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Shameless Self-Promoter
aka: Shameless Self Promotion

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"And how shameless is that?! To do something, to promote something else?! [hides mouth with hand] Monster Madness."
The Angry Video Game Nerd reviewing the Alien³ NES game, the same day that James Rolfe reviewed the movie as part of Cinemassacre's Monster Madness.

The Shameless Self Promoter is the kind of narcissistic personality that is always out to promote its own credentials and knowledge. They will stick their accomplishments on anything and everything and don't hesitate at claiming responsibility for all good things.


Often a strongly down-played version of this will lampshade — more accurately brag about — his "shameless self-promotion".

Compare: Small Name, Big Ego, Cam Whore, Attention Whore, Stealing the Credit, The Shill, Please Subscribe to Our Channel and Single-Issue Wonk (where the issue is themselves).

See also: Self Demonstrating version of this article by Duckluck.

In-Universe Examples Only:

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    Anime and Manga 


    Fan Works 
  • The Gainax Ending of Dante's Night at Freddy's 2: Animatronic Boogaloo features the story's writer, who is somewhat subtle in mentioning his other work at first, but crosses into this territory pretty quick. Dante disgustedly calls him out on this.
    • In the third installment, the writer's ego and self-promotion has reached such ridiculous levels that Evie asks his girlfriend if he makes her wear a mask of his face when they have sex.

  • In Winner Takes All, one of a pair of mercenaries who help to protect James Adamant has a sideline, writing chapbook adventure-stories and songs with himself as the hero under a nom de plume.
  • Dave Barry Slept Here claims that Donald Trump in 1989 purchased Ohio, the Coast Guard, the Italian Renaissance and Mars, and renamed all of them "Trump."
    • Dave Barry's "1987: Look Back In Horror" has Bob Woodward reporting the dying words of various late celebrities, who all seem to have been interested in promoting his forthcoming book Veil.
  • In Harry Potter and the Chamber of Secrets Gilderoy Lockhart takes every opportunity to refer to his past exploits and point out how useful his skills are to a given situation. He claims several prestigious titles, repeating them throughout the book, and has written several biographical works based on his adventures. Justified, because he never actually did any of those things. All of the adventures were stories he heard from other wizards before performing a memory charm and claiming to have done these things himself. So, if he didn't shamelessly self promote, he wouldn't be famous!

    Live Action TV 
  • Our Miss Brooks: Mr. Conklin, to some extent. He even has a huge photograph of himself hanging above his living room mantelpiece.
  • One of the marks the team goes after on Leverage steals other people's inventions and names them all after himself.
    Elliot: What kind of guy names a toilet after himself?
  • In Castle, Dr. Kelly Nieman 3XK's girlfriend calls herself this when offering Beckett a pen when they first meet, but that's as far as it goes.

  • The Stan Freberg Show was limited to a short run due to never obtaining a corporate sponsor. Stan Freberg therefore decided to mock the concept of sponsorship in the second-to-last episode by naming himself as the sponsor of a show that already had his name in the title, and filling it with Parody Commercials for himself.

     Video Games  
  • In the Crash Course DLC for Left 4 Dead, Valve slips one of these in as a little Easter Egg. If the player was to gather all the survivors around a leaking steam pipe, a conversation like this might occur:
    Francis: Hey, watch out for that goddamn steam pipe.
    Zoey: Man, I love steam.
    Francis: Yeah, steam's alright I guess.
  • Final Fantasy Tactics Advance has this conversation in the intro:
    Marche: OK, if you could make any game real, which would it be?
    Ritz: Hmm, that's a good question!
    Mewt: I'd pick "Final Fantasy." That's my favorite.
    • Surprisingly justified...the plot is...that wish, causes them to get stuck in a REAL Final Fantasy game!
  • In Punch-Out!!, Doc Louis will promote the Nintendo Fun Club between rounds. In the Wii version, he reuses this quote, but corrects himself to mention Club Nintendo instead.
  • Papyrus from Undertale constantly talks about his own greatness thanks to his inflated ego, but since he's just self-assured and extremely enthusiastic rather than arrogant and haughty, players tend to find him more lovable than not.
  • Rovio will bombard the player with ads for their other games in Angry Birds. Doubles as Enforced Plug.
  • Rock Band 3 has an achievement called "Shameless Self-Promotion", unlocked by playing 3 songs by bands that have Harmonix developers in them.
  • Varric, in the Dragon Age universe, is a writer who enjoys promoting his most famous book, Hard in Hightown. However, his Nice Guy personality has him as the more downplayed version of the trope; his books sell well even without his involvement, and he seems to find the whole situation more amusing than anything. Most notably, he urges the players to "buy my book" in the video the developers made to say thanks for Dragon Age: Inquisition being nominated for Game of the Year 2014 (which it won). Come 2018, this has become even funnier now that Hard in Hightown is available as an actual book.

     Web Original  

Alternative Title(s): Shameless Self Promotion


Example of: