Smile Down the Runway is a Japanese Shōnen manga series by Kotoba Inoya. It has been serialized since May 2017 in Kodansha's manga magazine Weekly Shōnen Magazine and has been collected in sixteen tankōbon volumes. The manga is published in North America by Kodansha Comics. An anime television series adaptation by Ezo'la aired from January 10 to March 27, 2020 on the Animeism programming block. Funimation Entertainment is producing a SimulDub of the series, which premiered on the FunimationNow streaming service on January 24, 2020.
Chiyuki Fujito has a dream: to become a Paris Collection model. The problem is, she's too short to be a model, and everyone around her tells her so. But no matter what they say, she won't give up. Her classmate, a poor student named Ikuto Tsumura, also has a dream: to become a fashion designer. The two decide to combine their dreams and overcome the naysayers.
Smile Down the Runway provides examples of the following tropes:
- Always Camp: Hazime mentions that there are a lot of gays in the fashion industry, although the only explicitly gay character we've seen so far is Carlos.
- Ambiguous Situation: Ayano Toh's "bet" with his grandmother. Toh claims that he's aiming to beat his grandmother's Geika Fashion Festival record in order to make her acknowledge him as a fashion designer and let him go independent. However, Ayano Mai says that those condition is a Self-Imposed Challenge Toh had set for himself, and Mai wants him to go independent regardless. The flashback where Mai tells her grandson to make her acknowledge his skills was apparently said during her drunk episode, which may be closer to how she actually feels about Toh. When Toh fails to beat Mai's record at the festival, Mai chides him for copying her style, while still encouraging him go independent from "Aphro I Dite", which Toh refuses because his pride wouldn't allow him to do so when he failed his own test. Later, Mai drives Toh to quit from "Aphro I Dite", after which he plans to outshine her with his own brand in a joint exhibition they plan to host.
- Ambition Is Evil: Inverted. Hazime outright says that ambition is required for a fashion designer to thrive, because the challenges one must face in the industry (i.e. catering to customer demands, liaising with suppliers, managing the production lines, etc.) will wear down even the most passionate designers if they don't have a higher goal beyond their love of making clothes. In fact, part of Ikuto's character growth is marked when he develops a competitive streak and a desire to win against Toh Ayano, when previously he's content to merely appreciate the clothes that others made.
- Bait-and-Switch: One of Ikuto's main barriers from becoming a professional fashion designer is that he doesn't have a fashion design degree, as he's too poor to pay for such specialized school. Then, he participates in the Geika Institute Fashion Festival, after which he is offered a scholarship at the Institute by the headmaster. However, right after he submits his application, Ikuto finds an internship opportunity in Aphro I dite, and after a few months of work, he is given a full-time position at the company, meaning that he never needs the degree.
- Beauty, Brains, and Brawn: Ikuto has three younger sisters. The eldest, Honoka, is very smart (brains) and is hoping to get into a prestigious university. The second, Aoi, is a star volleyball player in her school (brawn). The youngest, Ichika, is five, and is described as "cute" (beauty) and is the most appreciative of the clothes and dresses that Ikuto makes.
- Betty and Veronica: Both Kokoro and Chiyuki falls in love for Ikuto. The former is a sweet and humble Shrinking Violet who wants to be a fashion designer rather than a model due to her dislike for attention. Chiyuki is a proud and determined woman who loves attention and wants to be a model.
- Bland-Name Product: Aphro I dite's main office shares a building with other famous clothing brands such as "Gacci" (Gucci), "Louis Villan" (Louis Vuitton) and "Channel" (Chanel).
- Cast of Snowflakes: All the characters have fairly distinguishable features. Even the models, who are all drawn to be conventionally attractive, don't look all that similar due to their differing eye shapes and general face structure.
- Crack Defeat: Invoked by Toh Ayano in the Geika Fashion Festival. Despite being regarded as the best contestant by most of the judges and audiences, his last minute withdrawal from the event ensures that he's placed last instead of first. The official first place position was given to runner-up Kokoro, who was only considered as such because one of the judges voted for her, and only because said judge is a model who sees Kokoro as a rival and wants her to stick to fashion design so that Kokoro would never steal her spotlight. Most of the other judges think that Kokoro's work would otherwise only rank 4th or 5th at best, and the audience seem to agree—expressing confusion at Kokoro's apparent victory over Ayano.
- Costume Porn: Given that this is a manga about the fashion industry, of course it features a lot of painstakingly detailed costumes that are as gorgeous as they come.
- Debate and Switch: One of the Manga's main messages is to not give up/compromise on your dreams. Halfway through the Geika Fashion Festival event, Ikuto's mother goes into critical condition, and he has to use the money he would have needed to buy materials for the fashion show for her operation. Toh offers to pay for the operation if Ikuto drops out as a designer to work as his patterner instead (thus compromising his dream), while Igarashi makes the same offer if Ikuto hires Kokoro as his model to make her to give up on her dream. This dilemma is easily resolved when Chiyuki's father offered to buy his design (the first dress he made for Chiyuki) for 2 million yen, which gives him more than enough money to pay for his mother's operation and buy materials for his show.
- Decoy Protagonist: The first chapter placed a big emphasis on Chiyuki, with her struggles to be seen as a worthy model for her height taking more precedence over Ikuto's desire to design clothes. The chapter ends with Chiyuki's father telling Ikuto (and the audience) that this will be his story instead, and makes good on that premise.
- Disappeared Dad: The Tsumura's patriarch died when the children were young.
- Friendly Rivalry:
- Despite not actually "competing" in the same field, Chiyuki declares herself as Ikuto's rival to spur him to improve himself so that they can stand as equals in the fashion world as the top model and designer, respectively.
- During the Geika Fashion Festival, Kokoro and Ikuto must both vie for top place—Kokoro because that's the condition her manager gave her if she wants to continue pursuing a career in fashion design, and Ikuto because he wants to defeat Toh, who is the strongest contender for the top spot.
- Height Angst: Chiyuki doesn't like having her height brought, especially since her short stature is the reason why she had little success in being a model. Fumiyo is also rather angsty about her short stature. Kokoro is additionally quite self-conscious about her height, only for her, being too tall.
- Irony: The dynamic between Chiyuki and Kokoro stems from this. The former wants nothing more than to become a successful model, but she's constantly rejected due to her height. Meanwhile, Kokoro is tall, beautiful and charismatic, and has everything one could hope for in a model. But due to her Shrinking Violet personality, she hates being a model, and wants nothing more than to quit. She prefers being a fashion designer.
- Nepotism: Discussed. Sakuma Mii, Hazime and Ikuto manages to get their positions at Aphro I dite through inside connections (Mii is the daughter of Aphro I dite's main sponsor, Hazime is Mii's old friend, while Ikuto gets his internship thanks to Toh's recommendation), and are hated by many of the other staffs, who see them as incompetent layabouts who's only coasting by through their connections instead of actual merit. However, as Hazime would say, one shouldn't be afraid to use their connections to open up opportunities for themselves, but they should then prove themselves worthy of the position by their hard work and results.
- Love Triangle: Both Chiyuki and Kokoro ends up falling for Ikuto. Ikuto himself immediately thinks of both Chiyuki and Kokoro when Mii asks him if he has any girl friends he's close with.
- Rank Up: After applying for an intern job at "Aphro I dite", Ikuto quickly distinguishes himself, rapidly climbing the ranks of the company and is eventually promoted to chief designer of the "Aphro I dite novice" branch.
- Technician vs. Performer: Discussed at the end of the Geika Institute Fashion Show. Headmaster Takaoka mentions that, while the judges must rank the design collections based on the "artistic merit" of the dresses, this is no way disqualifies the emotional experiences and enjoyment the audience may have had for the "lower ranked" collections. For example, Ikuto is ranked 11th place due to the lack of finesse and advanced techniques he incorporated in his designs, but at the same time, he is the only other participant aside from Ayano (whom the judges deem as the no. 1) who gets any buyers at all. And Ayano Mai seems to be more impressed with the unpolished "unisex" concept Ikuto used for his show, rather than Toh's technically refined dresses, which she regards as an inferior copy of her own style.
- To Be a Master: Both Ikuto and Chiyuki respectively aspires to be a Fashion Designer and Fashion Model that can take the stage of the Paris Runway, which itself is considered the the apex of the industry.
- Wham Line: Hazime declaring that he's closing down his studio to work as one of Aphro I dite's lead designers, shortly after he hinted to Ikuto that he might hire him full time.