Akin to the Curse of the Bambino and other notable sports curses. The superstition states that, when an NFL player appears on the cover of the latest edition of the Madden NFL series, either a) he and/or his team will not be up to snuff in the upcoming NFL season, or b) will suffer a major injury and be sidelined for much of the year.
- Garrison Hearst, San Francisco 49ers running back (1999 PAL cover): The first NFL player to ever appear on a Madden cover, Hearst broke his ankle and was out of football for two seasons.
- Barry Sanders, Detroit Lions running back (2000 cover): Stunned everybody by retiring before training camp while within striking distance of becoming the all-time leading rusher.note
- Dorsey Levens, Green Bay Packers running back (2000 PAL cover): Injured halfway through the season and never returned to form.
- Eddie George, Tennessee Titans running back (2001 cover): During the divisional round against the Baltimore Ravens, George bobbled a pass which was intercepted by Ray Lewis and returned for a touchdown. George wouldn't average more than 3.4 yards a carry for the rest of his career.
- Daunte Culpepper, Minnesota Vikings quarterback (2002 cover): A year after he made the cover, he threw 23 interceptions. He also broke the record for most fumbles in a season. He would later blow out both knees in 2005 and 2006. In 2008, he was a member of the 0-16 Detroit Lions.
- Marshall Faulk, St. Louis Rams running back (2003 cover/2012 Special Edition cover): After several MVP caliber seasons, he never registered another 1,000 yard rushing season.
- Michael Vick, Atlanta Falcons quarterback (2004 cover): Broke his leg in a preseason game a day before Madden's release and the Falcons went 5-11. Then there is, of course, what happened years later...
- Ray Lewis, Baltimore Ravens linebacker (2005 cover): After having at least one interception in every season, he recorded zero the year of his appearance. He also suffered an wrist injury which caused him to go on the IR in Week 15.
- Donovan McNabb, Philadelphia Eagles quarterback (2006 cover): Missed most of the season with a sports hernia.
- Shaun Alexander, Seattle Seahawks running back (2007 cover): After winning the Most Valuable Player the year before, he got injured and had a very down year. His career was over due to lack of production a season later.
- Vince Young, Tennessee Titans quarterback (2008 cover): After a Rookie of the Year season, he regressed substantially, culminating in his being benched for all but the first game of the 2008 season. He was released by the Titans after the 2010 season.
- Brett Favre, Green Bay Packers quarterback (2009 cover): Involved in a very public war of words with Packers management and was eventually traded to the New York Jets. The curse appeared to have been weakening, since he started out of the gate barnstorming like old times. Then the injury bug struck. While he didn't miss any games, the Jets lost four of their last five games and missed the playoffs. Favre was also involved in a sexual harassment scandal during the season. It should be noted that Favre had retired before he was put on the cover and came out of retirement afterwards, hence why he wore the Packers jersey on the cover.
- Troy Polamalu, Pittsburgh Steelers safety and Larry Fitzgerald, Arizona Cardinals wide receiver (2010 cover): Polamalu was injured in his team's season opener and was out for four weeks, but after he came back, he was injured again against the Bengals in Week 10. The Steelers as a whole, also had problems over the year. Meanwhile, the Cardinals weren't hit very hard in comparison, as they won their division and Fitzgerald had the highest touchdown total of his career, which indicates the Madden Curse may be a case of There Can Be Only One. However, Fitzgerald missed the Pro Bowl due to a rib injury.
- Drew Brees, New Orleans Saints quarterback (2011 cover): The Saints experienced a somewhat shaky start to the season before losing star running back Reggie Bush after he broke his leg muffing a punt. Brees himself had a respectable year, but during the wild card round of the playoffs, the Saints ended up losing to the underdog Seattle Seahawks, who came into the game as the first team to make the playoffs with a losing record in 28 years, going 7-9 during the regular season compared to the Saints' 11-5. He also threw a career high 22 interceptions during the 2010 season, and he played six games with an MCL sprain according to one of his teammates. Then there's the Saints Bounty Scandal...
- Peyton Hillis, Cleveland Browns running back (2012 cover): The Madden NFL 12 cover athlete was determined by a March Madness-style bracket tournament containing one player from every team, with fans voting for players in one-on-one matchups. This culminated in the cover being graced by Hillis, making him only the second Madden cover athlete whose team didn't make the playoffs the previous season (the first was Vince Young, who'd just won the Rookie of the Year award). A few people have theorized that Hillis gained a lot of his votes from people who didn't want the guy on their team to be on the cover, due to the curse being well known. And the first indication of the curse was? Hillis sat out the Browns' Week 3 game with strep throat. He also voluntarily sat out Week 5. He also Took a Level in Jerkass. On a side note, Hillis defeated then-Philadelphia Eagles QB Michael Vick in the finals to win the cover. Given the fact that Vick's reputation was already ruined due to his conviction on dog fighting and animal cruelty charges in 2007, and how EA could have faced a potential PR backlash by having Vick on the cover...
- Calvin Johnson, Detroit Lions wide receiver (2013 cover): Determined via tournament again. Even though Johnson himself set a new NFL record for receiving yards, the Lions regressed horribly after breaking their long playoff drought the previous season. The Lions finished the season with a 4-12 record. Some fans have speculated that the curse instead hit Ray Lewis, who was heavily prominent in the advertising and appeared in the intro movie. Lewis suffered what was initially thought to be a career-ending injury. However, he recovered in time for the playoffs and his Baltimore Ravens eventually won the Super Bowl in the same year. Johnson himself confessed to playing the whole season with broken fingers.
- Madden NFL 25:note
- Barry Sanders, former Detroit Lions running back (PS3 and Xbox 360): This year, the tournament was divided into "Old School" and "New School" players, with the latter containing current players and the former containing (mostly) greats of each team's history. As Sanders is obviously no longer playing, it's unclear how the curse could play out unless you believe the curse had hit his former team, the Lions, who stumbled from a 6-3 start, and first place in the NFC North, to a 7-9 finish, with Calvin Johnson playing injured for much of the season. Or the city of Detroit, which went bankrupt in 2013.
- Minnesota Vikings running back Adrian Peterson is on the cover of the eighth-gen versions (PlayStation 4 and Xbox One). Peterson may have the most heartbreaking of all the cursed players; his two year old son was murdered in 2013. Also, the Vikings collapsed to a 5-10-1 record that season. Peterson was later accused of child abuse and missed all but the opening game of the 2014 NFL season.
- Richard Sherman, Seattle Seahawks cornerback (2015 cover): Determined by tournament, Sherman defeated Carolina Panthers QB Cam Newton on June 6, 2014 to win the cover. Funnily enough, some theorize the curse worked in Sherman's favor as the year's most contested player: his fans would naturally vote for him, while his haters would vote for him hoping that the curse would hit him hard. He and his team reached the Super Bowl again. They not only lost the game, which saw three of the four feature members of the Seattle "Legion of Boom" secondary (who appear in the game's menu screens) suffer serious injuries throughout the postseason including Sherman himself, but had the 28-24 final score predicted by Madden NFL 15 itself in a simulation of the Super Bowl, as well as the Pats' comeback after being down 14-24 in the third quarter. At least he had a new baby boy, however.
- Odell Beckham Jr., New York Giants wide receiver (2016 cover): Determined by tournament, Beckham defeated New England Patriots tight end Rob Gronkowski on May 13, 2015 to become the second Rookie of the Year winner to appear on the cover. Aside from his one-handed touchdown grab against the Cowboys in 2014, Beckham got attention again in 2015 when he got into a fight with Panthers cornerback Josh Norman throughout the entire game between the Giants and the then-undefeated Panthers, culminating with Beckham launching head first into Norman. As a result of his fight with Norman, Beckham was suspended for the next game against the Vikings, which they lost. Additionally, after the Giants fell to 6-10 and miss the playoffs for the fourth consecutive season, Giants head coach Tom Coughlin announced his resignation on January 4, 2016.
- Madden NFL 17:
- Rob Gronkowski, New England Patriots tight end (consoles): Gronk, the runner-up to last year's tournament, was selected to appear on the cover. No tournament was held for the first time since 2012. Gronk would be indirectly affected by the Madden Curse, as quarterback Tom Brady had his four-game suspension restored by NFL Commissioner Roger Goodell and a court in 2016 for his alleged role in the Deflategate scandal, and directly affected when he missed the first two weeks due to injuries. He then suffered a season-ending back injury in Week 10 against the Seahawks, and underwent surgery two weeks later. Nonetheless, the Patriots clinched the AFC East division with a 14-2 record, and later won Super Bowl LI (which Gronk didn't participate in). Depending on one's point of view, either the curse died because Gronk's team won it all in the end or it still lives on because of what transpired to him during the season. On December 23, 2016, Gronk would do an online commercial for Madden NFL 17, poking fun at the Madden Curse.
- Von Miller, Denver Broncos linebacker (app): Miller managed to avert the curse by leading the AFC in sacks with 13.5 through 15 games. However, the Broncos lost both of their 2015 starting QBs; Peyton Manning retired and Brock Osweiler signed with the Houston Texans as a free agent. The Broncos fell to 9-7 and failed to qualify for the playoffs.
- Antonio Brown, Pittsburgh Steelers WR (app; playoffs): Brown averted the curse by being named to his fifth Pro Bowl and third All-Pro team, catching 12 touchdowns. However, the Steelers fell short of the Super Bowl, losing to the Patriots in the AFC Championship, 36-17.
- Tom Brady, New England Patriots quarterback (2018 cover): After winning Super Bowl LI, Brady got the honor of gracing the cover, which he says is a great honor for him. Brady is very much aware of the Curse, which he doesn't believe in anyway. During the regular season, he suffered no notable misfortune, but his receivers did, constantly shifting in and out as they took injuries (most notably Julian Edelman suffered a torn ACL, which put him out for the year before the season started), and as a trade for last year Gronk got a week suspension for this cheap shot but this didn't stop him and the Patriots from winning the AFC East yet again and locking up the #1 seed in the AFC for the playoffs. As with last season, no tournament was held for the second consecutive year. Brady and the Patriots won the AFC Championship once again and made it to Super Bowl LII, and Brady was named league MVP on February 3, and had a monster game in the Super Bowl, throwing for over 500 yards and three touchdowns, but in a crucial moment, Brady had the ball knocked from his hand in the final minutes of the game, which Philadelphia recovered, putting the game out of reach as the Eagles would hang on for a 41-33 victory, denying Brady a record sixth ring. This being said, no one is sure whether Brady's MVP season and postseason heroics are a sign that he averted the Curse, or that his misfortune in that critical moment meant it was played straight. That said, he would turn things around in 2019 by winning Super Bowl LIII.
- Madden NFL 19:
- Terrell Owens, former 49ers/Eagles/Cowboys/Bills/Bengals/Seahawks wide receiver (Hall of Fame Edition): The recently-inducted Hall of Fame wide receiver will appear on the cover of the Hall of Fame Edition, and is portrayed wearing his Dallas Cowboys jersey.
- Antonio Brown, Pittsburgh Steelers wide receiver (Standard edition): EA announced on July 19, 2018, that Brown will appear on the cover of the standard edition of Madden NFL 19. No tournament was held for the third straight year. Misfortune hit Brown in a different way after being put on the cover. Namely a duo of lawsuits for throwing furniture and vases out of a 14th floor apartment and nearly hitting a 2 year old.
Related to this curse are the "Campbell's Chunky Soup" curse, which claims that any NFL athlete featured in a commercial for said soup is bound for misfortune, and the Sports Illustrated cover jinx, which doesn't confine itself to football — when Colorado Rockies pitcher Jeff Francis made the cover when the team was heading towards the World Series, fans wasted no time in their backlash and accused SI of being in cahoots with the Rockies' would-be World Series opponent, the Boston Red Sox. Sure enough, the Rockies lost and the Sox won.
The curse may be spreading to other EA Sports titles, too. On November 13, 2015,note EA Sports announced that Ronda Rousey would be the cover athlete for EA Sports UFC 2. She was already on the cover of Men's Fitness and billed as the greatest MMA fighter, male or female, ever. The day after this was announced, Holly Holm, a 20-1 underdog, kicks Rousey's fucking head in and breaks Rousey's undefeated streak. This came not too long after a controversy regarding the cover athlete for NHL 16. Chicago Blackhawks star Patrick Kane was supposed to be on the cover alongside his teammate, Jonathan Toews. Shortly after this was announced, Kane was accused of sexual assault, and EA Sports released the game with only Toews on the cover.note
This exists largely because of the regression fallacy; the athletes involved are chosen specifically because of how far above the rest they are, which gives them nowhere to go but down (there's also that bit of Tempting Fate and the added pressure of being thrust into a bigger spotlight). The Snopes.com Urban Legends website has more information on both the Madden Curse and the "Campbell's Chunky Soup" curse.