In a Ramping Shot, the camera moves in rapidly on its subject — both a physical move and a closeup zoom — for a dramatic reaction from the actor. Final editing usually speeds up the take and adds a "whoosh" sound for additional emphasis. Not be confused with the Vertigo Effect, wherein the camera moves away from the subject, but the lens zooms in to keep focus.
- An Ur-Example can be found in North by Northwest.
- Used to the point of ridiculousness in Shaun of the Dead and Hot Fuzz.
- Sam Raimi loves to do this, for example in the Evil Dead and Spider-man films.
- This is an iconic filming technique used in 1960s and 1970s kung fu movies, like the ones from the Shaw Brothers. Sometimes this is done in reverse, you see the character emote, then the camera zooms out to reveal the rest of the scene. Kill Bill used this in homage to these movies, and a particular Overly Long Gag in the parody Kung Pow! Enter the Fist is based on this effect.
- Every Mad Max movie.