So you made this neat video game, right? But, hey, this game may be just too weird or just too Japanese, or you used a copyright license in a certain region you can't use in another, and apparently in order to sell it outside the region, you need to, um... change it. The plot, the main characters, or the soundtrack could all be candidates to be adjusted, possibly for the sake of a Dolled-Up Installment.
Sometimes this can lead to a very strange conclusion — the altered version of the product being marketed alongside or after the original version. Inevitably leads to arguments over which version is better.
Note that this is different from more standard imports in that it's the selling of an alternate-region version of a product that originated in the country of question. Also, selling a faithfully adapted alternate-language version does not really count — although a Macekre-ified version might. This trope applies best when the product is radically changed and yet the source material is obviously traceable.
Related to this trope is "reverse importing". Since American anime DVDs are far cheaper than Japanese ones, some Japanese anime fans choose to import American DVDs to save money. This eventually led to Bad Export for You.
- Super Dimension Fortress Macross, Super Dimension Cavalry Southern Cross and Genesis Climber MOSPEADA were combined into the legendary example of Woolseyism or Macekre (depending on your viewpoint) that was Robotech. This was then reimported into Japan.
- The Little Suzy's Zoo franchise was adapted into an anime called Suzy's Zoo: Daisuki! Witzy by TBS. It was then exported back into the US under the title Suzy's Zoo: A Day with Witzy on Baby First TV.
- The Disney XD English dub of Doraemon is being dubbed back into Japanese for the Japanese Disney Channel, using the same voice cast as the regular Japanese version. It's a bilingual broadcast, meaning the viewer can switch to the English track if they want in an aid to help Japanese kids learn English.
- Surprisingly averted for anime adaptations of American properties such as Powerpuff Girls Z, Stitch!, and Marvel Disk Wars: The Avengers. All have English dubs, but they've only aired overseas in other English-speaking countries (Australia, Malaysia, etc), and none have been officially released in the US, except for 5 episodes of Stitch! airing on Disney XD solely as a contract fulfillment and Powerpuff Girls Z airing on the Latin American feed of Cartoon Network that's on some cable providers alongside Ashita no Nadja and One Piece.
- The English fantasy novel Howl's Moving Castle was adapted into an animated film by Hayao Miyazaki, which then got an English dub in the USA that got released back in the United Kingdom.
- Anime was originally inspired by Western animation, but started to find a following in the West starting in the 1960s due to its distinctive aesthetics, to the point where Western productions were inspired by anime.
- The 70s Spider-Man manga by Ryoichi Ikegami was partially translated during the late 90s under the title of Spider-Man: The Manga. This was before Ikegami developed his hyper realistic art style.
- The Japanese X-Men manga (1990s in Japan) was similarly translated, at the same time. Unfortunately, the Hulk manga (1970s) never made it over.
- The Bat-manga: Japanese versions of Batman produced during the '60s "Batmania" craze. Some of these stories were translated into English and republished in the book Bat-manga.
- Many U.S. remakes of French movies made it back to France. Some were hailed, others bombed.
- The British version of The Magic Roundabout movie is available in the United States as Sprung!, alongside the US Gag Dub version Doogal.
- When Godzilla: King of the Monsters! was released in America, a new character was edited into the film, an American reporter played by Raymond Burr. It was later released in Japan under the title Monster King Godzilla, subtitled into Japanese. It was so popular that it started a trend of reporter characters in kaiju films based on Burr's character.
- In Iron Man 3, the Chinese version includes three additional minutes focusing on Dr. Wu. This footage was released in the West as The Prologue.
- The ancient Chinese legend of Hua Mulan was adapted into an American film loosely based on the legend. The film was then dubbed into both Cantonese and Mandarin and released in China.
- The American live-action version of Fist of the North Star was dubbed in Japanese with some of the original voice actors from the anime providing the voices of their characters. Namely Akira Kamiya and Toshio Furukawa, who dubbed the voices of Gary Daniels (Kenshiro) and Costas Mandylor (Shin) respectively.
- One can buy the Japanese release of a Blu-ray or DVD of an American made adaptation of a Japanese title, such as Speed Racer, Godzilla (2014), Edge of Tomorrow, Ghost in the Shell, or Power Rangers (2017). Or watch the movie in a movie theater in Japan.
- Several books from the apocrypha were originally written in Hebrew, but then lost over time as they did not form part of the Jewish Biblical canon. In modern times, some of them have been translated back into Hebrew from earlier translations, such as Greek.
- Super Sentai shows got revamped into Power Rangers for the USA... for a while Power Rangers was dubbed for Japanese audiences. Also, as in the below Kamen Rider Dragon Knight example, one character was voiced by the Japanese equivalent- in this case, Machiko Soga, who played Bandora in Kyoryu Sentai Zyuranger, was the Japanese voice of Rita Repulsa.
- Power Rangers S.P.D. got this treatment, complete with Dekaranger actors dubbing their SPD counterparts (with the exception of Swan's counterpart Kat, in which the original actor Mako Ishino is unavailable, and then they call in Rie Tanaka to stand in for her). Mako Ishino, in turn, gets to have the opening narration.
- Power Rangers Mystic Force is the most recent dub. This time, the Magiranger actors don't get to voice their counterparts, but at least Atsushi Hashimoto (MagiRed) gets to do the narration.
- Power Rangers Samurai is the next PR series to be dubbed into Japanese, which makes it a curious example with how the plot is almost identical more than any other adaptation by far — though it has enough minor differences to entertain Japanese Power Rangers fans that have seen Samurai Sentai Shinkenger such as being able to watch it if it had been a Power Rangers series. And like in the case of the Mystic Force dub, regular voice actors are used instead of the original Japanese actors.
- For years, South Korea has been getting Super Sentai shows dubbed into Korean under the Power Rangers headernote . Power Rangers Dino Force, the dub of Zyuden Sentai Kyoryuger, was popular enough that the license holder Daewon Media partnered with Toei to produce an official sequel series Power Rangers Dino Force Brave (which is even being helmed by Koichi Sakamoto, the director of Kyoryuger). It was subsequently announced that the series will be re-dubbed into Japanese and aired under the title Zyuden Sentai Kyoryuger Brave as a webseries on Bandai Japan's Youtube Channel (Complete with No Export for You Region Coding to anyone else who's not Japanese).
- When Takeshi's Castle was distributed outside Japan, the British version just had Craig Charles narrating the footage, while the American version changed it into MXC: Most Extreme Elimination Challenge. MXC was a parody of Game Contest Shows and Reality Television which featured deliberately bad overdubbing and lots of low-brow humor. This Gag Dub was later re-imported to Japan, where it actually became more popular than the original show.
- Common with British shows adapted for America. The BBC ran The Weakest Link USA alongside The Weakest Link, and Little Britain USA underwent the same treatment.
- The United Kingdom also gets the U.S. version of The Office (as The Office: An American Workplace) on DVD.
- $ale of the Century was a game show that was originally created in the USA, then exported an Australian version. Years after the original US version had ended, the Australian version was exported back to the US, resulting in the better-known US version that starred Jim Perry. Years later, the Australian $ale was revamped into Temptation, a Spiritual Successor, which was then exported back to the USA as Temptation: The New Sale of the Century. The exported versions were quite successful and arguably more popular than the original US version, except for the US Temptation, a low-budget Macekre that barely resembled the original show or Aussie Temptation.
- Hell's Kitchen was initially a UK show (with celebrities), but changed significantly in its export to the USA (with competition between professionals for a job). The US version now runs alongside the UK version on its original channel, and is more popular and successful.
- Kamen Rider Ryuki was adapted for America as Kamen Rider Dragon Knight. Dragon Knight was then dubbed and aired on Japanese television. Many of the dub actors are Kamen Rider alumni, but for bonus recursion points the character of Len/Wing Knight was dubbed by the actor who played Ren/Knight, his original equivalent.
- The original American Gladiators was so popular in the UK, they made their own version. When the 2008 American reboot came along, they incorporated many trappings of the UK version, including some UK-only events, into the remake. BBC America aired the UK series as Gladiators UK for a time as well.
- American Idol aired alongside its original, Pop Idol, in Britain.
- Ninja Warrior, the American airing of the Japanese show Sasuke, itself is shown in Japan. This includes the changed format and editing, and the new "Ninja Killer" and "Warrior Wipeout" segments added to the show. This actually makes some sense, since Sasuke airs as annual multi-hour long tournaments. By showing Ninja Warrior in Japan, fans can rewatch older tournaments, and the broadcasters can make more money airing the show as a regular episodic program.
- And now there is a second American Ninja Warrior. The original, on G4, was about US competitors working for a chance to compete on Sasuke. The new one, on NBC, is an all American competition.
- The two foreign Ultraman shows, Ultraman Towards The Future (Australian) and Ultraman The Ultimate Hero (American), were released on home video in Japan as Ultraman Great and Ultraman Powered respectively.
- BBC America airs Law & Order: UK, thus bringing the show to the country that produces the L&O franchise.
- Rick Sigglekow featured the British Noddy's Toyland Adventures, but redubbed for an American audience, in a show called The Noddy Shop. The first 40 episodes and the Christmas Special were aired in the UK with the Noddy segments having the original British voices. They also got VHS tapes and a book featuring the characters.
- The Clash's first album was reworked for the US market in 1979, with several tracks changed, and the band logo moved from the bottom to the top of the cover. When the CD remastered series came along in the UK, both versions were made available. The same has happened with reissues of the album on vinyl.
- Feeder's Echo Park was originally released in Japan with several UK B Sides as bonus tracks, one of which was "Just A Day". "Just A Day" later appeared on the Gran Turismo 3 soundtrack, and was released as a single. This single ended up becoming a huge hit for the band, and many UK fans wanted to buy it on an album. Originally it was planned to reissue the album, but it proved more cost effective for stores (e.g. HMV and Amazon) to import copies of the Japanese pressing. "Just A Day" was eventually released on an album on the Picture Of Perfect Youth B-Side collection, and more widely on The Singles.
- Alphabeat's self-titled first album, later reworked to be known as This Is Alphabeat. The album was issued outside of Denmark with several tracks removed and several new ones added, track order changed, and the album remixed to have a less guitar-based sound. This version ended up being issued in Denmark, replacing the original.
- The Smiths' U.S. label, Sire Records, released a compilation titled Louder Than Bombs, a reworked version of a U.K. compilation titled The World Won't Listen. Smiths fans, as a rule, are an obsessive bunch and bought import copies anyway, despite the few differences between the two complilations. Rough Trade, the band's U.K. label, eventually issued Louder Than Bombs in the U.K. to save fans from expensive import prices. Some fans still complained about paying twice for what was essentially the same album.
- When BattleTech was exported to Japan, many of its licensed Humongous Mecha designs from Macross were redesigned to be unique but with more Japanese flair rather than the traditional American Walking Tank designs the game is notable for. It was then recursively imported back into America, where the redesigned Japanese mechs were redesigned and used to illustrate the experimental, show-offy designs of the Solaris Gladiator Games battlemechs.
- The famous aria "Avant de quitter ces lieux" from Gounod's opera Faust was originally written for a London production. Its words ("Even bravest heart may swell") were in English, and only subsequently translated back to French.
- Similarly, various portions of Richard Wagner's Tannhäuser were rewritten for the Paris production, and the words had to be retranslated into German.
- Originally, Hasbro manufactured G.I. Joe toys, which were sold in Japan by Takara. Takara later introduced a new toy to the line called Henshin Cyborg, whose gimmick was that he was a robot who could turn into a car. They then ran with this concept and created the Microchange and Diaclone lines, and a bunch of other companies copied them. Hasbro later introduced redecos of these toys into America under the name Transformers; when they proved popular, Takara re-imported the American toys into Japan, where they outsold both Diaclone and Microchange.
- Doki Doki Panic was revamped into Super Mario Bros. 2 for the USA audience — then released in Japan as Super Mario USA. The remake of the Japanese SMB2 (essentially a Mission-Pack Sequel) that was part of Super Mario All-Stars was eventually released in America as Super Mario Bros.: The Lost Levels, though the original 8-bit version was eventually released on the Wii's Virtual Console outside of Japan (although the Virtual Console release is also referred to as The Lost Levels in the Wii's menus, the game itself was unchanged, so it still says Super Mario Bros. 2).
- A more subtle Super Mario Bros. example came much later during Super Mario 64's localization, when Nintendo of America decided to add lots of new voice clips - for instance, Princess Peach reading her letter at the beginning of the game - and make other minor changes. When Japan got a re-release of Super Mario 64 supporting the Rumble Pak, the American tweaks were finally carried over.
- Not quite, but close: Osu! Tatakae! Ouendan is mostly entirely revamped into Elite Beat Agents. While the latter game is not released in Japan, the characters have cameo'd in Ouendan's sequel, Osu! Tatakae! Ouendan 2 as well as in Super Smash Bros.. Brawl.
- Though EBA's improvements were carried over into Osu's sequel, and are unlockable in it.
- Life Force, the American version of the Gradius spinoff Salamander, changed the plot of the game by setting it inside a giant space creature that has been infected by a killer virus. Aside for a couple of background changes, the American Life Force was otherwise identical to Salamander (and the NES version of Life Force had only very subtle differences from the Famicom version of Salamander). However, an Updated Re-release of Salamander was released to Japanese arcades under the Life Force title, actually changing the graphics to give the stages and enemies an organic look, as well as changing the power-up system to the one used in the Gradius series. Salamander and this version of Life Force have turned up together on Compilation Rereleases.
- The obscure Konami arcade game Mikie, High School Graffiti is actually the international version of Shin-nyuu Shain Tooru-kun ("Tooru the Freshman Employee"). Both, the Mikie and Tooru-kun versions, were released in Japan.
- The Taito NES game Power Blade is a heavily Americanized revamp of Power Blazer, which was originally a rather blatant Mega Man ripoff. Apparently Power Blade proved to be a bit more successful than Power Blazer, causing Power Blade 2 to be released in Japan as Captain Saver.
- Square Enix has done this several times, starting with Final Fantasy VII International when all of the additions made to the North American version were imported back to Japan...with further additions (most notably a bonus disc). The examples that causes the most ire though are the updated versions of the Kingdom Hearts which give the Japanese fans everything the North American fans had in their version plus extra bosses and storyline scenes. This version of things ended up being a case of No Export for You for the American fans. Luckily, the Final Mixes seem to finally be getting a wider release with the Updated Re-release of the 1.5 and 2.5 versions of the early PS2 games for PS3 players.
- Animal Crossing for GameCube was Doubutsu no Mori + with a bunch of new furniture, new holidays, and e-Reader support. This version got translated back to Japanese with even more stuff as Doubutsu no Mori e+.
- When the original Metal Gear Solid was released overseas, the developers added adjustable difficulty settings, a hidden Tuxedo outfit for Snake, and a "Demo Theater" that allows players to view all the cutscenes after completing the game once. All of these extra content would be introduced to Japanese players via Metal Gear Solid: Integral, which also retained the English voice acting from the American version.
- The Japanese version of Metal Gear Solid 2: Substance also qualifies, since it included English voice acting in place of the original game's Japanese voice acting, as well as the European Extreme difficulty setting from the PAL version.
- On the other hand, in the Japanese version of Metal Gear Solid 3: Subsistence, all of the extra content from the European version is included, but the voice acting is still in Japanese.
- In Japan, the Street Fighter Alpha series is known as Street Fighter Zero. When Capcom released the second installment in America, naturally titled Street Fighter Alpha 2, it added Evil Ryu to the character roster, as well as bonus versions of Zangief and Dhalsim based on their Champion Edition selves. Capcom then re-released the game to Japanese arcades under the title of Street Fighter Zero 2 Alpha, which featured all three extra characters from the American version (giving Evil Ryu his own ending), along with added Champion Edition versions of Ryu, Ken, Chun-Li, Sagat and M. Bison. This version was then ported to home consoles as Street Fighter Alpha 2 Gold, where Cammy was added to the roster.
- De La Jet Set Radio is an Updated Re-release of the Japanese version of Jet Set Radio. It included extra songs, two levels, and, most importantly, bug fixes from the American and European versions.
- A truly bizarre example is the Takarazuka musical based on the Gyakuten Saiban series. Despite the musical being a case of No Export for You the musical used the names from the American version, Ace Attorney, possibly to avoid Japanese copyright issues.
- Fist of the North Star: Ken's Rage, the English version of Hokuto Musou, was released in Japan as Hokuto Musou International.
- The fourth Kunio game for the Famicom, Nekketsu Kōkō Dodgeball Bu: Soccer Hen ("Nekketsu High School Dodgeball Club: Soccer Edition"), was released in modified form outside Japan as Nintendo World Cup for the NES, which had the various Japanese teams redesigned into international ones for the overseas version. When Technos developed a Game Boy port of the game, they took the World Cup theme from the NES version and made all of the rival teams into foreign ones, retitling the game Nekketsu Kōkō Soccer Bu: World Cup Hen ("Nekketsu High School Soccer Club: World Cup Edition").
- The Sega Mark III game console was redesigned into the Sega Master System for the western market. Sega later released an updated Mark III model in Japan based on the Master System redesign, but with an integrated FM sound module (which the western models did not have). The module could even be purchased separately for those who already have the original Mark III.
- The Super Famicom puzzle game Panel de Pon was released in the west as Tetris Attack for the SNES, with the original fairy characters replaced with the characters from Yoshi's Island. The overseas version was later released in Japan for the BS-X Satellaview Service under the name of Yoshi no Panepon. This change doesn't apply to the Game Boy port, which was a Yoshi game worldwide.
- The Toaplan shooter V-V was released outside Japan as Grind Stormer, with a different powerup system that provided bombs instead of weapon upgrades. V-V for the Japanese Mega Drive provided both games in one cartridge; so did the American Sega Genesis version of Grind Stormer, which in fact was the exact same cartridge in different packaging.
- The Taiko Drum Master series had one U.S. released under the name "Taiko Drum Master". This U.S. version was later released in Japan as "Taiko no Tatsujin: Taiko Drum Master".
- RWBY is an American-made Animesque All-CGI Cartoon, but it soon drew enough interest to get a professional Japanese dub with Saori Hayami, Yoko Hikasa, Yu Shimamura and Ami Koshimizu playing the four heroines Ruby, Weiss, Blake and Yang respectively. The Japanese dub was subsequently made available on Crunchyroll, one of the sites that hosts the original English version of the series.
- In a related instance, the series got an official manga spinoff which was later brought Westward by Viz Media.
- Cartoon Network announced at Anime Weekend Atlanta that it is indeed working on acquiring the U.S. rights to Demashita! Powerpuff Girls Z. (Whether the negotiations actually succeed is another story, of course...)
This trope has a special name in linguistics when applied to words: reborrowing. It happens a lot.
- The word "Mecha" is derived from the English word "mechanical".
- The name of the Irgun, one of the Jewish underground groups fighting in the British Mandate of Palestine, is an anglicism meaning "organization". The word is the gerund of "le'Argen", a modern Hebrew neologism meaning "to organize", formed by placing the consonants of the English word "organ[ize]" into a Hebrew verb structure.
- The name of Cuba's newspaper Granma is simply a variation of the English word "Grandma", taken from the name of the boat that brought Fidel Castro to Cuba in 1956.
- The word "beef" was borrowed from the French word "le boeuf". The French would later adopt the word "beefsteak" as "le biftek".
- A quadruple example: The French word cotte was borrowed into English as "coat" (like the thing you wear) and then combined with "riding" to make "riding coat" (a kind of coat for wear while on horseback). The French borrowed the term for the garment, but because French is not like English, called it a redingote. As different styles of the garment emerged, English reborrowed the term "redingote" to refer to a specific kind of horseback riding outerwear.
- Similar to "mecha", "anime" is derived from "animation."
- The burrito. In Mexico, the burrito—a dish consisting of a wheat flour tortilla wrapped around a small portion of beans, meat and rice—was historically highly regional, restricted to the wheat-growing northern part of the country. In the United States, the burrito is the most popular Mexican food, with many new variations developed (often in the parts of the country, like Texas and California, that used to be part of Mexico and have always had a strong Mexican influence on their cooking), most famously the "Mission-style" burrito (which is a whole meal with extra toppings, originating from San Francisco's Mission District). Mexican workers coming back to Mexico from the US often say they miss American burritos, and demand for burritos has gone up in parts of Mexico where they were completely alien just a few decades ago.
- American Chinese cuisine. Originally developed in Chinese restaurants that decided to work around American tastes and/or a limited selection of ingredients, American Chinese food has since been re-imported to China and can even be found there in dedicated restaurant franchises. At the same time, more "authentic" Hunan and Schezhuan cuisine has become popular in the U.S., particularly in areas with large Chinese-American populations, such as L.A. and San Francisco.
- While pizza evolved from a form of Neapolitan flatbread, the dish as we know it today took shape in the Italian-American community of the United States and was reimported to Italy by American soldiers during World War II. The recursion wave has continued to rebound across the Pond as American pizza makers imported brick-oven preparation back from Italy for a more "authentic" pizza.
- Guinness is a particularly odd example. The original Guinness, also known as Original or XX, is the one most commonly seen in Ireland, and also in the US. The one found in UK pubs and the more common in stores is a less strong, frothier version called Guinness Draught. Standard Guinness in Africa and the Caribbean is a higher alcohol formulation known elsewhere as Foreign Extra. The company also produces a West Indies Porter (which is what Guinness Foreign Extra used to be like when it had to be exported to the Caribbean by ship) and Dublin Porter (which is what Guinness Draught was like before World War I rationing caused the recipe to be changed). Guinness, of course, is seen as the traditional Irish beer, but its other varieties were all developed for foreign markets.
- Mexican versions of American soda pop can be easily found in grocery stores in the United States wherever there is a large Mexican population. They are commonly sold alongside beverages made by specialty, upscale, and small companies and labeled as "Mexican _______" and "_______ Hecha en Mexico." The key difference is that they're sweetened with cane sugar rather than high fructose corn syrup and are always sold in glass bottles, though some, such as Fanta Naranja (Orange Fanta) and 7-Up, have substantially different recipes.
- Star Wars is a series of movies that originated in the US. Then, several manga artists did manga adaptations that were sold in Japan. Then, the manga were translated into English and sold in the US.
- Harlequin had some of their romance novels turned into Shojo manga in Japan. After manga became popular in the US, they had them translated and sold the stories in the US... again!
- Much like linguistics has reborrowing, sociology and religious studies have their own term for this phenomenon in their disciplines: The pizza effect. In addition to the pizza example mentioned under Food, there are examples where a religion imported from one culture developed unique innovations in its new setting that were then exported in turn back to the original homeland.
- Japanese-market versions of American-made vehicles, like for example the Jeep Cherokee, made their way back to the States as they have found a niche with rural mail carriers due to their right-hand drive configuration, which saves postal workers the trouble of reaching to a curbside mailbox.