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  • Axe launched a series of ads for Axe Rise which are shot from a fake first-person perspective, from the point of view of a young man. He walks into a restaurant, and meets an attractive waitress, who recognizes him from "that party last week, remember?" And a caption pops up, asking the viewer what name was on her name tag, which she is now accidentally covering. Another commercial, shot later on in the same diner, involves her inviting the man to a party and giving him her address and the time. He's distracted by an attractive woman at the next table, and the waitress says she has to go. "What," asks the caption "was her address?" A third involves said young man putting on a shirt and meeting another pretty girl and her five friends, all of whom she introduces by name before they leave. One of them, clearly interested, stays behind to talk to him. "What was her name?" These commercials work because the next time the viewer sees them, they are actually paying attention, just like the product is supposed to help you do.
  • A commercial on British radio starts out advertising, say, a kitchen sale, until the voice actor suddenly collapses on-air; their co-star or producer freaks out and starts shouting for help. The real point of the commercial is to encourage people to get first-aid training.
  • Similarly, there's the ACC PSA's in New Zealand, which start off as normal commercials before the spokesperson trips on something or other.
  • A Duracell sports match commercial features the TV scoreboard running out of power and having the batteries replaced.
  • There was an entire series of Energizer commercials which would appear to be ads for something else until interrupted by the Bunny. One was supposedly for long distance phone service, featuring a split screen—until the Bunny knocked over the divider, leaving the two actors from the original commercial staring at each other.
    • Although most fake-ad Energizer Bunny commercials were parodies with fake brand names, one ad used the opening to ABC's Wide World Of Sports more-or-less as-is—sports-clip montage, Jim McKay's "Spanning the globe" voice-over, the works. It ran one year during ABC's coverage of the World Series, making it look even more real. Everything looked normal through the first second or two of the "Agony Of Defeat" clip, before the ski jumper loses control. Then cut to a "close-up" of the Bunny booming away, apparently walking across the ramp. Then cut back to the jumper wiping out...
    • Carling's Black Label (beer) did the same sort of thing.
  • A radio commercial has the voice actor breaking into the "next" commercial to mention a sale, leaving the second actor spluttering "She can't do that, can she?"
  • Here's a Bounce commercial invaded by an overenthusiastic Old Spice commercial. (Both brands are owned by Procter & Gamble.)
    Terry Crews "OLD SPICE BODY WASH IS TOO POWERFUL TO STAY IN IT'S OWN COMMERCIAL!"
  • A GEICO commercial set in the Old West ends with the cowboy riding off into the sunset as 'THE END' fades into view... and he hits his head on the letters and falls off his horse.

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