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Basic Trope: An ad makes a big deal of the fact that their product appeared in a work, but the product only made a trivial appearance.

  • Straight: In the movie The Adventures of Alice and Bob, Alice is briefly seen eating candy that happens to come from the real company Sam Smith's Sweets. Ads for Sam Smith's Sweets keep going on about how fans of The Adventures of Alice and Bob will love their candy.
  • Advertisement:
  • Exaggerated: It was only a nameless background character eating the candy and they could only be seen in the background for a few seconds, but the way the Sam Smith's Sweets advertisers behave, you'd think their candy was based on the film.
  • Downplayed:
    • The candy does have an important role in the plot, but it could have been replaced with any other candy. The Sam Smith's Sweets people act like it couldn't.
    • The ad doesn't make a big deal over the candy's appearance in the movie, but they do note that it made an appearance, making the appearance seem bigger/more important than it really is.
  • Justified:
  • Inverted: Someone who dislikes both Sam Smith's Sweets and The Adventures of Alice and Bob tells other The Adventures of Alice and Bob haters not to eat Sam Smith's Sweets because they appeared in The Adventures of Alice and Bob.
  • Advertisement:
  • Subverted:
  • Double Subverted:
  • Parodied: Alice herself makes an appearance in the ad, but it turns out that she doesn't care about brands and has forgotten the brand of candy she was eating in that scene.
  • Zigzagged: Some ads make a big deal of the candy appearing in the movie, other's don't.
  • Averted: The ad doesn't make a big deal of their product appearing in The Adventures of Alice and Bob.
  • Enforced: "We need to milk a small reference so that all the nerds will buy our product and we'll be rich!"
  • Lampshaded: "If you like The Adventures of Alice and Bob, then you'll LOVE Sam Smith's Sweets!". Then, Alice herself pops up and says, "...Which really only made a trivial appearance and could have been replaced with any other candy."
  • Invoked: Bob tells the advertisers, "Look, Alice is eating your candy! You could profit from this!"
  • Advertisement:
  • Exploited: The advertisers make a profit with this.
  • Defied: Alice tells the advertisers, "Just because I'm eating your candy doesn't mean that's gonna help you make money."
  • Discussed:
  • Conversed: "I would've forgotten about their appearance in the movie if it weren't for the ads."
  • Implied:
  • Deconstructed:
  • Reconstructed:
  • Played for Laughs:
  • Played for Drama:

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