This trope raises questions about identity, the self and (of course) free will. It can be terrifying to suffer lack of agency over your own actions, thoughts or feelings, or even a full Death of Personality, as most people would choose Dying Free or Dying as Yourself than being changed into something they aren't. However, what if being charmed made them happy, or what if the personality that emerges over the old one is just as afraid of being erased?
This trope has a distinct difference to More Than Mind Control, because in that trope, a person is being manipulated in such a minute and subtle manner that the victim is in some way helping along their brainwashing. That trope is about how manipulators make it easier for themselves to control others by nudging the victim towards the end goal. It is also at risk of the victim turning against them once they discover the manipulation. Persons under this trope may or may not know that they were wronged, but simply don't care and still prefer things the way they are.
- Overlord: As a joke, protagonist Momonga rewrote the command code on the NPC Albedo so that she'd be madly in love with him. When they're transported to a new world in which NPCs like Albedo are now real people, he regrets the decision because it tarnished his friend's beloved NPC and took away her agency. When he apologizes to her, she cheerfully tells him that she's fine with it and wouldn't want to be any other way.
- Gunsmith Cats: Played for horror with the brainwashed "pets" of Goldie Musou. They're happier to be brainwashed sex slaves because Goldie made them do something traumatic once they were hooked (often, killing everyone they loved) and they can't deal with it otherwise.
- After Migi is released from Go's control in Manga/Parasyte he explains that it was a peaceful existence essentially being a limb. He was in a kind of unconscious state, yet still had rivers of information flowing through his mind, with no awareness enough to feel the emotions, positive or negative, that he'd been developing.
- AXIS: The Axis event "inverts" the morality of several characters, and most of the reverted personalities (Hulk, Iron Man, Sabertooth, Loki, Thor, etc.) all prefer whatever side of the coin they landed on. It's double-subverted for Doctor Doom and Loki, though; although they prefer being good now, they're aware that this is not the way thing should be and that the effects need to be undone. They mourn the fact that when this is done, they'll go back to being their evil selves.
- Spirou: In one story, the villain is one of Zorglub's old mind-controlled mooks who misses the good old days of having a "purpose" and never having to think for himself, and desperately tries to get Zorglub to brainwash him all over again. Hilarity Ensues because brainwashing gone awry has turned Zorglub himself into a mental toddler who has no idea who that weird person is and would rather look at the butterflies and drink from his bottle.
- In Batman, Poison Ivy's mind-control powers occasionally work this way. It's best seen in The Long Halloween, when Carmine Falcone hires Ivy to put Bruce Wayne under her spell and get him to agree to let Gotham Central Bank to launder Falcone's money (Wayne's on the board of directors and the lone holdout in keeping the gangster at bay). While enchanted, Bruce is essentially a passenger in his own mind, but he feels oddly content and calm while connected to "the Green."
- In Final Crisis, it is revealed that this is what being trapped under the Anti-Life Equation feels like. No free will means no responsibility. At least one person freed from it remarks that living under Anti-Life was "easy".
- The protagonist of With This Ring can put an orange light brand on others and control their desires. When he does this to a would-be assassin raised in slavery, she takes to her captivity quite cheerfully, and he has to turn down the control to stop her from propositioning him. But when they encounter an alien species that would quite like to dissect and study her, she asks him to turn the control back up to make plain that she's off limits (and she's apparently not bothered by asking).
- In Ginny Weasley Double Life, after being hypnotised by talking serpent Milikan, Ginny happily refers to Milikan as her Mistress and affirms that she lives to serve her. However, Milikan's hypnosis primarily 'encourages' Ginny to see Milikan as her best friend rather than just her Mistress, and the snake also has no problem with Ginny retaining her existing relationships with Harry and her children; the only thing that truly changes is that Ginny has no problem spending time in the nude with a talking serpent.
- Total Recall: At the end of the film, Quaid discovers that Houser was Evil All Along, and if the bad guys win, he'll be turned back. He thus fights his way free, forcing the Big Bad to decide to just kill him because he's never getting his friend back.
- The Matrix: The Mole Cypher was extracted from the Matrix by Morpheus, the same as the rest of the crew. When he sells out Morpheus to Agent Smith, the reward he asks for is to be re-inserted into the Matrix, to have all of his memories of the real world erased and be programmed to think that he's an actor. He doesn't get his wish, as he's killed by the heroes.
- Agents of S.H.I.E.L.D.: Hive's mind control works like this. Most Inhumans express the feeling as perpetually having something "missing" in their lives (which may/may not have been explicitly engineered by the original Kree scientists who created them). Hive's "sway" acts like an addictive drug that explicitly fills this psychological void. After being controlled and then forcibly detoxed, Daisy immediately seeks Hive out and begs to be taken back under his control, but is denied because the detox process renders her immune.
- Dollhouse: Tony chose to become an Active and have his memories erased because his PTSD made it difficult for him to adjust to civilian life. When his contract is up, he enlists with another program that threatens to erase his personality completely, because he'd rather be a cog in a machine than be Tony again.
- Jessica Jones (2015): After an extended time under Kilgrave's control, Malcolm Ducasse discusses this trope with Jessica. There is an ironic freedom to being mindcontrolled because you are not responsible for your actions. You don't worry about plans or their consequences, you just fulfil the purpose of the controller.
- In Animorphs, Yeerks are Puppeteer Parasites and most of their hosts were forcefully enslaved, screaming inside their heads. However there are some voluntary hosts who welcome being controlled and will feel lonely without their Yeerk partner.
- Codex Alera:
- Odiana was enslaved as a young girl. The mind altering discipline collar broke her mind and, despite being free, she now prefers to be under its effects.
- High Lady Antillus became involved in a conspiracy against the First Lord by working to undermine the legion that was in the way of an invasion of Canim. When her treachery was discovered, she fled, but was captured by the Canim, fitted with a discipline collar, and commanded to do no harm; because the Cane who collared her was killed, the collar can never be removed. She spends her days afterwards as simply Dorotea the medic, finding it far more fulfulling than being a High Lady.
- Isaac Asimov's The Foundation Trilogy:
"I sense your revulsion, but that's silly. If things were otherwise, I could make you happy very easily. It would be an artificial ecstasy, but there would be no difference between it and the genuine emotion."
- "The Mule": When Bayta assumes that the Mule wants her as a sexual consort, she reacts with revulsion, and he explains that his power means that he could make her feel joy no matter what.
The very contentment with the Conversion was a prime symptom of it, but Han Pritcher was no longer even curious about the matter.
- "Search by the Mule": Han Pritcher was Brainwashed by the Mule in the previous story. Several times during this story, Pritcher thinks to himself about the way he wants to be loyal to the Mule, and trying to think about the way he used to hate the Mule bothers him. His biggest concern is the way the Mule has described those who have undergone the brainwashing are somehow less capable than before the brainwashing, and being less useful to the Mule than someone who hasn't been brainwashed bothers Pritcher.
- Harry Potter:
"It was the most wonderful feeling. Harry felt a floating sensation as every thought and worry in his head was wiped gently away, leaving nothing but a vague, untraceable happiness. He stood there feeling immensely relaxed, only dimly aware of everyone watching him."
- Subverted by Tom Riddle Sr., who was forced by Merope Gaunt to fall in love with her via a Love Potion. It's argued that she later released Tom from the effects of the potion because she thought this trope would have kicked in by the time she got pregnant. She was horribly wrong, and Tom fled the moment he was given control of his faculties again.
- In The Goblet Of Fire, the Imperius mind control spell is described as this for the one being controlled.
- The Wheel of Time: Zig-Zagged with the damane, mages that the Seanchan Empire enslave with Restraining Bolt collars and condition with years of Brainwashing, Dehumanization, and Emotion Control to be utterly subservient to their handlers. Some become so convinced that they need to be controlled that they lash out in a blind panic when freed and are happy to be collared again.
- The Silver Chair combines this with No Matter How Much I Beg. The missing prince of Narnia has been bewitched into marrying his captor and forgetting his old identity, but the curse temporarily lifts every night, so he has to be bound to the silver chair until the spell returns and he forgets the night's events. In his enchanted state, he instructs the heroes not to release him no matter what he says at night, believing that he'll turn into a monstrous bloodthirsty serpent if he's not tied down. But once his mind returns for the night, he successfully convinces them to untie him by invoking the name of the divine lion Aslan in his pleas, then destroys the chair to break the enchantment once and for all.
- In Mankind Under The Leash (also sold under the much better British title "White Fang Goes Dingo") humanity has been conquered by aliens, who use a form of control called the Leash, which gives the one controlled great pleasure while under it.
- Paranoia: The adventure Send in the Clones. Teela O'Malley has the mutation Cloud Mens' Minds, which causes men to fall in love with her and obey her every whim. When the effect wears off, the victim may decide to continue being in love with her (and obeying her) on their own.
- Dungeons & Dragons: Anyone who falls victim to the "Helm of Opposite Alignment" Mirror Morality Machine prefers their newly reversed Character Alignment, "views the prospect [of returning to their original alignment] with horror, and avoids it in any way possible".
- Dragon Age: In general, a character that has been made "Tranquil" (had their connection with The Fade severed in order to make them docile) doesn't particularly mind being Tranquil and some will even say that they prefer their lives this way compared to whatever it was before. Still, being made Tranquil is considered a Fate Worse than Death for any person threatened with it, as it is an irreversible (or so we're led to believe) Loss of Identity, and in addition, it's common for Tranquil to be exploited as cheap labor or even Sex Slaves because they tend to lack any strong feelings. In the rare event that a Tranquil is cured, they swing sharply in the opposite direction and become very emotional — on one occasion, the victim screamed that he'd rather die than go back to being Tranquil.
- Knights of the Old Republic: If you run light-side, this is arguably the case for your Player Character! The way it's phrased in-game (and in the sequel) is ambiguous as to the degree of the brainwashing involved, with characters giving their unsolicited opinion as it being everything from a full-on HeelFace Brainwashing, Loss of Identity, and Fate Worse than Death to a Reset Button to a brain dead husk with only a few memories left that was all but resurrected with the new personality.
- "Reliable" Matthew in Shadowrun Returns: Hong Kong is actually a deeply neurotic and insecure man who regularly uses a PersonaSoft that overrides his default personality with an artificially created one as a way of coping with life. If you speak with the 'real' person he reacts with horror if you suggest he stop, preferring the Persona when interacting with others. Speaking with the Persona later reveals he sees himself as benevolent by allowing the 'real person' underneath to not have to deal directly with the unpleasantness of everyday life.
- Squid Ops: Tessu, who is brainwashed to serve Mistress and seems perfectly content about it, not even being worried about not being able to remember her life before the brainwashing. Ms. Leafyshine also has shades of this while in her "maid trance".
- Bender in the the Futurama movie 'Bender's Big Score' is not as unhappy about being enslaved and reprogrammed by the scammer aliens as other characters expect.
- Kim Possible: In "Bad Boy", an Attitudinator accident swaps Ron's and Drakken's moral alignments, making Ron evil and Drakken good. Good!Drakken doesn't want to become evil, but is persuaded to go along with it when Kim tells him that it's better that way (diplomatically avoiding the fact that Evil!Ron is a much more effective villain than Drakken).