Due to the wide cast of characters and combination of both a Newbie Boom and veteran fans, Fire Emblem Heroes has its fair share of memes.
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Zenith (Heroes)
- The fact that the player character's 'weapon', Breidablik, is a gun in the mostly medieval setting of Fire Emblem has not escaped fans' notice. The constant jokes mostly died down after it was revealed that the player is unusable in battle and that Breidablik is not an ordinary gun by any means. Now revisited since in the trailer of Book II of the main story we can see the Summoner fighting Veronica with said gun. Some joked it shoots full speed Bartres.
- Book III Chapter 13 aggravates the situation when the Summoner dealt the killing blow to Hel by shooting her with the Breidablik
- Taken to its logical conclusion with the 5.2.0 update, which allows us to use our Summoner in Mjölnir's Strike.
- Alfonse:
- Alfonse the Bench Lord.note Alfonse's quiet, peaceful disposition combined with his Low-Tier Letdown status thanks to his low speed has caused him to become a meme in and of himself. Whenever he’s discussed, expect a lot of bench jokes.
- Bench Lord promoted to Bench Presser!note This suddenly turned on its head with the introduction of weapon refines for the Askr Trio, of which Alfonse arguably got the best: the coveted Brazen Atk/Def 3 on his weapon. This stacks with a Brazen Atk/Def 3 in his A slot and potentially a third Brazen Atk/Def 3 as his Sacred Seal, turning him into a melee tank with upwards of 70 Atk and 50 Def. Suddenly Alfonse saw a lot more use in conventional teams.
- Bench Lord wins CYL 2024!note In a surprising turn of events, Alfonse managed to score 1st place in the Men's Division of CYL 2024, earning Alfonse a Brave variant.
- Alfonse, you dipshit.note Gustav's stern and stoic attitude towards Alfonse, combined with Alfonse's eagerness to please his dad yet stumbling here and there, tends to make the fandom think that Gustav is actually disappointed at Alfonse acting like an idiot against his advice. The phrase became the go-to phrase for Gustav basically saying another meme, "Son, I am disappoint."
- Alfonse’s Weakness note In the mode’s first year, Askr lost Mjolnir’s Strike to Navarre, Lyon, Sais, Julius, Naesala and Conrad - all pretty, young men. As Alfonse being gay was already a meme, the joke became that Alfonse was letting them win entirely because he’s attracted to them. (Travant breaking the pattern is simply Alfonse expanding his tastes.)
- The Pretty Boys Club note Since the first year, more and more losses in Mjolnir’s Strike have been to characters who break the pattern. However, victors are still often referred to as having joined the ‘Pretty Boys Club’, with an increasing sense of irony
- Alfonse: Too OP To LiveExplanation (Book IV Spoilers)The end of Book IV, Chapter 12, reveals that the Alfonse in the story has been the Summoner all along, and that the real Alfonse was supposedly smited out of existence by the Allfather himself for killing Hel. This instantly led to players realizing just how much of a badass Alfonse truly is. Although this turned out to be false, much to many fans’ disappointment.
- Tall Alfonsenote The first volume of Fire Emblem Heroes Character Illustrations was released on Christmas Eve 2021, and it contains a height chart for all of the game's original characters introduced between books I and III. However, despite predictions that Alfonse was, at least, short, nobody was expecting that Alfonse's actual height is, in fact, 180 cm (about 5'11'') tall. Nonetheless, players had a field day with this.
- I'm going to kill you too. :DExplanation (spoilers)Alfonse gets a chilling moment in Book VI, Chapter 5, where he tells Letizia that he's going to kill her and her god, and nothing can save her, and he says it all with a smile on his face. Players straight up cheered Alfonse on for getting another "chad" moment in the otherwise dull story.
- Sharena's mom has got it going on.ExplanationThere's a good number of people who find Henriette, Alfonse and Sharena's mother, quite attractive, leading them to quote the famous "Stacy's Mom" song.
- Alfonse's dad is actually pretty rad!ExplanationThe exact same meme above, but with Gustav, Alfonse's and Sharena's father, instead.
- FIRE EMBLEM: HEROES!note The app opens with one of the voice actors of the five new characters (Alfonse, Sharena, Anna, Veronica, or Bruno) announcing the title of the game. Many times, this has caught people off-guard, particularly in public, by how loud it can be, especially if they play the game with the sound off or turned up the volume on their mobile device for something else. This meme is strongly associated with Sharena due to how loud and high-pitched her version of the Title Scream is.
- Alolan Ganondorfnote Most people have compared Surtr to Ganondorf due to their burly appearances and their fiery themes. This meme is based on Alolan Forms in Pokémon Sun and Moon.
- Alolan Camilla, Alolan Severanote The same joke noting the similarity of Loki and Laevatein to the aforementioned characters from Fates and Awakening respectively.
- Alolan Junkratnote The Alola form jokes resurfaced when Helbindi's artworks were leaked before the story update. His deranged looks beared some similarities to Overwatch's Junkrat.
- Helbindi is a good boy!note However, when the chapter became available, it was revealed that Helbindi had a Jerk with a Heart of Gold personality, as he showed concern to his prisoner Ylgr and stated that he only was in the army to support his family.
- Fjorm:
- Fjorm is a masochist.note Fjorm's injured portrait had her expression look like she's having an orgasm, leading people believe that she's secretly into torture kinks.
- "Did you know you can make Fjorm an ally if you complete the first chapter of Book II?"ExplanationIn response to the confusion of players trying to obtain their free Fjorm following the release of the 2.0 update, the developers pinned the above quote as a post on the notification board and it stayed there until mid January 2018. Doesn't help that the notice itself sounds vaguely passive aggressive.
- "Oh, yes. Sorry to... alarm you. I am, as it happens... still alive."note Towards the end of Book II, Fjorm has supposedly suffered an Incurable Cough of Death. Regardless, her continued presence in the Forging Bonds events depict her as perfectly healthy, with the aforementioned quote coming from the Shape of a Spirit having her recover from Female Kris' cooking.
- Fjorging Bonds note Forging Bonds often has Fjorm appear in support conversations with a character, often developing her own character in the process. In the A New Future Forging Bonds with Lysithea, Fjorm explained how her days are numbered and just like Lysithea, she could perish at any moment. This causes the latter to search for a way to extend the former's life. As a result, people have nicknamed the event "Fjorging Bonds".
- Fjorm sings "Let it Go" note A video with a new song called "Flower of Ice", sung by Fjorm, was released to promote the Ice & Flames Tempest Trials series, which would continue the story of Book II. Fans instantly compared Fjorm to Elsa, which soon let to memes regarding Fjorm singing Elsa's "Let it Go" song.
- FjormDev note Much like the EphraimDev joke below, this joke started to take on a life of its own once Fjorm was given the spotlight in the Ice & Flame Tempest Trials series, but magnified once Ascended Fjorm was revealed, with new art and voice lines, helped further by her being involved in many Forging Bonds before and after.
- Gunnthrá:
- Gunnthrá and fireExplanation (major spoilers for Book II Chapter 7)Gunnthrá was killed by Surtr by being burnt to death. Just like Sigurd, Flora and Rinea. If you don't know about Fire Emblem and jokes about people dying by fire...
- GUNnthrá. note An obvious play on her name and the 'gun' meme. Usually used by Gunnthrá fans who were displeased at her role in the story.
- Nope.note This is one of Helbindi's quotes when you select him in battle. Already funny that he says no upon being called, but taken further as it is being used as a response to other units' select quotes, mostly questions ("Wanna grab tea?" "Nope.")
- Bladeblade.note There are special tome weapons that are suffixed with "-blade" that grant extra damage equal to the unit's field buffs. Laevatein, a sword unit, has this effect in her unique weapon that happens to be named after herself (or is it the reverse?), resulting in "Bladeblade" as a Fan Nickname for both the weapon and the character.
- Ylgr has two sets of voice lines that have come to define her —
- "Okay". note All of her selection lines are this. Not only does it make using her for "conversations" between units easy, it's also characterized her as someone with a flippant attitude towards fighting.
- "Boring, boring, boring" is said in some of her lines, most notably as one of her Special quotes. It further defines her flippancy.
- Sharena the Leakernote Images in the examples of "Learn with Sharena" show off features in which new players can learn from, but sometimes they show off more than what IS intends to by mistake. So far this includes: the Light and Dark Seasons◊ for Legendary Heroes (exclusive Mythic Seasons for Aether Raids after the release of Book III), and the special ability of the May 2019 Mythic Hero (it grants allied units Dragon effectiveness, leading to many to predict Naga as the Mythic), as well as hinting players that Sothis would be the Mythic Hero of July 2019 in Byleth: Proven Professor's hero profile.
- Jelly Skelly note The character designs for Lif, Thrasir, and Hel all have colorful transparent flesh on parts of their bodies which reveal their bones, due to them being undead. When the character designs were revealed in the Book III Feh Channel, people started making jokes about how the colorful flesh they have looks like jelly.
- AAAAAAAAAAAAAAA / ONLY WANT ONE FUTURE, ONLY WANT ONE WORLD ExplanationThe Book III theme is memetically popular thanks to its screaming vocals. Expect the lyrics to show up when Hel, Líf, or Thrasir are mentioned.
- G-26 Lance Fighter note In the 26th map of Tactic Drills' Grandmaster difficulty, there is a generic Lance Fighter enemy with ridiculously high stats. Fans quickly associated this enemy with the already famous 3-13 Archer from Radiant Dawn and other overpowered mooks from the series.
- Dancing Thief note A thief from Book 2’s 12-2 who has Firestorm Dance despite having Shove as his assist skill (and not Dance or Sing) has been memed along with the above Lance Fighter.
- Plumeria, unamused manager of lewd dreams.note Plumeria's title of Lewd Dream thrusted her into a position where she managed dreams that are inherently Fetish Fuel, and she is portrayed to have Seen It All and is generally not amused with the increasingly lewd and horny dreams she's requested with.
- Everyone is horny for Plumerianote Despite her recency in the story at the time, Plumeria managed to achieve a spot in the Female Top 10 in Choose Your Legends 4, in 6th place no less. The then-recency bias of Three Houses making its characters flood the polls (yes, four 3H characters took the top spots in the female side, followed by Eirika from Sacred Stones) is the only reason Plumeria doesn't have a Brave alt today.
- Mirabilis the Undying note Mirabilis's debut banner "Book IV Midpoint: Mirabilis and More" has lasted longer than any other banner with the rerun polls on Twitter. The way the Twitter poll goes is that the most-voted banner is rerun at a later date, the banner in last place is permanently off the list for reruns, and the 2nd and 3rd place banners are carried over to the next poll. Mirabilis's banner has survived long enough to the point where people started to vote for her banner on purpose to see how long it would last; the answer turned out to be a year and a half, lasting through eight preceding polls before finally dropping out in the May '22 poll.
- "Oh, Freyr..." note This is Freyja's death quote during her Boss Battle in Book IV Chapter 9-5. Considering a total of 9 Freyjas are fought during this chapter, players who have battle animations on will hear this a lot.
- Fáfnir's insane screaming face◊note Ever since the Book V announcement was made in early December 2020, the shot of Fáfnir's face when he was screaming in the Book V movie quickly became a reaction image for people to use, commonly in frustration, such as when someone forgets to use their arrows in Mjölnir's Strike.
- Fáfnir's Slasher Smile has also been subject to a lot of memes due to how hilarious and creepy it is at the same time. Most memes include splicing the face onto another character.
- In the same vein, Eitri's Slasher Smile after revealing their true colors has been memed up by the fanbase. Her special art◊ in particular gained popularity for being so unhinged.
- Green Unit = True Villain.Explanation (spoilers!)It's noted that the main antagonists of Books I-V (Veronica, Surtr, Hel, Freyja, and Eitri) are all Green Units, which will lose in the Tactical Rock–Paper–Scissors with Red Units... and that's the unit color for Alfonse, also prepping up for his Memetic Badass credentials so he can beat them more easily in-game (while at the same time prepping up Sharena's Memetic Loser credentials as she has a disadvantage against them). When Fáfnir's class was revealed to be a Blue Lance Cavalier, people doubted that he truly was the true villain or Final Boss material for Book V, aside of how he might be just merely Brainwashed and Crazy by his looks and attitude. This made the fandom at first throw their suspicion to Ótr, who's a Green Axe Cavalier, predicting that eventually he's going to be The Starscream for his own brother or revealed as a Manipulative Bastard, the true villain of Book V (he's not the true villain, but he IS an unrepentant villain). When Dagr made her first appearance in Book V, people jokingly said she was actually the main villain. Chapter 6 however, reveals that Eitri was the true villain after all, and she continues this trend as a Green Tome unit. Book VI once again headed to this trend to which Letizia is a Green Unit, but after her death, Embla came in and was revealed to be a Red unit, finally ending this trend once and for all.
- Anna is a villain because she's a Green Unit!ExplanationThe extension of the above. The fact that Anna has been there all along, and she's wielding axes, therefore a Green Unit, and she's kind of Out of Focus and having her signature money fetish, fans speculate that she's going to be a twist villain that will betray the Order of Heroes when no one expects it.
- The April Fools Day 2021 video that featured Fáfnir and Reginn dancing has spawned numerous edits that replaced the techno remix of Book V's map theme with another song, such as Specialist and Friday Night.
- Nifl:
- Haha! The idiots have fallen right into my trap! In Alaska!ExplanationNifl's skillset as a playable character bears a similarity to Kempf's skillset. Cue the referencing of Kempf's infamous "In America" meme, but with Alaska instead.
- You are a goddess, but we do not grant you the title of Mythic. ExplanationIn a very surprising twist, Nifl as a playable character is not a Mythic Hero, being part of the regular summon pool instead despite being called the Goddess of Ice. Might be justified, however, due to the playerbase's complaints about releasing too many Heroes original characters as Mythic Heroes, and that Nifl doesn't really see herself as a goddess.
- Male Heroes OC? Say goodbye.Explanation (spoilers for all Books)A trend that has not escaped the fanbase's notice is how male original characters from Heroes tend to be treated in the story. They're either lacking in screentime (Hríd and Elm), dead (Surtr, Helbindi, Freyr, Fáfnir, Ótr, Bruno, and Njörðr), or both (Gustav, Askr and Müspell). Alfonse and his alternate universe counterpart Líf are exceptions to this trend and have been noted to have Plot Armor, due to the former being the main protagonist and the latter being an Alternate Self of the protagonist and being crucial to the plot.
- Older Sibling Syndrome.Explanation (spoilers for all Books)On a similar note, players have noticed that whenever a new character is introduced as the character's older sibling, they are doomed to die later in the story (so far this includes Gunnthrá, Laegjarn (until Ice & Flame), Triandra (before she was revived), Ótr, Fáfnir, Nótt, Letizia, and Bruno). This led to many people saying that both male characters and older sibling characters are cursed to die. So far, the only older siblings to remain unscathed are Hríd and Seiðr, as Heiðr (Who acts as her "younger sibling") was the one who died instead, and even then, Seiðr's still screwed.
- We called Askr "daddy" too much and tempted fate!Explanation (Book VI Chapter 10 spoilers!)In the end of Book VI, Chapter 10, Askr asks Ash to call him as her father before he fades away. The fanbase had already been calling him a "daddy" when he was first revealed, only to realize in horror that they triggered the "Dead Fire Emblem Dad Syndrome". Cue many fans lamenting how they tempted fate and got Askr killed.
- Cow Daddy's dancing lessonsExplanation (Book VI Chapter 10 spoilers!) The 2023 April Fool's video features a dancing lesson involving Seiðr, Alfred, Timerra, The Summoner, and... Askr?! Considering his death in the aforementioned chapter, Players joked that Askr single-handedly resurrected himself to make a sick dancing lesson for his nation.
- grrgh... Alfonse im dying.... rips my shirt offExplanation (Book VI Chapter 11 spoilers!)Bruno has already been a bit of a meme for how his clothes rip off when he's injured to show off how strong he is. With him dying in Book VI, his shirt is COMPLETELY destroyed as he bids farewell to Alfonse before dying. Parts of the fandoms ran with it and began to crack jokes about Bruno's habit of losing clothes when he gets injured slightly, as well of how it took people out of the seriousness of the scene.
- #GullveigSweepExplanationGullveig is the main villain of Book VII and has a very sexy design, and was available as a voting option in the seventh Choose Your Legends. The event notably excluded units from Engage which had launched around that time, which may have demonstrated what would've happened if Three Houses didn't accost Plumeria in CYL4: when the CYL7 results were announced in the 6th Anniversary stream, Gullveig was revealed to have won first place, managing to beat out rising contenders like Bernadetta and Female Robin! The result was... quite the spectacle to behold. Even Yoshiku, her artist, was surprised at how she managed to top the rankings.
- Everyone is Gullveig Explanation (Major Book VII Spoilers!)The Book VII midpoint opening cutscene reveals that Seiðr is Gullveig from the present. This spurred a number of exaggerated jokes that most, if not all, of the characters in Book VII (except for with Njörðr and Nerþuz) are actually just Gullveig, owing to the fact that the whole situation with Kvasir/Seiðr/Gullveig is considered by many to be very confusing.
- "Would you create a child with me?" Explanation (Book VII spoilers!)This line from Seiðr in chapter 8 garnered a wide range of mockery for the sheer awkwardness and bluntness of the delivery, which doesn't help that in context, she wants to have a baby with the Summoner through magical means, per Njörðr's request to bear a child. It also caused Wild Mass Guessing about Gullveig potentially being the Summoner's child, immediately causing Squick reactions to both her flirty behavior towards the summoner in the Book's opening movie as well as her victory in CYL7 (though that last one is the playerbase's own fault), and this is later followed by the release of chapter 2, with the reveal that Kvasir is the younger version of Gullveig who resembles both Seiðr and the summoner, causing another group of people to think that she's Seiðr's daughter. Both of them ended up being Jossed, when it was confirmed that Seiðr's own sister, Heiðr, is her daughter from the future, and both Kvasir and Gullveig are just Seiðr from different points in time, though that ended up generating a ton of confusion.
- Njörðr Redfield ExplanationA sister meme of the above. Since Njörðr is the one who requested that Seiðr have a child with the Summoner in the first place, some players have compared this scenario to Chrisposting, with Njörðr replacing Chris Redfield, Seiðr replacing Chris's sister Claire, and the Summoner replacing Leon Kennedy.
- SniddiesExplanationThe breasts visible on Heiðr's monster form has spawned a joke nickname from players for looking a bit too out of place on a monster design with multiple snake heads. The fact that the design looks very humanoid doesn't help.
- Ratatta Explanation The new free unit from Book VIII is named Ratatoskr, but being a Cute Monster Girl classified as a Beast unit caused players to nickname her after the Pokémon Ratatta. It seems that even the devs realized this, as her visitor line has her mistakenly introduce herself as "Ratatata" before correcting herself.
Archanea (Shadow Dragon and Mystery of the Emblem)
- "Uwee hee hee!" note Legion's Signature Laugh has become popular amongst the fandom, due to how ridiculously silly it sounds. It helps that Legion himself is an Ensemble Dark Horse who is well liked for his use of Hulk Speak, Pluralses, and I Am Legion speaking habits, general haminess, and introduction of Infernal difficulty with his Grand Hero Battle.
- Def Ploy Est. note After the Gamepedia tier list was updated on August 10, 2017, players noticed that several heroes jumped up with Def Ploy being the reason cited. Perhaps most egregiously, Est and Peri both jumped ahead of Camus.
- Camoonote During the April 9, 2018 Feh Channel, that’s how Feh pronounced Camus’s name, similar to French philosopher and writer Albert Camus. However, few fans expected this to be the official pronunciation. And because it has 'moo' in its pronunciation, Cow jokes spawned minutes after the stream ended.
- Marth:
- "I refuse to yield!" note One of Legendary Marth's Special lines, which became an instant hit only days after his reveal. Jokes about Marth running over the dragon characters with a car, to him responding to one of Ephraim's quotes ("Yield or perish!") has been made.
- "Pantless Marth for CYL!"note After Brave Celica was revealed to have a design based on her Gaiden appearance, fans started clamoring for Marth to become a Brave Hero wearing infamous pantless design from the original Shadow Dragon and the Blade of Light. However, when the 30th anniversary rolled around, the original pathless design was used for a young version of Marth, and since that design covered Pantless Marth, his Brave version had him dressed as his ancestor Anri.
- King Navarre of Askr.note During the fifth installment of Mjölnir's Strike, Navarre managed to defeat Alfonse and his army during the Counter Phase, to the surprise of everyone. This meme quickly spread jokes about Navarre being the new ruler of Askr, having usurped Alfonse from the throne.
- "Prince Marth sends his regards." note Fans had a field day when they found out that SungWon Cho (ProZD) would be voicing Darros.
- "I am Vyland of Aurelis, one of the Coyote's Men." note This bit of dialogue plays at the beginning of Chapter 12-4, just after the extremely serious Chapter 12-3 in which Nótt is killed protecting Dagr from Fáfnir. Fans were very quick to mock this line for its unintentional hilarity due to coming after such a tragic moment, and it's often used to illustrate how poorly integrated the summonable characters are in the story. And of course, all of this is helped by Vyland being a Fountain of Memes in his home game.
- "You can't win against Gharnef." note In the "Becoming the Master" Voting Gauntlet, Gharnef managed to somehow pull a victory out of his ass against Legendary Lilina and Summer Leonie, which quickly led to people quoting this line from the original Fire Emblem: Shadow Dragon & the Blade of Light game. The meme died as quick as it was formed, as Gharnef was defeated by Halloween Rolf in the final round.
- Senator Maria Armstrong. note Spring Maria has Damage Reduction built into her weapon like many units, but unlike most Damage Reduction that compares difference between unit/enemy stats, hers reduces damage by a fixed amount based on only her own stats — a loophole that ignores all anti-Damage Reduction skills since those only negate the former formula. With enough buffs from allies, Spring Maria is practically immune to physical damage if there isn't a Def-reducing Special involved (Luna, Lethality, etc.). The linked video is not an exaggeration, having gone off of an actual 99x4 damage forecast where Game-Breaker Legendary Marth broke the damage scale, has color advantage, and activated his Special twice; Spring Maria still took 0 damage.
Valentia (Gaiden/Shadows of Valentia)
- Berkut's LanceExplanationWhen Berkut was added into Heroes, players saw he came in with just a generic lance named after him and not his end-game weapon, the Kriemhild. This made many memes about the weapons name, which was made more of a meme when Clarisse came with a bow named after her as well, and it was furthered when Laevatein came in with her swords being named after herself. Generally seen by the community as a joking Take That! at how disappointing the weapon tends to be, even if Berkut's Lance is considered good for fodder. The reveal of the Barrier Lance, which is pretty much the same in every way except name, certainly did not help matters. His refinement later in July 2020 did somewhat help to discredit this meme, however.
- Berkut himself is also the source of memes in regards to how poorly he was seen as a playable unit before his refine, but how good his Lance is, leading to many jokes about not foddering him off such as; "Berkut is friend, not fodder!".
- "Dong Armor for CYL3!"ExplanationFollowing Brave Celica's design being based on her Gaiden appearance after Choose Your Legends 2, many players hope for Alm's brave variant to be based on his Unfortunate Character Design seen in Gaiden. Made even better when he actually won Choose Your Legends 3, making his Brave variant a guarantee, and his Legendary Variant being based on his Conquerer attire, narrowing the options of his Brave attire down more. Indeed, when CYL3 rolled around, Alm's outfit was based on his Gaiden appearance.
- Alm is just a Tomas alt.ExplanationA minor meme after Legendary Alm came out, in which fans noted that his art looked very similar to Tomas, an obscure Shadow Dragon character whose sole defining trait amongst the fandom is having absolutely no personality. Cue jokes about how normal Alm is just Tomas's sword alt, or how Tomas of all people got a Brave alt before more popular Shadow Dragon characters like Nyna even got into the game!
- Mila's art.ExplanationUpon Mila's debut on Fire Emblem Heroes, many noticed that she wouldn't look out of place for a Final Fantasy game. This has led to multiple memes involving her artwork, especially her attacking pose.
- BRIGAND BOSS?!ExplanationThe Brigand Boss was a voteable option in Choose Your Legends, in spite of his total lack of character as a one-off early game boss fight in Shadows of Valentia. Naturally, a bunch of fans decided to vote for him for shits and giggles, actually getting him to place quite highly among the SoV cast. And then the trailer for Book VI, Chapter 9 dropped, revealing the Brigand Boss as a Grand Hero Battle. Needless to say, following the inclusion of Jorge and the Gatekeeper, the fanbase exploded in utter shock and amusement.
- #DesaixSweepExplanation Starting in mid 2022, Reddit user ChancellorDesaix began to post daily memes on several Fire Emblem meme and shitposting subreddits centered around Desaix, the relatively unpopular Arc Villain of the first two chapters of Alm's story, all for the purpose of raising his votes during that years CYL event so he could get into Heroes. Come Choose Your Legends 7 and the efforts to hype Desaix up would pan out, as the ironic following Desaix had was enough to not only win him the Rising Heroes award, but also resulted in him placing 3rd in the Valentia category and 80th overall (For the record, Choose Your Legends 6 had him 52nd in the Valentia section and 496th overall, which was a rise so dramatic that many thought bots were used). The effort ChancellorDesaix and Desaix's fanbase put in to rise him this far resulted in him being hyped up by the community as a whole, and though he was passed over for the CYL7 Grand Hero Battle in favor of Cyril, the fanbase at large still hope for him to get a spot on the next Valentia banner.
Jugdral (Genealogy of the Holy War and Thracia 776)
- After the full list of results for the Choose Your Legend poll were released, fans quickly noticed that the lowest ranked hero was Glade from Thracia 776, with a measly 17 VOTES to his name! He has since been "crowned" the least favorite character in all of Fire Emblem.
- Vote Glade for Choose Your Legends 2018.note When the second Choose Your Legend event was revealed in January of 2018, many people began claiming people should vote for Glade so that he can become a Memetic Badass. While he didn't score highly, he DID manage to escape last place.
- Reinhardt:
- Magic is everything!note One of Reinhardt's Special quotes, and his most well-known one. It's often used to reference how frequently used and oppressive he was in Heroes' early metagame. While he's sadly fallen off due to Power Creep, no one, and we mean no one has forgotten just how much of an impact he had.
- Magic isn't everything!note The second version of Reinhardt released uses a sword and his reveal is accompanied with him saying "In battle, a Mage Knight should be equipped with more than just magic", almost as a way to make fun of his most famous line.
- Dancing is Everything!note When A Splendid Soiree was announced with Reinhardt as a Dancing flier with a brave weapon like his Dire Thunder in September 2019, players immediately embraced this phrase as a result.
- Fans noticed that Regular Reinhardt's art has surprisingly tiny hands. It's fairly common to see Reinhardt referred to as some variation of "Tiny-Handed Man".
- Smiling Reinhardt note Someone has edited◊ Reinhardt's portrait with FaceApp to give him a smug grin, and it has been commonly used to depict him since in fan communities, usually to refer to his status as FEH's signature High-Tier Scrappy at the time. The meme saw a resurgance upon the reveal of Rearmed Reinhardt, whose art was also edited by applying the exact same grin in FaceApp.
- "I now use The Reinhardt" note After the reveal that Ayra was part of the Tempest Trials banner instead of being with the rest of the new FE4 units, one Twitter user replied on the game's official Twitter◊ that they will start using Reinhardt out of spite. Along with the claim that Arden and Ayra are causing a Power Creep in the game, more and more are heralding Reinhardt as the game's savior after months of being the most disliked unit in the game in that he can instantly kill any red-unit in the game, including Arden and Ayra, with only a small handful of red-coloured enemies able to survive an attack from him. This can be substituted with 'The Lukas', since he's known for his uber Stone Wall traits and being a Blue unit means that while the likes of Ayra could one shot Reinhardt in case they got lucky to get in range... not so much on Lukas. This meme made a resurgence when Ayra's refine managed to help her regain some of her glory days that were swept by power creep... only for Reinhardt's Resplendent version to be announced shortly after, with some fans joking that history repeated itself.
- "I cannot stand the sight of Reinhardt."ExplanationJulius says this as one of his interactive quotes. It instantly became a meme due to the frequent use of Reinhardt in Arena. Even better, it turns out that his unique Loptous tome allows him to tank and kill Reinhardt despite the color disadvantage.
- :D note Tailtiu's facial expression bears some resemblance to this emoticon.
- Arden's... unique artwork has been received in some circles with a fair amount of horror.
- Arden is a good boy.note Thanks to his role as a cheerful Gentle Giant and his...quirky art style, people often play up Arden as an innocent goofball who is just trying to do his best. This was encouraged a bit by the backlash surrounding Ayra souring some people's opinions towards Arden due to him being a free unit instead of Ayra, as Arden fans began to insist that no one should take their frustrations out on poor Arden because it wasn't his fault.
- Eldigan and Fury 6note Eldigan in this game is sometimes characterized as very angry as the special upgrade for his Mystletainn weapon is a built-in Fury 3, which stacks with his base Fury skill (note that both Bartre and Hinata have the same upgrade on their refined weapons, but Eldigan was the first one to get it). It has some players hoping that a Sacred Seal for Fury comes out so that he can get extremely angry. As of the Tempest Trials event, he can now get even angrier.
- Made even more relevant with the release of Fury 4 on Greil, allowing Eldigan to attain Fury 7.
- The meme reaches its peak with the release of the Fury Sacred Seal, allowing Eldigan to achieve Fury 10!
- Rich Homie Quan/"Hit the Quan!" note Nicknames/titles given to Quan after his inclusion to the game; after rapper Rich Homie Quan and the song that was created by another rapper by the name of iLoveMemphis after the dance that Rich Homie Quan did in his music video for one of his songs.
- Leif, a side character of that Reinhardt game. note As Thracia 776 is one of the lesser known titles of the series and Leif being overshadowed by Reinhardt in many ways (such as the latter being a Game-Breaker and getting two alts (one of them being Seasonal) before the former), Leif is often joked to be a side character instead of being the main lord of Thracia. Now considered a Discredited Meme due to Leif receiving a Legendary variant and that variant being one of the best Horse Archers in the game thanks to his exclusive weapon, special, and Duel blessing to allow him to score higher in Arena modes.
- Lachesis'dnote A go-to word to describe a character that used to be a great unit in the original game, but was severely nerfed or looked too different than in their original game, but bottom line, they're no longer the uber unit they were before. The term Lachesis was used because Lachesis was the first and most egregious example of this: She used to be a great example of Magikarp Power, starting with the all-rounder Jack of All Stats Princess class, and then promoting into the all powerful Master Knight class. And in Heroes, she's a ground healer, and not even a particularly noteworthy one in regards to her statline and skillset. Some were also rather offput by how the artstyle used for her portraits made her look more like a little girl than a dignified, taciturn princess. One that comes very close to this would be Lucius, who was a light magic user in [[Video Game\Fire Emblem The Blazing Blade his home game]], only to end up as yet another mediocre ground healer. An extension of this can be seen in the 'IS hates male wyvern riders' below, as a similar effect happened to many male wyvern riders.
- Seliph? Who's Seliph?note Seliph unfortunately had a history of being shafted by IS (especially for alts), often to the point where people poked fun and said that Seliph doesn't exist. The joke began when there was no Jugdral alts for anyone, until soon came Legendary Julia (who got a Legendary version before her half brother and main Lord of the second half of the game), Fallen Mareeta, as well as Dancing Reinhardt and Ishtar (and by extension, Legendary Leif, despite him representing Thracia 776 for that). The joke got a new breath of life when Fallen Julia was revealed in May 2020, where her pre-chapter battle quote stated that she couldn't remember Seliph. Much like the Leif example above, this is now considered a Discredited Meme come June 2020, where Seliph finally received an alt, and a Legendary one to boot.
- Arvis (examples include spoilers for FE4):
- Arvis's Best known featnote To be exact his burning Sigurd and his party to death at the end of part one. Whenever he and/or Sigurd are mentioned, there will usually be some remark about it, like "Arvis's Barbecue". His English voice actor even lampshaded it in a Tweet.
- Arvis did nothing wrong. ExplanationDue to Sigurd's status as a High-Tier Scrappy (having two top tier versions, one of which was the game's first cavalry dancer and the other being the meta-breaking Legendary Sigurd, the most dominating Aether Raids unit in the game's history) some players like to jokingly suggest that maybe Arvis's killing of him was actually pretty understandable.
- Twin Brother Is Now Twin Sister!note Larcei's brother originally was named Scathach, the female combat teacher of Cu Chulainn, but then, when the Holy War characters were brought into Fire Emblem: Awakening Spotpass scenarios, his name was changed into Ulster. When Heroes was released, some of the name changes were reversed back to the original (eg: Raquesis back to Lachesis), but some like Larcei and Ulster remained the same as in Choose Your Legends. But shortly after the release of CYL4 heroes, someone changed Ulster back into Scathach, as seen in the dialogues of Larcei and Shannan. This causes many people to think that Larcei's twin brother (whatever his name is) just had a change in gender (especially since Larcei didn't get reverted to her original male name Lakche/Luchtaine).
- SHE. DOESN'T. HAVE. FURY!note A follow-up to the original game's "She. Has. FURY!" meme. When Erinys (original name: Fury/Ferry) was included into the game... she didn't come with any variant of Fury. But as unfortunate as it may, the Fawful quote cannot be repeated full force.
- Leif and friends went to Burger King but left Ares behind.ExplanationMany people noted the similarities between the crowns worn in the Scions of the Twelve seasonal banner and Burger King crowns, leading to a lot of joke fanart depicting them eating there. (Particularly from fans who were extremely happy to see Jugdral generation 2 finally get their own seasonal banner.) This banner also lead to many jokes pitying Ares, as he is part of a fan-popular trio with Leif and Seliph and fans had been wanting for him to get an alt, but he was left out so Nanna could be included instead as each character on the banner is supposed to represent one of the Twelve Crusaders and they both share Hothr holy blood.
- Sigurd:
- Sigurd has soup on head?ExplanationA newbie player posed this question to Reddit, wondering why their Legendary Sigurd had a soupbowl accessory equipped on his sprite (likely automatically equipped by Forging Bonds for the extra event points). The innocence of the question and the way it's asked, and the cute goofiness of the image (not to mention the potential for referencing *other* popular Sigurd memes...) have caused Sigurd and soup to be associated in the fandom's hivemind.
- Sigurd's flat butt ExplanationShortly after the reveal of a Sigurd alt on the Invitation to Tea banner, ''his damaged art◊ was revealed to the fanbase's amusement due to its emphasis on his posterior, which many noted to appear quite flat.
Elibe (The Binding Blade and The Blazing Blade)
- "You may wonder what I am doing, standing here, right now. I am waiting for time to pass—peacefully." note One of the things that King Zephiel can say when you talk to him on the home screen. Many fans have taken a shine to it, and consider it tradition to post a picture of the quote on social media while waiting for something involving the game, most notably during maintenance hours where the game can't be played at all.
- Narcian's hilarious damaged portrait has become a meme, and it's popular to draw fanart of other characters with that expression.
- Nino:
- "I'll do my best! / Do my best!" ExplanationNino says this when selected on the maps or learning a skill. The fact that she's a fairly powerful unit means this line may be heard quite often. Her voice actress, Sarah Blandy, is aware of this memetic Catchphrase and has taken to using it as a hashtag on Twitter whenever she brings up something related to Nino.
- "Bet ya didn't know that, did ya?!" ExplanationThe release of Nino: Pale Flower came with that new memetic line (very similar to one of Felicia's memetic quotes), coming from one of her lines on the status screen (and featured in the "Scattered Fangs" trailer) where she says "A horse with wings is called a pegasus!" before it. It's used whenever Nino is brought up along with an incredibly obvious fact.
- "Nino? She's trash! Garbage! Human refuse!" note One of Sonia's quotes about Nino, which is quoted by some who have difficulty using Nino as a unit or are overall unsatisfied with her stats and overall performance.
- "What if my belly gets cold?" Explanation A bizarre line uttered by Nino in Book VII, Chapter 1-4 at the beginning of the chapter which quickly spawned jokes due to the sheer Mood Whiplash of the finale, similar to the Vyland situation above.
- Lloyd is a meth addict. Explanation Lloyd's art makes him look older and more haggard than he did in his home game, resulting in this joke.
- Bartre appearing where he's least wanted or expected. He's been spotted in images appearing from colorless stones, the free Brave Heroes, and even other games such as Pokémon GO and Fate/Grand Order.
- Hector:
- "Oho!"note One of Hector's selected phrases has dramatically grown in meme popularity, to the point where it's counted as Hector's unofficial Catchphrase. Alternatively it's used in this form: "'Oho' intensifies." This later became an Ascended Meme, with Legendary Hector's 4+ stat level up quote starting with "Oho!" and the same thing is said during Brave Hector's 'Learn/Inherit Skill' quote.
- Hector always stays relevant.note Hector is one of the few units added from the games launch that is always, regardless of Power Creep, a strong unit that everyone wants. The fact he has one of the best A skills, great stats, and in general has the ability to improve with each new summoning focus, has made him a memetic badass for how relevant he has been. This leads to memes about how strong Hector is and how useful he is. This was taken even further after the reveal of a Quick Riposte seal - a skill which is built into Hector's weapon and the seal was initially considered to make him less relevant. As it turns out, giving Hector the seal was found to make him even more dangerous when combined with the right skills. It's to the point where the only characters able to reliably Power Creep him... are his own Valentine's Day and Legendary counterparts. Predictably, his Brave variant is widely considered the best lance unit in the game by a good margin, to the point of displacing other lance armors to be below him. and then Brave Hector got one of the best weapon refines. Then Halloween Hector (duo with Lilina) came around to break the game balance with the first Duo skill. Plus, even Launch Hector is still relevant years later thanks to ways of buffing his stats and access to the Berserk Armads. In summary, Hector isn't leaving the metagame any time soon.
- "Armads."note During the Love Abounds event, the rest of the major Elibe characters show up to the event wielding typical event joke weapons. Hector?... He brings his legendary weapon. In-universe. His deadpan, straight delivery of the answer to being asked what he brought as a weapon became instantly memetic, helped by Hector being quite a Fountain of Memes already.
- X ArmadsnoteWith Legendary Hector's unexpected release, alongside with his Thunder Armads, many fans states that for every new Hector released, a new Armads gets released as well, with some absurd ones from fans being Giga Armads, Sword Armads, Dagger Armads etc.
- Seductive "Oho"note One of Resplendent Hector's voice lines is a rather smooth variant of his memetic "Oho!"
- Armored Bacon. ExplanationHector, alongside Eliwood, Rebecca and Mark+Lyn, was one of the kid units of 2023, and he came with a new armor-exclusive special called Armored Beacon. Removing the e gives "Bacon", and as this is a new hot skill for armors, comments akin to "GET THE BACON!" ensued.
- Lyn:
- "The enemy!"note One of Brave Lyn's lines when she is selected has her say this, which, like Hector above, is being counted as her unofficial catchphrase. Bonus points for Lyn sharing a voice actress with Fuuka, who also had a tendency to say that exact line in battle.
- Legendary Lyn in Find and Vote. ExplanationFind and Vote Heroes was widely seen as an event where people could vote for units that had amazing skills to inherit, mostly because of the disappointingly random nature of the subsequent summon that this event would generate. However, while everyone expected a unit like Legendary Hector or Surtr to take the spot of the Green hero in the Find and Vote event, Legendary Lyn ended up stealing that place to everyone's confusion and shock. As the other three Find and Vote winners are very powerful, some people thought that getting Lyn in the special summoning banner of Find and Vote is unlucky.
- Speed Tactic won Find and Vote.note Many theorized that it was because Legendary Lyn was among the first heroes to appear on the Find and Vote Heroes starting screen and that many players, out of laziness or ignorance that they could in fact make the screen scroll, ended up picking her by default. In comparison to the other winners, she has nothing going for herself aside from the (at that time) rare Speed Tactic skill, hence the joke.
- Also, as the Find and Vote banner is the first and so far only banner with yellow orbs, yellow orbs had been associated with Legendary Lyn.
- Lyn's Alts/Lyn Emblem. note Lyn is notorious for having a lot of alts in Fire Emblem Heroes, currently having the second most alts out of all units behind Camilla with a total of nine so far: Normal, Bridal, Brave, Valentine's, Legendary, Summer, Ninja (duo with Florina), Flame Tribe, and Young (as the cheerleader for Mark, but since Mark doesn't have any voice lines, she's arguably the more prominent of the two). This has been very controversial in the community, with many people complaining that Lyn has too many alts.
- Wolt vs Lyn note During the Beach Battle Ballot, Wolt defeated Lyn during Round 2, giving him a spot in the finals against Ursula, when most people didn't predict either of the boys (him and Helbindi) to even get past Round 1. For a comparison, Wolt is an infamously weak unit in Fire Emblem: The Binding Blade and only has one mandatory line (which makes him extremely forgettable), while Lyn won first place in CYL1, and has a bikini to boot, making people think that she would have easily beat Wolt. Memes ensue from this battle. He ended up losing against Ursula in the finals, which is still a better performance than what his reputation suggests.
- Lyn's imaginary friendExplanation2023's "child" banner featured Mark and Lyn as a Duo Hero...which was widely considered a strange choice, due to Mark being a near non-entity of a character who didn't even have a canon appearance before the reveal, and when combined with the fact that he's a Heroic Mime who has Lyn speak for him, most people saw it as a transparent attempt to sneak Lyn into the banner without getting critcized for making yet another Lyn alt. As a result, jokes about Mark being an Imaginary Friend, ghost or tulpa that only Lyn and her friends can see have become common among fans.
- Lilina:
- SAAAAAAAAD Lilina.note Thanks to a fanart of Lilina which contains happy and sad faces of her, the last two panels becomes easily exploitable to showcase good events and bad events and Lilina's reactions to it. For example.◊
- If Lilina can get a legendary alt, then so can X.ExplanationNear the end of December 2020, Lilina was announced as the 26th Legendary Hero, and the fifth non-lord/avatar to do so, something that became very divisive amongst the fanbase, despite her story relevance in The Binding Blade, the fact that previous non-lord/avatar characters have already gotten one before, and the game having very few main series lords left without a legendary alt (Claude, Sigurd, and Micaiah) at the time. However, in light of this, it did lead to many players making predictions of other non-lord/avatar characters getting Legendary alts (Especially if Lilina herself is taken into account), with Caeda, Soren, and Xander being notable candidates. While this isn't a new thing, you're bound to here this line quite often every time there's a discussion about predicting the next legendary hero.
- Blue Dress Leaknote An alleged winter variant of Lilina in a blue dress was leaked in November 2021, and it was a source of discussion before being debunked once the actual lineup of 2021's winter banner was both leaked and revealed. However, it was still being talked and joked about by other players post-debunking before Lilina eventually got a bridal variant on May 2022, which actually depicts her in a blue dress, albeit with a faint red gradient. As a result, many joked that the Blue Dress leak was real all along.
- Roy's Legendary version has a couple:
- Racist Roy.note When Roy’s Legendary version was released, he came with a skill called Human Virtue, with beneficial effects worded to specifically exclude Dragons and Beasts. This did not go unnoticed.
- IT'S LIT, FAM! *DAB DAB DAB DAB DAB DAB DAB DAB* #SquadGoals!note Also during Legendary Roy's release, when Ray Chase (Roy's voice actor) posted Legendary Roy's full in-game artwork on Twitter, someone wanted to hear Ray Chase say "it's lit, fam" in Roy's voice. Ray Chase fulfilled their request and replied with the above tweet. Afterwards, the voice clip in question immediately became meme material.
- Eliwood's Legendary unit and his unique Vision of Arcadia skillnote Grants attack and defense bonuses to the highest attack ally only if there's a beast or dragon unit on the team, essentially an inversion of Roy's Human Virtue caused an evolution of the above-mentioned Racist Roy meme, depicting Roy as going through teenage rebellion against his more progressive father, typically including Eliwood demanding that Roy apologize to Ninian.
- Fjorm and Fiora's Forging Bonds conversations have been a source of a lot of memes, notably because of Fiora calling Fjorm out because of her skirt being too short. People bemusedly link this moment to Fiora's Summer alt where she doesn't even wear a skirt at all to begin with. As well as this, people have jokingly called Fiora a slut shamer, shutting down anything remotely lewd, or jokingly referred to as lewd, such as hand-holding.
- That one ? in the Log. note It's Larum. Due to her banner having just been randomly released without a story chapter, paralogue or even Tempest accompanying it, and her status as a dancer (the AI doesn't use dancers in randomly generated levels), and there being generally better dancer choices in PvP, she's EXCEEDINGLY rare. As such, many players still have one ? Mark in their hero logs that isn't even a shadow, due to the inability to fight her or summon her.
- Kentucky Fried Fae note On top of the preexisting chicken jokes, this began circulating in response to Fae receiving a Legendary alt, which magnified even more upon the reveal of Resplendent Fae, with an outfit based on Múspell, of all things.
- Fire Emblem Heroes x Mario Kart: Double Dash!! crossover. note When Elimine was revealed as a Mythic Hero, the internet lit up with Mario Kart references because Elimine's first and only appearance was not in a Fire Emblem title, but on a demo disc that came with Double Dash!! as a bonus, of all things. This led to Double Dash!! trending on Twitter. The devs were almost certainly aware this would be the response too, as Elimine inflicts a unique debuff called False Start.
- Geenote During the June 2022 Feh Channel, Guy was confirmed to be one of the units to appear as a free unit in the Book VI Midpoint quests, but Feh pronunces his name in a similar manner to how she pronunced Camus'. Like Camus' case, almost nobody expected the name to be pronounced like that, as many thought it would be pronounced as just "Gai". Nonetheless, people had fun with it.
- With Noah's appearance in the fourth chapter of Book VII, Ouroboros, fans jokingly made comparisons to it and Xenoblade Chronicles 3, due to starring a character and group of heroes with the exact same names as them, with said group and the chapter both being called "Ouroboros".
Magvel (The Sacred Stones)
- Ephraim:
- Ephraim's◊ suspiciously specific "Disgusting◊" quote about people spreading lies about him and his sister Eirika's relationship. It eventually mutated into a series-wide affair: for example.
- X Siegmundnote With Winter Ephraim's announcement, like Hector and his Armads, players say that whenever there is an Ephraim released, a new variant of Siegmund is released as well, the only outlier being his Brave variant, which is part of another meme in itself.
- EphraimDev note A nickname that many fans give to Shingo Matsushita (the Nintendo director of Fire Emblem Heroes) based on this interview with him and Kouhei Maeda (The Intelligent Systems director of Fire Emblem Heroes), where he cited he was a huge fan of Ephraim. Generally, fans say something along the lines of "EphraimDev is at it again" whenever Ephraim is involved in any sort of way.
- "I don't pick fights that I can't win." note The Badass Boast quote from Ephraim became a meme after Brave Ephraim managed to beat all of the CYL5 winners, Brave Eirika, Brave Marianne, Brave Marth and Gatekeeper in the August 2021 Voting Gauntlet. It came back after the Voting Gauntlet of August 2023 where his Summer variant defeated Summer L'Arachel, Summer Ivy, and Summer Ymir in the Beachside Brouhaha, once again as the underdog.
- Myrrh:
- Due to his disheveled long hair and overall creepy attitude, fans have begun comparing Valter to Tommy Wiseau. "Oh hai, Marth!"
- Knoll got robbed.note Once it was revealed that Eirika got a variant that has Gleipnir as her personal weapon, a lot of fans were REALLY displeased that she took a spot in the Sacred Memories Banner instead of Knoll, even though he is the supposed canon wielder of Gleipnir AND has plot-importance within the story.
- Grado got robbed!note A small continuation of the Knoll got robbed meme, whereas Brave Ephraim's weapon turned out to be Garm, which is also a Grado-based weapon and most likely would've been equipped by Duessel.
- Feh got robbed too!note During the January 30th Feh Channel stream, Feh was excited to eat her birthday cake. Unfortunately, as the video progressed, the Order of Heroes (and Effie) proceeded to eat her entire cake without her. Fans near universally joke as if this was a Moral Event Horizon for at least Effie (the first to try to eat the cake), sending her home as retribution.
- Somewhat confirmed in that with Book 5's release, Knoll... was given a few generic skills and a generic tome.
- Orson:
- Just Monica. note Orson, who was added as a Grand Hero Battle, had a (dead) wife named Monica. People who also played Doki Doki Literature Club! were quick to match the syllables of "Monica" to "Monika", who birthed her own "Just Monika." meme.
- Corpse Husband note Orson is sometimes called this (after the popular musician and internet personality Corpse Husband) due to his love for Monica even when she is a resurrected corpse. Popularized by a video by FE YouTuber Pheonixmaster.
- "Congrats to Lyn for winning CYL5!" note Lyn already won Choose Your Legends; this meme is about Brave Eirika when her art was revealed. As her hair was in a long ponytail and her hair color is very close to green, the fans ran with the joke that Lyn won Choose Your Legends twice.
- The Magvelpuff GirlsExplanationThe Resplendent versions of Eirika, Tana, and L'Arachel all have their outfits related to the Ljosalfar in Book IV, leading to numerous comparisons of them to The Powerpuff Girls.
- Fomortiis:
- Naga have mercy, Fomortiis is hot.ExplanationThe reveal of the Demon King Fomortiis as a Mythic Hero was met with lots of hype, with one side in awe of his loaded skillset, another side praising his incredible artwork, and the other side... being quite horny for the hulking muscular demon, even going so far as to nickname him "Formussy".
- "AND THEN COMES A GIANT FIST!!"ExplanationFomortiis' main method of attack, be it directly from Ravager or via Fallen Lyon's Blood Tome, is to throw a massive punch at the foe.
Tellius (Path of Radiance and Radiant Dawn)
- Ike:
- Ike the thot slayer.ExplanationIke beat Camilla in the Choose Your Legends Voting Gauntlet. Camilla has a fanservicey design and lots of support. This has given Ike the nickname THOT SLAYER, and memes focusing on the fight between them is called THOT SLAYED. Exercise caution using this one, though, as many people feel it feeds into Slut-Shaming and thus take offense to it. Additionally, due to this meme, people started discrediting another similar non-FE exclusive meme "BEGONE, THOT" out of disgust.
- Bike.note Brave Ike can be shortened into 'Bike', and thus fans like to add on bike jokes on him, like the 'stole my bike'◊ joke from Punch-Out!!
- Following naming conventions, Vanguard Ike has been named "Trike" or alternatively "Like" (Legendary Ike).
- Black Knight:
- Burger King.note Fan Nickname of the Black Knight, as the initials "B K" match, and so Black Knight often gets to replace the Burger King, promoting burgers in joke arts, sometimes even dragging along Gwendolyn◊, since her Japanese name is 'Wendy', also similar with a fast food chain.
- The $4 Burger King meal.note There's a bonus pack for $3.99 USD which includes 12 Orbs, 12 Stamina Potions, 12 Light's Blessings, and 1 5-Star Black Knight. People have compared it to a fast food combo, and deemed it a 'Burger King' meal because of the Black Knight.
- #BlackKnightTweets ExplanationLike Sothis, Hilda and Lysithea/Lute in 2019, 2020 and 2021 respectively, 2022 saw one of the current Winter Banner units take over for a while. To the surprise of many, it wasn't Cordelia and Selena (the Harmonic), nor was it Dorothea or Annette (the Fódlan girls)... but instead, the Black Knight got to take the reins! Yet again, like previous years, everyone was sad to see him go, and he left summon tickets in his wake.
- Oliver saved us from the drought.note After a lack of new content for quite a while in January 2018, a new update was launched, starring characters from Fire Emblem: Radiant Dawn. Senator Oliver is among said characters as a Grand Hero boss. Combining his existing memetic Ensemble Dark Horse status with a new audience and hilarious damaged artwork that shows him in all his Fan Disservice glory promptly led to him being hailed as the savior of new Heroes content.
- Oliver died for our sins.note Oliver's wounded sprite is apparently a 'serene' Crucified Hero Shot and in combination of his memetic status makes him look like he's saving the players like Jesus.
- Now an Ascended Meme, as Oliver's new personal tome features an animation of an angelic version of him with Holy Backlight, white robes and wings in the same pose, descending from the heavens to attack.
- Micaiah:
- Micaiah Fights Cancer. note With the advent of Aether Raids, the most common enemies that show up on defense teams are cavalry, such as Reinhardt, Brave Lyn and Veronica, and armors, such as Legendary Tiki, any form of Hector and Surtr. Micaiah in either of her variants has effective damage against both cavalry and armor, and as such is an exceptionally useful unit on any offense team. This trend continues with Micaiah's third variant, and in fact takes it up to eleven; between all three variants, Micaiah now covers the entire Weapon Triangle. With Bridal Micaiah, who's a colorless mage, it now allows a full Micaiah Emblem that always busts armors and horses, covering all colors as well. Legend Micaiah is, like her Bridal variant, a colorless armorhorsebuster, keeping the trend alive. Summer Micaiah is ironically on a horse herself, but like all of her incarnations before, is an armorhorsebuster.
- Micaiah groomed Sothe for marriage.note Micaiah and Sothe were already a controversial pairing in Radiant Dawn because Micaiah was Sothe's Parental Substitute, which some believe makes their relationship feel too much like Wife Husbandry. When Micaiah and Sothe were revealed to have Bridal alts as a Duo unit, some people, whether jokingly or not, started calling her a child groomer.
- Micaiah is a Pokemon Trainer.note A joke on the fact Veronica Taylor voices Micaiah in Heroes and her most famous role of Ash and May from 4kids Pokemon anime fans had a field day with this fact.
- Zelgius, where's Alondite?Explanation Around the time the "Battle with Fjorm" quests started, it seems that all iterations of Zelgius always had a weapon other than his own weapon, Alondite. Zanbato, Brave Sword+, Silver Sword+... This is taken even further in the Valentine Tempest Trials, in which Zelgius wields no weapon at all. This could not go unnoticed. Became Hilarious in Hindsight when Altina, the original wielder of Alondite and Ragnell, joined Heroes, leading to further mutations that she stole back Alondite.
- Soren's Haremnote Given the popularity of Ike/Soren as a pairing, the fact that it is possible to build a team with Soren and three variants of Ike has not gone unnoticed by fans, with several jokes and fanart running with the idea. Made even more relevant with Soren's weapon refine, where his stats increase the more allies he is adjacent to. While Soren himself has received variants of his own since then, his Brave variant receives [Assign Decoy], which was demonstrated with Legendary Ike, thus giving a variant of the meme.
- "Wah!" Explanation Halloween Mia says this incredibly awkwardly as she attacks. It's been compared to Waluigi, and has become something of a catch phrase for her.
- "You called me a dark god again!"ExplanationYune does not like being called a "dark god". Unfortunately, her Mythic affinity is Dark. The Irony has not gone unnoticed by the fanbase.
- *growl builds to a crescendo* ExplanationThe subtitle for one of Bertram's special lines where he growls ferociously at his foe. Despite the growl itself being intimidating, the subtitle is so ridiculous that it was memed in seconds, especially when similar special lines are not subtitled that way. This was changed in the "New Heroes & Ascended Idunn" update in Februrary 2022 to "Rrr-RAAAH!", to the disappointment of fans of the previous quote.
- Bridal Mordecai ExplanationMordecai's Flame Festival variant has him wear a white-haired oni mask on his head. Due to the way his artwork is facing, it greatly resembles a bridal veil, leading to jokes at how Mordecai went to the wrong seasonal event, or that he is the best bride.
- No items, Lucia only, Final Destination / 1v1 me, bro ExplanationLucia's Queensblade disables so many effects in combat in reference to her Parity skill, and excludes both her and her opponent from getting any outside support from any allies, leading to people making comparisons to the whole "no items, Fox only, Final Destination" meme from Super Smash Bros. Melee, and how you'd have to 1v1 Lucia without any help.
Ylisse (Awakening)
- Jokes about Winter Tharja only being able to move one space because she's out in the snow while wearing what amounts to lingerie.
- Dark Olivianote Created by this post which led to an entire saga of Olivia's corruption to the dark side as a result of equipping the infamous Wo Dao.
- Robin's abs.note Specifically, Fallen Robin's abs, shown off rather blatantly in his "damaged" artwork. In spite of one of Grima's throwaway lines cursing his human host's frailty, Fallen Robin is rather shredded.
- "I'm being helpful!"note Branded King Chrom has an... interesting voice line for his special activation.
- Grima:
- Grima the Babysitternote Due to Fallen Male Robin's powerful synergy with other dragon units thanks to his Ward Dragons skill, many jokes have sprung up depicting the Fell Dragon as a protective if reluctant babysitter to the younger looking manakete characters, particularly Fae. With the advent of armored dragons that weren't Male Grima, Female Grima also fell victim to this due to being a potential Guidance user to ferry the other dragons across the map.
- Grima the Sole Colorless Legendarynote Starting from Legendary Robin's release in late March 2018, she held the distinction of appearing on every Legendary banner that followed for 9 months in a row due to there being no other Colorless Legendary Heroes. It wasn't until Eir (a Mythic Dagger unit) was introduced at the beginning of Book III that this finally stopped... but started again for Legendary Hero Remix banners, as Female Grima remains the only old Colorless Legendary that does not have a "Duel"-type blessing.
- Submit to Grimanote Both male and female Fallen Robin got hit hard with fanservice, leading to most posts with either of them having fans agree to join Grima due to looks alone. After the Halloween banner of 2020, this meme came back with a vengeance for obvious reasons. The meme returned once again in maximum overdrive in October 2022 with the reveal of Rearmed Female Grima sporting a very sexy design.
- Grima has a sweet toothnote Starting from clever use of a username and a Friend Unit visit message, Legendary Robin (possessed by Grima) briefly had a meme of liking pudding, which some artists ran away with in addition to depicting her with general sweets. Come October 2020, Halloween Robin was introduced with a fondness for sweets, and her attempts to deny it are both miserable and hilarious. Yes, the Big Bad Eldritch Abomination of Awakening having a sweet tooth became an Ascended Meme.
- Morgan and Morgan, for the people.note A Bound Hero Battle featuring both genders of Morgan quickly spawned jokes related to the Morgan&Morgan company, usually accompanied with Downhill's humoristic montages.
- The all females bannernote Due to Viewer Gender Confusion of Libra (who is actually male), some players, especially those who did not experience Awakening yet, thought that the "Ylissean Travelers" banner was this when it was announced. Like in his home game, both his voice actors (Cindy Robinson and Megumi Yamato) being female and his feminine appearance did not help quench the confusion.
- A few paralogues themed after Awakening have been subjected to memes:
- Paralogue 69note The 2022 Day of Devotion event based on the Awakening cast landed on Paralogue 69. Being a festival modeled after Valentines, the duo being Chrom and Male Robin, and the meme involving the number, players went wild with this.
- Paralogue 97-2 ExplanationThis paralogue's title being "Worst Mistake of my Life" caused a resurgence to the meme of the same name, as aside from the usual warning about things like webpages having unpleasant and unexpected content, is also used as a reaction to something they immediately regret, such as downloading Fire Emblem Heroes.
- Vaike the forgottenExplanationWhile other characters from Awakening have been steadily added to the game over the years, the fanbase noticed how the fairly popular Vaike still has yet to make an appearance even after nearly six years. The trailer for Rearmed Female Grima and Ascended Eir further kicked this meme into overdrive by adding in Phila, a rather forgettable minor character who quickly gets killed off in the story, instead of the much more recognizable Vaike, with Vaike being one of the five Awakening characters votable on Choose your Legends still not in the game after that banner, as well as being the last first-generation Shepard still absent after Kellam got on the 2023 Halloween Banner, making Vaike's absence all the more noticeable.
- Laurent/Validar/Excellus? Who's that? Explanation Similar to the above meme, the remaining members of Awakening's cast still not in Heroes have become straight up Memetic Losers, being the last characters yet to be added of the game most likely to finish its core cast off first, thus making them the bottom of the barrel in terms of Awakening's popularity, at least according to I.S. As such, memes making fun of these four for being forgotten are very common, though these memes were retired for Laurent and Validar when the Feh channel for the December 2023 New Heroes banner saw the release of Laurent as the four star focus and Validar as the Grand Hero.
- Why didn't we get a Tempest Trial unit? Explanation The 2023 Halloween banner would feature Kellam, making his Feh debut, as the Tempest Trial reward. Given his status as The Nondescript in his home game led to a widespread meme of the fanbase pretending that Kellam didn't even exist, this would immediately be carried over upon his reveal, with the fanbase acting as if the banner didn't give out a Tempest unit.
Hoshido/Nohr (Fates)
- The way the Omega Yato looks in this game inspires even more Corrin and corn comparisons.
- New Years Takumi and Soup jokes.[[labelnote:Explanation]]While Takumi's title is referencing how Miso soup is his favorite food, many people immediately linked it to the soup conversation in Code Ment. Why? Thanks to this video that came out about two years before.
- Warrior Princess.ExplanationHinoka, Blue Sky Warrior, has her own bow named "Warrior Princess". While the naming was not met with the highest of praises, it did spawn edits of Hinoka firing herself as an arrow, as her original version was known as "Warrior Princess".
- "I'm Siegbert!"ExplanationEach of the children characters from Fates, with the exception of the Kanas, Selkie and Velouria, have a voice line in which they say their own name upon being selected on the map, a nod to how their fixed parents have voice lines saying their childrens' names in order to avoid pronunciation problems. These lines were deemed to be some of the most obnoxious in the game, Siegbert's in particular, due to how the line is said, being mocked to high heaven.
- The Transfiguration of Odin Dark!ExplanationOdin's ridiculous tier jump in the September 12th, 2018 Gamepedia tier list update (from B, which was the lowest of any blue mage except Ursula, to S-, with only Bridal Ninian, a flying dancer, and Love Abounds Lyn, an armored mage, being higher tier) thanks to his exclusive weapon.
- Fury MasterExplanationWhile Hinata is only an average unit compared to many other sword infantry heroes, he is more desired to summon strictly for his A skill Fury 3 (+3 in all stats for 6 damage recoil after a battle) for skill inheritance, which he has unlocked at four star rarity, while others who have the skill requires them to be at five star rarity, being expensive for players who want Fury 3 but did not summon any Hinatas to fodder off. This was later acknowledged in Fire Emblem Heroes: A Day in the Life, where in Chapter 10 the summoner calls him as such, instead of his actual name. This has become even more relevant now that Hinata's personal weapon can be refined with the Fury 3 effect, making him one of 3 units (alongside Eldigan and Bartre) to be able to essentially have Fury 6.
- NEVER FORGET THAT YOU CHOSE THIS PATH. YOU CHOSE DEATH AND DEFEAT. YOU CHOSE DOOM.ExplanationGaron's intro to his Grand Hero Battle is taken from Birthright, where he says this as a blight dragon. With just his normal portrait, it turns into extreme Narm. As a result people have been using this as a response to people doing something that they'll end up regretting later, whether they're aware they will or not.
- Drunk Kagero ExplanationUpon seeing Halloween Kagero revealed, many were confused as to why she is an armor unit in spite of wearing a maid outfit that was exactly the same as Felicia and Flora's. After considering the bottles of booze she carries in a bucket of ice and uses as her weapon, fans immediately claimed that she was drunk, describing how she frequently goes into drunken rants about how her base Infantry self had gotten grossly powercrept, and that she had returned with a vengeance as a coveted Armor unit with a high BST, strong weapon, and powerful skills.
- The Cult of DreamsExplanationDue to the dissonant sincerity of all the characters about dreams in the banner trailer, as well as all of them wear near-identical white clothing, players believe that all of them joined a cult, lead by Anankos. Given that who lead this cult actually did something similar to this in canon...
- Camilla the HoshidanExplanationDespite being Nohrian, Camilla has 4 of her versions be in the Hoshidan-primary banners "Happy New Year!", "Adrift", "Hostile Springs", and "Wyvern Ninja" lineups, which led to jokes about Camilla secretly being Hoshidan as well.
- Camilla's alts/Camilla Emblem.ExplanationWith the most alts of all units, Camilla holds ten alts so far: the base Camilla, Spring, New Year, Summer, Adrift, Hot Spring, Brave, Pirate (albeit as the cheerleader for Hinoka), Ninja Wyvern, and Legendary. This has also been very controversial among the community, especially for those who wanted a stop to Camilla alts, yet managed to give her 2nd place in CYL 3, giving another alt.
- Corrin Emblem.ExplanationSimilarly, Corrin has the most alts in the entire game, with a total of fourteen: both the base male and female Corrins, Summer Female Corrin, New Year Male Corrin, Adrift variants of both, both variants of Fallen Corrin, Legendary Female Corrin, Ninja variants of both, Halloween variants of both, and Brave Female Corrin. Like Camilla and Lyn, Corrin was criticized for having too many alts.
- "But Male and Female Corrin are separate characters!" ExplanationA common argument against people who don't like Corrin (and by extension Robin) alts.
- Corrin's refine ExplanationDespite being a mediocre unit since launch, requiring a LOT of skill inheritance to use her, and having been powercrept by later dragons, she still doesn't have a personal refinable weapon, despite many other less-relevant units and even some newer units having gotten access to them over time. Being the ONLY main protagonist ever released without a legendary weapon makes it even more jarring. The meme was put to rest on July 2020, when the 4.7.0 update finally gave a personal weapon and refine for Female Corrin.
- Azura's refine ExplanationFor similar reasons as Corrin, Azura has been highly requested for a weapon refine since day one, and not been given one even years after refines were introduced, leaving her stuck with ether her useless Saphhire Lance, or needing another weapons entirely. Any time a new batch of refines are announced, various memes or comments will point out how badly she needs it.
- Bright Naginata+ExplanationShiro's personal weapon consistently gets powercrept hard by new, inheritable variants that feature superior effects or a refine that makes them offensively stronger, which has fans often demand that Shiro get a refine to catch up again with the competition.
- "Fallen" CorrinExplanationThe "Darkness Within" banner is a follow up from previous year's Fallen Heroes, which features characters under some in-universe demonic possession. However, Female Corrin is featured in this banner despite not being possessed at any point of Fates' story. Instead, her Fallen alt is based on the chapter where she went berserk at the loss of her mother.
- "Fallen" Corrin has a stomach problem.ExplanationThe way this Corrin is drawn makes it look like she is sick, and not in a feral state like how she seemed to be trying to convey. This becomes more apparent when compared to how Male Fallen Corrin is drawn. Combined with how she almost looks like she is holding her stomach, people often joke she is just not feeling well. She can be put together with Brave Celica's injured art as the Indigestion Duo.
- Much like Valter in Sacred Stones above, Iago also came with disheveled hair, thus people saw him as the second coming of Tommy Wiseau. "O hai Marx!"ExplanationXander's Japanese name
- Worth waiting 25 turns ExplanationToward the end of April 2021, Legendary Ryoma was announced to be receiving some new skills. On top of that, a few days later, IS announced they would be giving refines to all of the Book 1 weapons with built-in Distant Counter, Raijinto included. Since this means Legendary Ryoma is getting a total of three buffs in one update, people began comparing it to the infamous "waiting 25 turns" meme from his boss fight in Conquest — except this time they said it was well worth the wait.
- Kaden: Kaden ExplanationKaden, who should have "Kitsune Braggart" as his title, was typoed as "Kaden: Kaden" during an upcoming skill banner (compared to Brave Camilla and Lilith, who had their actual titles with them).
- Charlotte finally gets to remove her wedding dress!ExplanationAfter nearly 5 years of Charlotte only being playable in her Bridal variant, her original version was finally announced to be summonable in Book V, Chapter 9's story banner alongside Nyx, Orochi, and Nifl, much to the universal delight of players who've been playing since the start.
- Xander SweepExplanationLegendary Xander, while being a long awaited alt for his fans, was one of the worst selling banners of 2022, even lower than the former bottom man Ótr. The fact that he was released recently after the extremely popular Summer Dimitri, has the exact same unit type and statline as him (both being axe cavalry units), and most of his bannermates not being very popular picks likely contributed to this. Jokes were immediately made in the same air as Morbius.
- Godlike Reflexes LaslowExplanationThe Spiritual Successor to Def Ploy Est, Gamepress's tier list update on September 2022 had Laslow jump up to Tier 1 of all things, with the new Special Godlike Reflexes being stated as the reason. This somehow meant that Laslow was on par with juggernauts like Summer Edelgard and Legendary Sigurd. While Laslow and his refined Prf weapon is considered quite great for a Year 1 unit, he still requires a lot of investment and support to make it work well. Unsurprisingly, players reacted with a mix of amusement and annoyance.
- You are my child now.ExplanationMuch like Grima before him, Garon is jokingly referred to as a doting father/grandfather to his many adoptive dragon children due to his weapon making him immune to the normal effects of anti-dragon effective damage, and as a result making him a good check against them on dragon compositions.
Fódlan (Three Houses and Warriors: Three Hopes)
- Byleth has been hit with quite a few memes since the release of the first Three Houses banner:
- The Creator Sword. note Byleth's weapon from the Three Houses banner completely nullifies all of an enemy's skills affecting follow-ups and special acceleration/blocking, making it arguably one of the most powerful weapons in the entire game. People then started making the description more absurd and sometimes even as overpowered as Feh's Talons, an April Fools joke.
- This is...Requiem. Explanation (JoJo part 5 spoilers!)Creator Sword nullifies a massive amount of skills considered to be essential to most units, much like how Gold Experience Requiem can nullify any actions its enemy would have made. Considering that the episode featuring Gold Experience Requiem was animated only a little bit before Byleth was revealed, comparisons and memes ran rampant almost instantly, including snowclones of GER's quotes such as "You will never reach your special".
- No. note Speaking of the Creator Sword's nullifying skill, some others just say that it nullifies just about everything.
- Racist Byleth note Like Legendary Roy and Human Virtue, both versions of Byleth come with a new skill named Ruptured Sky, which boosts the attack of the user by 20%, or 40% if the user is against a beast or dragon opponent. Unlike Human Virtue, Ruptured Sky isn't exclusive, however, but since Byleth was the first unit to have this skill, they were called racist. It got worse with Byleth's Legendary version having Sundered Heaven, which is a stronger variant of Ruptured Sky.
- Random Bullshit GO!!! note Legendary Byleth's Special attack animation involving him summoning a gust of wind that also carries along the various lost items of the students and faculty of Garreg Mach. Fans were quick to meme about the silliness of a finishing move tossing random junk at an opponent, as well as the similarity to a comic panel from Moon Knight.
- Edelgard:
- The fact that Edelgard's skillset makes her at her strongest when no allies are nearby has spawned even more edgelord jokes. Carries over to her Legendary version, which comes with multiple skills that work when she isn't near an ally.
- Edelgard practices social distancing note In light of the COVID-19 pandemic plaguing all around the world, people are encouraged or requested to maintain distance from others in order to minimize the virus from spreading. Legendary Edelgard was released around the same time the virus went at large with a kit that heavily encourages her to be nowhere near her allies, leading to jokes she's simply following common real-life procedures.
- Edelgard stuffs her bra note Whilst Edelgard in Three Houses is relatively flat-chested, Brave Edelgard in Heroes is given a Fanservice Pack by artist Cuboon, including prominent Boob Plate. This has led to jokes about how someone as lacking in assets as Edelgard can't possibly be filling out that armour naturally.
- Curse of Edelgard ExplanationSince 2020, Edelgard has become infamous for always losing in each A Hero Rises Voting Gauntlet, with none of her variants going past the first round no matter how high any of them ranked, thus becoming a running gag in the fandom. The 2023 edition is especially a one two punch for her, with both her summer (With AHR 2020 winner Altina) and fallen variants losing to Legendary Veronica and Ninja Camilla respectively.
- Dimitri:
- "No matter what the reason, it is evil to kill. I cannot forget that so easily." ExplanationThe reveal line for Dimitri in the Three Houses banner became Hilarious in Hindsight as almost everybody knew that he, after the time skip, plans to kill every last one of them, clearly contradicting that line.
- "Buy my father's lance!" ExplanationOne of Brave Dimitri's special activation quotes is "By my father's lance!", which you'll likely be hearing a lot considering how powerful his Brave version is, especially after he recieved his refine. It eventually evolved into a joke about Dimitri trying to sell the lance to everyone.
- Fallen ClaudeExplanation (SPOILERS!)The reveal of fallen versions of Dimitri, Edelgard, Rhea, and Female Byleth, all of which are based on either them after their Trauma Conga Line (Dimitri), driven mad via transformation/Demonic Possession (Edelgard, Female Byleth in Three Hopes), or lost control of themselves (Rhea), have led to a joke Fallen variant of Claude, except it's him having fallen off of his wyvern. It helps that in Three Houses, he's the Only Sane Man of the main game house lords, and at no point has anything bad happen to him.
- Sothis:
- Sothis and large objects. ExplanationSothis' regular art depicts her sitting on her throne and a giant sack for her regular and winter versions, respectively. This leads to jokes about Sothis hauling them around the map.
- #SothisTweets ExplanationFor a day in the Fire Emblem Heroes Twitter, Winter Sothis took over Feh's role announcing the news, leading up to a distribution of summoning tickets to the three Christmas banners as her gift. Sothis quickly became a meme in the community, with some people being sad that she had to leave the Twitter.
- Sothis took over FEH note As of the April 2nd, 2020 edition of Feh Channel, Cassandra Lee Morris, who is also Sothis' English voice actress, now voices Feh in the English version. This led to many fans to state that Sothis did not have enough with taking over the official Twitter account and now has become the game's mascot
- Local time gremlin found dead, Nemesis denies all involvement Explanation (Three Houses spoilers!)Sothis got her weapon refine added to the game with the September 6, 2022 version update, and fans were shocked to find that it was extremely underwhelming (It grants her +4 to each of her stats and a 40% damage reduction to the first attack she receives as long as she starts combat with her HP over 25%...and that's all) when everyone else had refines that were utterly bonkers (Brave Edelgard, Brave Dimitri, Brave Claude), helped them fulfill their role better (Brave Lysithea, Legendary Julia), or rescued them from Low-Tier Letdown status (Haar). Fans joked that IS left Sothis to die, and with Nemesis, who was her killer in the original game, denying all responsibility for killing her a second time.
- Time gremlin is back and she's pissed Explanation (Major spoilers for Three Hopes!) Early May of 2023 saw the release of the annual 'Fallen Heroes' banner, and one of the summonable heroes was Female Byleth from Three Hopes; more specifically, from the moment where Sothis takes full control over Byleth's body to exact her vengeance on Shez. Due to how absolutely busted Fallen Byleth is as a unit, fans took this as Sothis getting revenge for her underwhelming remix several months prior.
- The winners of CYL4 are Dimitri, Claude, Edelgard, and Female Byleth. ExplanationDue to their massive popularity, some people expect the four of them to win CYL4 against others with large fanbases like Awakening Anna and Marth. The prediction turned out to be 75% accurate, since Female Byleth got 7th place (4th place for females) and the 2nd place spot was taken by Lysithea. Female Byleth however, did eventually win, during CYL6.
- Seteth:
- How hard is IS going to ruin Seteth? note Fans have expressed their worry about how underwhelming of a kit Seteth could possibly receive due to how many male wyvern riders from Grand Hero Battles having received one in the past. Now Hilarious in Hindsight when the Goddess's Servants banner would feature Seteth as a demote, who tend to be underwhelming units. However, said banner would also give him his Spear of Assal, which boosts the Atk and Spd of him and his allies, as well as neutralizing any Atk and Spd bonuses on the foe as long as he's near said allies, and he gets a decent base kit with Brazen Atk/Spd and Drive Atk. As such, while he isn't supremely overpowered, he also wasn't completely ruined, making him a pretty good supporting unit that can also put up a fight, and is seen by many as a great unit by demote standards.
- Buff Seteth Explanation Fans were quick to note upon Seteth's release that his art, in particular his damaged art, shows him to have quite the Heroic Build. Certain fans took this and ran away with it, sometimes cranking his musculature up.
- Due to how his art shows him with two drinks, but his injured art shows only one, Summer Sylvain quickly became the source of memes as people edited him to appear like he was having his drink thrown back at him.
- The Azure Moon Gauntlet Explanation (Spoilers!)The Brave Reprisal Voting Gauntlet in September 2020 has the candidates be the three house leaders go up against each other, with Brave Claude knocked out in the second round by Brave Dimitri, and the final round ending with Brave Edelgard and Brave Dimitri going up against each other, with the final rounds with the multiplier in Dimitri's favor, even though he has the lesser support at the beginning of the final round. Naturally, this has been compared with the Azure Moon route in Three Houses, where Claude was defeated in Gronder Field by Dimitri and later retreats to Almyra, and the ending with Dimitri kills Edelgard in self defense at the end of the Azure Moon route. Even the last cutscene was jokingly used to describe the final hour of that Voting Gauntlet.
- Winter Bernadetta's attack animation has her conjure up a house to shut herself inside in, letting the raging blizzard deal with her enemy instead. Comparisons were instantly made to other media where houses were deadly or played a major role, such as the Hell House, or building in Minecraft.
- #HildaTweets Explanation Like in 2019, someone else took over Feh's Twitter in December 2020, namely Hilda. Like Sothis, this event eventually lead to another summoning ticket giveaway, and people were eventually sad when she left.
- Feh's DMsExplanationJust before HildaTweets, Fire Emblem Heroes reminded people that regardless of the DM function being open, the staff won't respond to sent DMs regarding Fire Emblem Heroes matters, leading up to an event where Hilda and other Three Houses characters gave cards to people via the DM feature. This eventually got people to get creative with their DMs to Feh and/or Hilda, requesting various stuff, sending them memes, or asking completely unrelated questions.
- During Hilda's time in the Twitter, there have been many people commenting in her posts about rather NSFW requests regarding her.
- Bravekeeper ExplanationChoose Your Legends 5 introduced the Gatekeeper as a unit that can be voted. Thus, many players voted Gatekeeper for the meme, eventually propelling him to win CYL5.
- Gatekeeper has something to report! ExplanationA variation on the Gatekeeper's catchphrase, referencing his popularity in CYL5.
- Gatekeeper brought the entire gate with him. ExplanationGatekeeper's regular art goes the extra mile. Rather than just having him standing, he has the gate of Garreg Mach Monastery behind him and he's surrounded by several animals that roam the monastery. Better yet, his weapon, Charging Horn summons the gate for his attack.
- Dedue: "No."ExplanationDedue's very basic simple quote which was used as a Critical Quote. It finds use in a lot of ridiculous manners, being considered one of the most absurdly best critical quote ever.
- Leonie is top tier. ExplanationOne of Summer Leonie's quotes is proclaiming she's top tier. Naturally this lead to people quickly making tier lists and placing her at the top, or making gameplay tier lists and putting her at the top. Ironically enough, Summer Leonie is, at the time of her release, one of the best non-Legendary/Brave/Mythic archers, so in a sense she is right.
- Marianne: "Is this a mount?" ExplanationMarianne's weapon gives her extra boosts if she's within three spaces of a flying of cavalry ally, meant to reference her affinity for caring for animals. Trouble is, this also works for flying and cavalry units whose mounts don't need to be living beings... or even exist.
- #LysitheaLuteTweets ExplanationAgain, the Twitter page for the game was taken over by a Three Houses character in 2021, this time being Lysithea (and Lute, as they were a Duo Hero). And again, there was a ticket giveaway and again, people were sad when they left.
- Game Boy Popsicle ExplanationSummer Claude's weapon, shown by his art, is literally a popsicle. However the coloration of it as well as the angle at which Claude holds it makes it look so much like an original Game Boy that even his VA can't unsee it.
- "Shez was three months ago..."ExplanationThe unveiling of Legendary Female Shez left many players in shock, because both Shezes were added to the game three months prior, making this the shortest time gap between a non-OC character getting added to the game and getting a Legendary variant. Because of this, this line, or any variant of it, was uttered upon reveal.
- Racist Santa/Grumpy Santa ExplanationThe second part of Dedue's Forging Bonds storyline features Felix disparaging Dedue for his Undying Loyalty towards Dimitri, then implicitly calling the Duscurians violent when Dedue stands up for himself. This scene quickly became infamous: not only were fans of Felix enraged by his depiction as an icy, borderline-racist bully, but the larger fanbase found the scene hard to take seriously due to Felix being dressed in a Christmas outfit (due to his only playable appearance at the time being in 2020's Christmas banner), making what should have been a tense confrontation look more like Dedue was being insulted by an angry Mall Santa.
- Free Beast Units ExplanationWhen Ingrid in her Three Hopes design was revealed to be a Rearmed Hero in April 2023, her Arcane weapon was shown to be a variant of her Hero's Relic, Lúin. However, in Three Houses lore, anyone without a Crest who tries to wield a Hero's Relic is turned into a Demonic Beast instead. Even though this never happens to playable units in either of the Fódlan games or Heroes, many players immediately began joking that inheriting Arcane Lúin will turn its recipient into a Beast unit to keep consitent with its lore.
Elyos (Engage)
- Chloé wants Gullveig for dinner. Explanation Chloé from Fire Emblem Engage has strange tastes in food, including deep fried snakes. Given that Book VII’s main villain has snakes in her hair, it’s joked that Chloé wants to cook and eat her.
- Engage with me, Marth- Caeda would like to know your location.ExplanationThe Forging Bonds introducing the Engage characters has Alear attempt to "engage" with the actual Marth, to his very understandable confusion. Given how the term "engage" already has some flirty undertones to begin with, this led to jokes about a very angry Caeda hunting Alear down for daring to make a move on her husband.
- Alm/Deirdre/Nanna/Lilina/Florina/Ephraim/Soren/Sothe/Chrom/Camilla/Edelgard would like to know your location.ExplanationThe meme promptly expanded to include the angry reactions of the characters particularly close to the Emblems, chasing Alear down for trying something funny.
- DRAGON BLASTExplanationAugust 2023 saw the release of Legendary Alear, who came with a unique special named Dragon Blast. The special's name quickly resulted in a cornucopia of "Biden Blast" jokes, helped along by the special's animation featuring a glowing white orb that looked similar to Rayquaza's attack.
- #FEHZappyHolidays and #YunakaWasHereExplanationWinter 2023 heralded another round of FEH Santa, much like Sothis, Hilda, Lysithea/Lute and Black Knight in prior years. This time, playing off one of her catchphrases and the phrase "Happy Holidays," Yunaka took the reigns. Unlike previous years, however, Yunaka did not give the players free tickets, much to the fanbase's disappointment from being given what they thought were a set of mediocre gifts.
- Engage SweepExplanationDue to being excluded from CYL7 and by virtue of being the latest Fire Emblem game in the series, practically everyone expected all four of the winners of CYL8 to be characters from Engage, much like how Three Houses swept CYL4. In particular, everyone expected the likes of Yunaka, Ivy, and/or Female Alear from the Female's Division and Diamant, Alcryst, and/or Male Alear from the Male's Division to win. But amazingly, not one single character from Engage actually won CYL8! Instead, the winners were Bernadetta, and Female Robin from the Female's Division and Alfonse and Felix from the Male's Division.
Crossovers
- Xander protecting Lucina in the opening movie and his continued presence by Veronica's side due to her lonely nature has spawned many 'Dad Xander' jokes, including his father's own memetic "You are my child now." line.
- There are more ____ than there are Sacred Stones/Radiant Dawn/Thracia 776 characters.note In response to the lack of characters from Sacred Stones, Radiant Dawn, and Thracia 776 other than the ones from the "Family Bonds" and "Sibling Bonds" focuses, the fanbase decided to roll with how many things in Heroes surpass the amount of characters from those games. Now a Discredited Meme now that more characters from those games are available.
- Phantom Thief Innes.note The reveal that Innes is voiced by Xander Mobus and Jun Fukuyama immediately sparked jokes involving Joker and the Phantom Thieves.
- Sigurd will never see it coming. note Xander Mobus also ends up voicing Arvis, and the nature of the Battle of Belhalla comes off like a complete surprise like the lyrics of "Last Surprise" imply, so the Phantom Thief/Joker joke can be applied to Arvis too.
- Players tend to play along with "Marth's" and Performing Arts Azura's Paper-Thin Disguises, as well as Zelgius's blatant Late-Arrival Spoiler reveal as the Black Knight, making posts wondering who these "mysterious people" really are.
- "______ Draug"note Many fans have taken notice to a number of characters who bare some resemblance to Draug, namely being green-haired, sword-wielding, blue armored males, and have started naming them variations of "something" Draug. Such examples being Sexy/Young Draug (Alm), Thin Draug (Luke), and Scary Draug (Arden).
- Girl Marthnote The same meme exists with Marth who have set the appearance trends for Fire Emblem main characters. Yet actual Marth is labeled "Girl Marth" and Lucina (who impersonated Marth in her game) is called "Marth".
- Ayra = Edgy Eirikanote Both of them share the same artist with similar armor (just different colors) and known to have flowing long hair, but because Ayra's gruff, no-nonsense and tomboyish personality and dark hair contrast with Eirika's kind, graceful and a bit naive personality and light blue hair, Ayra is jokingly thought as Eirika who's in an edgy phase.
- "[Then] Perish!"note The Fallen Heroes banner features a possessed Celica who shouts this line as one of her specials. The similarity to a meme of a bizarre role play featuring former US president Barack Obama did not go unnoticed.
- "Sorry, but I can't perish right now!"note As a response, people have used Ike's deadpan snarker response to Bertram in Path of Radiance.
- "It's high Noontime..."note Shigure shares his voice actor (Matthew Mercer) with the character Cassidy from Overwatch. In that game Cassidy's ultimate triggers the voiceline "It's high noon" to play, and Shigure's base kit comes with the special skill Noontime. Many fans saw it as a humorous coincidence and the meme stuck.
- Shinon introduced a new bow exclusive inheritable Special called Deadeye, the exact same name as Cassidy's ultimate. Legendary Chrom (who is also voiced by Matthew Mercer) can either inherit it from Shinon, or you can summon for Duo Valentine's Chrom who already has it, and the jokes write themselves.
- "Gunnthrá killed Canas" / using Gunnthrá to defeat Canas in battles. Note (spoilers for Blazing Blade)Canas' ending in Fire Emblem: The Blazing Blade notes that he and his unnamed wife perished while trying to stop a snowstorm and Gunnthrá's unique weapon is a tome simply called 'Blizzard', leading to fans making jokes that it was actually Gunnthrá that killed Canas. When Canas was actually added to Heroes the jokes only increased in popularity and quantity.
- The arrival of Quan with Gae Bolg and his eventual fate has brought in Nasuverse memes (thanks to their own gacha game rivaling Heroes), namely involving a certain Lancer in a blue skin-tight outfit. The meme usually takes form in variations of "Quan died!" "You aren't human!"
- Fire Emblem Heroes: World of Light note Moments after Book 3's Teaser at the end of November 7, 2018's Feh Channel, people compared it to the "World of Light" mode from Smash Bros Ultimate, due to the headline "That day, the light died".
- Due to the Book of Shadows resembling a pack of playing cards, jokes have been made about Adrift Azura being a Yu-Gi-Oh! player.
- Eiriana Grandenote As soon as Eir was revealed, some fans quickly took notice of how her hairstyle made her resemble the singer Ariana Grande and jokes were made almost instantly. Hilarious in Hindsight as Ariana herself had actually made an appearance in another gacha game.
- Usually serious characters having bright smiles, leading people to declare that they will protect those smiles. Examples include Winter Cecilia and Valentine's Titania.
- Avenge the fallen. note As soon as this meme template spread, it has been used in context of several losses in Fire Emblem Heroes. One includes characters that died or are set to die in the story of the game. Another involves an April 2019 update that removed Gen 1 5-star exclusive units from New and Special Heroes banners, including those which were mainly used as fodder for valuable skills, such as Hector for Distant Counter, Takumi for Close Counter, and Brave Ike for Steady Breath.
- There are plenty of crossover memes with JoJo's Bizarre Adventure:
- Stand users in FEH note This case started with both Fallen Robin and Legendary Robin, as Grima is reminiscent of a Stand and their portraits look like poses from that series. In addition, the Fallen Robins were called the Hierophant, and there was a stand called Hierophant Green...making their Stand Hierophant Grima. This returned with Brave Micaiah and Fallen Berkut, thanks to their spirits (Yune and Rinea). Their fight in the "Brave Rivalries" voting gauntlet has been compared to a fight in JoJo, spawning a lot of fanart overlapping then over JoJo scenes (namely Jotaro and Dio walking towards each other). This meme saw another resurgence with the addition of heroes from Tokyo Mirage Sessions ♯FE, whose mirages are highly reminiscent of Stands.
- Ike the breathing master/"Ike is a Hamon master!" note Ike's Brave, Legendary and Fallen alts all come with a variant of the Breath-type skill for their default build's A slot (Steady Breath for Brave Ike, Warding Breath for Legendary Ike, and Darting Breath for Fallen Ike). The only exception being Fierce Breath that is used by Legendary Tiki, although it can be given to Ike through Skill Inheritance. This spawned a meme of Ike being a Hamon user, as Hamon is powered by breathing.
- Garon goes "WRYYY!"ExplanationGaron's attack pose◊ along with how he had his voice actor changed from Travis Willingham to Patrick Seitz opened the floodgates for DIO-related jokes.
- KONO EITRI DA!Explanation (Major Book V Spoilers!)On June 5, 2021, the trailer for Book V: The False Monarch dropped. Eitri's face is zoomed in on letting out a Slasher Smile as Reginn commits Sibling Murder on Fafnir for Alfonse with a face that would make people think she's one of Dio Brando's children.
- Aqua in Fire Emblemnote Thus far, Fire Emblem had several characters with the 'connections' with the Useless Goddess from KonoSuba, and all of them have been included in Heroes: Japanese voice of Eir, English voice of Petra and Japanese name of Azura. So if anyone is applying any Aqua memes, (either her crying◊ or freaking out◊ face), they would also use these characters for result.
- Alfonse in The World That Never Wasnote In the Book IV - Realm of Nightmares cinematic, Alfonse is seen in a black area filled with modern skyscrapers, as a result of being in the Summoner's nightmare. People joked how Alfonse somehow got into Kingdom Hearts and is confronting the Nobodies of the same franchise. The fact that the Summoner is a hooded figure like most of the Nobodies and attacks Alfonse in the same scene didn't help.
- Did Kelik debut in Heroes?note Kelik originated from the Fire Emblem: The Blazing Blade romhack The Last Promise, in which he was notorious for being an edgy OC even by romhack standards, and his endgame title was "The Fairy King". Naturally, when an actual fairy king made an appearance in Heroes, jokes about Kelik debuting in Book IV were made. This meme had a minor resurgence after the December 2020 FEH channel, in which Feh introduces Caellach... and his name is pronounced exactly like Kelik's name is.
- AHHHH! AFTER 10,000 YEARS, I'M FREE! IT'S TIME TO CONQUER ASKR!note Hel is voiced by Barbara Goodson, who voiced Rita Repulsa in Mighty Morphin' Power Rangers. With both of them being wicked villains, the jokes wrote themselves.
- Freyja is the Cocogoatnote When parallels between Freyja (who turns into a goat) and the character Ganyu's designs were drawn, the former also gained the Cocogoat nickname within the FEH fandom.
- Tailtiu maining Jigglypuffnote Tailtiu's blank eyes are often compared to be that of Jigglypuff's eyes, therefore making ways for jokes that she got those eyes because she got too close with Jigglypuff or mains it when playing Super Smash Bros..
- Silesse is a Palla-versenote In Silesse, every Pegasus Knights, good or bad, always have one thing in common: Green hair (but not all women: Queen Rahna was black haired). And by this point, the Jugdral games' No Export for You status start to rear its head for the international players that they mistake not just Erinys, but everyone as a variant of Palla (the original green haired Pegasus Knight), enough that they think Silesse is a new world/universe filled with nothing but Pallas.
- "Fool! Gatekeeper toots as he pleases!"note Unexpected to many players, Gatekeeper arrives with a green tome in the form of a horn that he toots to call upon the people of the monastery and attack the enemy. This made players reference the memetic shot of Doctor Doom tooting a horn, but it can also be used to reference Doom's DOOT meme.
- It's been Eitri all along. Explanation (Major spoilers for WandaVision AND Book V!)When Book V, Chapter 6 revealed that Eitri was the true villain of the story, fans noted the similarities between her and Agatha Harkness from the show. As the twist villain of the show was a witch with a catchy Villain Song, fans were quick to compare Eitri to Agatha. It also doesn't help that Eitri was also the one who summoned Fáfnir in the first place with her imitation Breidablik, meaning that everything that happened within Book V really was all her doing.
- Yuri/Eirika/Ninja Female Corrin is Lando-T/Genesect/Dragapult! ExplanationWith the release of Summoner Duels, Fire Emblem Heroes gained its first real-time PvP mode, which was immediately compared to competitive Pokémon battling, due to the similar mechanics and overlapping fanbase. This lead to many jokes comparing High-Tier Scrappies from both games, or suggesting that FEH utilize Smogon's rules, such as suspect tests and usage tiers.
- We don't talk about Bruno. ExplanationAfter the release of Encanto and its Signature Song, fans immediately connected it to Heroes due to the existence of Bruno and how Out of Focus he is. Thus, whenever he gets brought up, expect a reference to Encanto to follow.
- Speedy Gonzalez ExplanationThe February 2022 Grand Hero, Gonzalez from Fire Emblem: The Binding Blade, has a surprisingly decent base speed of 35 (or 38 with a Speed Asset). Combined with his base kit which focuses on boosting his Atk and Spd stats even more (Atk/Spd Push 3, Rein Axe, and Threaten Atk/Spd 2), people were quick to make Speed-focused builds for Gonzalez with the name "Speedy Gonzalez", a reference to the Looney Tunes character Speedy Gonzales.
- Adrift Mikoto is Shadow. ExplanationThe March 2022 refine batch gave Adrift Mikoto the Doting Staff, and its exclusive refine introduces a new status effect called Canto Control... which sounds very similar to the Signature Move of Shadow the Hedgehog. Combined with its actual effect (it restricts 1-range Canto users to 1 space of movement with Canto, while 2-range Canto users have their action outright stopped) not being unlike that of Chaos Control, the jokes practically wrote themselves.
- KILL THE PRETENDER, HILDA.ExplanationThe reveal of Jugdral's Hilda as a Grand Hero Battle was met with equal parts of pure rage and a sadistic desire to utterly destroy her, especially with Fódlan's Hilda, in order to establish her reign as the only Hilda around.
- Tactician SweepExplanationCYL 7 on the men's side has received some notice due to the top two winners (Male Robin from Awakening and Soren from the Tellius games) being tacticians for their games' respective main protagonists. Fanart cropped up with the two posing together, occasionally as Back-to-Back Badasses.
- MORTISExplanationUpon his release, Fomortiis become notable for being a very powerful Save Tank thanks to his skill set and statline. Because of this, it's not uncommon to hear this whenever some unit happens to be unfortunate enough to be in the Demon King's range, especially how the latter part of Fomortiis' name sounds like.
Misc.