People make a big deal out of names, and writers are no exception. Even if they eschew Theme Naming and other Naming Conventions they'll still use names they think are cool and dignified, powerful and appropriate, or sinister and fearsome. This is why there are inevitably certain Names To Run Away From Really Fast. For much the same reason it's unlikely Bob will turn out to be the outrageously stylish villain bent on absorbing the planet's life stream to ascend to godhood,note and someone with a name like oh, say, Hannibal Murder von Uberbastard, probably won't be selling cookies for charity. If he does, don't eat the cookies.
These come in various flavors (not the cookies, the names), some of them used by Anti Heroes from the Dark Age of Supernames and villains of the fearsomely competent and world destroying kind, for whom the mere mention of their name can bring down Dramatic Thunder.
Note that this is different from all those characters who got their names because they are a badass. It's one thing to be called Blade because you use one on vampires; it's another when a deadly fighter has the birth name "Blade" for no in-story reason.
So basically, when the villain's name hints towards some sort of disaster in history, mythological monster, or just means something bad, this trope applies.
Note that a villain having a name like this isn't necessarily a bad idea. Some names like this are downright cool.
Compare Fluffy the Terrible, Tom the Dark Lord, and Just the First Citizen, where the name fails to describe the nastiness, and Deathbringer the Adorable, where the nastiness fails to live up to the name.
Contrast Names to Trust Immediately.
For location names, see I Don't Like the Sound of That Place.
When adding examples, keep in mind: It's not enough when a character just has a name of any of the following types. This trope applies only when the name is an indicator of the character's true nature, and if the character thus described is evil, deceptive, dangerous or (if not evil) in other ways commanding fear or respect. As always, aversions are usually not worth listing, but subversions are probably fair game. Total inversions should go on Unfortunate Names instead.
Also, please provide context as to why the character lives up to their scary name. Just listing the character's name with no explanation is a Zero-Context Example, something we don't want.note
The following types of Names To Run From have their own trope pages:
- Alucard (Dracula spelled backwards)
- A Beast in Name and Nature
- The Butcher
- Name of Cain
- "Darkness von Gothick" Name
- Doomy Dooms of Doom
- Dr. Fakenstein
- The Group
- Gunman with Three Names
- I Don't Like the Sound of That Place
- Louis Cypher (Lucifer)
- The Master
- Morally Ambiguous Doctorate
- My Hero, Zero
- One Bad Mother
- Red Baron
- Spell My Name with a "The"
- A Villain Named Khan
- A Villain Named "Z__rg"
- "X" Makes Anything Cool
- Xtreme Kool Letterz
- [C] - Control: The Midas Bank is named after a king who destroyed everything he cared for due to his own short-sighted, greedy wish. It should not be hard to guess the odds on a loan from them having unpleasant, unexpected outcomes.
- magico: Shion's older brother's name is Faust. It really explains everything you need to know about him.
- Reiko the Zombie Shop: Roses Killmister is technically just a flunky, but she does her best to justify her name.
- Astro City: The Deathwalker robots, made by mad South Korean scientists in the 50s. Steeljack dryly notes that even if they weren't lumbering, entirely black death-robots, the name would still be a hint as to what they're like.
- In Batgirl story arc The Attack Of The Annihilator, a seriously disturbed and self-centered scientist called Kenneth Anderson is transformed into a psychic mutant, whereupon he renames himself "The Annihilator" to show off both his destructive powers and his intention to obliterate Gotham.
- An American Werewolf in London: "The Slaughtered Lamb," with a grisly picture of a severed wolf's head on the sign. Old British pubs do tend to have rather blunt names, though.
- Blade Trilogy: "Blade" is actually a real name, but here it's obviously being milked for sounding scary.
- Killin' Jim Jackson, The Dragon to "Black" Jack Pickett in Ghost Rock.
- Epic: Mandrake, which otherwise refers to a magical plant with human-shaped roots that emitted a deadly scream upon being picked and the leaves of which were poison.
- Beesong Chronicles: The monster sealed under the Duchy is called an Apocalypse Spider. The queen of the Shimmerwood apis hive notes that she doesn't want anything to do with a monster with "apocalypse" in its name, and since they're Bee People they're not too fond of the "spider" part either.
- Charlie and the Chocolate Factory:
- Mr. Wonka's corrupt rivals are Prodnose, Ficklegruber, and Slugworth. Prodnose suggests someone who is prodding and nosy — all three were this, utilizing spies to steal recipes from the Wonka factory. The latter two have names that bring disgusting creatures to mind (grubs and slugs) and also have a K sound and a TH ending, respectively. (Also counts as Mister Descriptor.)
- The Punny Name of the Golden Ticket forger? Charlotte Russe (pronounced ruse), which is also a Shady Name.
- In Cursed World, the big bad is ultimately revealed to be named Lord Orochi, after the giant eight-branched serpent of Japanese Legend.
- If you're wielding a sword in Grent's Fall, you do NOT want to fight the Bladecleaver, as Duke Abel Marnhull found out the hard way.
- The Lord of the Rings:
- Mordor the Black Land, for one, ruled by the the Dark Lord Sauron, guarded by the Morannon, the Black Gate, and Minas Morgul, the Tower of Sorcery.
- Deliberately evoked by Tolkien when he designed Orcish and the Black Speech: he wanted everything (including names) to seem furious, discordant, and threatening.
- A more minor example: Gríma Wormtongue. Appropriately, more creepy and insinuating then a direct threat.
- Miss Ellicott's School for the Magically Minded: Franklin, the Marauder boy that Chantel, Anna, and Bowser meet outside Seven Buttons is apparently on the run from a Marauder known as "Karl the Bloody".
- Space Glass: The World Eater, a monster many times larger than the average planet that eats, well, planets. Also, the Marauder, Marvelous Dagon's nigh-invincible and extremely dangerous machine companion.
- Bones: Subverted with series protagonist Bones (she's a forensic anthropologist, it's her father who's the murderer in the family, and he answers to plain, ordinary "Max Keenan"). Played straight with a variety of criminals including The Gormogon, Arthur Graves, and The Gravedigger.
- Doctor Who: The title character has dozens of nicknames, many of which fall under this trope, including "Fate's Accomplice", "The Vessel of the Final Darkness", "The Evil One", "The Great Scourge", "Shadow-thief", and "The Beast".
- Grey's Anatomy: The doctors have nicknamed the hospital "Seattle Grace Mercy Death" because of their awareness of one's inexplicably likely chances of dying or being seconds from death if you work there. Thankfully it doesn't extend to the patients, who actually have a pretty good survival rate because the (remaining) doctors are really good at saving lives. After the plane crash, Cristina curses it, and Alex refrains from asking a girl out with this excuse, completely seriously.
Alex: She works here at Seattle Grace Mercy Death. So I'm sure she's pretty much going to go crazy, or get cancer, or be shot by a gunman, or hit by a truck.
- Grimm: If you know German (and can get past the "Blind Idiot" Translation pain/giggles), then names like Blutbad and Daemonfeuer are this in spades. (Means "Blood Bath" and "Demon Fire" respectively). Some of the other Wesen names are none too cuddly sounding as well.
- Hex: Azazeal and most of the Nephilim (Baraquel, Araquiel, Sariel, Ramiel). On the good side, Ella Dee, daughter of John Dee.
- One Foot in the Grave: Victor is justifiably nervous about performing a cheesy ventriloquist's act for the same audience that came to watch rock bands such as 'Anthrax Attack' and 'Orphanage Explosion'. Subverted when the audience and even the grungy band-members themselves are shown enjoying his act immensely.
- A lot of them exist, but Totentanz comes to mind most readily. Translated from German, his alias means "The Dance of Death". Fitting, considering he's a Nova mercenary with absolutely monstrous fighting abilities.
- Divis Mal means something along the lines of "Wicked God".
- Planescape features The Lady of Pain. She is every bit as terrifying and vicious as the name implies, but not in a malicious or sadistic way—she simply doesn't want your worship, your gratitude, or your attention. You still don't want to cross her, because at best she will place you in an endless maze of corridors...alone, for centuries. If she feels compelled to do worse, she will simply employ her other preferred method of solving problems: peeling you like a banana. As infamously stated by Noah Antwiler, "Thou Shalt Not Fuck with The Lady of Pain."
- Action 52: Satan Hosain, the apparent main antagonist of Storm over the Desert.
- AI War: Fleet Command features the Hunter/Killer as one of the strongest units that the AI will deploy against you. It can quickly destroy any static defenses you set up, and can just as easily demolish most super-weapons you can bring to bear upon it. The sequel introduces its more powerful brothers, the Hunter/Seeker, and the Hunter/Annihilator.
- Awakening: Dreadmyre. It's a twist, though, in that the original Dreadmyre - Patrick Dreadmyre, the royal magician - was a really nice guy.
- Drakensang: The game's plot revolves around the elder dragon Umbracor The Destroyer, a name that'd certainly qualify for this trope even if it wasn't attached to a near godlike dragon of nigh-infinite destructive power. It's a subversion, though...while Umbracor is certainly capable of world-ending destruction, he is actually a force of balance and only strikes down those whose power becomes so great that it threatens the fabric of reality itself. His actual role in the game is that of Sealed Good in a Can.
- World of Warcraft: Given the game's love of ham and cheese, you can find plenty of names like this.
- Archlich Kel'Thuzad. After being rejected by the Kirin Tor for studying necromancy, he discovered the recently-created Lich King and formed the Cult of the Damned, a group that worshipped the Scourge and sought to become undead themselves. He would later be killed then resurrected as a powerful lich. It does get a bit weird when you learn that his actual birthname really is Kel'Thuzad, no surname or anything.
- Deathwing the Destroyer, the Aspect of Death. He used to be known as Neltharion, but gave that whole elaborate title to himself after going insane and betraying his fellow dragons. For bonus points, the night elves call him Xaxas.
- Black dragons in general tend to have needlessly evil names, like Onyxia, Nefarian, and Sinestra. They're almost always servants of the Old Gods, but even good guys follow this, so apparently that's just their MO. Hearthstone even berates you for trusting a guy calling himself "Lord Victor Nefarious", who was actually Nefarian in disguise.
- Ragnaros the Firelord, the Elemental Lord of Fire whose both an Omnicidal Maniac and a Bad Boss to the minions he has. After being killed, he was replaced by the (comparatively) heroic and nicer-sounding Smolderon the Firelord.
- Out of all the normal-sounding places in Stormwind, there's one rundown pub in the Magic Quarter named "The Slaughtered Lamb". This is where all the Warlock trainers practice in secret.
- There's a hundred thousand one-note Dungeon bosses that have badass names to let you know how serious they are. Bloodmage Thalnos? Admiral Ripsnarl? Mutanus the Devourer? None of these bosses are higher than level 30.
- El Goonish Shive has the Overarching Villain Pandora Chaos Raven. "Younger" immortals tend to give themselves pretentious names, which, given that she's not young, says a lot about her personality. Although in her defense, she did originally want to call herself "Box", but no one got the reference.
- Gaia: Bhaal, a Demon God. Seemingly subverted with Lili—her full name is Lilith, but to all appearances she's the nicest person in the comic. At least until we learn she's destined to destroy the world. And then it's subverted again when it turns out that both Bhaal and Gaia are Jerkass Gods and Lilith's destruction of their influence is a good thing.
- W.I.T.C.H.: The Big Bad of Season 1 (and the last few episodes of Season 2), Prince Phobos, the evil ruler of Meridian who usurped the throne from his sister. His name comes from the Greek God/Personification of Fear, Phobos. And his people fear him, that's for sure.
- Ugly Americans: Twayne Boneraper, despite considered being wimpy for a demon, is scary and dangerous whenever he's angry (or horny). He's even perfectly capable of using the forces of Hell to conquer the world with the proper motivation.