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Narm / The Emoji Movie

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Trolls aren't malware!note 
It says a lot about the film's quality when the unintentionally hilarious moments tend to end up being far more entertaining than its intentional ones:
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  • A lot of the film's dialogue (other than the terrible jokes) becomes hard to take seriously due to how embarrassingly unsubtle and/or cringeworthy it is. To wit:
    • The entirety of Gene's opening monologue, due to trying (and failing) to make smartphones of all things, simple, accessible everyday conveniences, feel magical, and also for blatantly ripping off Inside Out's opening monologue: "The world we live in, it's so wondrous, mysterious, even magical. No, n-n-not that world...I meant this one: the smartphone. Each system and programmed app is its own little planet of perfect technology. All providing services so necessary, so crucial, so unbelievably profound.". This ends with the best line of all: "Emojis are the most important tool of communication". Much like the film's tagline, it neatly (and unintentionally) lets the audience know what they're in for with the film.
    • "Words aren't cool!", claims Alex's friend while Alex is deciding on how he should communicate with his crush. Reportedly, audiences laughed uproariously at this line during press screenings, thanks to the apparent belief of the writers that teenagers actually act this way.
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    • Hi-5's line after Gene comes out of the Facebook app: "None of these people know him, but they like him, and that's what matters in this life. Popularity." It's generalizing at best, and downright stereotyping at worst to those who have an online following of any size.
    • "Y'know, women are always coming up with stuff that men are taking credit for!". Even feminists were annoyed with how blatantly shoe-horned in this was.
    • The climax of the entire movie hinges on the line "That's one super-cool emoji," a sentence never previously or since uttered without any hint of irony.
  • The fact that the plot revolves around Alex trying to figure out how to communicate with his crush when he already has her number, and that he can't figure out the correct emoji to send to her. Much like the "Words aren't cool!" example above, this is another blatant indication that the writers have no idea how actual teenagers act.
    • The film's real-world conflict is then resolved with pure plot convenience by Addie asking Alex to the dance because his phone sent an emoji, which apparently makes him different from the other teenagers who are constantly using their phones.
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  • Alex's love letter to Addie literally consists of lyrics from Rihanna's song "Diamonds".
  • Jailbreak is a difficult character to take seriously:
    • The film attempts to paint her as a skilled hacker, but the only thing she does is to randomly enter passwords until she gets the correct one, which is not a form of hacking.
    • The reveal that Jailbreak's entire motivation is about her status as a princess emoji, and that apparently female emojis were only ever allowed to be princesses or brides. Besides being just plain wrong within the context of the film (Gene's mom is a female version of the genderless "meh" emoji, not to mention other female emojis are based on stuff unrelated to princesses, and it's made even more egregious by the fact that the main villain is a woman!), this plot thread seems solely placed into the movie as if the filmmakers were begging for feminists to give it a good review, and also because the writers apparently couldn't come up with a good plot twist on their own, so they resorted to ripping off Wreck-It Ralph's own twist without putting in the effort to actually making it work in the film.
    • Anna Faris' high-pitched voice is the last thing you'd expect to associate with the tough-girl archetype that Jailbreak is meant to be, and sounds hilariously jarring at times.
  • The "Emoji Pop" dance was clearly intended to be the next "Nae Nae", but it failed miserably. It could have been a little more tolerable if it consisted of something more than just the dancer repeatedly covering their eyes and pulling silly faces.
  • While the Instagram scene with Mel and Mary is actually pretty touching, it's somewhat undermined by the photo somehow becoming a 3D representation of the scene in Paris when Mary enters it.
  • At one point, when the bots raid the bar filled with trolls and viruses to find Gene, Hi-5 and Jailbreak so as to delete them, one of them spots a virus, but rather than do what it is supposed to do and delete it, it ignores it entirely and keeps looking for Gene. Yeah, it is the most ineffective anti-virus system ever created, as every troll and virus they do delete are only deleted as a result of being caught in the crossfire as they try to delete Gene. Why hasn't that phone been taken over and corrupted yet?
  • Hi-5 saying that he learned to not be so self-centered... only to shout about how "they love us" shortly after, without any humility at all.
  • The movie's desperate attempts to show that Smiler is the bad guy become unintentionally laughable due to how ridiculously over-the-top and unsubtle they are, particularly as she's actually well-justified in going after Gene and his friends.
  • The movie's attempts to mock teenagers for using their smartphones become unintentionally laughable due to how the writers then blatantly pander to them as if they wouldn't notice an insult like that, as well as getting basic facts about technology that even teenagers would know wrong:
    • The movie's constant use of "delete" to describe "factory reset".
    • There's also the fact that if the phone had been factory-reset, everything would return exactly back to the way it was if Gene didn't save the day, which renders some of the drama moot in the first place.
    • The movie's blatant shilling of Dropbox as being a completely secure app becomes unintentionally hilarious when considering that it's far from being completely immune to malware like the film tries to imply. This shilling is made even more ridiculous by the fact that emojis are actually internally stored as Unicode characters and not as blocks of code, meaning that Dropbox wouldn't host any code to reprogram emojis.
    • As mentioned under Critical Research Failure on the YMMV page, the fact that the movie represents trolls and Spam emails as malware (shown above) as opposed to being real people is so ludicrous (especially when considering that Sony has had to deal with them before on films like Ghostbusters (2016)) that it comes off as hilarious.

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