Lumberjacks are commonly used to represent strength, man's dominance over nature, and the idea that axes are pretty cool. In fiction they tend to be badass, often to the point of Testosterone Poisoning. Either that, or to sell paper towels.
Because people will expect a lumberjack to be manly, they are almost always men. They tend to dress like a stereotypical 19th century Paul Bunyan type with a flannel shirt, rugged outdoorsman look, a Badass Beard, and large muscles developed from years of swinging an axe. The much rarer female lumberjack will either be a Butch Lesbian and Played for Laughs, or look exactly like a normal girl wielding a giant axe, with her lumberjack heritage used to Handwave her insane Super Strength.
- The Brawny Paper Towel company tries to link this trope to the strength of their product by making their mascot a giant lumberjack.
- Wonder Woman once fought a villain called the Lumberjack, who fit every part of this description.
- Lucky Luke: One story has the Daltons flee north to Canada, where they encounter a lumber camp filled with enormous lumberjacks. The Daltons attempt to join in, but they find their real talent in putting on an accidental clownshow as they try to escape on the logs floating in the river.
- The God Box by Barry B. Longyear, features a female lumberjack (who happens to be a fifteen-foot tall giantess).
- Norman Maclean's autobiographical short story 'Logging and Pimping and Your Pal, Jim' from his A River Runs Through It anthology.
- Log Horizon is set in a fictional MMORPG called Elder Tale, which allows international servers to "reskin" some of its classes for greater regional appeal (such as the Japanese version of the game having Samurai and Kannagi). When the (Japanese) author held a poll to determine what class variants existed in other regions, he voiced extreme confusion at the number of North American voters who wanted their local version of the Guardian class (a heavily-armored tank) to be... Lumberjack.
- Full House: Joey spent some time hosting a children's television show and invited Jesse to join it. Jesse scoffed at the idea, thinking it below him, till he was offered a role whose manliness satisfied him: "Lumberjack Jess."
- Malcolm in the Middle played with this for a while, with Francis and his friend from military school believing they would be able to run off to Alaska and become these relatively easily.
- Flirted with and then subverted in the Monty Python's Flying Circus Lumberjack Sketch. The singer dreams of being a lumberjack ... and a Wholesome Crossdresser at the same time. His girl lampshades the discrepancy, crying out, "Oh Bevis, and I thought you were so rugged/butch!"
- In the series finale of Dexter Dexter Morgan has faked his death and run off to be a lumberjack. It went over exactly as well as one might expect.
- "The Haircut Song" by Ray Stevens is about a variety of haircuts Stevens has received from insane barbers. Whenever he is feeling intimidated by a barber and is asked what he does for a living, his immediate response is "I'm a logger!":
Now a lot of people would be intimidated in a situation like this...I was not. I am what I am, play my piano, and sing my little songs. I looked him right in the eye and I said, I'm a logger - just up from Coos Bay, Oregon. Been toppin' trees - quite possibly the toughest man in the entire world.
- Subverted - incredibly so - by Monty Python's Flying Circus. Look up The Lumberjack Song, after which nobody will see this trope in the same light ever again.
- Paul Bunyan is the Ur-Example, having originated in Canada in the early 19th century. There are many myths surrounding him, the most famous of which is that the 10,000 Lakes of Minnesota were formed by him and his sidekick, Babe the Blue Ox, as they walked around in a blizzard. It's worth noting that most of the Paul Bunyan myth, including everything about Paul being a giant with a giant pet ox, was actually the invention of a 20th century copywriter who spun Paul Bunyan into a mascot for a logging company.
- In a Time Magazine article named "Chopping Wood a Manlier Feel than Sports" about research indicating that chopping wood increases testosterone even more than competetive sports, makes references to the perceived manliness of lumberjacks, as well as displaying a picture of a lumberjack wearing the stereotypical flannel outfit.
- Strapping, axe-wielding British Colombian lumberjack Johnny Canuck was the primary logo of the National Hockey League's Vancouver Canucks in their pre-NHL era from 1945-1969, and a modified version is one of the current franchise's secondary logos. The character can be seen wrestling a bear representing the Boston Bruins in a series of short films.
- Averted with the Northern Arizona Lumberjacks football team — despite the name, they don't use the idea of being lumberjacks to scare opponents, they instead use the city's elevation as intimidation tactics (at 7000 feet above sea level, though, altitude sickness is very real and if you're not used to playing intense sports in those conditions it's definitely against you).
- Reaper Miniatures produces a "Bill Foster, Lumberjack" model for their Chronoscope line.
- Don't Starve: The playable character of Woodie is a Canadian lumberjack with a magic ax.
- Kingdom of Loathing: In Little Canadia, the player can encounter lumberjacks, lumberjills, and lumberjuans. The lumberjack supervisor carries two double-sided axes.
- In Princess Maker 2, being a lumberjack increases your strength, which increases your attack power, which means if you do it enough, you'll be be killing enemies in one hit.
- Tales of Symphonia: Presea Combatir is a female lumberjack. She looks about twelve years old but carries an axe bigger than some of your other party members.
- In Urban Rivals, the first boss card you get in your collection is a lumberjack. He starts looking like the stereotype and hulks out when leveling up. Also adds bonus damage to the whole team.
- Um Jammer Lammy has Paul Chuck, a chainsaw-wielding beaver lumberjack, though the "mighty" part of the trope is a bit lost due to his intentionally goofy voice.
- Sang-Froid: Tales of Werewolves: Two lumberjacks protect their sister from the Devil's minions.
- Breath of Fire has the Recurring Character Babadel (renamed Bunyan in the English releases), first appearing in Breath of Fire II up to Breath of Fire IV. His most important role is in Breath of Fire III, in which he acts as a Parental Substitute to the group of orphans that Ryu is a part of.
- Montana the Minigun wielding tiny headed Top-Heavy Guy from Battleborn was one before he joined the UPR.
- Crusaders Of The Lost Idols has Jim the Lumberjack, who can quickly become one of the most powerful crusaders on the player's team.
- Subverted by Hey Ho, Sonic 3 & Knuckles' Act 1 boss of Mushroom Hill Zone. He's a robotic lumberjack who's also the first boss of Sonic and Knuckles and is thus an easy fight.
- Completely subverted in Kingdom Rush: Vengeance. Human Woodcutters are one of the enemies in the game and appear to look like these... and they're the weakest enemy and are only encountered in the Video Game Tutorial level.
- In Lumberwhack: Defend the Wild, almost every single one of your enemies is a lumberjack of some sort that's trying to cut down your forest, several of which wear checkered flannel shirts and sport rugged looks. The "mightiest" ones would be the Giant Choppers, who are larger than the rest, have a good amount of health, hit hard and stun your animals with their dual axes.
- In The Adventures of Dr. McNinja, lumberjacking makes people susceptible to Paul Bunyan's Disease, which causes those it affects to turn into a giant lumberjack who is "enraged at how many trees still stand within his vicinity."
- Bobbinsverse: The trope is invoked, in somewhat ironic form, here, by Amy, to describe Tim (entirely accurately) after he's gone to live in the woods as a reaction to a romantic incident involving Shelley. Note that Shelley is always a woman with a healthy appetite for the macho.
Amy: He's dressed like a tragic modern men's fashion lumberjack.Shelley: Beard wax, muscles and plaid? I'm contrite, but also into it.
- In the The Simpsons episode "The Blunder Years" Marge becomes infatuated with the lumberjack that is the mascot for a brand of paper towels.
- In one episode of Johnny Bravo, Johnny competes in a lumberjack competition to win a kiss from a pretty female lumberjack. Unfortunately for him, he was actually competing for and wins the kiss from a different woman.
- Gravity Falls gives us Manly Dan Corduroy, Wendy's outrageously macho father. Wendy herself counts as one to an extent thanks to her 'freak lumberjack genes' and weapon of choice.
- Invoked in Hoodwinked with Kirk the Woodsman, an actor playing a burly German axeman in commercials.
- The Ren & Stimpy Show's "Lumber Jerks". Somewhat subverted in that Ren isn't exactly a paragon of manliness.
- The Angry Beavers once had to save their woods from a group of singing lumberjacks. When not chopping down trees, the men would eat tall stacks of pancakes and drink black coffee.
- Wacky Races: Rufus Ruffcut is a stereotypical Canadian lumberjack. His car reflects this since it's made from logs, with circular saws as wheels.