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Toyless Toyline Character

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In Merchandise-Driven media it's typically pretty easy to set apart the characters whose toys are getting advertised. They're the ones that take the spotlight in any given story, save the day in the end, etc., or are otherwise just made to look cool by the narrative itself. They'll have more character development, more detail in their character model, more gadgets; everything about them screams toyetic in loud plastic-mould colors.


But not this character. This is the Ensemble Dark Horse of the toyline-driven media, that bursts into the scene like a Highly Visible Ninja with a rocket launcher and a banner reading, "Buy all our playsets and toys" only, after rushing to the toy store, mouth drooling and brow sweaty, you find out they don't have their own toy. Often they'll be The Ace, appearing for a brief storyline, showing up everyone else, and then never seen again—not in the story and never in the toy aisles.

Most of the time for a Merchandise-Driven franchise the toys are either (a) designed first and the show/comic makers make a story around the characters, or (b) the toy makers and show makers work together, so everyone else is likely to be a Flat Character, or even No Name Given. Often there are actual limits set to how much attention can be given to these characters; a non-toy character that's not just a Tag Along Kid being allowed to be prominent is next to unheard of.


It seems bizarre and even out-of-place—which is not to say unwelcome—when an original character does become important. They're not always recurring characters but they sometimes get more development and attention than characters that actually had toys, because there's usually Loads and Loads of Characters.

Why this happens varies, sometimes a writer that's been banging their shackles against the wall long enough manages to loosen them enough to get creative and inject a character into the story for the character's own sake. Sometimes a Monster of the Week winds up getting a little more attention than usual and starts looking toyetic.

In a boys' show, generally the Tag Along Kid, the armies of mooks, and in older series, the Token Girl will need to be created for the show, and in a girls' show it's the same for the villains in general.


This is not just any character who doesn't appear in their story's toyline. Also note that with many long-running franchises, sometimes toys will be made of these characters and marketed to collectors. The point isn't that no toy exists, but that when the media was made, the character wasn't being used to advertise one.

If a major female character from a Merchandise-Driven series ends up as a Toyless Toyline Character, it's probably because of The Smurfette Principle.

See also Sir Not-Appearing-in-This-Trailer.

Examples are sorted by where the character appeared. Franchises spanning more than one media category, like Transformers and G.I. Joe, have more than one entry.

The inverse of this, a character who appears in the toyline but not in the fiction, is Toyline-Exclusive Character.

Compare Canon Foreigner.


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     Anime & Manga 
  • Artemis, Navi, and Star Upper from Beast Wars II and Rage from Beast Wars Neo. BWII and Neo actually invert this, being principally made up of characters adapted from toys that had no representation in Beast Wars previously.
    • Artemis almost got her figure as an accessory for the Masterpiece version of Lio Convoy, but was removed due to budget constraints to the final release.
  • In the beginning of Yes! Pretty Cure 5, Nozomi, Rin and Urara were predicted to be the biggest hits because they were the youngest characters; therefore, they were introduced first and got their toys first, and Karen and Komachi got their toys either late or not at all. However, Rin proved to be unpopular and Karen somewhat of an Ensemble Dark Horse, so they switched places in later waves of merchandise. This is most prominent with the second season's merchandise; Rin and Komachi got their dolls late, they were never given trading figures, and their articulated figures can only be bought as a set from Toei's own shop.
    • This has started to fade for some Pretty Cure villains, even occasionally ones who aren't cute girls, although their merchandise is usually exclusive to the Toei Shop or Precure Pretty Store. However, it was definitely the case when Futari wa Pretty Cure Splash★Star was airing. Michiru and Kaoru, that season's Dark Magical Girls, were made with very plain, non-toyetic designs because they were never expected to receive merchandise, so though they were very popular with fans, this plus the general poor ratings of the season meant it took a very long time for them to get anything.
    • The Pretty Cure franchise is hit with this with the S.H. Figuarts line. Currently, Yes! Pretty Cure 5 and HappinessCharge Pretty Cure! lack Figuarts, and Futari wa Pretty Cure Splash★Star took ages to get any. While Splash Star and Happiness Charge make sense, as they both were very unpopular when they came out, the original Yes! Pretty Cure 5 don't seem to have a reason.
    • Unlike the other cures on the Kirakira★PreCure a la Mode team, Cure Pekorin did not get proper merchandise, since she was introduced a month before the start of the next series. Also, her transformation was not programmed into the Sweets Pact like on the show, instead playing a generic message from the Cures.
    • Non-character example: Cure Moonlight's Moon Tact from HeartCatch Pretty Cure! and Cure Pekorin's Candy Rod from Kirakira★PreCure a la Mode never got made into toys because both of these items were introduced relatively late in the run of the show.
  • This phenomenon has appeared in the Yu-Gi-Oh! anime and card game, as well; there are a ton of cards shown in the anime (and mangas) that were never made. While some of the more obvious ones won't ever be made due to being overpowered Game Breakers or having supernatural conditions in their texts (like "The soul of whoever loses this Duel is forfeit to the winner"), some of them are legitimate themes that would have been a blast to play, like the Armor cards from the DOMA arc that were sadly never developed.
    • Game breaker cards would also be useless for another reason, they would dominate against almost anything, but usually the hero beats the card through a technicality, a technique that someone in the real world could also use.
    • This has changed recently, as many of the anime cards finally got their release, even if it's already a decade since their debut.
  • Digimon Xros Wars posits a strange example: the series was always quite clearly Merchandise-Driven, with the main character's Combining Mecha forms clearly designed for the purposes of easily combining toys, and such toys accordingly ensued. Midway through the series came OmegaShoutmon and ZekeGreymon, two Digimon who combined into Shoutmon DX. All three mons were obviously designed in such a way that hypothetical toys of the former two could be easily combined into a Shoutmon DX figure, yet no such toys of the characters ever materialised despite all three characters being very important.
    • The same in relation of Gumdramon and his combined forms.
    • Of course, the bulk of the merchandise are in the form of Xros Loader and the arcade card game Digica Taisen, with the combining toys merely just a bonus. With that said it is clearly a waste not to see well-defined figures for the various mecha characters.
  • Bakugan:
    • In the New Vestroia season of Bakugan, all of the main Bakugan evolved into new forms as their Mid-Season Upgrade. However, no toys were released of these new forms. Kind of awful considering that these were essentially the main characters.
    • Bakugan has been notoriously iffy about producing figures of their characters. It was a bit of a problem in the first series when several of the Bakugan that appeares late in prominent roles got no figures, got worse in New Vestroia with the aforementioned Mid-Season Upgrade problem, got a little better in Gundalian Invaders until the later Battle Gear and Super Assaults fell away and became sparse, and then got worse again with Mechtanium Surge, effectively killing the line.
    • To add insult to injury, several of the Bakugan which were missed in New Vestroia later got a Japan-Only release, with Spin Master's habits of plowing forward with no regard to the past meaning that the rest of the world would have to scour ebay for them.
  • Ojamajo Doremi:
    • Not counting the various figurines she recieved during the show's run, Pop Harukaze only got one doll during the Sharp season, which is one of the rarest pieces of Ojamajo Doremi merchandise even made, and a plush keychain during the first season. She did get more merchandise when the show celebrated its' 20th anniversary.
    • Compared to the other fairies on the show, Roro and Nini only got small candy toy figurines that came with figures of their respective partners, while Fafa and Toto didn't get any merchandise until the show's 20th anniversary.

     Comic Books 
  • Several characters from G.I. Joe: A Real American Hero (Marvel) did not have their own toy, most notably Kwinn the Eskimo and Dr. Venom.
    • Kwinn the Eskimo eventually did gain a figure but it was many years after the character's debut and last scenes in the comic. Ditto for Dr. Venom (who was a convention exclusive). But we are still waiting on Billy and on Bongo the Balloon Bear.
    • The Baroness was a character in the comics and show long before getting her own action figure in 1985.
  • The Transformers had several noticeable examples of characters who did not have any toys, such as Scrounge, Blaster's unfortunate little buddy from issue #17note  and Jhiaxus, a major villain from the Transformers: Generation 2 comicsnote . Emirate Xaaron, from the UK comics and the latter parts of the US Marvel issues, wasn't based on a toy, but is pretty easy to make as he is mostly a gold and orange Megatron without the gun bits. That said, he'd make a lousy toy - he hasn't transformed in so long he theorizes the shock from merely attempting it could kill him! (He would've made a perfect Action Master, though.)
    • One such character, Straxus, recently got a toy well over 20 years after his debut (though it's called Darkmountnote  due to a case of Writing Around Trademarks.) Scrounge later finally got his own figure as a retool of Cosmos in the Combiner Wars Computron box set, even though the character had not previously been associated with the Technobots.
    • Impactor, the leader of the Autobot Wreckers introduced in the "Target 2006" storyline, wouldn't get a toy until 2013, another 20+ years wait, and that toy was a Con-exclusive recolor of another toy. It wouldn't be until 2019 that he got a figure that was released for general retail and was an original mold. Flame, the rogue Autobot scientist who was the main villain of the "City of Fear" arc, was another toyless character: The name has been used for Autobots in the toyline a couple of times (the first one was in 1991, although it was never released in the US) but neither of them bore any resemblance to the Flame from the comics.
    • Basically, any human not named Spike Witwicky (who got a toy as a Headmaster partner to Fortress Maximus and Cerebros) and any Nebulan who was not binary-bonded to a Transformer would qualify. A few would get Kreonsnote  over 20 years after the original comic ended. Still no Circuit Breaker, though, since Marvel snuck her into Secret Wars II to establish their ownership of that character.
    • IDW Publishing has given us several new Cybertronians without toys, such as the Decepticon Justice Divison, or Aileron. Some characters like Drift or Minimus Ambus started out like this, but eventually got toys in the Generations line.
    • Transformers: Timelines liked to get around this by "repurposing" old toys as new characters—i.e. if they want to do a Transformers: Shattered Glass version of Brawn, they just make him look exactly like an old Palette Swap of Energon Strongarm released as a wave-filler for the '07 movie line, so if you want an SG Brawn, you can just pick up Strongarm. That's not to say they didn't create many of these for themselves, usually through characters clearly based on existing molds with a few parts changed (such as the Beast Wars: Uprising version of Grimlock, who is very clearly Generations Springer with a new head and different colors). Most of these seem to have been essentially pitches for possible new toys, though Fun Publications losing their license mean most of those pitches will remain as such forever. They do make for fairly easy custom jobs, though.
  • Despite Hasbro and its subdivision Kenner doing action figures based on DC Comics during the '90s, quite a few characters were left out:
    • Despite most of non-Elseworlds figures being based on Knightfall, being mentioned on the file cards, and being one of the main villains, Bane himself never got a figure in the Legends of Batman toyline. The closest is the figure for the Batman & Robin toyline, which resembles the comic character rather than the film one. Additionally, despite getting three figures of his time as Batman, Azrael never got a figure of himself... well, as Azrael.
    • Similarly, despite the Superman: The Man of Steel toyline being being based on The Death of Superman (as well as the Superman/Doomsday: Hunter/Prey miniseries and The Death of Clark Kent), Cyborg-Superman is the only one of the temporary Supermen not to get a figure, despite the Eradicator getting a figure, and Steel and Superboy getting multiple ones.
    • The Total Justice toyline had a tie-in activity book which depicted characters who never got figures in the toyline; while the Blue Beetle figure would get released, and many others (Wonder Woman, Martian Manhunter, Superboy, and Steel) would be figures in the JLA toyline, Oracle and Supergirl were never made into figures.
    • A toyline based on Grant Morrison's JLA run, which would involve repaints of the Total Justice figures was made and would later incorporate Young Justice into this. However, Oracle again, Hippolyta, Aztek, Tomorrow Woman, Orion, Big Barda, The Ray, Lagoon Boy, and the female members of Young Justice never got figures. Box set would do exclusive figures based on the "Rock of Ages" arc, but likewise, despite most of the holograms of the "big seven" the Injustice Gang used, as well as Lex Luthor and The Joker, getting figures, the Wonder Woman hologram, the arc's true villain Darkseid (despite the JLA toyline mostly being repaints of the figures in Total Justice toyline, where he was the Big Bad), and Luthor and Joker's Injustice Gang cohorts (Circe, Ocean Master, Mirror Master, Dr. Light, and the mind-controlled Jemm) didn't.
  • Speaking of which, Secret Wars (1984) only existed to push a line of Marvel action figures from Mattel. Despite this, a lot of prominent characters from the series never got their own figures, including most of the Avengers and X-Men. What makes this so jarring is that a few characters who didn't appear in the comic at all like The Falcon, Baron Zemo, and Daredevil did end up getting figures.
  • A downplayed example happened with the Madballs comic book published by defunct Marvel Comics subsidiary Star Comics that was based on the toyline of the same name. The main story of the seventh issue, which served mainly as an advertisement for the Madballs Head-Popping Action Figures, featured Snake Bait as one of the Madballs that got bodies. While Snake Bait was a Madball that already existed, given that the comic was based on the toys and not the other way around, a Head-Popping figure of Snake Bait was never made.
  • Bill Mantlo's Micronauts series for Marvel featured several original characters, as the toyline from Mego didn't have that many characters to begin with. The series was also integrated into the Marvel Universe's existing Microverse. The series not only outlasted Mego's Micronauts toyline, it outlasted Mego itself! And although Hasbro owns the rights to the toyline now and have licensed them to IDW Publishing, Marvel gets to keep the characters it created (such as Arcturus Rann and Marionette), and any characters that were already renamed and modified from the toyline (e.g. Bug, who was based on the Galactic Warrior figure), and Marvel renamed their Micronauts group the Microns.
  • Mantlo's ROM: Space Knight is an even more extreme example than the Micronauts above, as Rom was the only toy in his line. His foes, the Dire Wraiths, were merely described on his package as evil shapeshifters from a "dark nebula". The series expanded on Rom's history, made him over 200 years old, and gave him a homeworld, Galador. and a legion of Spaceknights, while the Dire Wraiths would be established as a Deviant offshoot of the Skrulls created by the Celestials. At the end of the series, Rom was given back his humanity, allowing Marvel to use him in the future without using his toy-based armored form (which is now owned by Hasbro). Marvel has even had him take the name Artour so that they can keep the character without using the Rom name.

     Film - Animation 
  • The villains from the Barbie movies rarely have toys made of them. When they do, it's only when they were brainwashed and good all along, such as Princess Graciella from Barbie: A Fairy Secret.
  • Disney Fairies:
    • It looked like movie-verse's Vidia was going to be this way, until a doll finally came out for the third movie. Even the book-verse's Vidia gets the merchandise shaft a lot, though she does have a doll (uber-rare), some art set thing and a one-coin figure. However, this aversion to Vidia was later abandoned; now she gets lots of merchandise, and it's hard to remember the time where she didn't.
    • Straight examples from Disney Fairies include The Season Ministers, Bobble, Clank, and the bird of prey.
      • Terrence also later got a doll in the toyline, which was included in a playset.
  • Transformers: The Movie:
    • Arcee, the Affirmative Action Girl, who would stay for the rest of the cartoon's run and remained one of the primary main characters (in a show with Loads and Loads of Characters) despite not having an equivalent toy. Though both Animated and Prime had namesake characters who did have their own toys.note  2014's Generations line did, however, produce an Arcee toy more faithful to her pink car G1 self.
    • Wreck-Gar, the Junkion leader, was the only Junkion to be given a toy. The Quintessons did not have a toy. Technologies like the exo-suit and Megatron's laser sword were not represented in toys for years, until the Masterpiece line gave Megatron the laser sword as an accessory and also had Bumblebee coming with a figure of either Spike or Danielnote  in his exo-suit.
    • The Big Bad of the film, Unicron, a giant robot that transforms into a planet-eating planet, had his toy trapped in Development Hell. And perhaps luckily so, considering how little the prototype resembled the character. Despite this, he remained a recurring villain in the next season, and his head still orbited Cybertron as a Continuity Nod. Multiple toys of the big guy were attempted over the years, with the first successful one being the big-ticket item for Transformers Armada.
  • The people doing the commentary track for Osmosis Jones admitted they had Thrax change a car to suit his appearance to sell toys of that car. It never happened.
  • In The Secret Life of Pets, all of the main characters have easy-to-find and abundant toys—except Tiberius. His lack of presence in the trailers and other advertisements makes it hard to know he even exists in the movie at all.

     Film - Live Action 
  • It has become an ongoing point of criticism of the toy industry that female characters are often omitted from toy lines. Or, if they appear at all, it's in limited-edition release or very expensive prestige editions. A (very short) list of examples include the Gal Gadot version of Wonder Woman, who was omitted from most toy releases related to Batman v Superman: Dawn of Justice, Rey from The Force Awakens (toys featuring her didn't start to turn up until well after the film was released, even though she's The Hero), the Marvel Cinematic Universe version of Black Widow, Alice from the Resident Evil films, etc.
  • Transformers Film Series:
    • Alice from Revenge of The Fallen.
    • In Dark of the Moon, Mirage only has a die-cast, non-transforming car toy (because Mattel held the rights to Ferrari - said robot's alternate mode - toys at the time of the film's release, which was also the reason why he was called Dino in the film) and a miniature Cyberverse figure; sadly, the latter's only a repaint of Sideways from Revenge of The Fallen and looks nothing like Mirage in either mode. He later got an actual Deluxe class toy in the Age of Extinction toyline, but he was released only in Japan and was a retool of Sideways (similar to the Cyberverse figure mentioned above), but this time he kinda looked like Mirage in robot mode. It would take until 2021 (a full decade after the film's release) for him to finally get a proper Deluxe class toy that was meant to be him from the get go (and not a retool) as part of the Studio Series line. His page lampshades this with each of the image captions for his toys starting with the phrase "Be grateful".
    • It's strange to think how often this happens with the movie characters, seeing as when the first film came out, almost every vehicle that had appeared in it received an actual, transforming robot figure. And there were plenty of toys that weren't even based on anything that appeared in fiction at all. Yet many unimportant or background characters, such as the ancient Primes, the garbage truck Decepticon, and numerous other Decepticon soldiers never got any toys even in the expanded toy-lines.
    • Several Decepticons in The Last Knight were omitted from the toyline, such as Mohawk and Onslaught (though the latter reuses Long Haul's body).
  • Star Wars:
    • The LEGO Star Wars line began in 1999 , but skipped many rather important characters for several years. Scout Troopers were the first imperial soldiers with Stormtroopers first appearing in 2001 and even then in very few sets. The Star Wars Icon Yoda first appeared as a figure in 2002, Lando in 2004 and Mace Windu in 2005. Nute Gunray and Palpatine/Darth Sidious as non-Emperor, the main antagonists of the Prequels, were skipped until 2009, when they only got figures in the style of the "The Clone Wars" CGI Cartoon. A Life Action version of Gunray was made however, but the ultimate evil is still left out.
    • The original 1978-85 Star Wars action figure line did not include Grand Moff Tarkin, despite him being a major supporting character in the original film played by popular actor Peter Cushing. Tarkin eventually got a figure in 1997 as part of the 1995-2000 Power of the Force line.
    • One travesty (for fans) is that Kenner never made Bantha figures to go with the Tusken Raiders. It wasn't until 2007 that Raider figures got their mounts when Hasbro released them.
  • There have been tie-in action figure lines to the movies in the Marvel Cinematic Universe, but characters like Peggy Carter and the Howling Commandos and The Other don't have any actual figures of them in the aforementioned action figure lines. The Other is especially odd since Hasbro even bothered to make a Skrull warrior action figure, despite the Skrulls not appearing in The Avengers in any way. Oddly enough the Hero Clix line for the movie did the same thing, with several Skrull units but nothing from the actual movie.
  • The toyline for X2: X-Men United only featured a portion of the cast, meaning a lot of characters like Storm, Jean Grey, Mystique and Pyro were omitted anyway. But the real surprise is that Lady Deathstrike, a cool villain who was featured very prominently in all of the marketing for the film, didn't get a single figure to her name.
  • A frequent criticism of Hasbro's Marvel Legends line (as well as the previous 6" movie figures in the same style and scale) is that movie villains tend to get ignored. Examples include Whiplash from Iron Man 2, Red Skull from Captain America: The First Avenger, Loki from Thor (though realizing this grave error, Loki was subsequently included in the 6" lines for The Avengers and Thor: Ragnarok), Ronan and Nebula from Guardians of the Galaxy (though Nebula later received a 6" figure in the sequel), Yellowjacket from Ant-Man and Kaecilius from Doctor Strange (2016). Interestingly, the Mandarin from Iron Man 3 was going to get a Marvel Legends figure, but it was scrapped for unknown reasons. These omissions proved significant enough that Hasbro later launched a special 10th anniversary line for the MCU, which finally included characters like the aforementioned Ronan, Yellowjacket and the Mandarin.
  • Korg from Thor: Ragnarok was left out of most of the film's merchandise, despite being one of its Breakout Characters.
  • Aversion with Black Panther. Klaue and M'Baku were initially absent from most of the film's merchandising, but after the movie became an Earth-shattering hit, Hasbro and other companies (such as Funko and Hot Toys) quickly started pumping out new figures featuring the characters that had previously been passed over.
  • Karg from Masters of the Universe never had an action figure made of him, although his fellow movie characters Blade and Saurod did.
  • Small Soldiers, a film about action figures gone homicidal, had two major villains, Butch Meathook and Link Static, who were never released in real life except in the Burger King promotion. In addition, Troglokhan, the Gorgonite who was butchered by the Commandos and later rebuilt as Freakenstein, had no figures released in his original likeness.

  • In the Star Darlings franchise, Tessa, Astra, Adora, Gemma and Clover don't have dolls, and Piper only has a Wishworld outfit, not a Starland doll. Cassie has only a Wishworld outfit in the US, but a Starland doll with her pet Itty in the UK only.

     Live Action TV 
  • In Power Rangers, most of the toy molds are carried over from Super Sentai, so if a character wasn't in Sentai, a toy might not exist. Also, it's reversed in the cases of some characters and concepts that were major in sentai but only slipped into a little of Power Rangers' sentai footage and got toys brought over. "So the pod people from that one episode get toys but Astronema and the Quantrons don't?" is a cry heard in more than one PR series. This applies to villains a great deal, as while all six Ranger suits must transfer over, a villain is more likely to get a total costume overhaul. And even then, many are the villains without toys on either side of the Pacific for some reason. Who are your Ranger figures supposed to be fighting? (Although it should be noted that Sentai is guilty as well. Considering how important the Nejiranger/Psycho Rangers were to Denji Sentai Megaranger/Power Rangers in Space, the idea of not having figures for them is infuriating for fans.) Though this happened less when Bandai America started doing their own molds.
    • This has also happened with Zords. Sometimes it makes sense—the Mighty Mammoth from Ninja Storm/Hurricanger wasn't released because it would be pretty big. But there's really no excuse for not releasing Wild Force's Elephant Zord or Dino Thunder's Pachycephalosaurus Zord, which are required for major Megazord formations.
  • Kamen Rider:
    • Various belts and items from movie-only characters were never released in toy form, such as the G Den-O Belt and the Aqua Driver. Partially subverted in the case of Kiva-la's belt; Kiva-la was released, but only as a standalone toy and not as a belt.
    • The Tire Koukan line left out a handful of Shift Tires and Kourin Signals, and two of the three Tire Blendings used by Drive's final form (including his main one). Plus some forms and Riders that only appeared in the movies or DVD specials. Other "gimmick figure" lines had similar lacks.
    • The Bottle Change Rider line had only seven out of Build's sixteen Best Matches and only one of his five Hazard forms (though it did come with parts to turn it into another Super Mode that used it as a base), plus two other forms. Cross-Z got his second form only (his default form and two other super forms were left out), Grease's super form was left out, and neither Mad Rogue nor any of Evol's forms were released.
  • Hazard, from BattleBots, never appeared in any of the toylines, despite being a three-time middleweight champion.
  • Being that The Noddy Shop is a series about toys in a toy shop that come to life, one would expect there to be merchandise of said characters. Out of the characters in the show, only the characters in the Noddy's Toyland Adventures segments got toys, with the toys from the Framing Device segments only getting a series of stickers, a puzzle set, and a calendar. The characters were also printed on the boxes of various other merchandise despite not being made for those particular lines, such as a toy car series and Play By Play's plushies of the Toyland Adventures characters, and cameoed in the Noddy annual for 2000.
  • Thunderbirds: Tin Tin, her father Kyrano, and grandma Tracy never received a toy figure, while every other main character or frequent supporting character did. Downplayed with Thunderbird 5; there are some toys of this Thunderbird, but notably fewer than of any of the other thunderbird vehicles. Several lines of Thunderbird merchandising released over the years completely omitted the space station, often in favor of Lady Penelope's FAB 1 car (most likely since Thunderbird 5 never participates in any action, limiting it's play value). There are also various pod vehicles that appeared in only 1 episode, and thus never received a toy.
  • The onee-sans in Inai Inai Baa! used to get a lot of merchandise back in the day (specifically during eras from the Kana-chan era to the Koto-chan era), but once the merchandise decided to just focus on Wanwan and U-tan, they barely got any merchandise, only appearing as images printed on the bonus gifts that come with the magazines and in coloring books. The only onee-san to get merch once Koto-chan left was Yuki-chan, who got an Air Friends doll.

  • BIONICLE itself was primarily a toy-line, and the story got second billing. As such, any originally non-toy story-only character had to be very lucky to receive a toy. Of course, this being LEGO, filling in the gaps for oneself through building is encouraged. In fact, some of the side characters got their official toy depictions through contests held by LEGO, where the best design would go on to become canon; and many more minor characters (including most Dark Hunters and many Rahi beasts) were outright created by fans in this way.
    • In a lot of cases, characters have been through transformations, but only one form of theirs gets a toy:
      • Lhikan spent the majority of the saga as a small Turaga elder, but his only toy is his heroic Toa form. There actually was a goofy-looking promo mini set that kinda resembled Lhikan's Turaga form, and for a long while fans used it as a stand-un, until Greg Farshtey officially canonized it as the set representation of Turaga Lhikan, eight years after its initial release.
      • Nidhiki was mutated from a Toa into an insectoid creature sometime before the saga, so his toy was that of his mutant self, but he is largely featured in stories before his mutation. Turaga Dume is another important character, although his Toa-state hasn't actually had any importance. A year after their debut, two Toa sets came out that looked suspiciously like them, but these were the Toa forms of two separate, likewise mutated characters instead: Iruini and Norik respectively, from the then-released smaller Rahaga set-line — meaning that the other four Rahaga's Toa forms also ended up being toyless.
Indeed, there were multiple obvious design similarities between the mutated Nidhiki and Toa Iruini and Turaga Dume and Toa Norik that were "written off as mere coincidences" — and in the case of Norik's mask, it was explained that it got reshaped to look like the type of mask worn by Dume note . However, Greg Farshtey later confirmed that the idea of Toa Iruni being the set of Toa Nidhiki was discussed "for all of 35 seconds", that he didn't think a Toa Dume set was ever discussed, and if the set had ended up being Nidhiki, it's entirely possible the mask could have ended up being redesigned.
  • The six Barraki figures and the Karzahni set also show them in their mutated states. At least for Karzahni, we have a picture of what he looked like pre-mutation — disregarding the colors.
  • Certain characters would be introduced long before a toy was available to them, despite their significance to the plot. The Big Bad himself didn't get a toy until 2 years after the story had started, due to spending those years as a mysterious unseen presence. A proper Mask of Life would not be made until 3 years after it's introduction. note 
  • Mata Nui's original Great Spirit Robot form has no toy representation, despite being probably the most important character in the story. Given his design, though, he was probably never intended to have one, a fact which hasn't kept it from being heavily featured in the later media.note 
  • Some toyless characters were originally supposed to have toys — two of the comics give us a good idea of what the Baterra would have looked like as a set for instance — it's just that the line got Cut Short before these could have been released.
  • Averted with Nektann, who had simply been an offhand reference in the story lore; but when a new Piraka toy was made that didn't match any of the existing Piraka, Nektann was an existing character of the correct species so LEGO said the toy was him.
  • BIONICLE (2015):
    • Ekimu got released in the second wave, though he was an important character before that.
    • Book-exclusive characters like Bingzak, Harvali or Axoto didn't get sets. Nor did the red Skull Spider from the promo comics, since the only available colors are blue, silver and bright green. The Ice Shadow Trap wasn't ever sold either, but its appearance from the cartoon can easily be replicated if one has the necessary Lego pieces.
    • Makuta is an interesting case: he's had at least two canonical forms shown off in media, his standard villager form (which had two distinct designs, one in the webisodes and comics, and one in the cartoon) and his enormous "shadow titan" form. Lego released a designer video showing off two other possible titan Makuta forms along with a prototype version of his mask — none of which got released as toys due to the line getting Cut Short again. The titan's cartoon design can however be constructed out of various other Bionicle toys (sans his mask) and a good approximation of his villager form can also be built since its mask was released.
    • Subverted with the six ancient Protectors. Technically never released as toys, but they look exactly the same as the six actual Protector figures.
  • Hero Factory, is somewhat better with this with its significantly smaller cast, and most of the toyless characters are minor support staff for the protagonists who aren't all that important (though, their designs in the TV series are such that it's virtually impossible to make a decent scale model of any of them, no matter how expansive your stock of LEGO is).
  • Ever After High:
    • Ever After High has several, oddly enough. Between some excellently-designed Backgrounders (who aren't even named), and the occasional named character with some importance (Melody Piper went two years without a doll; Hopper Croakington and Humphrey Dumpty never, ever received them), you'll find a lot of fans clamoring for dolls. Male characters especially suffer from this — Daring Charming was a character of great importance to the plot from the beginning (he was the most high-end of the male Royals, Dexter's brother, and believed to be Apple's betrothed in the future), yet didn't get a doll for the first three years of the franchise. Key villains like The Evil Queen, The Cheshire Cat and The Red Knight also go without dolls.
    • Moreover, various movies and shorts give huge chunks of the cast new dresses... but only a handful of these are ever made into dolls. "Thronecoming" gave us only a handful of dolls, with a half-dozen getting designs in the episode. "The Dragon Games" featured plenty of new dolls in sporty gear... but another chunk of the cast never got any. Faybelle Thorn got a new look in "Epic Winter", but her outfit was palette-swapped from Apple White's doll — Apple barely appears in that movie.
    • As mentioned, many "backgrounders" have designs on par with the toy characters but they're never even named. Several feature completely original designs (not generic ones or reused assets) but are still nameless extras. Only a handful of backgrounders, like Lilly-Bo Peep and Rosabella Beauty, make the leap to being actual characters. For example, there's one long-haired boy in a gothic-looking suit, a girl in a golden Indian-inspired dress, a girl with distinctive pink-and-purple hair, and two girls (probably twins) with similar green-and-black striped hair. It's been stated that a few of the backgrounders look so elaborate because they're designed either after staff or people that the staff know.
  • Milky Way and the Galaxy Girls has a few characters like Milky Way's little sister and Pluto's band-mates who exist as official art but have no toys.
  • Barbie: Barbie's parents only exist in books. They've never appeared as their own dolls.

     Tabletop Games 
  • Back in the day, Warhammer 40,000 rulebooks had stats for units or special characters that didn't have their own official model yet, leading hobbyists to convert their own Ork Battlewagons or heroes like Nuadhu "Fireheart" of the Eldar in the meantime. But then other miniatures manufacturers started selling models for such units, prompting GW to take legal action - and unexpectedly lose. The company's controversial response was to drop any model-less units from the rulebooks altogether, which infamously Nerfed the Tyranids for almost a year by taking away their ability to field (Organic) Drop Podsnote  and axing over half of the Dark Eldar special characters.

     Video Games 
  • It's hard being a character in the Skylanders franchise if you're not one of the eponymous Skylanders. While the Skylanders themselves are arguably the point, being as they're toys you can bring to life in a video game, there are plenty of non-game-related toys... and those still focus primarily on the Skylanders. Want a figure of the main villain, Kaos, and his sidekick Glumshanks? Want one of the iconic villains, like the Chompies? Heck, want the Skylander's primary sidekick throughout the series, Flynn? Aside from a few rare occurrences (like Happy Meal toys), the non-Skylanders characters tend to get the shaft. Heck, Flynn's ship has a playset, while he's usually overlooked.
    • The Imaginators line solved this, with many of the new characters being released being bad guys from the game before, Trap Team, including Kaos, Chompy Mage and Wolfang.
  • Due to its Contested Sequel status among the fans, it's relatively rare for characters from Street Fighter III to be featured in merchandise for the series. The main exception is Ibuki, who has Ensemble Dark Horse status. For instance, she and Remy were the only characters from III to be featured in SOTA's beloved Street Fighther action figure line.
  • Despite coming out with five video games (three for DC Comics, two so far for the Marvel Comics heroes, LEGO has only managed to come out with actual mini figures of the primary heroes (and villains) in both universes. Several heroes (and villains) that are shown in the video games have yet to have actual figures made of them.
  • Despite being one of the title characters, no toys have ever been released for Kazooie of Banjo-Kazooie. Banjo got one toy release based off of his Diddy Kong Racing appearance, but because Kazooie was not with him in that game, she was not included. Interestingly, there had been plans for a Banjo-Kazooie toy to be released, but it fell through and only the finished, painted prototype (which ended up selling on eBay for a cool twenty thousand dollars) was made.
  • Practically all the official action figures and model kits for Metal Gear Rising: Revengeance revolve around Raiden. This is likely due to the game's development having been outsourced to PlatinumGames, resulting in all of the game's original elements being co-owned by them. Since Raiden was an established character from previous Metal Gear games, the rights to his character are fully owned by Konami, making him exempt from any co-ownership. Want a Raiden figure? You have your choice of Play Arts, Revoltech Yamaguchi, Hot Toys, and Gecco (with some of these being available in recolors as well). On the other hand, if you want a Bladewolf to accompany your Raiden, then tough luck. Want a Jetstream Sam or any of the Winds of Destruction for your Raiden to face? Too bad. The only non-Raiden merchandise based on MGR was a pair of Dwarf Gekko figures sold by Sentinel Toys, which were enemy mechs previously introduced in Metal Gear Solid 4.

     Web Comics 
  • Transformers Kre-O includes several background characters based on Transformers who haven't been released as Kreons. A case frequent enough to qualify for this trope is Sideways.

     Western Animation 
  • Sparks, Big Lob and Pythona in G.I. Joe: A Real American Hero. Sparks appeared in a couple of episodes during the first season as a communication officer for the Joes before retiring from dutynote  (and being replaced by Breaker and Dial-Tone). Big Lob and Pythona were exclusive to G.I. Joe: The Movie.
    • Sparks and Big Lob were eventually made into collector's club exclusive figures in 2007 and 2010 respectively, with Pythona following in 2016.
    • The short-lived mid-'90s G.I. Joe Extreme spinoff had action figures planned for Mayday (the Extreme Team's token female) and Quick Stryke, as well S.K.A.R. members Wreckage and Rampage. The unpopularity of the Extreme series resulted in these characters being shelved from the toyline, although prototypes have been known to exist.
  • Neither Squeaky Cleen nor any of the female characters (Mainframe, Nightshade, Ms. Demeanor and Mirage) from C.O.P.S. were action figures to start with. And we do mean "start with"; like Transformers and G.I. Joe, the toys came first.
  • Strawberry Shortcake:
    • The Peculiar Purple Pieman Of Porcupine Peak in the second generation line; though he seems not to fit, being a villain, back in the 1980s, he was represented. He's not even mentioned in the third generation cartoon though he does appear in the IDW comics. First-generation characters that appeared in the animated specials but not the toyline include T.N. Honey (Big Apple City) and four of the Berrykins (Meets the Berrykins introduces ten of them, but only six became toys).
    • Despite showing up in the first special in 1980, Plum Puddin' didn't get a toy until 1984, by which time he had become a she (According to Hasbro, this is because dolls of Huckleberry Pie didn't sell very well).
  • Masters of the Universe
    • He-Man and the Masters of the Universe (1983) had a few characters who were introduced apparently to promote new action figures, but said figures never materialised - Strongarm and Lizard Man for instance. The Sorceress and King Randor didn't receive action figures until the final wave despite being major characters in the cartoon.
    • The New Adventures of He-Man had important supporting characters who didn't make the cut into the toyline, like Mara and Crita, the main females from each side. Mara even got a prototype before the toyline cancellation. She and Crita then got their own figures years later.
    • The 2002 series and its toyline had a lot of problems, and this was one of them. Among the characters excluded were Clawful and Stinkor (two of Skeletor's main henchmen), recurring villains Webstor, Evilseed, and Count Marzo, and nearly all of the Snake Men (who were the main villains of the cartoon's final season!). As a consolation prize, most of these characters were represented in NECA's later line of mini-statues based on the series.
    • Generally speaking the Classic line spends a lot of its time correcting this, giving toys to either previously-toyless yet recurring characters from both cartoons (like Queen Marlena and Count Marzo) or one-off villains from the original series (like Icer, Fang Man, Batros, and the above-mentioned Strongarm and Lizard Man), and the two Evilseed's. Filmation Count Marzo, Shakra and the others are still waiting, though.
  • The original The Transformers cartoon had a bunch of characters who'd fit the bill:
    • Arcee was created for the 1986 movie and was a prominent character in the series after that. Hasbro wouldn't make an action figure that was based on her G1 appearance until 2014 (her first action figure was a repaint of Beast Wars Blackarachnia in 2001, and her Energon, movie, and Prime incarnations also had toys).
    • "The Search For Alpha Trion" was a second season episode that introduced Optimus Prime's mentor, Alpha Trion, and girlfriend, Elita One, both recurring characters without toys. Also worth mention from this episode are Firestar, Moonracer and Chromia, all three named fembots that take the spotlight for at least part of the episode.
      • Alpha Trion, Elita-One, Chromia, Moonracer and Firestar actually ended up getting exclusive BotCon toys eventually (though Moonracer and Chromia have to share). Chromia later received a mass-released toy in the Thrilling 30 toyline in 2014, Alpha Trion in the Titans Return line in 2016, and Elita-One, Moonracer and Firestar (the latter is a retool of Moonracer and is renamed "Novastar" for trademark reasons) got all figures in the Power of the Primes toyline in 2018.
    • Fan favorite Nightbird, a female ninja robot introduced in "Enter the Nightbird." Though she's never seen again after this episode she's not likely to be forgotten any time soon. She was finally given a toy in 2015, which was a redeco and retool of the Arcee action figure that had been released the year before.
    • Devcon, from "The Gambler" is also pretty popular, and got a BotCon exclusive figure in 2014.
    • Deceptitran, the primary antagonist in "Sea Change".
    • "Forever Is a Long Time Coming" gave us Beta.
    • Carly, Daniel, and Sparkplug, of course, as well as Spike's younger self.
      • Spike's eventual toy was the head of Cerebros, the head of Fortress Maximus. Younger Spike eventually was released with the redesigned MP-10 version of Masterpiece Optimus Prime, while the MP-22 Ultra Magnus figure came with figures of adult Spike and Daniel, MP-20 Bumblebee came with an Exosuit figure that can be either Spike or Daniel, MP-39 Sunstreaker came with a figure of the wheelchair-bound genius Chip Chase and MP-44 Optimus Prime came with a new version of Spike with better articulation than the one included with the last version (which was also released alongside MP-45 Bumblebee) plus Sparkplug and Carly.
    • Third-party companies have attempted to fill in some of the gaps, though as they aren't licensed by Hasbro or Takara, they're not "official" releases. They also tend to have limited production runs and are sold for premium prices.
  • Beast Wars:
    • Transmutate didn't get a toy until the 10th Anniversary line, when you had to combine bonus parts packaged with other toys.
    • Tigerhawk was forced to be Killed Off for Real after two episodes because they weren't sure they were making the toy (as in, weren't sure they weren't, either... and eventually did.)
    • Blackarachnia was one of the first exceptions to the 'no girls' rule, but her toy was Tarantulas's painted purple. (Guess what color Blackarachnia isn't? At all? note ) She got a proper cartoon-accurate rendition in 2015, retooled from her Animated nameself.
      • It was a long road for Transformers for the first female toy character to come along. First, again, in 1986 there was Arcee, who was a main character in Transformers: The Movie and season three, and would have been in season four. No toy of her was ever made, though a prototype was. The first actual female Transformer, Freezon (from the Tyco slot car set), wasn't established as female until 2014, and the first Transformer who was explicitly female, Minerva, was a Japanese-exclusive (though her toy was a redeco of Nightbeat, the latter deco made available in Japan via mail order). In 1996 there's Beast Wars, and we get Airazor - whose toy was made first. The decision to make her a "her" came later. She gets an upgraded, obviously-female toy, the first Transformers toy intended as female from the start, but the character never takes on that form in the show. And again, Blackarachnia's original form effectively doesn't get one at all. Finally, in 1999, Blackarachnia gets an upgrade, and that form has a toy. That's 13 years between the first female main character and the first instance of a female character having a toy in her likeness intentionally.
    • The Vok, the mysterious aliens that were the focus of one of the main story arcs. Of course, as floating glowing skull thingies, there's not much about them that demands one.
    • The Beast Wars version of Ravage had a toy, but it was never released in America. All we get are two black repaints of Cheetor that don't bear even a tiny passing resemblence to Ravage. (Worse, part of Ravage's new design is actually based on one of Cheetor's three forms. The American Ravage toys are based only on the other two forms.)
      • It's worse than that; Hasbro was planning on bringing the Japanese Ravage toy (the one based on Cheetor's second Transmetal form) to the states as part of the new 10th anniversary line for the series, but it fell through because they lost the mold. As a final kick to the balls, however, this was after they used it to make a Botcon-exclusive Transmetals Tigatron figure. At least one of the Ravages we did get wound up being its own character in the comic books...
    • In general, though, Beast Wars inverted this; the vast majority of the toys lacked any representation on the show. Besides Ravage and Transmutate, the only non-main characters with toys to appear on the show are the Tripredacus Council, who looked nothing like their toys in their sole appearance.
      • That was because they couldn't get the models finished before the episodes they appeared in were released; as a result, they were allowed to keep the characters' collective names, but were barred from using their individual names when referring to them. Also, in a bit of What Could Have Been, the toy-only character Wolfang could've been represented in the cartoon in Tigatron's place, but Lazy Animator Syndrome kicked in. CGI models ain't cheap (which is why BW had such a small cast and high body count.) so Tigatron, who is largely based on Cheetor, was given the role originally written for Wolfang.
  • Beast Machines:
    • Megatron's form at the end of the series. Like Ravage, Slipstream, and Emirate Xaaron, it would have been very easy to make one - it was based on Optimal Optimus, meaning that toy would only have needed a recolor and a new head. There is currently a smaller Optimal Optimus toy without a beast mode - even better for a Megatron makeover, as Megatron had gone anti-organic in Beast Machines and would have left out the beast mode.
    • Botanica is one of very few main cast members in a Transformers series who was created without the intention for a toy to be made.
    • Diagnostic Drone.
  • From Transformers Energon there was Padlock. Of course, he existed just long enough to get shot in the back by Shockwave, thus spurring Wing Saber to seek revenge. Debatably, there was also Wing Dagger, but he was quickly reformatted into Wing Saber, who did get a toy.
    • Though for once the human companion Kicker did get a toy, as did non-Transformer villain Alpha Q.
  • Transformers Cybertron has an incredibly infamous one in Signal Lancer, a character who appeared in, was named in, and even had a Transformation Sequence in the final episode. Even though he had an official Transformation (and was actually designed as a retool of Mudflap, a different character in the toyline), he has no toy, despite how cool he is (he's a traffic light).
  • Transformers Animated:
    • Omega Supreme — very male, very badass, very important, with plenty of screentime, hasn't gotten a toy despite much fan begging. Especially astonishing given the Tigerhawk situation: The toy company has infinitely more control than the writers with every incarnation of TF, and saying "Screw the arc you had planned, vaporize your important character because we're only pretty sure we're making a toy" is in fact not the worst thing they've inflicted on a series or comic. A toyless character being allowed as much screentime as Omega got (for non-social reasons) is perhaps unprecedented.
    • The Constructicons (Mixmaster, Scrapper, and later Dirt Boss). They were actually cut out of the cartoon in Japan, based on the reasoning that the show shouldn't spend time on losers who don't have toys.
    • While most of the Starscream clones received toys eventually (see below concerning Slipstream), Thrust did not, as he was only appears in The AllSpark Almanac II, in a scene made so his partner Dirge would no longer be a Toyline-Exclusive Character.
    • Slipstream is a complicated subversion. She would have required a slightly different mold than the other Starcream(s clone)s, so she wasn't part of the Animated toyline. However, the Transformers Legends toyline includes a Slipstream and the related comics potray her as the same individual displaced into another dimension.
    • Sari, despite being a Transformer, never received a toy.
  • Transformers: Prime managed to dodge this for the most part, releasing figures for most of the robots and even a few of the human characters. The only named Transformers who never got a toy are Makeshift and Alpha Trion, and the former spent most of his time disguised as Wheeljack (who did get released as a toy) anyways. However, some, most infamously Breakdown, only saw release as smaller "Cyberverse" figures.
    • A Voyager-sized Breakdown does exist......exclusive to the Japanese toyline. The mold couldn't be brought over to the states for cost reasons, leaving the only option for those who wanted a "proper" Breakdown to import the figure.
    • Ditto for Unicron, who only received a toy in the Japanese Toyline (Presumably not brought over for cost reasons as with Breakdown), which also included a interesting feature where the toy could Transform into a "Gaia Armor" to be used by the toys of Optimus and Megatron.
  • Transformers: Robots in Disguise (2015) gets hit with this very hard: out of all the Monster of the Week Decepticons seen in the show, only one third of them got figures, with tons of characters getting either no toy or being represented only as non-transforming blindbag minifigures.
  • Centurions has a few examples of this trope. Crystal Kane, the team's Mission Control, was never an action figure; neither were Team Pets Shadow the dog and Lucy the orangutan, Cyborg Fish Person Mako, or Mecha-Mooks Groundborg and Seaborg. An interesting case happened with Sixth Rangers Rex Charger and John Thunder: they were intended to be in the second wave of toys, but were cancelled together with the line. Even this new wave did not have the above mentioned Crystal, etc: however, bootlegs of her exist.
  • In the Littlest Pet Shop (1995) TV series, Chet was the only one of the major characters who wasn't made as a toy.
  • For Littlest Pet Shop (2012), there are way fewer toys of Vinnie than any of the other main pets. While at the beginning of the show, the characters for the toys were created independently of the show except for Penny and Zoe, from late 2014 and onwards, Hasbro made a greater attempt to match the Littlest Pet Shop toys to the characters from the show. However, in these some lines, such as the official plushes and the capsule-based squishy figurines, Vinnie is left out entirely with the exception of a few collectors' sets.
  • Teenage Mutant Ninja Turtles (1987):
    • In the last two seasons the Ninja Turtles faced fiction-only Big Bad Lord Dregg. Carter, the Turtles' equally toyless Sixth Ranger human ally, was introduced around the same time. Previously, even Burne got a toy.
    • In addition, recurring baddies Lotus Blossom, Don Turtelli, Bezerko, Tempestra, and Big Louie missed out on plastic.
    • The second series skipped over many important characters, especially in the last three seasons. This includes many characters and concepts developed in the cartoon SPECIFICALLY to be made into toys!
  • Many characters and vehicles from The Real Ghostbusters, such as the Ecto-Ichi, although the main cast is well represented in the toyline.
  • Mira Nova, Commander Nebula, and over 3 quarters of the villains in Buzz Lightyear of Star Command.
  • The Smurfette Principle strikes again: Neither of the female knights from Visionaries began as action figures. They weren't even planned to be adapted to the toy line's (canceled) second year, which had original characters instead.
    • Also from Visionaries: Merklynn, the powerful wizard who sent the knights on their quests, did not begin as and wasn't powerful enough to become a figure. At least Hasbro planned to include a holographic image of him in the unproduced Iron Mountain playset, but he was not planned to be a posable figure.
  • My Little Pony:
    • They occasionally dipped into this trope for background characters during the G1 and G3 eras, most famously with First Born (from Rescue From Midnight Castle) and Fiesta Flair. Fiesta Flair from G3 is an interesting example. She was never put into the toys and her design was reused for Candy Apple but she appears prominently in specials, even as a cameo in G3.5 long after her time. Danny, the brother of human protagonist Megan Williams from My Little Pony 'n Friends and The One Guy along with Spike, never had a toy either.
    • Then they fully embraced this trope for the G4 adaptation, My Little Pony: Friendship Is Magic.
      • It gets even stranger when you realize that there are over 50 characters who have toys but don't appear in the show (mostly Palette Swaps of toy characters who do appear in the show).
      • This even extends to accessories, like the twelve dresses introduced in an episode all about dresses, six of which make cameo appearances in other episodes and are featured again in the first Season Finale. You won't find those dresses on store shelves. In 2015 Rarity and Rainbow Dash were finally released in their Gala outfits as Fashion Style dolls and in early 2017,Twilight Sparkle, Fluttershy, and Rainbow Dash (again) were released as regular sized Playful Ponies in their Gala dresses and can be paired with a special Rarity playset based around Canterlot Carousel. Build-a-Bear also sold the Gala dresses for their line of My Little Pony plush dolls.
      • Naturally, the show's large Periphery Demographic fandom, frustrated by the lack of official toys from Hasbro, has started making them themselves. A good plushie version can go for over a hundred dollars on eBay.
      • This slowly began being remedied in 2012-2013 as some of the supporting and incidental ponies from the show finally made the jump to the toyline and a small number of ponies from the toyline (Blossomforth, Sweetcream Scoops, Sugar Grape, Lovestruck, Forsythia, Cherry Spices, Barber Groomsby, Tealove, Bumblesweet, and Diamond Rose) finally made the jump to either the show or the Expanded Universe.
      • The Breezie versions of the Mane Six and the colorful changelings both seem to only have been put in the show to advertise toy designs, but neither of them actually made it to the shelves. Not even Ocellus got a toy: instead it was the rest of the Student Six and Cozy Glow.
    • Although Photo Finish & the Snapshots from My Little Pony: Equestria Girls – Rainbow Rocks have recieved a full trio of dolls, and most of the humanized background fan favorites have also appeared in said toyline (even a few that aren't in the film), Trixie's bandmates remain toyless.
    • Some of the characters from My Little Pony: The Movie only got collector's toys (the Storm King and Grubber) or had only one toy made of them (Capper and Queen Novo), while Verko didn't get any toys.
  • Gloria Baker from M.A.S.K. is an interesting example. During the first three years, neither she nor her vehicle, the Shark, made it to toy stores. She finally got a figure for the Split Seconds line, but not with the Shark.
  • None of the villains of Skysurfer Strike Force were made into toys, not even series Big Bad, Cybron and his team of Bioborgs.
  • Batman: The Brave and the Bold was based on Mattel's toyline "Batman: The Brave and the Bold". The female heroes, amongst others, were not allowed episodes of their own because they did not have toys in the toyline, as only Batman, Plastic Man, Aquaman, Blue Beetle, Gorrila Grodd, Robin, Joker, and Bwanna Beast did. However, realistic versions of the females were available as DC Universe Classics.
  • In Stone Protectors, Opal was created for the show. She wasn't added to the second set of figures either.
  • Green Lantern: The Animated Series is an extreme example of this trope, as no toys were ever produced for the show. The toys were pitched, but no stores wanted them, because they were still trying to get rid of toys from the Ryan Reynolds Green Lantern movie, which flopped horribly. The fact that the expensive CGI animated show had no toy line to support it financially is rumored to be a major reason the show was canceled.
  • Four of the main villains in Silverhawks (Pokerface, Melodia, Timestopper, and Yes-Man) were unrepresented in the toyline for whatever reason.
  • Out of all the characters in Mixels (a show that's actually concurrent with a toyline, thanks to both LEGO and Cartoon Network working together to make it), some of the only characters to lack a set are Major Nixel (The Dragon) and Muscle Nixel (one of his minions, only seen in the Calling All Mixels app game). In comparison, King Nixel got his own set in Wave 6. This was eventually extended to even more characters in the "Every Knight Has Its Day" episode, which introduces more background Mixels from currently-introduced tribes. Perhaps most bizarre of all is that the main protagonists of the finale never got any set at all!
  • Every character in Jayce and the Wheeled Warriors, save the villains. The toyline consisted entirely of vehicles with swappable parts, with the good guys represented as the "Lightning League", and the bad guys as the "Monster Minds". But while the Monster Minds were sentient plant based beings that could take the form of vehicles, the Lightning League cars were just cars driven by the protagonists of the show, none of whom received toys. There was a generic "driver" figure, but he doesn't represent anyone from the show. Mattel planned to make action figures of the series' main cast, but they were never released.
  • On most merchandise of The Flintstones, Betty Rubble will not be present because she is far and away the least popular main character. She didn't even appear in the Flintstones vitamins until 1995, over 25 years after they were first introduced (she replaced the Flinstones' car)
  • Jem:
    • The Stingers were created to sell toys, as parents thought The Misfits' dolls were too scary. The Stingers' toys were never created due to the cancellation of the series.
    • Regine and Astral were meant to have dolls but the franchise was canceled before they could be released.
  • Sky Commanders is yet another example of this trope overlapping with The Smurfette Principle. Each faction had one female member (Red McCullogh from the Sky Commanders, Dr. Erica Slade from the Raiders); neither of them made it to the toy line, even as a prototype from the unproduced second year of figures.
  • Challenge of the GoBots had some notable GoBots who did not get their own toys.
    • When the Guardians visit the slums of Old Gobotron in "Lost on Gobotron", they encounter a local bigwig named Wrecks. They invite him to return with them, but he says he's needed where he is.
    • The episode "Steamer's Defection" had the titular character, who turns into a steamroller and ends up defecting from the Renegades to join the Guardians.
    • Downplayed with the Renegade Snoop, who did have a figure planned for release, but did not see the light of day in the American market and was only publicly released in Australia's Machine Men line as well as Europe's Robo Machine line.
  • For the 2015 reboot of Danger Mouse, there are toys of Danger Mouse, Penfold, Greenback, Nero, Stiletto and even Colonel K, but no toys of Professor Squawkencluck, Jeopardy Mouse, other Danger Agents or other villains.
    • In the episode "Danger Fan" Penfold, Colonel K, Squawkencluck, Greenback and Stiletto are shrunk down and put in packaging similar to what the real-life action figures come in. If that's anything to go by, it's possible there was a Squawkencluck figure planned at one point.
  • The Inspector Gadget action figures made by Tiger Toys in 1992 included Penny and Brain, Dr. Claw and MAD Cat (showing Dr. Claw's face for the first time) and multiple different Inspector Gadgets that all did different things, but there was no Chief Quimby figure, even though they even included a generic MAD agent.
  • Rose Petal Place had the villainess Nastina get a toy, but her lackey Horace didn't. Also, the second special introduced six new characters who were planned to be made as toys but it never materialized.
  • Peppermint Rose's beetle villains never got toys, nor did Dimmy the wizard or Petalpuff the dragon.
  • While all four (later five) of the Extreme Dinosaurs became toys, only two of their archenemies, the Raptors, did. Spittor, the Raptors' resident Evil Genius, never got a toy, and neither did the recurring human and alien characters.
  • Lady Lovely Locks never made toys for Hairball, Duchess Ravenwaves' lackey, or Shining Glory, the powerful wizard. Longcurl the mother dragon is an interesting example as while her babies got toys, she didn't.
  • In late 1997, McDonald's released Happy Meal Toys for 101 Dalmatians: The Series, consisting of little flip-cars where when you flip one character down, another one comes up on the other side of the car. While most of the main and supporting animal characters (plus Cruella) were part of the set, Whizzer, Patch, and Mooch were not included. It should be noted that the Happy Meal toys were some of the only toys released for the series.
  • While most of the characters from Rugrats got plenty of toys, Kimi only got two Burger King toys and a doll of her in a wedding dress. This even extended to the product line for All Grown Up!, where she only got one doll.
  • Daisy the Diesel Railcar from Thomas the Tank Engine oddly lacks a Trackmaster/Plarail toy. She also hasn't had any merchandise since 2009, which is odd considering she appears much more in the newer CGI era than the model era.
  • The only Atomic Betty characters to get toys were Bettynote , Noah, Penelope, X-5, Sparky, Maximus and Minimus.
  • Herself the Elf didn't make toys for the villains, King Thorn and Creeping Ivy.
  • PJ Sparkles didn't have toys for Mrs. O'Malley, the Cloak, Betty, Peter, or the unnamed Twinkle Town residents.
  • Ninjago has so many that its wiki has a category page for them. Notable examples include Misako and Dr. Julien.
  • Dinofroz is a weird case: while the blindbag figure series featured almost every dinosaur and dragon character from the show, the larger figures only featured the main heroes and the main villains... except for Eric/Pterodix, who got nothing.
  • Puppy in My Pocket: Adventures in Pocketville, which is also one of Mondo TV’s many works, is also a weird case. None of the human characters aside from Kate has gotten a doll, not even the children that received Chosen Pets. However, usually the more prominent Pocketville characters have their own toys, as more minor characters such as Holiday, Steel Wool, unnamed chickens, Milo, Ellie, Dr. Schwartzer, an unnamed lion cub, Andre, the three Puppy Trotters, the two bear chefs, and more do not have their own figurine.
  • The Inhumanoids toyline notably lacked figures of Earth Corps allies Sandra "Ms. Navigator" Shore, Anatoly "Tankmaster" Kieve and Brad "Sabre Jet" Ambruster, Sandra's brother Blackthorne Shore (in spite of freeing the Inhumanoids in the first place and having his own armor) and the Inhumanoids Gagoyle and Sslither, although most of them were planned for the second year before it was canceled.
  • The Captain Planet and the Planeteers figures from the '90s had all the Planeteers (even the female ones) and even Captain Clash, but no Gaia. Likewise, almost all the Eco-Villains were represented, except Zarm & Looten Plunder, with the latter's main henchman Argos Bleak getting a figure in his place (also making Bleak one of only two henchmen note  to get a figure). Years later, they released some additional figures based on "the New Adventures of Captain Planet" but only had the Planeteers and three different Captain Planet variants although at least Ma-Ti's pet monkey got a figure.
  • Many of the characters introduced to the Teddy Ruxpin franchise in The Adventures of Teddy Ruxpin did not have any toys made of them. It doesn't help matters that Worlds of Wonder, who made the toys, went bankrupt shortly after the show's conclusion.


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