History NightmareFuel / PublicServiceAnnouncement

** [[https://www.youtube.com/watch?v=JHyDeYklowA Yet another EIA PIF]] features a chimpanzee witnessing various acts of cruelty and mistreatment towards animals, including a rhino with a nasty wound on its side and what appears to be dolphins being slaughtered as the water [[BloodIsSquickerInWater runs red with blood]], set to [[Film/NaturalBornKillers Burn]] by Music/NineInchNails. This footage appears to be real and the chimp's reactions are realistic and well-acted for an animal. Eventually, the chimp gets fed up with it all and has a breakdown, ending in it pulling out a revolver and [[TheFourthWallWillNotProtectYou shooting the screen]]. It's very shocking and disturbing and well deserves the 18 rating the BBFC gave it.

** The same organization made [[https://www.youtube.com/watch?v=vhMVoPQ14IE this ad]]. We're told, by Julie Christie, that dolphins are just like us. We are then told that despite this, thousands of dolphins are killed every year from tuna nets while some of the footage turns red to show bloodshed. It ends with [[HellIsThatNoise the sound of a dolphin screaming in pain]], and Julie says that [[WhamLine "they scream like us."]]

* A 1980s-era anti-hate PSA created by the Jewish Chautauqua Society, in which we see a cartoon man walk towards the viewer with an [[HighPressureEmotion increasingly red and angry face that gets bigger and bigger until said face fills up the entire screen and then explodes]]. In the background, we can hear a song: "When you hate/who do you hurt the most?/Hate hurts '''YOU!'''" In this case, the angry cartoon man's face exploding is timed to go along with the "YOU!" part of the song. [[http://www.retrojunk.com/content/commercial/37544/index/ Here's the ad]] in question on [=RetroJunk=]. [[https://www.youtube.com/watch?v=x-6-0syytr4 The full version of the ad]] began with said cartoon man walking from a distance before heading towards the viewer, and the narrator had an echoing, ominous voice, "Hate. It's a poison that corrodes. An acid that erodes. Your body, mind, and soul." That version scared children, and they had to tone it down, and it was lost media until August of 2023.

* Advertising/ISawYourWilly! [[https://youtu.be/z1n9Jly3CQ8 It's a silly premise]]: A boy takes a picture of his private parts and it spreads across social media. It may turn into NightmareRetardant when a bully messages [[AccidentalInnuendo "ur willy is rubbish!"]], but then gets right back on track and mentions that Alex gets a message from a man he didn't know. The text? "I liked your willy. Can I show you mine?"

* Unicef's Advertising/CartoonsOnChildrensRights made by various different UsefulNotes/{{animation companies}} about the various rights that children should have includes some frightening entries (many of which use MoodWhiplash to make their point).

* [[https://web.archive.org/web/20120717003602/http://archive.greenpeace.org/mayak/ "Half-Life: Living With Nuclear Waste"]] was a 2002 website created by Greenpeace about the UsefulNotes/{{Russia}}n Kyshtym disaster, one of the worst nuclear accidents in history. You first get treated to an UsefulNotes/AdobeFlash intro featuring [[DramaticThunder ominous thunder]] and an unnerving HeartbeatSoundtrack, all while monochromatic images are shown with translated spoken testimonies from disaster victims. More of said testimonies -- which are pretty unsettling in their own right -- can be viewed within the website itself, but for some reason Greenpeace decided to adorn the website banner with the disturbingly-lit image of ''[[https://web.archive.org/web/20201111230952/http://photo.greenpeace.org/GPIDoc/GPI/Media/TR1_WATERMARKED/3/5/e/3/GP0UN4.jpg a deformed baby in a jar]]''. Chances are, it gave more people nightmares than an incentive to learn about the disaster. Fortunately (or unfortunately, take your pick) Website/InternetArchive has preserved those nightmares long after the site's closure in 2012.

* [[https://www.youtube.com/watch?v=Rz9b1hWKLUY This disturbing ad about child hunger]] made in UsefulNotes/{{Norway}} for Unicef seems to take a page from the landmine ad mentioned above. We're treated to images of starving children [[DudeNotFunny while a laugh track plays in the background.]] Seeing images of dying children is horrifying enough, but said LaughTrack definitely pushes it over the edge. The PSA ends with a simple question: [[ArmorPiercingQuestion "What's worse? Laughter or Indifference?"]] It is definitely one of UNICEF's scariest [=PSAs=].

* Another particularly nasty Women's Aid campaign, made in 2016, entitled [[https://www.youtube.com/watch?v=YtYR_EQg8yE Do You See Her?]], was made to warn of domestic abuse among the elderly. It shows a montage of an elderly couple -- played by Tessa Peake-Jones and Creator/PhilDavis -- having dinner with their daughter (played by Anne-Marie Duff) and their young grandchildren, having fun. Then we see what happens when they aren't present; the man screams abuse at his wife and beats her on the stairs.

* A 1980s-era anti-hate PSA created by the Jewish Chautauqua Society, in which we see a cartoon man walk towards the viewer with an [[HighPressureEmotion increasingly red and angry face that gets bigger and bigger until said face fills up the entire screen and then explodes]]. In the background, we can hear a song: "When you hate/who do you hurt the most?/Hate hurts '''YOU!'''" In this case, the angry cartoon man's face exploding is timed to go along with the "YOU!" part of the song. [[http://www.retrojunk.com/content/commercial/37544/index/ Here's the ad]] in question on [=RetroJunk=]. [[https://archive.org/details/hate-hurts-you-30-seconds-stabilized The full version of the ad]] began with said cartoon man walking from a distance before heading towards the viewer, and the narrator had an echoing, ominous voice, "Hate. It's a poison that corrodes. An acid that erodes. Your body, mind, and soul." That version scared children, and they had to tone it down, and it was lost media until August of 2023.

** [[https://www.youtube.com/watch?v=ZQAOhH1TbCU "Hit"]] shows a man beating his wife when suddenly the woman's cries of pain are replaced by the sounds of a dog getting beaten. A caption then appears coldly telling the audience that 37% of violent criminals abused animals in their childhood, and the RSPCA runs programs to teach kids to respect animals.

** Creator/WangFilmProductions [[https://www.youtube.com/watch?v=XYjqtXCYid8 contributed with a short]] that starts off with a framed picture of two parents and their son, but a bullet passes through it, it droops down, and the parents [[ShadowDiscretionShot in silhouettes]] start yelling at each other with various weapons appearing to represent the tension, as a green helmet below the picture walks away, before opening a door, showing us the child in the image was hiding in it. Obviously unhappy with his parents' [[ParentalNeglect neglect]], he does a ThousandYardStare just as a NightmareFace slowly emerges on him and a ScareChord starts playing, implying that the circumstances [[StartOfDarkness are going to make him just as violent]].

** [[https://youtu.be/JsBLcXiSzkA?feature=shared&t=62 Another one]] involves the story of Benjamin, a fashion photographer who comes across a website that shares child pornography, which ends up giving him the idea to drug a 12-year-old girl named Angela with dreams of becoming a model via Flunitrazepam. The last words being ''"this little angel will know [[RapeIsASpecialKindOfEvil hell]]".'' A disturbing detail is that under the "{{hell}}." folder is ''a bunch of image files with the girl's name on them''.

* [[https://youtu.be/bdy32yOF_XA?feature=shared One French PSA]] gets to the point very quickly, as a woman by the name of Anne Leroy talks about how horribly her husband abused her... [[HopeSpot until it finally ended]]. The scene then pans down to ''her grave''.

* This ad for Kementerian Negara Pemberdayaan Perempuan (The Ministry of Women Empowerment in English) nailed its message on how domestic abuse does not only affect mothers but also the kids. It starts with a group of students given a task by a teacher to draw his/her mother. A boy with a sad expression drawing his mom crying before showing the drawing to the teacher. The next day, the teacher instructed the students to draw his/her father. The same boy angrily drawing his dad, even crumpling the paper used for drawing at a moment. The PSA ends with the shot of the drawing of his father with haunting, angry face. [[https://www.youtube.com/watch?v=24vzjhMx6i4 See here]]

* [[https://www.youtube.com/watch?v=-b5DJXMeO8g This terrifying one against child pornography]] begins with showing a man on a laptop, with his back facing the camera. He walks away from the laptop upon hearing the doorbell. As the camera zooms in on the laptop, [[JumpScare a child suddenly appears in it, pressing their hands against the screen]] as a ScareChord plays.

** [[<https://youtu.be/e39r6KKrbz8 TOP 25 FAVORITE COMMERCIALS/PSAs>]]