A kind of visual technique, usually (though not always) played for laughs. It features two objects, people, or images in proximity to provide a contrast to one another. Frequently, it's an inanimate object, such as a sign or billboard, and something in or of the real world. While the sign is making one very clear statement, the real thing will be portraying a reality that is completely different in nature. The sign, as a result, will appear to be either surreal or completely ineffective, considering its general surroundings.
A subtrope of Mood Dissonance. Birth/Death Juxtaposition is a subtrope common enough to have its own page. When played for drama, is usually extremely bleak and depressing, and a sign of a Crapsack World. Compare Description Cut and Ad Dissonance.
- This happens all the time with Internet ads, mostly because of their context sensitivity. There are screenshots of things like a news story about an infant dying in a house fire with an ad next to it for a CD burner saying "burn baby burn". There's also this.
- Invoked in a Cracked Photoshop contest.
- And on our very own Ad of Win page.
- The "Inappropriate timing Spongebob" meme was born when a banner ad showing a laughing Spongebob popped up during a dramatic moment (Korra falling off a platform) in Legend of Korra. Others quickly followed suit by inserting the banner into even sadder scenes in other shows (or showed Korra laughing at Spongebob).
- In Great Britain, not every TV ad carries subtitles. If an advert without subtitling follows one which has it, the last line from the previous advert will carry over, and remain on the screen durung the next. This leads to some wonderfully inappropriate juxtapositions. Imagine an advert aimed at parents for a headlice cure for kids, with subtitling. The following advert is for a wonderful shampoo and conditioner of the upmarket sophisticated sort where the girl is practically having an orgasm while applying it. This lacks subtitling, so the line appearing on screen is "Always guaranteed to kill 100% of all headlice and scalp parasites". Which rather kills the mood.
- One of the Lethal Weapon movies features a cool rebellious lead character standing in front of a non-smoking sign and smoking. You know, 'cause he's cool.
- There's a really dark example in Threads, where shell-shocked nuclear survivors are seen shambling past posters of happy, smiling babies.
- Jurassic Park: "Objects in the mirror may be Closer Than They Appear." Said object is a charging tyrannosaurus.
- One scene in the film Joyeux Noël, which depicts the Christmas truce of World War I, has German officer Nikolaus embracing his lover Anna under a blanket in the trench, both overjoyed to be together for a few brief moments of peace. Cut to Scottish soldier Jonathan, lying on the snow outside, holding his dead brother William.
- October, a Soviet film about the Red October 1917 revolution, includes the "Women's Battalion of Death", an all-female Amazon Brigade that had been organized to fight in World War I. Instead, a fragment of the battalion wound up defending the Winter Palace against the Bolsheviks. Two of the women soldiers are shown going through military drill, right in front of a statue of a mother and child.
- Throughout Alice Doesn't Live Here Anymore, Alice has been promising an insistent Tommy that she will get them to Monterey, California before the school year starts. In the end, Tommy tells her that it's OK if they stay in Tucson. The last shot of the movie shows them walking towards the Monterey Hotel.
- In the climax of Slumdog Millionaire, Salim dies due to Redemption Equals Death in a bathtub full of money, while at the same time Jamal wins 20 million rupees. Metaphorically speaking, we even have a Birth/Death Juxtaposition at hand, since Jamal can be considered a new person at this point.
- An incredibly gut-wrenching example occurs in 12 Years a Slave, when Solomon is first held captive in Burch's dungeon. As he tries futilely crying out for help from the single barred window, the camera then scales up the building until it rests at the top, where the US Capitol Building can be seen in the background...
- The first season finale of Burn Notice opened with Mike doing situps when Sam walks into his loft holding a bucket of fried chicken. Their conversation reaches a point when they're both standing at Mike's counter, Sam with his bucket of trans fat, Mike with his shirt off and a cup of yogurt. The camera lingers while they look at one another's choices.
- Doctor Who: In "Planet of the Ood", PR rep Solana's marketing spiel selling the Ood to the marketing reps about how they're treated well is contrasted with guards hunting down an escaped Ood with "red-eye".
- Taken: In "Jacob and Jesse", Dr. Peter Quarrington's lecture about the friendly Space Brothers coming in peace is juxtaposed with Russell Keys being experimented upon by the aliens aboard one of their ships.
- The music video of the iconic Dutch song 'Vijftien miljoen mensen' features a photo of a 'do not walk on the grass' sign, with a policeman cheerfully chatting with someone on the wrong side of it while dozens of people lounge about the grass.
- Perhaps the most famous examples of this are the Depression era photographs by Dorothea Lange, which contrasted extremely cheerful billboard advertisements with happy American families with the desolate ghost town that most of America had become. The worst of it is that these advertisements stayed up during most of the Depression- largely because no one could afford to take them down and put up new ones.
- Ín Danny Phantom, the "Welcome to Amity Park" sign changes regularly, and sometimes does this, such as "Amity Park ? it's safe here!" right in front of a ruined town in the midst of a ghost attack.
- In The Venture Bros., there's a jolly sign with a smiling family stating, "If you lived here, you'd be home right now," Just outside the desolate trailer park that Pete White and Billy Quizboy inhabit. They are the trailer park's only residents.