In media, male characters are defined more by their actions than their personalities or appearances. Female characters, on the other hand, are defined by their personalities and appearances but not their actions.
This trope is rooted in the female/male = passive/active dichotomy.
Essentially, it's the idea men need to be out doing things to retain our sympathy and interest, but women can just sit there looking pretty, emotionally reacting to events, and we won't like them any less for it. Like most gender-based Double Standards, this is unfair and restrictive to both genders, male and female.
Part of this trope refers to how characters function to advance the plot. While male characters will be directly involved in the action, or manipulating the action behind the scenes in a comprehensive way, female characters, when they do take action, often take it in the form of inspiring, motivating or nagging a male character to do something. See Lady Macbeth, Henpecked Husband.
And, yes, it also applies to that meaning of "action" as well. In the past, and indeed today, many traditions considered women good if they didn't have sex (got no 'action'), and/or considered them to be superior to women who did. note
This trope is a possible consequence of Men Are Generic, Women Are Special. Since men are generic, any individual male character has to do something special to stand out. But because women are special, a female character just has to be, well, female.
A Super-Trope to:
- Men Are Strong, Women Are Pretty
- My Girl Is Not a Slut
- Never a Self-Made Woman
- Stay in the Kitchen
- Women Are Delicate
- My Hero Academia: While the girls do have moments of taking part in the action thanks to their careers as heroes, it should be noted that most of them barely have an impact on the major events of the storyline. A lot of their personalities fall under the bubbly, friendly nice girl trope or the "Strong Female Character" stereotype while their male colleagues are given deeper, more complex characterizations and are actively involved in the story. It also doesn't help that the girls significantly outnumbered in the student, Pro-Hero and villain groups.
- Ochako Uraraka is the main female lead of the series yet 95% of her screentime is spent being reminded by others and feeling embarrassed about her feelings for Izuku. While she did have a unique character arc of wanting to be a hero to financially support her family, that arc has been sidelined so that Ochako is known primarily for her developing feelings for Izuku. Not to mention how Izuku, by virtue of being the male lead, has so many conflicts and character arcs that give him a more fleshed out identity while most fans can only recognize Ochako as "Izuku's love interest".
- Nejire Hadou is the only female member of the Big Three at UA. Apart from being bubbly and constantly curious, she doesn't have a lot of character depth compared to Mirio and Tamaki. It's made apparent in the "Yakuza Raid" Arc where Nejire stays behind with the other girls while both boys get their own spotlight fights that show them holding their own in battle along with receiving more backstory on their quirks and personal conflicts. But don't worry, Nejire gets her own spotlight battle of her own a few arcs later. A beauty pageant.
- Himiko Toga is a zig-zagged case. On one hand, she's the only prominent female villain in the series and is regarded as a Shadow Archetype to Ochako because her MO is centered around her twisted feelings of love. On the other hand, she's very much involved in the storyline as she gets to fight alongside her male colleagues as they battle the heroes head-on. Her backstory is even given proper depth during the "Meta Liberation Army Arc".
- The same can be applied to a majority of the adult female heroes. Midnight and Mt. Lady are the two most prominent female Pro-Heroes in the show but are only recognized as being there for fanservice. Future heroes such as Ryukyu and Miruko end falling under the "Strong Female Character" stereotype as they both look cool and have powerful quirks but are stuck on the sidelines as their male colleagues, FatGum, Nighteye, Rock Lock and Hawks are given more agency and direct action scenes in the arcs they were introduced in.
- Akane from Ranma ½ tends to fall into this one pretty hard. She's a very capable martial artist (especially considering that the Tendo school is implied to focus on weaponry, not hand-to-hand combat) but right around the time Ryoga is introduced, she starts getting sidelined or kidnapped or otherwise removed from serious fights. Notable ones include the figure-skating pair combat match, where Ryoga switches her out for girl-Ranma by accident and they continue the fight without Akane, even though Ranma is severely injured and Akane is the only one of them who knows how to skate, and the battle where Akane is turned into a literal figurine-sized, motionless, speechless doll and saves Ranma's life by existing really hard.
- Anzu/Téa from Yu-Gi-Oh! is a good example. She has been shown on several occasions to be a skilled duelist, but she is never treated as though she might be interested in taking part in duels except when she is forced to by the circumstance: e.g, Yugi is too depressed to duel because Kaiba has just defeated him, or a member of the Big Five picks on her as an easy target. She is capable of being a good duelist, but as far as the story goes, good duelist is who she is, not what she does.
- Kotori from Yu Gi Oh Zexal also counts because she only duels once, while possessed, and the rest of the time her role is literally cheering Yuma on. Granted, most of Yuma's friends are only capable of cheering him on in duels since most of them lack hyper-advanced quasi-magical technology, strange psychic powers due to being a reincarnated alien, or a magical artifact, but Kotori is the only one who never holds her own plotline, never has an episode dedicated to her, never takes the opportunity to duel when she could (except when possessed by a male character), and generally just tags along to shout Yuma's name and get kidnapped.
- Sensation Comics Featuring Wonder Woman: The annoyance of having interviewers attempt to reinforce this trope in real life by asking women about their beauty regimes and their male coworkers about their work (usually seen with actors) is discussed in "Venus Rising":
Robyn: I'm guessing this doesn't happen to Superman.
Diana: "What's it like being a male superhero? Enough about Lex Luthor. Who does your hair?"
- Most of the plot of Knowledge Is Power seems to be driven by the male characters, with even Hermione being relegated to a supporting role even though she's named in the header.
- In This World and the Next treats Hermione similarly, drifting into Unfortunate Implications because the plot is driven by her being raped by (literal) Ron the Death Eater, despite Ron being unable to hex two muggles properly and Hermione being a powerful witch..
- Blatantly displayed in The Real Us, where Harry is given the title "The-Man-Who-Won", while Hermione is merely "The-Witch-Who-Was-With-Him."
- Disney Animated Canon:
- Zigzagged in Sleeping Beauty. Prince Phillip faces a fire breathing dragon to save Princess Aurora while she lies asleep, looking beautiful. Although he is technically the hero, the fairies do most of the work.
- Most early Disney princess movies as the man acting as pretty much their only characterization. Prince Florian in Snow White and the Seven Dwarfs just shows to wake Snow White up, Prince Charming organized ball and research of Cinderella, and Prince Eric in The Little Mermaid shows his affection by killing Ursula.
- In the Back to the Future films, female characters who aren't the 1955 version of Lorraine are only there to serve as Satellite Love Interests and victims to male characters. Not one of them has an active role in advancing the plot. In fact, they had to basically write around one (Marty's girlfriend Jennifer) because she was brought to the future at the end of the first film, but when they actually started making the Back to the Future Part II, they realized they did not know what to do with her. Rather than Retcon her away, they solved this problem by making her stay sedated for much of the film.
- The plot of Fantastic Four (2015) is driven by Victor, Reed, Johnny, and Ben going on a drunken transdimensional trip to Planet Zero, where they mess around with a strange substance that gives them their powers. Sue doesn't go along on the trip- she's just there when they get back and gets splattered by the substance.
- In Groundhog Day, male lead Phil re-experiences the same day in a trope-titling loop for possibly thousands of years according to some theories, learning new skills and experiencing personal growth before finally breaking the loop by proving himself worthy of female Love Interest Rita. Rita, having experienced the day only once, is the same vaguely pleasant person at the end of the film as she is in the beginning.
- At the end of the film, Hancock is off saving the world while his ex-wife and the only other super-human of their kind, Mary, is content living with a mortal husband and bringing up a mortal kid. Also, Hancock was always saving her whenever they were de-powered in the past.
- For a film that's ostensibly about female empowerment, the female characters in In a World...... are remarkably passive in the two main romantic subplots:
- Carol sleeps with Gustav when he hits on her despite not liking him much and seeming actively put off by the fact that he sees nothing more in her than that she's "pretty," apparently for no better reason than that it's less trouble than actively rejecting him.
- Then she waits patiently while Demetri Martin's character goes through the awkward, halting motions of courtship rather than take any initiative herself despite the fact that there's an informed mutual attraction.
- When Moe's attractive neighbor asks to use his shower, he actively attempts to sound out the sexual possibilities, clumsy as his attempts may have been. By contrast, his wife Dani merely smiles and blushes when an attractive Irishman flirts with her and eventually seduces her into cheating on Moe. When this causes a Second-Act Breakup, it is Moe, not Dani, that performs the grand romantic gesture that reconciles them.
- Noah: The women don't really have a purpose in this film other than being wives and mothers, nor do they do much of anything. Best example of this in the film is when Noah is trying to kill Ila's daughters. Both she and Noah's wife both stand there and watch, instead of even trying to fight him. Ila doesn't even try to run away. If he had decided to go through with it, they would have just let him do it.
- A common criticism of Scott Pilgrim vs. The World is Ramona's blandness, especially when she's compared to other female characters in the story. Incredibly, she can rollerblade through dreams, but plot-wise this is only significant as the way Scott first sees her. For the rest of the movie, her most impressive powers are her fighting skills (which aren't unique by any means) and her frequent hair-dyeing. The audience is simply supposed to accept that she is worthy of all the trouble Scott goes through to date her. Although, this is a case of Adaptation Distillation and All There in the Manual. The comic makes it clear that while Scott is pursuing Ramona and having all his adventures, Ramona is also dealing with some pretty serious issues of her own (particularly recovering from Gideon's emotional manipulation), something that's glossed over in the movie.
- Subverted in Serenity. River starts fighting Reavers to buy time for Mal. A few minutes later, the doors open, the bodies of dead Reavers cover the floor, and we get a badass shot of River with a knife in her hand.
- Star Wars
- Inverted in The Phantom Menace. Queen Padmé's planet is under attack so she pleads her people's case to Chancellor Valorum and the Galactic Senate, goes home and leads the charge to take back her planet while Anakin merely follows and then accidentally saves the Gungans.
- Revenge of the Sith is all about how Anakin turns into Darth Vader while Padmé is merely his pregnant wife who dies of a broken heart. She originally had a political role in helping set up what would eventually be the Rebel Alliance, but it all ended up on the cutting room floor.
- In The Force Awakens, despite being a General in the Resistance and her long history of diplomacy and strategic thinking, Princess Leia makes no useful contributions to the planning or prepping session to bring down Starkiller Base and spends most of her screen time being Han's jaded ex-wife, while Han himself is still going into battle.
- Teenage Mutant Ninja Turtles (2014): Megan Fox's character, April O'Neil, is established as the main character but does little besides getting rescued by the Turtles from danger, or just watch them fight, or scream (and at one point, faint) in fear. She doesn't do anything important to the plot, she even gets Vern to take down Eric Sacks in the climax. The only female character in the film who actually uses weapons and participates in battles is Karai.
- In Bearing an Hourglass, Gawain uses the phrase "man does, woman is" in a conversation with Norton, who doesn't appear to disagree, implying this is at least a somewhat common belief in their culture.
- Averted in A Brother's Price, as men have Gender Rarity Value and if women didn't do things, not much would get done.
- In In Desert And Wilderness Staś shoots lions, Kali says funny things and Nel is there mostly to be adored and looked after (don't even ask about Mea). But - Nel's cuteness secures allies (even among the animal kingdom!), so - zig-zagged?
- Zigzagged in Frankenstein, which we should note was written by a proto-feminist. For the most part, the women are completely passive while the men are active as complete idiots, but it's Victor's cousin who takes charge and acts as a character witness (to no avail, unfortunately) when her friend is charged and falsely convicted of the murder of their youngest brother.
- A common criticism of The Railway Series was that most of the female characters were coaches, while all of the male characters were engines (meaning that the females were incapable of doing anything unless they were being towed along by a male).
- A Song of Ice and Fire:
- The Faith of the Seven, a quasi-Catholic Church based around worshiping seven aspects of one godhood. Aside from the Mother and the Father, the male aspects are the Warrior and the Smith, whereas the female aspects are the Maiden and the Crone. In the south of Westeros, men are defined by craftsmanship and valor whereas females are defined by simply being marriageable, and their religion is constructed to support that. Justified in that George RR Martin isn't particularly enamored with the feudal socioeconomic system in his books.
- Averted fiercely with many female characters: some are straight-up Action Girls (Arya, Asha, Brienne, Ygritte, some of the Sand Snakes), and many of those who aren't are playing the Game on the battlefield of diplomacy. Special mention goes to Daenerys who started out as this trope played straight until she took control of her sex life (and the other aspects of her life in general).
- Tolkien's Legendarium:
- In The Lord of the Rings, Galadriel doesn't do much of anything beyond giving gifts and advice to heroes. However, Galadriel was a legit Action Girl in the The Silmarillion, leading her people across the local equivalent of the North Pole, on foot, when some Jerkass burned the ships that were supposed to come back for them.
- Averted with Éowyn, even dispatching the Witch-King of Angmar, leader of the Nazgûl. Even then, her status as female is part of the Loophole Abuse to get around the prophecy that says "It is not by the hand of MAN that the Witch-King will be slain", a thing she points out. She also decides to Stay in the Kitchen upon meeting and marrying a Gondorian noble. In fairness, he also settles down and becomes a Non-Action Guy; he was never a warrior by choice, only taking up the sword in a defensive war against an imminent threat.
- Aragorn's Love Interest Arwen and Sam's Love Interest Rosie Cotton are barely even characters, sitting at home and waiting patiently for the menfolk to come back from the war and marry them.
- The effects of this trope are most obvious simply from how few mentionable female characters LOTR has, despite having Loads and Loads of Characters in total. Of the 38 entries on its character page, only four are female, and one of them is a giant spider. The Hobbit's page has no women at all. No female characters ever join the lead adventuring party, even temporarily.
- Averted with Lúthien. Her father sends her suitor on an impossible Engagement Challenge and locks her in a treehouse, supposedly for her own protection. Lúthien promptly escapes and rescues Beren, her suitor, from a dungeon. She then helps him with the quest (and arguably contributes more than he does), despite not being an Action Girl in the traditional sense. She caps it off by putting Morgoth (Tolkien's equivalent of Satan) to sleep by singing. One does not need to be a warrior to be a badass.
- In the Twilight series, Bella stands around while two supermen fawn over her and their families promise to lay down their lives to protect her. Everybody either loves her or wants to kill her to spite the Cullens, but about the only thing about her that stands out is that she's immune to mind reading. This, of course, is a trait she can't control and didn't even know about until Edward told her. On the rare occasion when she is called to action, it's usually just to find a man so he can take care of the problem.
- The Doctor Who New Adventures novel Christmas on a Rational Planet features gynoids. What makes them "female" is not simply that they have a female form; according to the novel, an android is "male" because it was built to fulfil a purpose, while gynoids simply are.
- Subverted in the third series of Downton Abbey, which is filled with proactive women and helpless men. Regardless of the troubles beset them all, its invariably the female characters who set out to get things fixed whilst the men dither about helplessly. Robert is rendered virtually useless by his bad investment decisions, leaving it to Violet and Mary to hatch a plan to acquire money from Martha. Matthew frets over inheriting money from Lavinias father and its up to Mary to discover the true circumstances of the bequest. Edith doesnt care that Strallen is too old to be her husband, but he gets a guilt complex over the whole thing and jilts her at the altar - she then has to put up with snide comments from her father over her desire to enter journalism. And every time Anna comes up with a new idea to get Bates out of prison, he hems and haws over whether its worth pursuing. Time will tell whether the trend continues.
- River Tam from Firefly is the prime example of a Living Macguffin, while her older, slightly less genius brother is charged with protecting, care taking, and enduring most of Mal's flack. River is said to be a super genius with infinite potential, but because of some rather unsavory experiments performed against her will, she's more sought after as a weapon than an outlaw.
- The Flash (2014):
- After two seasons of suffering this, Iris West finally(!) tries to defy this trope, telling her brother, Wally (who after only one season gets to become Kid Flash), "I want my life to mean something. More than as a daughter or as a sister or as a girlfriend. But as a reporter. She then Took a Level in Badass and killed the season's Big Bad Savitar, directly saving Barry's life. Iris officially averted the trope in Season Four. In the six months Barry was lost in the Speed Force, Iris had assumed the role of Mission Control and de facto leader of the team, and even after Barry returned largely retained the role.
- Given a nod in the Musical Episode "Duet." Barry and Kara need to get into an apartment, and Barry insists he be the one to break down the door. Then he realizes what that sounds like and says he didn't want it to be a "gender thing," he just really wants to kick the door down. Barry and Kara end up doing it together.
- In Law & Order: Special Victims Unit, Det. Elliot Stabler is a devoted father of four and his partner, Det. Olivia Benson, is the product of rape. On the job, he has rage for the perp and she has empathy for the victims. However, working around as much ugliness as they do, maintaining the ability to care about people is one of the hardest things. Stabler's lost it. In more ways than one.
- It generally has this during the course of a season, with women often shown just lying around in bikinis looking pretty (but often bonding in the process) while the men of the tribe are often shown chopping wood or helping out around camp. There are of course exceptions to this too.
- Subverted with Russell's "Dumb Girl Alliance"—Russell used the women purely to pad out his numbers, assuming they would see him as a protector and let him do all the strategizing. Of course, Natalie eventually took advantage of that and outwitted him.
- It's worth noting that he used this exact same strategy to get to the final Tribal Council. Twice. And that most of the women in his alliance (and his tribe in general) were Too Dumb to Live.
- In Bonnie Tyler's song "Holding Out for a Hero", the singer keeps making demands for a man with Action Hero qualities without doing anything herself. In the video, even though the whole thing revolves clearly around Tyler and everyone else is just an accessory, and women are actually in the majority among the performers, Tyler does nothing (besides singing, of course) but hang around Holding Out for a Hero and being a Damsel in Distress, and the other female performers only dance and sing in the background, while the faceless male performers play the part of the villains and the hero who fight it out over Tyler.
- Played with in Exalted, perhaps unintentionally. You see, there is this big Sun God guy, and all his chosens have superpowers tied to their Skill, i.e. what they can do. On the other hand, there is this Moon Deity, who is a woman, a man, and everything in-between. S/he has chosen too, and their superpowers are tied to their Attributes, i.e. who they are. For each chosen of the Sun, there is a chosen of the Moon destined to be his/her mate, and this mate has a hard time defying his/her will, which doesn't help the implication.
- An interesting example are the Halo: Combat Evolved action figures. The Master Chief figure has twenty-six points of articulation. The Cortana action figure released in the same wave? Zero. She's got that cocked-hip thing going on, though (see the page pic).
- Helped and yet played straight with a new figure for Halo 4. Cortana's given articulation, but it's limited (9 points) in comparison. And results in an unaligned mess of parts in anything but her neutral standing pose anyway.
- Zigzagged with these◊ Metroid: Other M action figures. Action Girl Samus Aran in her Powered Armor? Lots of articulation. Samus Aran in her Spy Catsuit? Cocked hips stance, no articulation. By the time when Max Factory released Figma version of Zero Suit Samus, she is finally articulated with or without the Power Suit.
- This is fairly common with action figures because the articulation messes up the lines of the body. Frequently, the non-sexy characters (mainly male characters) in a figure line have plenty of articulation, but the sexy characters (mainly female characters) will have significantly fewer points of articulation, often only having a few arm joints and nothing else, or outright being a statue.
- In Fire Emblem Awakening, all of the characters get an individual ending, which changes if two characters marry in-game. Most of the time, all of the men's endings are the same, while the women are said to support them in some fashion instead of going off to pursue their own interests. There are a few exceptions, however - a paired Avatar's ending is always the same, no matter the gender, stating that the one thing historians know is that they loved their spouse above all else, Maribelle will always become a magistrate in all of her endings (her pursuing this is mentioned in several of her supports), and Sully and Stahl, the game's resident red-and-green cavalier duo, get a unique ending in which both pursue defending their realm together. Another amusing exception comes if one pairs a woman with Kellam, who spends most of the game being ignored - it's the woman's solo ending, with "her husband's name has been lost to history" tagged at the end.
- Kairi, Naminé and Xion from the Kingdom Hearts series take action occasionally, but for the most part are all defined for what they are and especially what they mean to male characters like Sora, Riku, and Roxas. Aqua and Larxene, however, are aversions, as they are more defined by the things they do.
- In Pokémon Black and White we get Bianca, the first rival in any of the Pokémon games to actually give up on being a Pokémon trainer. She starts the game just as excited as the main character and the male rival, Cheren. She even says it's her life's dream to be a great Pokémon trainer and has a small story arc devoted to convincing her father she can handle it. Her strong will holds out until about halfway into the game where she decides she'll never be able to compete with her friends and gives up. She never battles again until post-game, and even then only if the player specifically challenges her. Subverted as she does seem to have gotten a bit more spirited by the time Pokémon Black 2 and White 2 comes around, judging by the fact that she's okay with fighting in the Pokémon World Tournament.
- Rune Factory has a particularly egregious example in the opening for part 2: despite technically being the same character, the male character is shown fighting monsters (or running away from them) or planting crops while the female character is only shown twirling through flower petals or being surrounded by friendly monsters.
- The Valkyrur of Valkyria Chronicles fall into this, at least for the first game. The militia is full of male and female soldiers who are uniquely distinguished on their own merits, but the Valkyria are a race of (apparently) all-female superhumans who are just born more powerful than everyone else, and that's why their powers are evil.
- Played with in Homestuck. Many Active classes in Sburb, including the most Active, are reserved for males. Active classes change other things with their Aspect - a part of reality - to benefit themselves, whereas many Passive classes - also including the most Passive - are reserved for females, most notably the Muse, who can warp time, space and reality without doing anything whereas its Active counterpart, the Lord, has to do everything manually, but can do anything. It's averted for some classes, such as Knights, Mages and Seers, and implied other classes. It's actually inverted in the case of the Thief and Rogue classes, who are normally female, with male players being the notable examples.
- In Sinfest, the Dudebro Factory brainwashes men with men powerful, women weak.
- Parodied with Lampshade Hanging in Sluggy Freelance, in the chapter "Summer Vacation": The women in the group talk about how the men have been doing stuff all the time during their vacation, and maybe they should try to accomplish something too, but all they in fact get to do is perform in "gratuitous bikini-shot Sunday" as they talk.
- The Onion News Network faux talk show, Today NOW!, features a segment, Strong Women in Television Awards, that actually subverts this tropealthough very satiricallyby showing the different types of active roles women play on TV ... as long as those women are very attractive to men.
Tracy: I was so honored to present the award for Best Fight Scene in a T-Shirt or Short Shorts. It went to Evangeline Lilly of Lost.
Jim: Now thats a woman who can be tough and independent while wearing a wet T-shirt.
Tracy: But shes all muddy and theres no makeupI couldnt do it. There are entire scenes on that show where she barely draws attention to the fact that shes just an incredibly attractive woman.
- In an episode of American Dad!, Francine revealed that she only sticks with Stan because he's a good provider, while Stan reveals he's only with Francine because she's hot. Though, in other episodes, it's revealed they do genuinely enjoy each other's company.
- Averted in Kim Possible. The female protagonist, Kim Possible, is always ready for battle, skilled in combat and intelligent, while the same can be said for her adversary, Shego. Both Ron Stoppable and Dr. Drakken are portrayed as incompetent and mainly serve as comic relief for the show.
- In-Universe example in Rocko's Modern Life. Rocko, Filburt, and Heffer put together an animated cartoon called Wacky Delly, and each one makes a character. Rocko's contribution is Betty Baloney, whose character concept is "She's a girl!".
- In The Spongebob Squarepants Movie, when King Neptune's crown gets stolen by Plankton and stationed in Shell City, SpongeBob and Patrick volunteer to retrieve it after Mindy coaches them how to survive. When SpongeBob and Patrick are ready to give up when they're separated from Shell City by a monster trench, Mindy arrives and inputs courage to their hearts by tricking them they've become grown men through her "mermaid magic". SpongeBob and Patrick then proceed with their journey without Mindy.
- Transformers Animated: Zigzagged with Sari Sumdac. Being that she can't do much to help her Autobot friends fight the evil Decepticons, she is mostly just a key witness or only a strategic ally. Sari is quite aware (and ashamed) of this, asking "Hello? What am I, invisible?", when she feels insulted for being called useless when really she possesses a key that contains the AllSpark energy, which has great impact on machines and robots. Due to being only a human girl, Sari is also forbidden by Optimus Prime to engage in any combat, as whenever she tries running off to join them in battle, Optimus uses his hand to "wall" her away. Even so, she's even regarded less important than the male humans, Captain Fanzone and her father Issac Sumdac. In one episode of Season 3, she does upgrades into a gynoid-form and destroys a rocky alien monster within seconds. But unfortunately that's just about all she did with her newfound upgraded body. It turns out that the network ordered the show's creators to push her away from the screen. Poor Sari, she didn't even do anything in the series finale Endgame. And the writers did have big plans for her in Season 4.
- The Animaniacs theme song. Although the series subverts this as Dot is just as involved in the same, zany adventures as her brothers.
Dot is cute and Yakko yaks
Wakko packs away the snacks
- The Chinese character for "man" depicts a field and a plow, while the character for "woman" depicts a curvy human figure. This makes this trope Older Than Feudalism at least.
- In the 2008 US presidential election, Hilary Clinton's clothing and appearance got a lot more attention than that of the male candidates.
- Conversely a male politician's military service record receives a great deal more attention than a female politician's.
- Inverted for the 2012 congressional elections with disabled veteran Tammy Duckworth running against famously handsome incumbent Joe Walsh in the Illinois 8th.
- Sarah Palin also had some controversy surrounding her wardrobe, but people were actually worried she looked too good and some said she was spending too much money on her clothes.
- The same concern has been raised by (some) conservative critics of Michelle Obama, alleging that she's paying for them (or vacations with their children) with taxpayer dollars. You know... the dollars that presidential salaries are always paid with.
- Hillary Clinton famously pointed this out during a television interview when she noted that female politicians, like actresses doing red carpet interviews, are always asked about what they're wearing instead of what they're doing, and male politicians and actors never are. Her point was proven in the same interview, right after she said this when the very first (previously selected) question from the audience she was asked was who was her favourite designer.
- This became very apparent during the 2016 Democratic primaries. It was noted that as a female politician, Clinton couldn't show up looking anything but perfectly dressed and styled to events lest she face criticism about her appearance, but her opponent, Bernie Sanders, with his generally unruly hair and not precisely fashion-plate clothing, could show up looking like he'd just gotten out of bed and it wouldn't be commented on.
- Conversely a male politician's military service record receives a great deal more attention than a female politician's.
- Inverted during the 2014 World Cup with this Buzzfeed post about how handsome and sexy Spain's team members are. The post talks about their physical attributes as many fangirls do, and as many men's magazines talk about women. This article was posted just before Spain lost to the Netherlands 5-1, so many commentators (mostly male, but some female) made derogatory comments about how the team was full of pretty boys who couldn't play football (never mind that the Dutch were getting revenge for the 2010 World Cup final and that Spain lost its first match in 2010 and still won the World Cup).
- Short-form news aggregators like Buzzfeed, Gawker, Salon, etc... overwhelmingly cater to consumer spending power of adult women rather than teenage boys, beginning sometime around 2012-2013. Unfortunately, most of this new-found attention comes in the form of sensationalism and fluff meant for Facebook feeds; women genuinely interested in sports might find it somewhat condescending.
- A newspaper report in one of the British newspapers caused some controversy in the news over this trope once because it criticized the media over its fascination on the Duchess of Cambridge's (Kate Middleton's) looks instead of the enormous amounts of charity work she'd been doing ever since her marriage to Prince William. The media were quick to deny the accusation, but not before overly-describing what she was wearing and how her hair looked when she recently visited a children's primary school at the time.
- A few studies have been done where a baby (whose actual sex was deliberately hidden) was given to volunteers to hold. If the study participants were told the baby was a girl, they tended to describe the baby as "cute," "pretty," "calm," "lovely," etc. much more frequently than they did if told the baby was a boy.
- A 2016 photo of two magazines, "Girls Life" and "Boys Life", went viral after someone took a picture due to its personification of this trope. "Girls Life"'s cover featured tips on how to improve personal appearance, while "Boys Life" focuses on activities that boys can engage in.
- Generally, the worst insults hurled at men have to do with him being weak, wimpy, or passive. The worst insults hurled at women tend to be related to their appearance or sexual history. And that's not even touching Country Matters...