In 1975, über-producer Aaron Spelling came up with an outrageous idea — a TV show about three female detectives who run around without bras. Back then, women rarely had leading roles in hour-long series, and even though many women did run around without bras, they certainly did not do so on TV. Charlie's Angels changed all that, introducing a spellbound nation to the Jiggle Show. A show that featured a whole lot of women running in slow-motion. Or at least running without bras.
As time went on and bras came back into fashion, the "jiggle concept" didn't have to involve slow motion or even actual jiggling, but just lots and lots of scoop necks and bending way over. Producer Fred Silverman (hired away from CBS for this purpose) came up with dozens of jiggle sitcoms, notably Three's Company and The Love Boat. The genre reached its zenith right around the turn of the '80s when producers tried to insert gratuitous skin into increasingly inappropriate shows, most notably the first season of The Facts of Life, a show set in a children's boarding school. While audiences soured on the concept as the decade progressed, the use of sexy women to sell a show never truly went out of style.
A modern example of how the concept has mutated into the 2010s is Lost Girl where there's not much jiggling, but Bo's ample cleavage gets a lot of attention.
- Scientists (and programmers) have created the simulator (NSFW) to illustrate how well their firm's sports-bra works. The web page gets lots of hits, not necessarily from women looking to buy the product.
- The anime adaptation of High School D×D shamelessly flaunts the amount of Gainaxing going on, having on-screen breasts not only bounce everywhere but make sound effects. The main character even learns an ability that lets him hear what breasts are "saying". An English voice-actress also said that the breasts making noises was the hardest part of the show to get used to.
- Garry Trudeau spent a couple of weeks in 1978 lampooning the concept in Doonesbury, showing network execs trying to think like nine-year-olds while examining the "cleavage situation" on Spa, their proposed brainless sitcom.
- Angels Revenge, a movie about women fight a 1970s drug cartel.
- Piranha 3D and especially its sequel Piranha 3DD were explicitly marketed this way, with trailers and posters packed to the brim with women in bikinis. The sequel even starred David Hasselhoff.
- Wrongfully Accused parodied the Baywatch version.
- Trope Maker: Charlie's Angels. The show made a point of having the heroines run and jump without bras.
- Trope Codifier: Baywatch had slow-motion shots of running women in bikinis.
- In Charmed (1998), the Halliwell sisters have a noticeable preference for wearing very low-cut and/or form-fitting tops. The actresses have been known to complain about the wardrobe choices in later interviews.
- V.I.P. (Vallery Irons Protection), an Affectionate Parody of Charlie's Angels starring Pamela Anderson.
- She Spies, another Affectionate Parody of Charlie's Angels, which could be seen as Charlie's Angels, but with everyone in on the joke. In fact, when they dropped a lot of the self-referential humor and turned into a straight action-adventure series in the second season, it didn't work.
- Battle Of The Network Stars, in addition to three competitions in swimwear, had running relays and an obstacle course in the pre-jogbra era. Catching a football was also an excuse for slow motion replays.
- Despite having a plot more akin to Knight Rider, Thunder in Paradise has so many pool scenes and enough action girls of the week it probably fits here.
- The Facts of Life began this way. With high-school-aged girls dressed skimpily, the show is a little disturbing to watch now. Season two was retooled and toned down.
- Secret Diary of a Call Girl. The main hook of the show was seeing Billie Piper playing a prostitute dressed in an assortment of lingerie and skimpy outfits, and the advertising plays this up every chance it gets. Piper even had to warn her young fans from Doctor Who not to watch the show.
- Prison drama OZ has the Show Within a Show "Miss Sally's Schoolyard", supposedly an educational show aimed at young children. It, and its successor exercise program "Sally-cize", are pretty blatantly this.
- The Client List is the rough American equivalent of Secret Diary, complete with similar sexy advertising, only with Jennifer Love Hewitt instead of Billie Piper. It can come as a shock to see this airing on Lifetime, given what that network is most famous for.
- Ground Force wasn't intended as one of these, but Charlie Dimmock's aversion to bras sure didn't hurt their ratings.
- The girls on the show, and especially Rachel, are still well-known for their nipples often showing through their clothes. Fans tend to assume that this is because of a lack of undergarments, though Jennifer Aniston has said in interviews that she usually wore a bra and it was "just the way her breasts are".
- In-universe, also the only reason the guys watch Baywatch.
- Lost Girl is an example from The New '10s, where all the women wear bras (and thus don't jiggle) but so much attention is spent on the protagonist's cleavage that fans have invented a special term, "Boobs O'Clock", for it. The fact that she's a supernatural creature who has to have sex often or else she'll die doesn't exactly lower the amount of Fanservice.
- The original The Dukes of Hazzard was often called a jiggle show, even though the main female character Daisy Duke usually wore a bra and didn't even show much cleavage. The show did have rather a lot of Fanservice (including Daisy's eponymous shorts), though, especially for a family-friendly show.
- Deconstructed in Dollhouse: the series is partly about hot women going undercover in situations designed to give fanservice opportunities, but they're explicitly in-universe being abused and sexually-exploited, using an inherently scary and immoral technology that will potentially end up destroying human civilisation.
- Wonder Woman: Lynda Carter taught Baywatch how it is done. "Amazon Hot Wax" features this scene complete with slow motion, framing, and the all of the bounce that anyone can ask for