Earl: Give me a minute, I'm trying to get that gay homeless guy out of my head.
Two character engage in a hug that, given the context, goes on a little too long for comfort. Generally, it happens when one of the participants are not ready to let go and you can see the other individual trying to pull away. It might go all the way to the extreme of a Glomp, one person isn't even a part of the hug.
Sometimes this is played for laughs, such as the Heterosexual Life-Partners giving each other longer (and more emotional) hugs than a respective Love Interest. It might also be played for drama, where someone is about to go on a Heroic Sacrifice (or otherwise something dangerous) and their friend/love interest doesn't want to let go.
This doesn't account for general "comforting" or Cooldown Hug type situations. This kind of hug should be awkward for either the characters or the audience.
See also the Overly Long Gag.
- My Name Is Earl has an episode where Earl is trying to hide Joy (his ex-wife) from an ex girlfriend from even further back. Trying to hide Joy in an old camper trailer, they have to make a deal with a homeless guy for a pair of shoes and a hug "from the cute one." He ends up taking Joy's stilettos and Earl has to give him an uncomfortably long hug. After some time talking to each other, Earl and Joy manage to patch up their rocky post-marriage life and they hug each other. Joy starts to pull away, but Earl isn't quite finished yet, due to the last hug he had to give.
- In The Big Bang Theory the guys are in a position for an expedition to the North Pole and when Sheldon informs Penny of the trip, she shows unusual concern about Leonard leaving for several months. Later, she privately gives him a going-away present (a blanket with sleeves) and a surprising hug that goes on a lot longer than Leonard expects, showing him trying to break away sooner than her. All things considered, the hug is the main sign to Leonard that she is developing romantic feelings for him. When Leonard approaches her about it, he says "It was at least 5 Mississippi."
- In Scrubs, J.D. and Turk tend to give some exceptionally long hugs, one particular big one happening after they get ridiculed at a hospital party for their Heterosexual Life Partner behavior. After half-an-episode of trying to restrain their behavior, they give in and have a long Bear Hug complete with a reprise of "Guy Love." In the Grand Finale as J.D. is about to leave the hospital and on his last day, Turk gives him another long hug which prompts Carla and Elliot to remark on it. They decide to experiment to see what the appeal was, which makes the guys pause with shock and give advice on how to hug better.
- In the Dead Like Me pilot, George — newly dead and enlisted as a Psychopomp — is put in the awkward position of watching her (married) father give a long hug to a strange man at her own wake. She remarks on it, to a noncommittal shrug from Rube. The scene is a remnant of an Aborted Arc where the father would have been revealed to be gay, but nothing comes of the incident in canon.