes look clownish. A more barefaced look was popularized by female folk singers (Joan Baez, most famously) beginning in The '60s, and then that has become the standard. Heavy makeup returned with a vengeance late in The '70s and The ’80s. Barefaced and tanned looks returned to popularity in The '90s and The Oughts, while The New '10s have gradually reverted to heavy makeup once again. In spite of all this though, the line has not been a completely straight one and there are always exceptions.
  • Suntanning, while made fashionable by Chanel in the '20s, didn't become mainstream until The '60s. It has been most popular in moments when make-up is more out than in and vice versa.
  • Women's hairstyles have also varied in many forms since The Roaring '20s, when the '20s Bob Haircut broke with the centuries-old standard of long hair, but also sparked a trend for more elaborate hairstyles, coming to a head in The ’50s with the "beehive". In the late 60s and for most of the '70s, however, long and unadorned hair became the norm, but the feathered haircut led to the overproduced hairstyles of The ’80s, before reverting to simpler hair in the 90s and most of the 00s. As of The New '10s, '80s-inspired hairstyles have made a return.
  • Supermodel culture: It first surfaced in 60s-era Swinging London, embodying the aesthetics of the era, although it fell out of favor by the early 1970s. It then came back during the 1980s, hitting a peak around 1990, with the release of George Michael's Freedom! '90. However a move towards a more casual and frugal lifestyle during the decade made supermodels and fashion designers an Acceptable Target exploited by films like Zoolander. During the 2000s reality shows like America's Next Top Model restored their mainstream acceptance and by the 2010s, supermodels were everywhere again, with the so-called "Instagram generation" becoming role models (dubious or not) for young women.
  • Revolvers experienced this in The '90s, at least in the American civilian market. The ’80s saw the rise of so-called "Wonder Nines," 9 millimeter handguns that held 15 rounds or more, vastly outstripping the six-round capacity of most revolvers. Police forces switched over immediately, and civilians took to the new guns almost as quickly. In 1994, however, the Assault Weapons Ban was passed, heavily restricting, among other things, the sale of guns with magazines that held more than ten rounds. This stripped the Wonder Nines of their chief advantage, allowing revolvers to retake market share. Even after the ban expired in 2004, this remained in effect in those states that still had their own laws on the books — revolvers are noticeably more popular in, say, New York than they are in Florida. Note that this doesn't apply to police departments — their weapons choices weren't affected by the ban, and the greater magazine capacity is incredibly useful for their work.
  • At the dawn of The '90s, most observers in the computer world had given up Unix for dead, due to the fragmentation among vendors and the GNU Project's slowness in developing a free replacement. Then a Finnish grad student by the name of Linus Torvalds released the Linux kernel to the Internet. It was rapidly adopted by GNU and various Linux distributions (though Richard Stallman prefers you call it "GNU/Linux", thank you very much), have provided a viable alternative to Windows and Mac operating systems. Open source systems based on BSD also popped up in the early '90s (Mac OS X is based in part on FreeBSD.) They're most successful as servers and in high-powered applications such as animation rendering and supercomputers.
  • The programming language Lisp had been considered dead ever since the "AI Winter" caused all the funds for artificial intelligence research (which was the field most Lisp programmers worked in) to dry up. The language has seen a revival of interest, however, in The Turn of the Millennium and The New '10s largely thanks to Paul Graham.
  • Baby names. There are some names that never go out of style, but others run in 60- to 100-year cycles - in The '30s "Shirley" was a little girl and "Zack" was a grizzled old prospector. Today Shirley's collecting Social Security and Zack's a young man in his teens or twenties. Such "time capsule names" tend to be popular for about 20 years and then become indelibly linked to the generation born when they were popular, until they're rediscovered a few decades after that generation dies off and then they become indelibly linked to the new one. One major reason for this is the tendency to name children after grandparents and great-grandparents. This is something for fiction writers to watch out for - one of the easiest ways to provoke outrage over sloppy research is to have an entire cast of 20- and 30-somethings with names that are popular baby names now but weren't between the '30s and '80s; or to have a period-set story where characters' names are typical of the generations that are that age today rather than the cohort the characters are supposed to belong to. An outlier or two is fine, but too many can be overwhelming.
  • After the fall of the Iron Curtain, socialism was considered as good as dead in the United States. After the 2007-08 financial crisis, people started to think that perhaps equitable distribution of resources might be a good idea. As seen in the Occupy movement, socialism is coming back as a viable political theory (although the word remains a taboo in mainstream US politics). Socialism hasn't had a chance in U.S. electoral politics at anything beyond the state level (and for that matter only in the smaller states, most notably Vermont) since the 1920s and 30s, partly because of the "first red scare" that followed WWI and that the New Deal was thought to turn socialism obsolete. But it was the early 1950s' Red Scare that killed off American socialism, especially once the "Red hunters" were able to (ironically) stir up working-class resentment against "left-wing intellectuals", giving us the current Bourgeois Bohemian trope. Liberalism has since made a comeback, of course, but it is a bourgeois, cultural liberalism that most old-chool socialists find obscene. Of course this all came to head in the 2016 Democratic primary when Bernie Sanders, an openly-declared socialist from Vermont did way better than expected, and in 2018 the also openly socialist Alexandria Ocasio-Cortez surprisingly won a Democratic primary in New York and got elected to the House of Representatives.
    • Meanwhile in the UK, socialism never became much of a dirty word, as British socialism was vehemently anti-Marxist (being closer to "utopian socialism" than to "scientific socialism"), however by the second half of the 20th century it declined as a powerful political force, "arthritically limping into the computer age", increasingly stuck in the industrial era. The Labour Party, originally a full-blown socialist party, had moved to the right under Tony Blair's leadership during the 1990s as socialism had become something of a joke, the domain of old lefties stuck in the 1970s, the days of Tony (Wedgwood) Benn, Michael Foot or Neil Kinnock. After major defeats at the 2010 and 2015 general elections, the party leadership election was won by one of those 'old lefties', long-time socialist campaigner Jeremy Corbyn. While hugely popular amongst the party membership, the party's Members of Parliament looked on in horror, convinced it meant electoral oblivion. Their vote of no-confidence and leadership challenge failed to remove Corbyn, and meanwhile the British press carried daily attacks on him note  to a level unprecedented even for the British Tabloids, and when Prime Minister Theresa May called a snap election in Spring 2017, many predicted, or were even certain of, a Conservative landslide. Some even questioned whether the Labour Party could survive as a political force. In an unprecedented turnaround, however, Corbyn's socialist policies, including re-nationalisation (something that had been off the table for decades), proved remarkably popular after years of Conservative-led austerity and the fallout from Brexit, especially amongst younger voters. Although the Conservatives remained the largest party in the subsequent election, they lost their majority in parliament and Labour made substantial gains note  and received their best result in yearsnote . For the time being, at least, old-school socialism is enjoying a come-back.
  • The use of "Frisco" by natives of San Francisco, as explained in this Chronicle article.
  • TV antennas have made a comeback with "cord cutters," people who watch online video using services like Netflix exclusively without signing up for cable and satellite services. When they do want to watch live TV, antennas work just fine. Since all terrestrial TV broadcasting in the U.S. is digital, there's none of the snow or ghosting associated with traditional TV antennas.
  • Mime. Yes, mime. It was considered a great source of entertainment about a century ago, when it contributed so much of the humor in vaudeville, the circus, and (of course) silent movies. Then "talkies" came along in the late 1920s, and suddenly mime comedy was a joke (as depicted in Singin' in the Rain and elsewhere). There were a few holdouts, of course - Charlie Chaplin, Harpo Marx, cartoon characters like Pluto who couldn't talk - but they were the exception, as most people in the 1930s and '40s preferred to be entertained by characters who said funny things rather than acting out funny things. Then Marcel Marceau came along in the 1950s and breathed new life into the art form, even elevating it to the level of high culture...which unfortunately ultimately backfired, as Marceau inspired a glut of amateurish imitators in the decades immediately following who once again cheapened the image of mime, even giving us the current Everyone Hates Mimes trope. Yet mime has never truly died: Countless performers who are not even often thought of as mimes, such as Rowan Atkinson (as Mr. Bean), John Belushi, and Jim Carrey, have proudly carried the tradition into the late twentieth century and beyond. Circus companies such as Ringling Bros. and Barnum & Bailey and the Big Apple Circus also have given miming and clowning more attention in the following decades (in part a side effect of wild animal-based acts falling out of favor with modern audiences), and Cirque du Soleil and other "contemporary circus" companies pivot upon performers who can engage audiences with few or no words at all.
  • American cars:
    • Those from The ’50s are beloved today, with their huge tailfins and large amounts of chrome. However, when they went out of style in The '60s, they went out hard. Back then, few people who could afford it would be caught dead driving around in a '57 Bel Air. It didn't help that a lot of that stylish chrome decoration had a tendency to fall off after a few years due to rust. It was only with the rise of 50s-era nostalgia in general in The '70s and especially The ’80s that cars from that decade started to be more appreciated.
    • The 1980s themselves have been considered to be the last era of "true car design" in both the US and Europe as oil was no longer a concern and automakers now focused on innovative designs, leading to the spacecraft-like cars of the late 80s such as the Ford Taurus and the Citroen XM. However, The '90s brought a focus on environmentalism and "blander" designs (as a result of the consolidation between American and European companies) that in the long run stripped cars from their personality. These claims became really popular by the second half of the 2000s (with the oil crisis and the car industry downturn) as these became relics of a better time for automobiles..
    • The lifecycle of a car design has stretched considerably since the 1990s as well: Until 1990-92, companies changed their entire lineup every 2 or 3 years (overhauling everything every 4 or 5 years) before the First Gulf War and the 1989-93 depression shook things up. Today, a new car can be exhibited at major shows almost a year before it hits the market; then comes a 5-7 year production cycle and upwards of a 20-year period before examples of a discontinued model that was popular when new are rare enough not to be an everyday sight. Expect at least another ten or even 15 years after that for them to start showing up at classic-car events.
  • The trend towards environmentalism and energy efficiency in the cultural consciousness has done this for a lot of seemingly "outdated" technologies and vehicles:
    • The post-war American car market has constantly cycled between demand for larger, roomier, more powerful automobiles and smaller, more efficient ones. In The ’50s and The '60s, the trend was toward "bigger is better" with land-yachts and muscle cars to show off the newfound wealth of America's middle class. Then, the Arab oil embargo caused demand to shift towards compact and midsize cars and, later, minivans for most of The '70s and the first half of The ’80s. As a new generation came of age with little memory of the energy crises, large vehicles came back into style in the late 80s and 90s (except for a brief period around 1991 with the Gulf War) and up to The Oughts, this time in the form of large SUVs. Now, thanks to the spikes in gas prices of 2005 (post-Hurricane Katrina) and 2008, compounded with the economic recession in-between, SUVs were out (With falling oil prices during the mid-2010s, larger cars became popular again), and crossovers, hybrids and compacts were in, as well as...
    • Minivans. As mentioned, they were huge in The ’80s as a fuel-efficient alternative to land-yacht station wagons (the fuel crises of The '70s still fresh in everyone's mind), but faded away in the late '90s, thanks to SUVs, the perception that the average minivan owner was a boring "soccer mom" suburbanite, and the fact that the styling was getting blander — compare, say, the Chevy Lumina and the Toyota Previa to the Ford Freestar. While they didn't entirely dispose of their uncool reputation, minivans saw a small resurgence after the decline of the SUV market, due to their similar capacity and greater fuel efficiency.
    • Small "econo-box" autos and hatchbacks. During the height of the last "Bigger is Better" craze during late in The '90s and early in the Turn of the Millennium, it seemed as though the only choices for new car owners were four-door sedans and body-on-frame SUVs. After 2005, though, vehicles like the new Mini Cooper and various hybrids began selling so fast that it took years before the automakers could meet demand, and older models such as the Geo Metro and Volkswagen Beetle can sell for up to triple their Blue Book value on the used car market on the basis of fuel economy alone. The American automakers even started importing some of their compact European models to meet this new demand, ending decades of No Export for You — to such success that it has been cited as one of the reasons for the revitalization of Detroit's "Big Three" after decades of seemingly interminable decline.
    • In the 1970s, the oil crisis led to calls for more efficient cars, as well for alternative fuel sources. This led to the development of the electric car (actually the concept is as old as cars themselves), which by the 1990s attracted public attention as well as federal support. In the 2000s government subsidies were cut, and automakers developed "hybrid" motors that used both electricity and gasoline. Rising oil prices in the late 2000s and early 2010s as well as higher environmental consciousness led to an increased popularity of hybrids and fully electric cars.
    • Up until The '70s, bicycles were seen primarily as transportation, and were built with full fenders and used either single speed or 3-speed internal gear hubs. Once the health craze launched a cycling boom in the early 80s, many people started switching to racing bikes, which strove to add more gears and lighter materials. Older cruisers, "English" 3-speeds, and even the steel 10-speeds made at the start of the biking boom came to be seen as extremely dorky. But later a shift back to the use of bikes for transportation led to the return of internal gear hubs, single speeds, and even fixed-gear bikes, with specialty makers building custom steel frames instead of aluminum or carbon fiber. The racing bikes, by contrast, are now the ones that are seen as dorky, while the once-cool lycra riding uniforms associated with them are now viewed as symbols of the nadir of '80s fashion.
    • Motor scooters: The Vespa was all the rage in The ’50s and The '60s, becoming a symbol of the "mod" and "beat" subcultures and an emblem of the Swinging London era. After falling off the radar in The '70s (the decade when a relatively huge Harley would be considered tiny), there were minor revivals across The ’80s (the "New Wave" era) and, to a lesser extent, in the second half of The '90s (when metro areas began repopulating with younger people influenced by the "Cool Britannia" spirit). After The Oughts' fascination with chopper-building realities, The New '10s came with another scooter craze.
    • City centers. After World War II, when the G.I. Billnote , cheap gas, cheap land, the new Interstate Highway System, and the postwar baby boom created an enormous demand for housing that couldn't be met by the cities alone. As a result, this led to a massive boom in Suburbia and cities began to expand outward rather than upward leading to a phenomenon known as "white flight" in which middle-class white families moved out to the suburbs fleeing the late 1960s race riots, taking their tax dollars with them and leaving the cities behind to decay hard. However, since as early as The '90s, city centers have seen a resurgence in popularity especially among younger folk due to factors such as better public transit and walkability, proximity to work and cultural attractions, and frustration with suburban life and automobile gridlock. The 2005 oil crisis and economic downturn and the 2008 housing collapse left many "Sun Belt" cities almost empty.
    • Subverted by the fact many "Sun Belt" towns have re-engineered themselves into more "urban" places akin to European metro areas, leading to a fast recovery of the area, also bolstered by the fact the Northeast ends up facing hurricanes almost every September-October.
    • Averted with metropolitan Los Angeles. During the '70s and '80s, the city had a relatively peaceful image thanks to its fair balance between the city and suburbs, specially compared with the "Rust Belt" Northeast, where places such as New York City and Chicago had hair-raising crime rates while Washington, D.C. was noted for its screwed-up council (one mayor was caught smoking crack but got re-elected anyway). However, the underlying tension (especially in racial terms) suddenly exploded with the Rodney King riots in 1992, which resulted in LA becoming what it had avoided in the past decades (or, depending on where you sit, revealing that it had always been like that under its clean surface). This helped many ailing Atlantic cities (especially the Giuliani-era New York) as businesses left L.A.
    • Streetcars (or Trams for the British). After World War II, a combination of cheap gas and the growing popularity of buses (and, according to conspiracy theorists, some underhanded tactics by the auto industry) led to many streetcar lines falling out of use and eventually being dismantled. The few surviving ones in the West (in East Germany and most other Warsaw Pact nations this was not the case for complex reasons, among them the Trabbi.), such as those in San Francisco and New Orleans, persisted more for their historical and tourism value than anything else. When cities did invest in mass transit, it would often be in the form of buses and subways that wouldn't threaten the flow of automobile traffic on the streets. In The '90s and the Turn of the Millennium, however, the green movement and later on fears over rising gas prices led several cities to build or expand tram lines or "light rail" systems, which are essentially streetcars with decades worth of new technology, but also their alleged "flaws" have become their biggest assets, including bigger vehicles compared to buses (making for more capacity), their above ground running (eliminating some of the problems of dark muggy subway stations), their stable fixed routes (leading to measurably higher investment along routes/stations than bus service) and their overhead electric traction, more efficient than gas or third rails (all the rage in the era of renewable energy).
    • First class rail travel. Yes, you heard that correctly. You see, back in the days when rail travel was invented, there were (at least) three classes. Just like in society. However, beginning in The Roaring '20s, rich people started having alternatives to rail travel, namely planes and automobiles. By the 1950s the European railways (now state-owned) decided to gut first class as a cost-saving measure. But of course having a second and third class but no first would not sell well. So in a clever bit of marketing they simply uptitled the existing lower two classes while doing some cosmetic fixes to third class (e.g. getting rid of the wooden seats with no padding in third class). The only exception to this was Britain, where some law said there always had to be third class (though there wasn't anything keeping anybody from abolishing ''second'' class). In the 1970s, rising prices of gas as well as the introduction of High Speed Rail in the 1980s once more expanded the market for rail travel and suddenly new "premium" services for High Speed Rail started being offered. The rail market also grew in The Oughts due to post-9/11 airport security hassles. Nowadays, you can get "business" class, "club" class, "preferente" or whatever the marketing department comes up with. On the Acela Express (Boston - New York - Washington), you can chose between Business and First — no Coach Class for you (also something that last happened on a large scale in the 1950s).note  So in essence, First Class rail travel was abolished and second class was retitled first class, only for "real" first class to make a comeback half a century later.
    • In the 2000s "carpooling" was seen to be an attitude of the 90s that no one wanted to remember (and something only gen-Xers would admit to do). However, the increasing difficulty of driving downtown has led to the rise of "share-ride" services like Uber and Cabify, now touted as the new face of public transportation. This has also led to fewer 20- and 30-somethings (even 40-somethings) looking for cars of their own.
  • Art deco was seen as groundbreaking in The Roaring '20s as it embraced technology rather than nature, but by The Great Depression and World War II it became regarded as "expensive nonsense". However, since The ’50s, this style has been practically the most influential over modern architecture.
  • "Googie" architecture went out of style soon after the 1950's but discovered a resurgence in the 80's that continues to this day thanks to its nostalgic style emblematic of the decade. The rocket-like tailfins, starbursts, and odd geometric shapes are still a staple of bowling alleys, hamburger restaurants, auto repair shops, and other businesses popular in the 50's, as well as signs for cities that became popular in that decade, most notably Las Vegas. There exist societies dedicated to preserving Googie buildings that escaped the mass demolitions in the 60's and 70's due to their perceived old-fashionedness during then.
  • Gentrification is essentially this with regards to both architectural styles and parts of a city. Take Berlin-Kreuzberg for instance: Back when most of the houses there were built (the latter half of the 19th century, aka the Gründerzeit) they were obviously deemed modern and aesthetically pleasing and the area was reasonably popular being close to the city center. After the wall was built and encircled Kreuzberg (which was in West-Berlin) on three sides, it became an undesirable location due to said encirclement. Furthermore the architectural style was seen as bad and most apartments were in dire need of renovation and lacked such conveniences as central heating or warm water. Of course the newly built housing units made of prefabricated slabs (known by the charming word Plattenbau in German, which roughly means slab building) had those conveniences and thus were widely more popular. The only people who would voluntarily live in old houses in areas like Kreuzberg were immigrants, notorious malcontents and cheapskates like students, leftists and leftist students. Many of those houses were also planned to be torn down, so there were issues with squatters. Once the wall came down, Kreuzberg suddenly found itself in the center of Berlin's attention once more and the students and "alternative" people had started their own clubs, bars and other venues and suddenly Kreuzberg became the place to live in. The Plattenbauten meanwhile have suffered greatly both in perception and in technical state (being forty or fifty years old does not help), but - you guessed it - in some cities even they show signs of being gentrified.
  • In Germany, train stations in major cities and the area surrounding them are this. Back in the 19th century when most cities were first connected to rail lines, train stations were impressive and expensive buildings in the center of town or the best neighborhoods. However, with the decline of rail travel, they entered a serious Dork Age and became associated with drug dealers, the homeless, urban blight and just general decay. Part of the reason for that also was that the state owned railway company did not care enough and/or lacked the resources to do something about that. But eventually, major train stations (e.g. Leipzig, Berlin, Hamburg) have once again become places where people spend a lot of time because they want to, not because they have to. Train stations now contain a lot of shops (which, due to some quirks in the law can open on Sundays which normal stores usually can't) and they are actually a huge money source for Deutsche Bahn. One of the cities where the neighborhood around the train station is undergoing serious gentrification is Frankfurt. Once upon a time Frankfurt Bahnhofsviertel was synonymous with drugs, prostitution and crime. Now, it is one of the fastest gentrifying places in Germany. The prostitution still isn't gone however. Many young people don't even remember that train stations used to have a negative image. However, the situation for marginal stations in the countryside and minor cities is still dire and many have been replaced by nothing more than shacks.
  • LEGO, popular plastic building blocks created in 1949. The toys have always been relatively popular, but in the late '90s/early 2000s, the Lego Company decided to start licensing popular franchises such as Star Wars. Lego suddenly boomed in popularity with video games, fan-made stop motion videos, and in 2014 a highly successful movie.
    • The LEGO fandom has a term specifically for individual fans going through their own popularity polynomial; they love the bricks as a kid, but lose interest in their teens in the "dark ages" before eventually rekindling their interest, sometimes more strongly than before.
  • Pinball has seen its ups and downs in popularity. It was the dominant type of arcade game until the 1970's, when video games became inexpensive enough to manufacture for arcade owners, and intensified through the first half of the 80's with hits like Pac-Man and Donkey Kong. Pinball then became popular again with Space Shuttle leading the charge, which featured an accurate scale model of a space shuttle inside, an impression no video game at the time could replicate. With nothing like it to follow up, however, pinball soon lost ground to video games again in the late 80's as video game technology became more advanced, allowing for more diverse gameplay and visuals where pinball, by nature, is stuck with a static image. This changed with The Addams Family in 1992, whose many modes and deep theme integration allowed pinball to once again compete on even terms with video games at arcades. By the end of the 90's, however, arcades in North America were becoming unpopular as console video gaming allowed people to play within their homes as much as they wanted, with this new environment providing even more complex video gaming. Pinball seemed dead for many years until 2012: Ironically, whereas mobile gaming has cut huge chunks into console gaming, mobile gaming has brought awareness back to pinball, with numerous virtual pinball apps sparking new interest in the medium and prompting people to either find machines in public to play to see how they're like in person or, if one could afford it, buy pinball machines for home use outright. Pinball has also been riding on the back of the Retro Gaming craze. The effect of this upswing has been a 300% increase in sales for Stern between 2012 and 2014.
  • Cartoon Network; It was a revered channel for Western Animation in the late '90s, but suffered massive Network Decay in the mid 2000s, culminating in an overdose of Canadian imports and live-action shows. Luckily, the success of Adventure Time and Regular Show has returned Cartoon Network to its former place.
  • With the growth of social media and instant messaging, Internet Relay Chat looked poised to go the way of Usenet in the '00s, a place for pirates and 4chan trolls to hang out in. Instead, nearly every open source project has an IRC channel (typically on Freenode), as well as many subreddits.
  • Netbooks, small low-powered laptops designed for web surfing, were popular in the late '00s, but died off after Apple introduced the iPad. Chromebooks, powered by Google's Chrome OS, have become popular, particularly in schools, for their ease of use and low maintenance.
  • The sinking of the RMS Titanic was one of the biggest and most well-known disasters of the early 20th century and was the source of multiple book and film adaptations about passengers on board. By the 70's and 80's people had more than enough of those stories (in the issue 4 of Les Aventures Extraordinaires d'Adèle Blanc-Sec, part of the excitement is seeing whether or not she would get on board of the Titanic — and die due to being unable to escape). No one would have expected that a movie adaptation in 1997 would end up becoming the second-highest grossing film of all time (not adjusted for inflation).
  • Steampunk culture in the United States: In the 1990s, it was seen as the next big thing with its blending of science fiction and retro aesthetics becoming a surprise success. After 9/11 however, American Speculative Fiction fans turned to Diesel Punk and Atom Punk, which had a stronger Eagle Land feel. By the 2010s, the millennial generation's fascination for everything British has translated into a resurgence of the culture.
  • French culture in the U.S. was highly popular for generations, whether for its art, its love of jazz, and its films among other things. By the early/mid-2000s however, France's opposition to the War on Terror led to a backlash on the right towards anything that sported a French accentnote , to the point French friesnote  among other things, were renamed as "Freedom fries"note . By the following decade, the backlash against said war and general Europhilia in America led to a renewed popularity of France, the terrorist attacks that have hit the country during the mid-2010s and the election of Emmanuel Macronnote only boosting said sentiment.
  • Americans were huge consumers of tea until the Boston Tea Party, when coffee became the beverage of choice and tea became synonymous with "sissified" Brits. During the 2010s however, tea became increasingly popular in North America, mostly because of the craze over British culture during the early years of the decade and growing aversion to caffeine, especially among younger demographics (which has meant a shift in coffee consumption towards more "gourmet" experiences like Starbucks and Nespresso; its place as the quintessential pick-me-up taken over by energy drinks and some varieties of tea). At the same time, green tea became popular as a health food, particularly among women. As a result, better quality teas became more readily available and big box stores began stocking electric kettles (though generally less powerful than the average U.K. models) in their kitchen appliance sections.
  • With the rise of coffeehouse culture in the U.S. in The '90s, drip coffee was seen as something for old people or the terminally clueless by serious coffee aficionados. Real coffee came from espresso machines or a French press. But with the rise of "third wave" coffee culture, coffee lovers have rediscovered manual pour-over drip coffee makers. Ironically, it tends to be popular in the Pacific Northwest, the region responsible for popularizing espresso in the U.S.
  • The attitude towards recreational drugs has undergone several cycles of both prohibition and legalization as well as more or less regulation being more popular politically and with the population at large:
    • Perhaps the most dramatic is the story of alcohol prohibition, which was tried out in several countries, primarily in the first third of the 20th century, most notably in the United States between 1920 and 1933note . It backfired horribly however (while consumption did decrease opposed to popular knowledge, this was offset by increasing crime rates), and after its repeal alcohol gradually became more popular. The profile of the average beer and bourbon drinker since the 1990s has returned however to be the rowdy blue-collar layabout that became the focus of the temperance movement of the 19th century (this however does not apply to more upscale drinks such as vodka or wine, still regarded as highbrow. Even beer has gotten in on the act with the rise of craft breweries).
    • Smoking is nowadays associated with the poor and uneducated in much of the West and is banned in most indoor (and several outdoor) places — a stark contrast to days past when it was considered to be tasteful and stylish, and even The Hindenburg had a dedicated smoking room, despite being filled with hydrogen. Not that it was always that way, before WWI, tobacco was associated with cowboys and others. While vaporizers (better known as "vapes") have gained popularity, these are considered to be more of a "premium" product rather than for everyday use much like cigars (which have thrived since the 1990s with the rise of "cigar bars"). On the other hand, electronic cigarettes were intended for daily usage, but they never caught on for certain reasons, one of them being their propensity to explode. Like their non-electric counterparts, they've also quickly become associated with "white trash".
    • Attitudes towards hemp as a plant and its use as a drug have also varied greatly. George Washington grew it on his farmnote  and the Declaration of Independence was written on hemp paper. In the 20th century an anti-drug scare campaign led to the Unfortunate Implication of renaming it as "marijuana" to make it sound like a "Mexican" drug — succeeded in getting it banned and for a long time only The Stoner and hopeless left-wing radicals ever argued in favor of legalizing the plant. Even the non-drug cultivation of hemp became increasingly difficult and was entirely impeded by bureaucratic red tape in many places. However, after Bill Clinton stated that he "Did not inhale" weed, its acceptance began to rise once more and even people on the political right started to argue in favor of legalization with libertarian "get the government out of people's lives" arguments. By The New '10s Barack Obama was able to gleefully admit that "Of course I inhaled, that was sort of the point" and several states have passed ballot measures or laws to legalize medicinal or recreational use with a lot of Loophole Abuse going on with the former in some states. In fact Bill Maher is able to more or less openly declare his "medical" marijuana he takes under California law has more to do with getting high than with any actual medical condition.
  • President Ulysses S. Grant. When he left office, he was a well-liked president and much lauded as a general, credited with winning the Civil War for the Union. However, the scandals, as well as the economic downturn, that marred his second term quickly began to take their toll on his reputation. For a long time, even his military record was re-evaluated as nothing special, with Grant being credited more for being in the right place at the right time for good things to happen rather than any genuine military greatness on his own part. In the following decades, Grant's reputation has begun to recover, with modern Grant supporters pointing out that he had easily the best civil rights record of the Reconstruction presidents; Grant supported black Southerners (including undertaking a massive government crackdown on The Klan that left them crippled for four decades) and made numerous, albeit largely unsuccessful, efforts to keep the peace between whites and Native Americans in the West. Though Grant is still generally ranked as a below-average president in scholarly sources, his reputation is steadily climbing, while that of traditionally lauded presidents with bad civil rights records (such as Andrew Jackson and Woodrow Wilson) has headed in the other direction.
  • Shopping malls, of all things, have been going through this since about The ’80s. Overly optimistic development resulted in a massive surplus of retail space across the US, causing older generations of malls to start dying off as newer, larger complexes replaced them. This, combined with rampant demographic shifts in urban areas, helped create the first generations of "dead malls" in the US (the Ur-Example being Dixie Square Mall in the Chicago suburb of Harvey, which closed in 1978 and, after being repurposed for a famous scene in The Blues Brothers, was left to decay until it was finally torn down in the mid 2010s.) Malls continued to decline throughout The '90s as rampant competition in the retail market did a number on a large number of clothing stores and department stores, causing many to severely retrench or go out of business entirely (including older department stores such as Montgomery Ward and Woolworth). And then by the end of the decade, the rise of "big box" stores and e-commerce took further pieces out of the retail pie, as did a myriad of department store mergers. It was in this climate that a huge number of malls began to die off entirely, most commonly aging and unremodeled centers that had failed to keep up with the times. What few malls were being built by the Turn of the Millennium were typically "lifestyle centers" in more affluent areas, boasting upscale shops and restaurants in a streetscape setting, or "power centers", largely composed of the aforementioned big-box stores — both of which were also starting to become common redevelopment tactics for struggling indoor malls. Not a single enclosed mall was built in the US between 2006 and 2014. The mid 2000s-early 2010s economic crisis certainly didn't help, as seen by General Growth Properties, one of the largest mall companies in the U.S., filing for bankruptcy...
    Then came The New '10s, when many malls began to go on massive renovation sprees that are bringing in plenty of new stores. Also, two new malls finally opened in the U.S. in 2014 (one in Sarasota, Florida, the other in The Bronx), and a struggling mall in suburban Washington, D.C. was gutted and rebuilt... as a new enclosed mall. While "dead malls" are still prominent, the suburban malls that are not dying are keeping themselves relevant by adopting the more main street-like style of the "lifestyle centers" (a driving force in the trend to put the "urban" in "suburban"), luring in new and noteworthy tenants to make up for retrenching retailers (particularly "fast fashion" clothing stores such as H&M and Forever 21, trendy restaurants, fitness centers, etc.) and undergoing eye-catching renovations to keep the concept of "going to the mall" relevant to a newer generation...
    Then came the "retail apocalypse" of 2016-19, where a disproportionately large number of popular mall stores went through large amounts of closings or gone out of business entirely, including major department store chain The Bon-Ton. Combined with frequent store closings from the three major department store chains (J.C. Penney, Macy's, and Sears), creating further holes to be filled in malls countrywide (although discount-oriented department stores, such as Kohl's, Burlington, and Marshalls/TJ Maxx, have thrived). Despite these closures, many malls have worked around this by introducing more big-box stores; entertainment complexes (high-end theaters, bowling alleys, large-format arcades such as Dave & Buster's); unconventional tenants such as libraries, storefront churches, playplaces, or secondhand shops; or even non-retail use (one notable example being Fairlane Town Center in Dearborn, Michigan, which replaced a long-vacant department store with Ford offices). Even as the retail scene shifts, it appears that the American mall still has some life left in it.
  • The Drive-In Theater has seen a resurgence as of the 21st century. Throughout The ’50s and into The '70s, the concept flourished, giving that generation a venue to view popular movies in a more intimate, semi-private environment than offered by a regular theater. However, the concept was dealt massive blows in the end of The '70s and The ’80s, with many of the culprits being the oil crisis, hikes in property taxes that made such spacious properties hard to maintain (particularly as formerly rural areas became encroached by suburbia), and the emergence of both home video and larger multiplexes with wider varieties. There was also the fact that, unlike regular theaters, drive-ins were at the mercy of weather; those in the northern states typically closed in the winter, thus giving them much less time to generate profits, while many others saw costly damage due to high winds or tornadoes. By this point, many had come to mainly showing exploitation movies and/or porn to draw wider audiences, which worked in the short-term but often drew the ire of Moral Guardians and especially irked neighbors. The number of drive-ins nationwide plummeted in these decades, with countless ones being taken for other purposes (many became flea markets or golf driving ranges; others were demolished for new development; and still others have been left completely abandoned for upwards of 20-30 years). However, a brave few drive-ins soldiered on, trading mainly on Baby Boomer nostalgia. But it was that same nostalgia that led not only to interest in patronizing and preserving the few that were still open, but also even opening a few new ones. The concept has also been modernized for contemporary moviegoers, as many drive-ins now feature digital projection, stereo sound, and multiple screens.
  • Bill Gates became famous for the BASIC programming language, and Microsoft's operating systems. Then he became the world's richest man, and Microsoft was a Mega-Corp with questionable business practices and unreliable software such as certain Microsoft Windows versions, and thus the general public thought of Gates as a Corrupt Corporate Executive. Then in 2000 two things happened that along the years improved Gates' reputation, his Number Two Steve Ballmer become Microsoft CEO and thus face of the company, and the estabilishment of the Bill & Melinda Gates Foundation, the world's wealthiest charity organization. The high profile philantrophy ended the Demonization, as it was clear Gates wasn't an Upper-Class Twit, but wanted to make the world better.
  • The undercut hairstyle, buzzed on the sides and back but long and parted on the top, has cycled in and out of popularity as a men's haircut for over a century. It emerged in The Edwardian Era with working-class men, and despite its association with street gangs (short hair was harder to grab in a fight), it eventually became mainstream during the Jazz Age in the 1920s and '30s. The rise of the '60s counterculture saw new hairstyles take its place, but it enjoyed a revival in the 2010s thanks to celebrities like Ryan Gosling, Brad Pitt, Macklemore, and David Beckham, as well as TV characters like Mad Men's Don Draper and Boardwalk Empire's Jimmy Darmody, leading to its rise in hipster culture. Unfortunately, it also became popular among members of the alt-right, who adopted it as a less threatening alternative to the skinhead/buzzcut look while also hearkening back to the Hitler Youth, causing the style to earn the pejorative nickname "fashy" around 2016 and start falling out of favor again.
  • Up until 250 or so million years ago, the dominant land animals were the therapsids. Then, global climate changes forced the archosaurs on top, with them evolving in relatively short order into a huge group called the dinosaurs. These ruled Earth for 150 million years before being wiped out by some asteroid... cue some poor surviving branch of the therapsids deciding it's now their time to step in as the top dog... and whale... and tiger... and elephant... and ape...
  • Watches are an odd case of this—originally they were vanity items that most people couldn't afford, but over time they became cheaper to produce until they became ubiquitous, and uninteresting. When smartphones became equally universal, watches disappeared due to the redundancy of carrying an additional device that only tells time... or so you would think, but instead their status as a hot vanity item returned, with well-off people wearing glitzed-up old-fashioned watches, or "smart watches" to go with their smartphones.
  • Back in the 1990s and 2000s Nokia were the leading manufacturer of cellphones, chances are that if you owned a cellphone back then there's a high chance that it would have been a Nokia. But in 2007, Apple launched the iPhone, triggering the smartphone revolution. Nokia were late to the smartphone game and decided to use Windows Mobile as opposed to Android which decimated their reputation. In 2014 their mobile division was sold to Microsoft and was pretty much dead. But in 2016 HMD Global (publicly trading as Nokia Mobile) was founded after several former Nokia employees bought out Microsoft Mobile, this time Nokias would run on Android. Sales grew rather quickly, with many praising its price-quality scale, they even repopularised the "dumb phone" which has sold well with the growing wave of 1990s-2000s nostalgia.
  • Likewise, the traditional cellphone, also known as the "dumbphone" or the feature phone, has made a comeback recently. They fell out of fashion after the rise of smartphones but as of 2019 they've started to make a comeback due to the backlash against smartphones and social media as well as nostalgia for the 1990s and 2000s.
  • Glass bottles. Up until the 1980s, milk and other drinks were always found in glass bottles but beginning in the 1970s, plastic became the norm... until the 2010s when the environmental effects of plastic became well-known. By the second half of the decade, glass bottles saw a resurgence. In many countries the introduction of (sometimes intentionally onerous) deposits for plastic bottles or even a "sin tax" helped repopularize glass bottles. Despite appearances even "durable" PET bottles last less cycles of being used, emptied and refilled than glass bottles.
  • Similarly, by the 1990s, paper bags had been replaced by cheaper-to-make plastic bags. However, in the late 2010s many retailers began phasing out plastic bags (with many countries banning them entirely or taxing them, including a 2010s EU law to that effect) in favor of paper bags and reusable shopping bags.
  • Television in general. Beginning in the 1950s, it was the form of entertainment for families everywhere, but by the 1990s it fell into a rut due to two main factors: one being the internet and newer media such as video games becoming popular, especially among the youth, but most importantly, many networks began turning towards the lowest common denominator and forced "hipness", leading to serious cases of Network Decay—which more often than not, meant flooding channels with Reality Television by the early 2000s, while the better-regarded shows generally got mediocre ratings and often were axed before long... unless the show was on premium cable, which gave viewers movie-quality production values for the first time on the "tube" in a weekly basis. However, during the mid/late-00s these shows ended without any worthy replacements, and as a result, people all over were cancelling their cable en masse and the phrase "who watches TV anymore?" was practically ubiquitous as internet became the medium of choice for audiovisual entertainment. Ironically, it was the web which allowed a renaissance for television in the 2010s, with streaming services, namely Netflix, providing a chance for watching whatever one wants anytime they like. The opportunities brought upon by stable revenue and a lack of enforced censorship led to the making of shows featuring themes and production values that would be unfeasible on traditional TV, often resulting in massive hits. Even shows that were unceremoniously booted by the networks gained a second life. By the mid/late-2010s, roughly one-third of all Internet traffic in the US during certain hours was streaming. The success of Netflix, Hulu and Amazon Video not only led about everyone else to try their hand themselves, creating original content in some cases, but also contributed to the popular appreciation of high-concept series which have contributed to a resurgence of premium cable.
  • TV's predecessor, radio, has also gotten a boost in the digital era due to the growth of podcasting, smart speakers and internet/satellite radio. Podcasting has made audio content for news, comedy and dramas popular again after they were overtaken by TV in the '50s. Internet and satellite radio has also allowed for greater variety in music programming and lack of censorship instead of the narrow formats of terrestrial radio. Listeners have embraced public radio as an alternative to the sensationalism of cable news. A major reason is that audio offers a relief from the visual overload from the revival of TV mentioned above.
  • The Fantasy genre hit a low point in the early-mid '10s where many movies of the fantasy kind were Box Office Bombs, and it lost significant ground in overall popularity to the Superhero genre. There were exceptions, such as Harry Potter due to its longstanding popularity and Game of Thrones for being such a mature take on it, but overall the fear of failure was what kept many properties from being greenlit. In the late '10s, things changed. The rise of streaming (see above) has led to these concepts being perfect adaptations for the format, with their rich lore, Loads and Loads of Characters, detailed worlds, and possibilities for stories actually being ideal — an interesting reversal in what kept these stories from succeeding to begin with. The Wheel of Time, The Chronicles of Narnia, The Witcher, and The Lord of the Rings, just to name a few, are examples of stories that were announced as major selling points for their services.


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